Tuesday & Wednesday - June 14 & 15, 2011Pearl Continental Hotel, Karachi, Pakistan

Pharma Industry:Trends, Challenges & Opportunities

ReshapingPakistan’s

1st PakistanPharma Summit

Supported by:

PHARMACEUTICALS

Faculty of Pharmacy

Hosted by: Conference Producers: Strategic Partners:

INDUS

IndusPharma

Supported by:

Dear Colleagues

M. Haroon Qassim

opportunity to establish deeper insight into benchmarking

modern methods to innovate & grow.

To bring great minds together & harvest the fruit of their

collective wisdom, PPMA is pleased to announce the hosting The program will also be interspersed with interesting case

studies from reputed national companies, experience sharing of 1st ever Pakistan Pharma Summit on Tuesday &

from leading international companies and expert opinions Wednesday, June 14 & 15, 2011 at Pearl Continental Hotel,

from gurus of the business. Karachi - Pakistan under this year’s chosen theme

“Reshaping Pakistan Pharma Industry: Trends,

Registrations for the event are now open and you are Challenges & Opportunities”.requested to send in registration from your respective

organizations as early as possible to ensure your confirmed Pakistan Pharma Industry is currently undergoing a transition

spot. where it needs to anticipate and adapt to the challenges &

opportunities within this evolving landscape to ensure the Conference speaker faculty and I look forward to warmly uninterrupted supply of innovative medicines through welcoming you to this mega, not-to-be-missed event. research and development.

Sincerely, As it approaches and unfolds, Pakistan Pharma Summit is

increasingly becoming a subject to a vibrant debate regarding

its future role. Like many other healthcare sectors, the Chairman, PPMA industry in 2020 will have undergone enormous changes and

will look very different to that of today. Industry can prosper

but will require courage in anticipating and adapting to the

challenges and opportunities for the road ahead.

Keeping the substantiality of the subject in our minds, we feel

excited as we conceived and designed this unique event with

the hope and dream to push the envelope towards a better

tomorrow.

The summit program will feature visionary key note

presentations from industry leaders thus providing an

1st Pakistan Pharma Summit

Areas Of

Discussion Reshaping Pakistan's Pharma Industry – Trends, Challenges & Opportunities

Pharma Vision 2020 – The Road Ahead

Research & Innovation – The Backbone of Pharma Industry

Strategies to Engage & Grow in Emerging Markets

Ensuring a Rich Leadership Pipeline

Pharma Marketing in Digital Era

The Excellence Pill

CSR & Significance of Ethics in Pharma Industry

International Marketing – The Changing Landscape

New Challenges in Pharma Marketing

Dynamics of Pharmaceutical Industry across the Border-Opportunities & Pitfalls

Biotechnology – The Driving Force, Iran's Experience

Challenges in Human Capital Management

Strategies – Brand Pakistan Pharma

Future of Pakistan's Pharma Industry – Global Perspective

st1 Pakistan Pharma Summit will take place in Karachi.

Karachi, a kaleidoscope of cultures, is the largest city, main seaport and

financial centre of Pakistan, and the capital of the province of Sindh.

With an estimated population of about 18 million, Karachi is one of the

world's largest cities in terms of population, the 13th largest urban ndagglomeration, the 4th largest metropolitan area in the world, and the 2

largest city within the Organization of the Islamic Conference.

Karachi is a melting pot of almost every conceivable culture in the South

Asian Region. Karachi is locally known as the "City of Lights", and

"The bride of the cities" for its liveliness, and the "City of the Quaid",

having been the birth and burial place of Quaid-e-Azam Muhammad Ali

Jinnah, the founder of Pakistan. The culture of Karachi is characterized

by the blending of South Asian, Middle Eastern, Central Asian and

Western influences.

Karachi is the financial and commercial capital of Pakistan. In line with

its status as a major port and the country's largest metropolis, it accounts

for a lion's share of Pakistan's revenue. It is Pakistan's premier centre of

banking, industry, and trade and is home to Pakistan's largest

corporations, including those involved in textiles, shipping, automotive

industry, entertainment, the arts, fashion, advertising, publishing,

software development and medical research. The city is a major hub of

higher education in South Asia and the wider Islamic world.

A fast paced city, Karachi has a lot to offer to the average visitor

including historical landmarks such as the Mohatta Palace, the Quaid-e-

Azam's Mazar, Frere Hall, Hindu Gymkhana and the famous shrine of

Abdullah Shah Ghazi; as well as a variety of shopping experiences

ranging from modern shopping malls such as Park Towers, The Forum,

Millenium Mall, Zamzama Boulevard and Dolmen Mall selling

international brands to street markets such as Bohri Bazaar and Zainab

Market.

KARACHIKARACHI

Trends, Challenges & Opportunities Reshaping Pakistan’s Pharma Industry:

0830 to 0900 hours

0900 to 1115 hours

1115 to 1140 hours

1140 to 1330 hours

1330 to 1415 hours

1415 to 1630 hours

Registration & Fellowship

Inaugural Session:

Recitation

National Anthem

Welcome Address by M. Haroon Qasim,Chairman, PPMA

Address by Khalid Mahmood,Managing Director, Getz Pharma (Pvt.) LimitedTopic: Pharma Vision 2020 – The Road Ahead

Address by Senator Abdul Haseeb Khan,Chairman, Brookes Pharmaceuticals (Pvt.) LimitedTopic: Pakistan's Pharma Industry – The Way Forward

Address by Prof. Dr. Atta ur Rahman,UNESCO Science Laureate / President, Pakistan Academy of Sciences / Fellow, Royal Society – UK / Coordinator General, COMSTECHTopic: Research & Innovation – The Backbone of Pharma Industry

Address by Dr. Farooq SattarFederal Minister for Overseas Pakistanis

Tea Break

Second Session:

First Presentation by Dr. Ali Montaseri, Managing Director, Jaber-Ebne-Hayyan Company, IranTopic: Biotechnology – The Driving Force, Iran's Experience

Second Presentation by Salman Burney,Chairman, Glaxo Smith Kline Pakistan LimitedTopic: Ensuring a Rich Leadership Pipeline

Third Presentation by Badar Khushnood,Country Consultant, Google Inc.Topic: Pharma Marketing in Digital Era

Address by Session Chairman S. Khalid Tawab, Vice President, FPCCI

Networking lunch

Third Session

Program Schedule of Tuesday, June 14, 2011:Program Schedule

Program Schedule1ST PAKISTAN PHARMA SUMMIT

First Presentation by Khadeeja Balkhi,Sustainability & Corporate Responsibility ConsultantTopic: CSR & Significance of Ethics in Pharma Industry

Second Presentation by Dr. Kaiser Waheed,Managing Director, Medisure Pharma Topic: International Marketing – The Changing Landscape

Executive's Panel Discussion on “New Challenges in Pharma Marketing”

Panelists:

Asif Misbah, Managing Director, Macter InternationalKashif Sheikh, Managing Director, CCL (Pvt.) LimitedMian Asif Shuja, Managing Director, Schazoo Laboratories (Pvt.) LimitedMuzaffar Jafri, Director Commercial, Hilton Pharma (Pvt.) LimitedDr. Sarmad Maqbool, Director Marketing, Abbott LaboratoriesSyed Jamshed Ahmed, Director Marketing & Sales, PharmEvo (Pvt.) Ltd.Mujeeb ur Rahman, Director Marketing, Macter International

Moderator:

Asif Sattar, Deputy Managing Director, Atco Laboratories

Address by Session Chairman Nadeem NaqviManaging Director, Karachi Stock Exchange

Fellowship / Tea

Break

Gala Dinner, Awards and Entertainment at Avari Towers, Karachi

Chief Guest: Dr. Saghir Ahmed,Minister for Health, Government of Sindh

Entertainment: Mazahiya Mushaira by Anwar Maqsood, Qazi Wajid, Behrouz Sabzwari, Shahzad Raza

First Session:

Joint Presentation by Dr. Nachiket Vechalekar, Associate Dean, India Search & Mohammed Hanif Ajari, Director Strategic Development, Getz Pharma (Pvt.) LimitedTopic: Dynamics of Pharmaceutical Industry Across the Border-Opportunities & Pitfalls

First Presentation by Sohail Zindani,International Speaker, Author & OD Consultant / CLO, Learning Minds Topic: The Excellence Pill

Panel Discussion on “Challenges in Human Capital Management”

Panelists:

1645 to 1700 hours

1700 to 2000 hours

2000 to 2200 hours

0900 to 1100 hours

Program Schedule of Wednesday, June 15, 2011:Program Schedule

Program Schedule1ST PAKISTAN PHARMA SUMMIT

* Fariha K. Salahuddin, Director HR – Pakistan, Iran & Afghanistan, Glaxo Smith KlineAshaar Saeed, Director HR, Reckitt BenckiserRizwan Umar, Director HR, Martin Dow (Pvt.) LimitedZaheer Baig, Director Human Resources, ZONG

Moderator:

Shakeel S. Mapara, Director HR, OD & Training, sanofi-aventis

Address by Session Chairman M. Saeed Shafiq, President, Karachi Chamber of Commerce & Industry

Tea Break

Second Session:

Presentation by C. P. Shastry, CEO, Pharma Synergies, IndiaTopic: Strategies – Brand Pakistan Pharma

Presentation by Usman Waheed,Managing Director, Ferozsons (Pvt.) LimitedTopic: Future of Pakistan's Pharma Industry – Global Perspective

CEO's Panel Discussion on “Reshaping Pakistan's Pharmaceutical Industry: Challenges & Opportunities”

Panelists:

Tariq Wajid, Country General Manager, sanofi-aventisZahid Saeed, Managing Director, Indus Pharma (Pvt.) LimitedJavaid Akhai, Chairman & CEO, Martin Dow Pharmaceuticals LimitedNusrat Munshi, Managing Director, AGP (Pvt.) LimitedAsad Khawaja, Managing Director, Global PharmaceuticalIjaz A. Siddiqui, Managing Director, Himont PharmaceuticalsNadeem Khalid, CEO, Herbion International (Pvt.) LimitedMuhammad Ali Majid, Chief Executive, Nabi Qasim Industries (Pvt.) LimitedShahzeb Akram, Managing Director, Mass Pharma & Vice Chairman, PPMA Prof. S. B. Hasan, Editor-in-Chief, Investment & Marketing

Moderator:

Saeed Allawala, Managing Director, Atco Laboratories

*Closing Remarks by Session Chairman Tariq Iqbal Puri,Chairman, Trade Development Authority Pakistan

Vote of Thanks

Group Photograph

Networking Lunch

Conference Moderators:

Uzma Bashir, CEO, UBG Associates, Management Consulting Syed Nusrat Ali, Corporate Trainer & Management Consultant

*Tentative

1100 to 1130 hours

1130 to 1400 hours

1400 to 1430 hours

Note: Organizers reserve the right to alter the program.

Fee &

Registration

Your participation will be confirmed subject to receipt of payment.

All cheques and drafts to be made in favor of "Pakistan Pharmaceutical

Manufacturers Association". Refunds not allowed, however a substitute may attend.

Organizers reserve the right to alter the program.

For registration, please contact:

Zulfiqar A. Rahim (0333-3027242)

Suite # 202, 2nd Floor, 6-C, Lane 4

Zamzama Boulevard, Phase - V, Defence Housing Authority, Karachi

Ph: 9221-35875939

Fax: 9221-35875939

Email: nutshellevents@yahoo.com, nutshellforum@live.com

URL: www.nutshellforum.com

PKR 6,0001-5 nominees

per participant

(includes networking dinner, two lunchs, refreshment breaks,

conference kit, entertainment and participation certificate)

PKR 5,3005+ nominees

per participant

(includes networking dinner, two lunchs, refreshment breaks,

conference kit, entertainment and participation certificate)