researching your market with social networks
DESCRIPTION
How to leverage social networks for low cost market research. AIMIA Market Research in the Digital Age presentation, Sydney, Aus 22 July.TRANSCRIPT
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researching your market with social
networks
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the web
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“I participate, therefore I am”
Tim Noonanblind guy getting into Web2.0
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people like
contributing
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“understand & consider the person who'll experience
your design while you design”
Christina Wodtke
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management attitudes abound
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“it’ll take too long”
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“too expensive”
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“Those of you who think you know it all are annoying to those
of us that do.”
unknown
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think.
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“insanity is doing the same thing over and over again and
expecting different results”
Benjamin Franklin
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justify
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iterate
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social networks?
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fast..
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free?
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crowds..
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me!me!
me!
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who?
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where?
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who else knows them?
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‘I blog too, you know?’
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convenience
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random
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where do they hang out?
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Define
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what is your problem?
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how do you get answers?
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search
conversations
readsurveywebsites
data
focus groups
ask ?s
observe
test
BALANCE
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validity
confidence
reliability
sample
insight
causality
method
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do
something
!
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ask the right questions
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It’s personal!
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and public
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Open it up^
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social talkback
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read!
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www.tangler.com
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Validate
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real-life focus group?
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STOP!do enough & no more
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www.objectivedigital.com