A Simple Sales Program

To stimulate traffic and sales, based on

Rewarding customers for spending

As opposed to offering a discount.

How It Works…

Brief Description: When a customer spends a minimum

Amount they are rewarded with a free mug to paint

Their New Years Resolution.

They are also, automatically entered to win a gift card for

the “Best Resolution” – to be selected by staff.

Suggested Timing: The 2-day program was tested successfully on:

New Years Eve Day & New Years Day.

These days had short holiday hours.

Suggested Spend: The program was tested successfully with a spend of $15

on bisque, not including studio fee. We encourage a

minimum spend of $25, however this is up to you. Tools

have been provided to accommodate you choosing from

$15, $20, $25, $35 & $40.

You do the math. If your goal is to get

50 or 75 people a day, you know your

customers, choose the spend that

you feel they’ll respond to.

Suggested Execution: In most cases it is recommended that a

reward voucher for free product be provided at the time of

pick up, for use on a future visit. This ensures a full sale

and two studio fees. However, in this case an exception is

made. Customers should be required to make that initial

spend and then paint the free mug both on the same

holiday visit.

Designate the Mug: Be clear about what mug will be

Provided. Do not let customers think they’ll be able to

select any mug off the shelf. Create a display (huge

pyramid of mugs in the window?!) so there is no

confusion.

Mug Quantities: How many mugs you need will be a

mystery unless you require reservations.

Advertise that reservations are

recommended as it’s “while supplies

last” and push reservations

throughout the weeks prior.

RSVP: There are two ways to offer an RSVP:

• Come in any time on either day, your RSVP ensures

you a mug

• Select a day & time, your RSVP ensures you a mug

and a seat at the time of your choice

Advertise: Push this promotion throughout the weeks prior. Ramp up

your efforts as “painting gifts” nears it’s end.

• Have employees extend a verbal invitation at events

and as customers wrap up painting, and then ask

again as they pay. *Give them a few minutes to think

about it rather than blind siding them when they’re on

their way out.

• On your website (multiple pages)

• On Facebook

• In the studio: Posters & TT

Have Fun: When you and your staff are truly

Excited about something, it comes across to the customer

And gets them more interested. It also ultimately results

in a more fun and dynamic event. So sit down with

employees and brainstorm a fun display and ways to

spice up the actual event days. Let your employees paint

their own resolution mugs for the display.

Goal vs. Actual: How many mugs are you ordering?

How many people are you hoping to have paint?

Set some goals. Track your progress in getting those

reservations and keep your employees enthusiastic about

selling it. Consider offering an incentive to the employee

who gets the most on the spot RSVPs. Consider a team

reward as well.