RESEARCH PROJECT PLAN ON COMPARATIVE STUDY OF

AND

SUBMITED TO GROUP ID - 08 Prof. NAGARKAR SUBMITED BY:

KRITI AGRAWAL 03 ANAGHA BANSOD 10 KAUSTUBH BARVE 11 HARSHAL BORKAR 24 ANURADHA GANGNE 43 SUMEET GAWALI 46

MET Institute of ManagementAcademic year: 2013-15

OBJECTIVES : To check the brand preference of customer & retailers towards two-wheelers. To check the customer & retailers satisfaction level. To know which particular two-wheeler have more image in the market. To know the most influence media to create awareness regarding two wheelers. To know the market share of two-wheelers.

SCOPE :The study on changing perception of customer would help us:-

To know the change in demand pattern of the customer It would help us understanding the changes in the requirements and Preferences. Study of perception act as a ladder to develop new product

RESEARCH METHODOLOGYResearch methodology is a way to systematically solve the research problem. It may be understood as a science of study how research is done scientifically. In it we study the various steps that are generally adopted by the researcher in studying his research problem along with the logic behind them.Research DesignThe proposed study is of EXPLORATORY NATURE.Primary Data :Primary data i.e. collected for the first time. It is fresh and originally collected by the surveyor.Sample Design :A sample of 100 respondents from the different locations From Mumbai City.Tools and analysis

Structured Questionnaire Primary Data.

OBSERVATION DESIGN: The method of collection of data would be “Survey method” by means of a Questionnaire and Observation method.

STATISTICAL DESIGN: Data Interpretation would be by Graphical Method. A pie chart and a histogram will be used to show different kinds of preferences

OPERATIONAL DESIGN:Schedule of Activities: Discussion of topic amongst members and segregation of work – 1 dayPreparation of Questionnaire – 1 dayVisiting stores and distribution of questionnaires – 4-5 days, if online then 1-2 daysCollection of questionnaires – 3-4 days, if online then 1-2daysAnalysis & interpretation of data received – 10-11 daysApproximate Cost: Rs. 7000