research: programmatic creative industry report
TRANSCRIPT
55% say that not having enoughtime is preventing them from
testing and/or customizing theircreative display ads
27% of brands say thebiggest obstacle toachieving ideal displayad creatives is the lackof talent
For 31% agencies, it’sinsufficient budget, andfor 44% of publishers,it’s client resistance
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C R E A T I V E A T AL I G H T N I N G P A C E
By combining robust programmatictargeting data and immediatedelivery, today’s marketers can reachthe right audience more quickly thanever before.
But in this always-on, instant-deliveryworld, can creative keep up?
Download this industry study for thefull report.