Vmoksha’s Social Media Platform

Vmoksha Confidential www.vmokshagroup.comSlide 2

Vmoksha Social Media Existing Process

Job openings posted on the website gets updated in Twitter and in turn from Twitter to Facebook through an API

Vmoksha’s

Website

Vmoksha’s

Website

Posting Job Openings and Event Updates

Posting Job Openings and Event Updates

Vmoksha Social Media PlatformVmoksha Social Media Platform

TwitterTwitter MySpaceMySpaceBlogsBlogsLinkedInLinkedInFacebookFacebook

Job openings posted separately on LinkedIn

Less Used. Vmoksha profile is posted on Blog and MySpace. And there is no updates as yet

Vmoksha Confidential www.vmokshagroup.comSlide 3

• At Vmoksha the social media is used for posting career opportunities

• The process is when we post job at website that will automatically get posted in

Facebook and Twitter

• LinkedIn is used for job posting by HR team and it is not connected to Vmoksha

website

• Blogs are handled independently without any connection to the website

• Events are posted in website and Facebook

• Jaganath has the rights to post the openings on Vmoksha website, Facebook,

LinkedIn and Twitter

My Understanding of Vmoksha Social Media Activities

Vmoksha Confidential www.vmokshagroup.comSlide 4

Roles and Responsibilities

Roles Responsibilities

Presales Team Website Content Management, Social Media Management, Digital Marketing, Blog Content Creation and Co-ordination, SEO, Google Analytics Management and Report Generation

HR Department Post Job Openings and Co-ordinate with Website development team to ensure all event related content are up-to-date on the website

Website Development Team

Bug fixing, Co-ordinate for Search Engine Optimization, get content from HR team and Presales team and update it on the website

Sales Team Suggest enhancements in the Website, involve in Digital Marketing and SEO

Competitor Research and Suggestions

Vmoksha Confidential www.vmokshagroup.comSlide 6

• What the above companies are doing in social media?

o Posting Career opportunities on Facebook, LinkedIn and Twitter

o Details of their products and services on LinkedIn

o Posting case studies on all social networks

o Posting News and events on all networks

o Given Facebook and Twitter link in LinkedIn so that LinkedIn connections can like

their Facebook and Twitter page

o Posts their presentations on slideshare to share information and generate traffic

o Uploading services related videos on YouTube

o Post the articles and sharing the article link to educate followers or customer

o Frequently updating blogs and social networking sites

Wipro and HappiestMinds

Vmoksha Confidential www.vmokshagroup.comSlide 7

Suggestions for Vmoksha Social Media Optimization

• Posting case studies, whitepapers, brochures, blog articles on all social networks

• Presentations on Slideshare

• Video presentations and demos on YouTube

• Create groups and join related groups to start discussions and to engage wider

audience

Thank You