research paper on honda (2)

7/28/2019 Research Paper on HONDA (2)

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A

PROJECT REPORT

ON

A STUDY OF CUSTOMER BEHAVIOR & CUSTOMER

SATISFACTION OF HONDA TWO WHEELER

With Reference to,

SINHGAD BOYS HOSTEL,Narhe.

SUBMITTED TO

SIMCA

SUBMITTED BY

Manish Kumar Sharma

MBA-B/32

UNDER THE GUIDANCE OF

Prof. VijayaPuranik


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ACKNOWLEDGEMENT

Concentration, dedication, hard work and application are essential but not the only factor to achieve the

desired goal. Those must be supplemented by the guidance assistance and cooperation of experts to make itsuccess.I am extremely grateful to my institute for providing me the opportunity to undertake this research in the

customer behaviour field.

Last but not the least I am indebted toDr. ApoorvaPalkar Director of our institute and my project

guide Prof.VijayaPuranikwithout whose sincere gratitude this project would not have been possible.I am thankful to all of my friends and batch mates for their help in completing this project work.

Finally.

Manish Kumar Sharma


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DECLARATION

I, the undersigned hereby declare that project report titled A STUDY OF CUSTOMER BEHAVIOUR OF

HONDA TWO WHEELER With Reference to, SINHGAD BOYS HOSTEL, NARHE CAMPUS,

PUNE, under the guidance of Prof.VijayaPuranik And submitted to Sinhgad Institute Of Management &Computer Application, Narhe for the partial fulfillment of the requirement of part of syllabus, written and

submitted by me is my original work.

Place: Narhe, pune Manish kumar Sharma

Date:


4/19

INDEX

CONTENTS

OBJECTIVES OF THE STUDYINTRODUCTION

REVIEW OF LETURATURE

HYPOTHESIS

LIMITATION OF THE STUDY

RESERCH METHODOLOGY

SAMPPLING

DATA ANALYSIS

CONCLUSION

SUGGESTION

QUESTIONAIRE


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INTRODUCTION

Bikes or two wheelers in India meet to various needs of the consumers. With the choice of theIndians improving from bicycles to two wheelers, the Indian two-wheeler market has seen a significantgrowth over the years. Now owing a bike has become a must for most Indians. Even if people own a car

they prefer to have a bike as it is very economical and fuel efficient.

With the growth in the economy the demand for two wheelers is increasing over the years. It is oneof the most dynamic industries today and with the increasing competition companies are bringing in newproducts with sophisticated technologies and innovative features to capture a major pie of the Indianmarket and its the consumer who is benefited from it..

With the high disposable income the Indian two-wheeler industry has perceived an exceptionalgrowth over the past few years thereby making India the second largest market for two wheelers in the

world only after China.The motorcycle has now become one most popular mode of transportation among the Indian middle classfamilies because of it is cost effective, economical and easy to navigate through the traffic.

Selling of any product, there is needed to build relationship with customer. For building a relationship thereis need for knowing the customer behaviour and how will be they satisfied?

This research is undertaken to know the customer behaviour & satisfaction level for HondaMotorcycle among youngster. Also through this project get awareness that which factors affect on theselling of bike mainly among youth.

This study will help Honda to know the most popular way by which they are providing servicesand quality to the customers and to know various customers Perceptions.From the study, we found that, the customers were highly satisfied with the products and service of Honda,but there were some complaints regarding after sales service and staff of Honda.

It was found that Honda Motorcycle is having a good brand image in the market


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OBJECTIVES OF THE STUDY

Main purpose of the study was to know the customer buying behaviour and demand into theminds of young customer

To know market position of Honda bike in the youth. To know consumer behaviour for purchase of two wheeler bike. To identify the factor which influences on consumer decision? To know which medium play important role for purchasing bike. To study who is the decision make in purchasing bike?


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REVIEW OF LITERATURE

In the review of literature researcher found that many researchers have contributed to the themeConsumer buyingbehaviourof two wheeler in India.

Annul Kumar Kanojia, 2011- in his article explored the impact of consumer preference on sales of twowheeler in urban areas of India. However, the study also showed that urban and rural regions havedifferent preferences when it comes to selecting the vehicle model.

HYPOTHESIS

Null

Peoples buying behaviour is independent of the brands of the two wheelers.

Alternative

Most of the consumers turn theirdecision from Heros two wheeler product to Hondas two wheeler

product.


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LIMITATIONS OF THE STUDY

Due to time limitation, it is not possible to contact each and every investor in the Narhe top. Some of the respondents were not providing sufficient information. Some respondents are biased.


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RESEARCH METHODOLOGY

The research methodology is Descriptive research.

1.Data Required:

The information required for the study is demographic factors like age, sex, income, education,

occupation etc. from customers and also required data regarding companys products, most preferred

product and customer expectation, needs, wants, and demands of product and their preference for price and

quality.

2. Data Sources:

There are two types of data sources:

a. Primary Data

b. Secondary Data

a) Primary Data:

The investigator collects the data originally for the investigation; the data is called primary data. Primary

data is first hand & it is collected for the research. The primary data is collected with the help of direct

personal interview, oral investigation, discussion, Questionnaire, mail, etc.

b) Secondary data :The investigator does not collect the data originally but the uses the data collected by other

investigator or agency and available in published or unpublished form internet, magazines, office records,

books, and such data is called as secondary data.


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SAMPLING

Researcher cant study each & every unit of population but instead study only a few individual

drawn scientifically from the population, this method of investigation is called sample survey. As

population is infinite, random sampling method is used to collect the information from customer.

Researcher has selected 25 samples out of 200 student population.

DATA ANALYSIS

There are various statistical tools are used for data analysis such as, ranking table, pie charts, percentage

Bar Chart etc.

DATA ANALYSIS

1) Education of respondents.Attribute No. of respondents Percentage

Under Graduate

Post Graduate

U. Graduate

P.Graduate


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Interpretation:

Age wise classification of data.

Interpretation:

People having a two wheeler.

Attribution No. of respondent Percentage

Yes

No

18-28

21-22

23-24

25 & above

Age No. of Respondent Percentage

18-20

21-22

23-24

25 & above


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Interpretation:

2) Does your purchasing decision affected by the brand of the Bikes?Attributes No. of respondents Percentage

Yes

No

Yes

No


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Interpretation:

Which medium affect respondents buying decision?

Attributes No. of respondents Percentage

T.V. Adv.

News paper Adv.

Friends advise

Other

Yes

No


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Interpretation

Who is decision maker for purchasing bike in your family?

Attributes No. of Respondent Percentage

Father

Mother

Self

Oth. Family Members

T.V. Adv

News paper Adv.

Friend Advise

Other


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Interpretation:

3) Opinion of respondents about after sales services?Attributes No. of Respondents Percentage

V.GoodBad

Average

Father

Mother

Self

Oth. Family members


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Interpretation:

4) Feature likes by respondents.Attributes Ex. Good Avg. Poor

Mileage

Price

maintenance

Availability

Power( C.C.)

Pick-up

V.Good

Bad

Avg.


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Interpretation:

.

Satisfaction level of Hondas products.

Attributes No. of Respondents Percentage

Yes

No

0 5 10 15 20 25 30 35 40 45

Mileage

Price

Maintenance

Availability

Power (C.C.)

Pick-up

Poor

Avg.

Good

Ex.

1st Qtr

2nd Qtr


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QUESTIONNARIES

A research on the customer buying behaviour& market position of Honda two wheeler with special

reference to student of Sinhgadboys hostel, Narhe.

-----------------------------------------------------------------------------------------

PERSONAL PROFILE

Name : ____________________________________________

Contact No. : ____________________________________________

E-Mail : ____________________________________________

Native Place : ____________________________________________

Age Group : [ ] 18-20 [ ] 21-22

[ ] 23-24 [ ] 25 - above

Education

[ ] Undergraduate [ ] Graduate

[ ] Post Graduate [ ] Professional Qualified

1) Do you have any two wheeler vehicles ?[ ] yes [ ] no

2) Which bike you have own?[ ] Honda [ ] Hero

[ ] Bajaj [ ] Other ________

3) Which Honda bike do you own? ( if you have Hondas vehicle)[ ] Shine [ ] Unicorn

[ ] Twister [ ] other__________

4) Which characteristic do you like mostly?[ ] Look / Design [ ] Millage km/pl

[ ] Engine power ( c.c.) [ ] Other ________

5) Does your purchasing decision affected by the brand of the Bikes?[ ] Yes [ ] No


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6) Which medium affect your buying decision?[ ] T.V. Advertisement [ ] News paper Adv.

[ ] Friends Advise [ ] Other _________

7) What is the opinion about the after sales services?[ ] Good [ ] Bad

[ ] Average

8) What is the opinion about the price policy of Honda product ?[ ] Expensive [ ] Cheap

[ ] Good

9) Have you faced any problem regarding the power driving of vehicle?[ ] yes [ ] no

( If yes :______________________

10)Give rank to the given bellow features in Hero Honda motorcycle?

Attributes 1st rank

Excellent

2ed rank

Good

3r rank

Average

4t rank

Poor

5t rank

V. Poor

Mileage

Price

Less maintenance

Availability

Durability

After sales service

Power C.C.

Pick-up

11)Who is decision maker for purchasing bike in your family?[ ] Father [ ] Self

[ ] Mother [ ] Other

12)Are you satisfied with hero Honda vehicle?[ ] yes [ ] no

( If No. Why? ___________________)

research paper on honda (2)

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