research+project 3 -edited

8/2/2019 Research+Project 3 -Edited

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CHAPTER 1: INTRODUCTION


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All research reports use roughly the same format. Itdoesn't matter whether you've done a customersatisfaction survey, an employee opinion survey, ahealth care survey, or a marketing research survey.All have the same basic structure and format. Therationale is that readers of research reports (i.e.,decision makers, funders, etc.) will know exactlywhere to find the information they are looking for,regardless of the individual report.

Once you've learned the basic rules for research

proposal and report writing, you can apply them toany research discipline. The same rules apply towriting a proposal, a thesis, a dissertation, or anybusiness research report.


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THREE (3) CHAPTERS for the research proposal

FIVE (5) CHAPTERS for the final research project

Research papers usually have five chapters with well-established sections in each chapter. You should notdeviate from the standard format unless you arespecifically requested to do so by the research sponsor.


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USE FUTURE TENSE for the research proposal

Use PAST TENSE for the final research project

Most research studies begin with a written proposal.The proposal is identical to the first three chaptersof the final paper except that it's written in futuretense. In the proposal, you might say something like

"the researchers will secure the sample from ...",while in the final paper, it would be changed to "theresearchers secured the sample from


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Title page All text on the title page is centered vertically and

horizontally. The title page has no page number andit is not counted in any page numbering.

Page layout Left margin: 1"

Right margin: 1"

Top margin: 1"Bottom margin: 1"


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Page numbering Pages are numbered at the top right. There should be

1" of white space from the top of the page number tothe top of the paper. Numeric page numbering beginswith the first page of Chapter 1 (although a page

number is not placed on page 1).

Spacing and justification Text is double-spaced, except for long quotations and

the references (which are single-spaced). There is oneblank line between a section heading and the text thatfollows it. Align text to both the left and right margins.


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Font face and size Any easily readable font is acceptable. The font should

be 12 point Arial or Times New Roman. Generally, thesame font must be used throughout the manuscript,

except:

1) tables and graphs may use a different font, and

2) chapter titles and section headings may use a

different font.


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Chapter IINTRODUCTION

1.1 Research Background (Task 1a)

1.2 Problem Statement (Task 1a)

1.3 Research Objectives (Task 1a)

1.4 Significance of the Study (Task 1a)1.5 Research Questions/Hypotheses/Conceptual

Framework (1a)

1.6 Action Plan and Target Dates (including

monitoring method and possible updates duringyour research process) (Task 1c)

1.7 Research Limitations (Task 1d)

1.8 Research Ethics (Task 1d) )


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1.1 Research Background Chapter I begins with a few short introductory

paragraphs (a couple of pages at most). The primarygoal of the introductory paragraphs is to catch the

attention of the readers and to get them "turned on"about the subject. It sets the stage for the paper andputs your topic in perspective. The introductionoften contains dramatic and general statementsabout the need for the study or purpose of thestudy. It uses dramatic illustrations or quotes to setthe tone. When writing the introduction, put yourselfin your reader's position - would you continuereading?


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Company Background This section introduces the company involved in the

research. It includes:

History, Mission, Vision, Organization, Products/Services Overview of the Operation in Vietnam


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1.2 Statement of the Problem The statement of the problem is the focal point of your

research. It is just one sentence (with several paragraphs ofelaboration).

You are looking for something wrong.....or something that needs close attention....or existing methods that no longer seem to be working.

Example of a problem statement:

"The frequency of job layoffs is creating fear, anxiety,and a loss of productivity in middle management workersin Procter and Gamble, Hanoi, Vietnam.


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1.3 Research Objectives Research objectives could be one or more statements

that explains what the study intends to accomplish. A fewtypical statements are:

The objectives of this study is to...... overcome the difficulty with ...... discover what ...... understand the causes or effects of ...... refine our current understanding of ...... provide a new interpretation of ...... understand what makes the company successful or

unsuccessful


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1.4 Significance of the Study This section creates a perspective for looking at the

problem. It points out how your study relates to thelarger issues and uses a persuasive rationale to

justify the reason for your study. It makes thepurpose worth pursuing. The significance of thestudy answers the questions:

Why is your study important?To whom is it important?What benefit(s) will occur if your study is done?


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1.5 Research Questions andHypotheses/Null Hypotheses

Chapter I lists the research questions (although it isequally acceptable to present the hypotheses or nullhypotheses). No elaboration is included in this section.


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Example 1:A Study on the Effectiveness of Pricing Strategies AsPerceived by the Customers of DOCO Donuts and Coffeein Hanoi, VietnamThe research questions for this study will be:

1. What is the respondents profile in terms of:

1.1.Age

1.2 Sex (Gender)1.3 Civil Status

1.4 Monthly Income

1.5 ETC.....


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2. What is the effectiveness of strategies employed byDoco Donuts and Coffee?

3. What is the significant relationship between therespondents profile and the effectiveness of strategies?(Hypotheses 1-4)


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Example 1: CONCEPTUAL FRAMEWORK

RespondentsProfileAgeSex

Civil Status

Monthly Income

Effectivenessof PricingStrategies

Dependent VariableIndependent Variables


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Hypothesis 1:

Is there a relationship between age and the effectiveness of pricing strategies?

Hypothesis 2:

Is there a relationship between sex and the effectiveness of pricing strategies?

Hypothesis 3:

Is there a relationship between civil status and the effectiveness of pricingstrategies?

Hypothesis 4:Is there a relationship between monthly income and the effectiveness of pricing

strategies?


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Example 2:A Study on the Factors Affecting the Level of CustomerSatisfaction in Trung Nguyen Coffee, Hanoi, Vietnam

1. What are the tactics of Trung Nguyen Coffee in terms of:

1.1 Product

1.2 Price

1.3 Store Ambience

1.4 Delivery Time

1.5 Attitude of Employees

2. What is the level of customer satisfaction in Trung

Nguyen Coffee?3. What is the significant relationship between the tactics

and the level of customer satisfaction? (Hypotheses 1-5)


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Example 2: CONCEPTUAL FRAMEWORK

FactorsProducts/Services

PriceStore AmbienceDelivery Time

Attitude of Employees

Level ofCustomerSatisfaction

Dependent VariableIndependent Variables


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Hypothesis 1:

Is there a relationship between products/services and the level of customersatisfaction?

Hypothesis 2:

Is there a relationship between price and the level of customer satisfaction?

Hypothesis 3:Is there a relationship between store ambience and the level of customer

satisfaction?

Hypothesis 4:

Is there a relationship between delivery time and the level of customersatisfaction?

Hypothesis 5:

Is there a relationship between attitude of employees and the level of customer

satisfaction?


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1.6 Action Plan and Target Dates Create an ACTION PLAN TABLE

Indicate target dates Include monitoring method

Possible updates during your research process


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1.7 Research LimitationsAll research studies also have limitations and a finitescope. Limitations are often imposed by time and

budget constraints. Precisely list the limitations of thestudy. Describe the extent to which you believe thelimitations degrade the quality of the research.


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1.7 Research LimitationsExamples:

The following are the limitations of the study:

1. The researchers might only gather few information due to time

constraints.2. The researchers might find it difficult to search for resources such

as business books written in English, published and unpublishedresearch, and others.

3. The researchers might not be allowed to float survey

questionnaires to all employees since managers might prioritize thedaily operations instead of other things.

4. The researchers might experience financial difficulties.


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1.8 Research EthicsSome examples:

The following are some of the ethical considerations to be employed inthe study:

The researchers will acknowledge the individuals and organization forthe assistance given and promise to provide copies of the final research

project to the company. The researchers will declare if they have any connections/relationships

with the organizations to avoid conflict.

The researchers will not force the participants to answer if they refuse.

The researchers will not embarrass or ridicule participants.

The researchers should maintain the confidentiality of the informationgathered from the organization.

THESE ARE JUS FEW OF THEM. DISCOVER MORE ETHICAL ISSUES.


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1. Own Cover Sheet Research Title, Group Name, Group Members, Date

2. Main body (Chapter 1)

3. HND Group Assignment LogBook Sheet Retype in MS Word to have enough space for the

Students Names

Submit a filled-out form, word-processed & signed by allmembers)


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Deadline:

research+project 3 -edited

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