Australian Red Cross

University Clubs

Setting up and running a

Red Cross University Club

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TABLE OF CONTENTS

FOREWARD ........................................................................................................................................... 3

RED CROSS Who, What, When, Where, Why. ................................................................................... 4

RED CROSS UNIVERSITY CLUBS The Ins and Outs.............................................................................. 6

How does a university club benefit Red Cross and students?..................................................... 6

Where does a university club fit into the current Red Cross structure?..................................... 6

SETTING UP YOUR UNI CLUB The beginning steps ............................................................................ 8

Guidelines for starting a University Club ..................................................................................... 8

Affiliating your Club with the University...................................................................................... 9

Meetings ...................................................................................................................................... 9

RECRUITING MEMBERS Whats in it for them? ............................................................................... 10

Why become a Red Cross Uni Club member? ........................................................................... 10

Membership fees ....................................................................................................................... 10

What do members receive?....................................................................................................... 11

How to sign up members........................................................................................................... 11

Keeping your members interested ............................................................................................ 12

ORGANISING EVENTS & ACTIVITIES Getting stuck into the fun stuff. ............................................. 12

Timing......................................................................................................................................... 13

Number of Events ...................................................................................................................... 13

Cost ............................................................................................................................................ 13

Event types................................................................................................................................. 14

Event Management.................................................................................................................... 14

Direct Humanitarian Actions...................................................................................................... 16

Red Cross Days........................................................................................................................... 16

SOCIAL MEDIA Spreading the word 21st Century style.................................................................... 17

Social Media and your Red Cross Uni Club ................................................................................ 18

Using the Red Cross Emblem and Brand ................................................................................... 18

Using photographs..................................................................................................................... 19

RESOURCES SECTION .......................................................................................................................... 20

RED CROSS OFFICE CONTACT INFORMATION .................................................................................. 201

TEMPLATE OF A CONSTITUTION......................................................................................................... 22

SAMPLE ANNUAL GENERAL MEETING AGENDA................................................................................. 26

RED CROSS YOUNG HUMANITARIAN MEMBERSHIP FORM ............................................................... 27

Red Cross Photographic Image and Digital Resources policy........................................................... 289

STILL AND MOVING IMAGE RELEASE FORM..................................................................................... 366

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FOREWARD

Welcome to the Red Cross University Club Handbook. At Red Cross - the worlds largest

humanitarian organisation we are delighted with your interest in carrying on the honorable

tradition of volunteering to help others. To assist you, we have developed this handbook as a guide

for successfully establishing and running a Red Cross Club at your university campus.

The mission of all Red Cross University Clubs is to promote the work of Red Cross on campus, in

accordance with our seven fundamental principles of the movement - Humanity, Impartiality,

Neutrality, Independence, Voluntary Service, Unity and Universality. By becoming a member of a

Red Cross University Club you will have the chance to network with other Red Cross Clubs and the

whole Movement (International Committee of the Red Cross, the International Federation of Red

Cross and Red Crescent Societies and National Societies) as well as other student organisations.

These clubs will also provide you with access to Red Cross resources, volunteering opportunities,

workshops and conferences and a range of different social activities as well as guidance and advice

whenever you need it.

The aim of this handbook is to assist you in setting up your own Red Cross University Club following

a simple step by step guide, as well as providing you with some information about the history,

structure and purpose of the organisation that you can become a part of.

Red Cross knows the amazing potential of university students - a passionate community, excited

about the possibilities that the future holds for them and their world. For this reason, many

students want to be a part of something that has a positive effect on the planet and the lives of

others.

By having a vibrant university club program, Red Cross has fast and easy access to large numbers of

students who are able to join in, and promote the work of the Red Cross, not only to their fellow

students, but also to their peers outside of the university.

Red Cross University Clubs have a constantly evolving membership base due to students both

starting and completing their courses each year. As a result of this cycle, people also have the

opportunity to step into leadership roles throughout their involvement with the club. If a positive

experience is offered to club members, we know that they are likely to continue their involvement

in Red Cross after they finish university.

The purpose of this Red Cross University Club handbook is to guide you through the process of

setting up a new club within your university and to support you in the development of your club

over a twelve-month period. You will find copies of relevant forms and documentation ready for

photocopying in the resources section at the back of this handbook.

For further support or information, a contacts list of the state and territory offices of the Australian

Red Cross is included for your use.

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RED CROSS Who, What, When, Where, Why.

To improve the lives of vulnerable people in Australia and internationally by

mobilising the power of humanity Mission of the Australian Red Cross Society.

Red Cross had its beginnings in 1859, when Henri Dunant witnessed the aftermath of the Battle of

Solferino. In 1862 he published his recollections A memory of Solferino, and remained convinced

that the power of humanity could be harnessed to alleviate suffering on a global scale.

Red Cross was established in Australia in 1914, and is now one of 188 Red Cross/Red Crescent

societies around the world.

In an effort to improve the lives of vulnerable people, regardless of race, religion, political affiliation

or geography, Australian Red Cross has adopted 7 key areas of focus for our work. These are:

Strengthening national emergency preparedness, response and recovery

Increasing international aid and development

Championing international humanitarian law

Addressing the impact of migration

Working with Aboriginal and Torres Strait Islander people

Overcoming social exclusion by providing bridges back into the community

Tackling entrenched locational disadvantage.

Australian Red Cross achieves this through direct engagement with the community in many

different ways, such as emergency and disaster relief, advocacy of international humanitarian law,

migration support, the blood services and social inclusion programs.

The three Red Cross emblems

Throughout the world, the Red Cross, Red Crescent and Red

Crystal emblems continue to be some of the most trusted and

respected. Members of national Red Cross Red Crescent

societies play an important role in upholding this value when

representing Red Cross in their local communities. This

positive public recognition of the three emblems allows Red

Cross many more opportunities to assist even more people in

need. More information on the emblems can be found in the

social media section of this handbook.

Red Cross values its goodwill and prominence in the community and puts a strong emphasis on

ensuring that its work stays relevant and on target. As a result, all employees, volunteers and

members of Red Cross must, as a part of their membership conditions, agree to uphold the

principles and ideals of the movement. This is known as the Code of Conduct. These values are,

upholding the Fundamental Principles, Respect, Integrity, Empowerment, Accountability,

Representation and Champion. To find out what these principles mean in terms of Red Cross, and

to see the full code of conduct, simply visit http://www.redcross.org.au/code-of-conduct.aspx, and

click on the link.

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Purpose and Principles

All Red Cross and Red Crescent societies around the world have one central purpose - to help the

most vulnerable people in our communities and further afield, without discrimination whether it be

during conflict, in response to natural or man-made disasters, or to alleviate the suffering from

chronic poverty. In all activities undertaken by Australian Red Cross, our volunteers, members and

staff are guided by the seven Fundamental Principles of the Red Cross and Red Crescent

Movement. These are:

The International Red Cross and Red Crescent Movement, born of a desire to bring assistance

without discrimination to the wounded on the battlefield, endeavours, in its international and

national capacity, to prevent and alleviate human suffering wherever it may be found. Its purpose

is to protect life and health and ensure respect for the human being. It promotes mutual

understanding, friendship, co-operation and lasting peace amongst all people.

It makes no discrimination as to nationality, race, religious beliefs, class or political opinions. It

endeavours to relieve the suffering of individuals, being guided solely by their needs, and to give

priority to the most urgent cases of distress.

In order to continue to enjoy the confidence of all, the Movement may not take sides in hostilities

or engage at any time in controversies of a political, racial, religious or ideological nature.

The Movement is independent. The National Societies, while auxiliaries in the humanitarian

services of their governments and subject to the laws of their respective countries, must always

maintain their autonomy so that they may be able at all times to act in accordance with the

principles of the Movement.

It is a voluntary relief movement not prompted in any manner by desire for gain.

There can be only one Red Cross or Red Crescent Society in any one country. It must be open to all.

It must carry on its humanitarian work throughout its territory.

The International Red Cross and Red Crescent Movement, in which all Societies have equal status

and share equal responsibilities and duties in helping each other, is worldwide.

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RED CROSS UNIVERSITY CLUBS The Ins and Outs

Red Cross Clubs and Branches support Red Cross at a local level in the following ways:

1. Promoting and supporting the humanitarian work of Red Cross through information

sessions and awareness raising activities to ensure a high profile for Red Cross in the

local community.

2. Organising fundraising events to raise money to support Red Cross services.

3. Attending events promoting important dates and initiatives such as World Red Cross

Day, World Aware and Humanity Festivals.

4. Completing further training to volunteer in local Red Cross services, such as Emergency

Services disaster assistance, Good Start Breakfast Clubs, and the migrant support

programs.

How does a university club benefit Red Cross and students?

Although there are currently opportunities available for young people to get involved with Red

Cross, being part of a university club will open the door to many more.

Developing and supporting university clubs also allows Red Cross to move closer to one of its goals

in the strengthening of the role of young people in the humanitarian work of Red Cross both

domestically and internationally(p. 4, National Youth Engagement Framework, 2011).

A university club also has the potential to provide Red Cross with a new generation of young

humanitarians that will continue the important work to actively make a difference to the lives of

vulnerable people in the most vulnerable communities (p.4, National Youth Engagement

Framework, 2011).

One of the other benefits of a university club is that they allow young people to choose their level

of involvement in the group. This may range from simply signing up as a Red Cross young

humanitarian member at O Week, to attending a handful meetings and events, right through to

running for club president and possibly moving beyond the confines of the university club and into

a position on the state or territory Youth Advisory Committee or even employment within Red

Cross.

Where does a university club fit into the current Red Cross structure?

The structure of Red Cross is such that each university club will report directly to their state or

territory Youth Engagement staff member and/or the Youth Advisory Committee (YAC) in matters

where it is required, such as for approval on events, funds, use of emblem etc.

The YAC will act as an advisor to the university club, and will refer any queries that they are unsure

of to their Executive Officer - a relevant Red Cross staff member.

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At times it may also be possible for members of university clubs to sit in on YAC meetings and vice

versa, to develop a good relationship and understanding between the two.

To ensure some level of autonomy, the university club will also have direct contact with a Red Cross

staff member, should the need arise.

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SETTING UP YOUR UNI CLUB The beginning steps

University clubs and societies provide an opportunity for students to meet people with similar

interests and gain valuable skills and experiences. Engagement in the way of clubs gives students

the opportunity to connect with each other, the campus and the wider community. Red Cross Uni

Clubs act as a non-profit branch of Australian Red Cross. Members can get involved through

awareness raising activities, fundraising events, community service, volunteering, donating blood

and participating in international humanitarian events.

Guidelines for starting a University Club

Before you begin, check whether a Red Cross University Club is already on campus, either active or

dormant. A list of clubs should be available on the university website, but if not, ask your student

union.

Although regulations for clubs vary from university to university, the first step should be to get in

contact with the student union, either in person or by email, as this is the body that will oversee

the development of university clubs. The student union will supply all of the required and relevant

forms that need to be completed in order for the club to be formally affiliated by the university, as

well as being able to answer any questions that may need to be clarified.

Ensure that all of the forms are read carefully, particularly in relation to details such as how many

numbers and executive members are required.

Once this is done, the following aspects may change order depending on the universitys policies

and guidelines but they will give you an outline of the next steps.

Get in touch with your relevant Red Cross Youth Engagement Officer for guidance and

approval (listed in the Resources section).

Raise interest in your proposed Red Cross Club. The number of members required will

vary greatly depending on the institution, with some requiring as few as 3, while others

are asking for 30. In the beginning it might be easier to ask friends and people with a

current involvement in Red Cross to join up first to get the required numbers to make

the club official before inviting the wider student population. All club members will also

have to sign up as a Red Cross Young Humanitarian member ($5.00) as well as a

university club member (usually approximately $2.00).

The best time of year to recruit new members is during O-Week, which is held at the

start of each year, and in some cases, each semester. Here, a stall or booth can be set

up by current members to try and attract new members by supplying information and

answering any questions they may have. It is also imperative that people be able to sign

up on the spot, or in most cases, they wont come back.

Develop a constitution detailing the Clubs aims and objectives (a template for a

constitution is included in the Resources section of this handbook).

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Hold an inaugural general meeting (IGM) where you endorse the Constitution and

democratically elect an Executive committee.

Submit the required documents to the Clubs and Societies office, including IGM agenda,

proposed Constitution, proposed executive list and prospective members list. If your

society is affiliated with a faculty, department, college or any other organisation, include

a letter of support from someone with appropriate authority.

Present your new Club application at a meeting of the student union or association so

that you can become officially affiliated with your university.

Start working! See ideas for events further on in this handbook.

Affiliating your Club with the University

There are many reasons why you need to affiliate your Club with a university. These institutions not

only have large and diverse populations to draw members from, but also have systems in place to

support you as soon as you begin.

Some of these are:

Official use of the university name as part of your club name

Insurance coverage for approved club activities and events

Access to the Student Union and student services

Possible funding from your Student Union or Association

Web space

Training and development

Free or subsidised room bookings

Inter club social events

Free bank account

Meetings

One of the duties that must be fulfilled by your Red Cross Uni Club is the holding of regular

scheduled meetings. These are necessary for your club to plan, and reflect upon, events that you

are involved in, as well as being a great chance to get to know fellow Club members. Although

there is no set time frame, these meetings should be held every 4-6 weeks, or sooner, depending

on what the Club is planning to do next. The first meeting should be held within a week of the O

Week recruitment drive in order to retain the interest of members. This meeting should be

organised in advance and advertised to new members when they initially sign up.

As well as this, the Club must also hold an annual general meeting (AGM) each year. At this

meeting, all of the events of the past year will be summarised and presented by the executive, as

well as the election of the executive for the following year. An example of the agenda can be found

in the resources section of this handbook.

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RECRUITING MEMBERS Whats in it for them?

Once youve lodged a new Club application with your

university and it has been approved, you can go about

recruiting members. Any people that do sign up to a Red

Cross Uni Club, also need to register as a Red Cross

member.

A Red Cross member is an individual who has lodged a

membership application form, has paid the membership

fee and by doing so has agreed to abide by the principles,

rules and regulations of Red Cross and has been approved

by the Divisional Advisory Board.

They are entitled to vote and participate in the governance of Australian Red Cross. Members are

encouraged to become community service volunteers wherever possible.

A Red Cross Uni Club member is a person who has registered as a Young Humanitarian member of

Red Cross and has paid a university membership fee. University Club members are affiliated with

the university at which they are currently studying.

All members are required to abide by the principles, rules and regulations of Red Cross as they

apply to members and to comply with rules set out in this handbook. Serious breaches of any of

these rules may result in suspension or termination of membership.

Why become a Red Cross Uni Club member?

As a Red Cross Uni Club member your level of engagement is up to you. You could gain valuable

leadership skills by being a part of the Clubs executive, joining an advisory committee, be the first

to know about further training to become a volunteer with a Red Cross community service. You will

also be invited to several events and functions each year, both within the university and other local

Red Cross events.

There are many benefits of becoming a member of a Red Cross Uni Club:

Meet new and diverse groups of people, all with a common interest to help others

Become updated on local, national and international humanitarian issues

Help organise and host events

Expand your understanding of other cultures, social and international issues

Membership fees

The annual membership fee associated with Red Cross Young Humanitarian membership

classification is currently $5.00 plus any additional fee required by the university, usually $2.00.

These amounts are subject to change at any time.

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What do members receive?

As a Red Cross member you will receive a national newsletter which is produced three times a year

for Red Cross members and volunteers across Australia. There will be local (state/territory) and

Australia-wide information about Red Cross strategic priorities (in services, fundraising and

humanitarian advocacy in our local communities) as well as a celebration of our members and

volunteers young and old.

Red Cross members receive a discount at Red Cross retail stores across Australia and at our online

shop. Youre also eligible for a discount on the courses offered through Red Cross College to help

you develop your education and professional skills training.

And if thats not enough, dont forget the fabulous membership card youll get when you sign up

too!

How to sign up members

The best place to start your Red Cross Uni Club recruitment drive is during your universitys O Week

activities. By organising and manning a stall during the week, you can maximise the exposure your

club has to as many students as possible. Recruitment shouldnt be limited to this time of year,

however. One of the best recruitment strategies also happens to be one of the easiest simply ask

people to join your club. The best person to be a recruiter is a satisfied member who shares the

experience with friends, neighbours and co-workers by asking them to join. Being asked to join by

someone you know increases the likelihood that you will say yes.

Major areas for tapping into possible sources of new members for your Uni Club are listed below:

Student Union or Association.

Campus Media, such as publishing and advertising in the University Newspaper,

magazine or radio station.

Common areas such as distributing flyers and hanging posters.

Departments on Campus- for example targeting the Medical/Nursing Faculties for

Blood Donor Drives.

Volunteer or Club Fairs such as those in O-Week.

When planning a recruitment campaign, you should

first contact the student union to find out their

guidelines for stalls. Free resource materials to

promote your Red Cross Uni Club, such as posters

and sign up cards etc are available from your local

Red Cross office. The Our World Your Move

campaign posters and sign up cards were specifically

designed to help you engage with and encourage

young people to join Red Cross.

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Once a student is interested in joining a Red Cross Uni Club, they should fill out a membership form

(available in the Resources section of this handbook) providing you with his/her full name, student

number and email address. They should also sign the University Club membership form (see

Resources section), as well as paying the Red Cross membership fee and university union fee.

The membership form should then be duplicated so that one copy can be sent to the Red Cross

Supporters Services Centre to be processed (can take up to 6 weeks), and the other copy can be

kept for the Uni Club Executives to contact members within the first couple of weeks of the new

membership.

As stated on the membership form, all persons who sign the membership list agree to abide by Red

Cross Fundamental Principles.

Keeping your members interested

Retention is the key to the success and stability of your Red Cross Uni Club. Keeping your members

interested depends on various factors, some beyond the influence of Red Cross. However, good

club management can affect a members decision to continue their involvement with both the club

and Red Cross.

Here are some suggestions for retaining members:

Listen to everyones ideas and opinions

Create a structure for your club that provides for multiple leadership positions

Foster a healthy, fun environment for your Uni Club

Recognise members for their good work

Allow everyone the opportunity to get involved

Plan for regular meetings and events to keep people interested

Give willing people an active role in planning activities and events

Everybody loves getting recognition for their hard work, regardless of whether they have been paid

to produce it or not. Some suggestions for recognising club members for their good work include:

Creating a bulletin board that features pictures of your members activities and

accomplishments (this can be in the student union or online in an official Red Cross

facebook group).

Publishing articles in your University magazine or newspaper.

Featuring a Member of the Month on your bulletin board/facebook page each month.

Presenting members with certificates, pins or small prizes for their efforts.

Holding an end of year thank you sausage sizzle, or an awards type night.

Most importantly, tell people when they are doing a good job!

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ORGANISING EVENTS & ACTIVITIES Getting stuck into the fun stuff.

One of the main ways in which Red Cross Uni Clubs can actively engage young people is through

their events. Events are great opportunities to talk about the work of Red Cross , sign up new

members, explain upcoming activities, promote volunteering opportunities and training, and to

fundraise.

Red Cross Uni Clubs can get involved and support the actions of Australian Red Cross by:

Organising information sessions, fundraising events and social activities

Volunteering their time and efforts for local or national Red Cross campaigns, projects

and events

Organising projects that help to prevent and alleviate human suffering in the local,

national and international community

Increasing awareness and understanding about Red Cross and our vision

Acting in a way that respects the Fundamental Principles of International Red Cross and

Red Crescent Movement - Humanity, Impartiality, Neutrality, Independence, Voluntary

Services, Unity and Universality.

The events of your club serve to define it and are influential in attracting and retaining members.

Events should fall under one of two broad purposes:

1. To further the objectives of the Club or,

2. Developing the camaraderie within the Club.

Timing

Event timing is critical to ensure maximum

participation and successful events. It is best to avoid

holding events in the busier parts of a semester,

which is generally in the middle of semester, and

through the examination periods at the end of each

semester. Specific timing is at the discretion of the

Executive and generally determined by the nature of

the event.

Number of Events

The total number of events, while at the discretion of the Executive, is suggested to be two to three

per semester exclusive of a Welcome Event and the Annual General Meeting.

Cost

Regular events should be held free of charge to members, where possible, assuming support of the

Student Union is sufficient to maintain this. This provides an incentive for membership. If a cost is

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involved for special events or services, it should only be an amount that covers the cost, rather

than makes money for the Uni Club.

Event types

Welcome Event - Typically held in the first or second week of semester, a welcome event is a great

way for members to meet each other and for the Executive to outline the projects, events and key

dates for the semester. Examples of a Welcome Event may include a picnic on the grass, a sausage

sizzle or a coffee catch up in the cafeteria.

Projects - One branch of the Uni Clubs activities should be centred on specific projects. These

projects are usually long term goals for the Uni Club and focus on ways to support and promote

Red Cross to the community. These activities are at the discretion of the Executive in consultation

with state or territory Red Cross Youth Engagement staff and/or the YAC.

Services - Events held by the Uni Club should seek to also involve existing Red Cross services. This

includes activities that provide opportunities for members to volunteer their time, such as giving

blood via the Blood Donation Van and volunteering for initiatives such as the Good Start Breakfast

Club. An example of an event that could be incorporated into services is World Blood Donor Day on

14th June.

Major Event - Each Red Cross Uni Club should hold a unique major event each year. The main aim

for a major project is to stand out from other events, create publicity and act as a fundraiser, either

generally or for specific projects. It provides a focus for the Uni Club and acts as a strong tool for

membership recruitment and retainment. A good time for this type of event would be either after

the middle of first semester or the beginning of Semester 2, so as to ensure that there is plenty of

time to plan it, and the workload is not too heavy around exam time.

Event Management

The key to a successful event lies in the organisation and pre-planning. Below are 3 easy steps to

event management:

1) Pre-Event Planning

In planning an event, start by discussing within your University Club Executive the following

questions:

a) What type of event would you like to hold?

b) What are the outcomes of the event/activity?

c) Will you need Red Cross or University permission to run this event?

d) Are you planning to fundraise?

e) How are you going to promote the event to the university?

f) What tasks need to be done and by whom?

g) What resources will you require?

Once a focus has been decided upon, members of the Uni Club should take on the

responsibilities of specific roles and tasks related to the event.

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Examples of such roles include (but are not limited to):

Project Leader - This person is in charge of the event as a whole. They lead the meetings

that will occur before the event and ensure that all jobs allocated to different members

have been completed and that the event itself runs smoothly. The Project Leader does

not have to be the President of the Red Cross Uni Club.

Assistant Project Leader This role is designed to support the Project Leader in ensuring

that all of the tasks to be completed for the smooth running of the event are complete.

The Assistant Project Leader may take on another role in planning of the event.

Financial Officer - The Financial Officer is responsible for any and all dealings with

money that are needed to run your event. This may include taking and recording the

fees at O Weeks or paying suppliers for a special event. The Financial Officer needs to be

someone with a good understanding of budgets and forecasts as well as reporting with

numbers.

Promotions/Communications Officer The Promotions and Communications Officer is in

charge of any marketing that is required to ensure people know about the event and are

able to attend. Responsibilities may include designing and printing posters, liaising with

university media such as the Union newspaper/blog/website staff as well as promoting

the event on approved social media channels. Red Cross has very strict guidelines with

regard to promoting events. The Promotions/Communications Officer should work

closely with Red Cross staff to ensure that they do not breach any Brand regulations.

Contact details for state and territory Red Cross staff are available in the Resources

section of this handbook.

Logistics Co-ordinator The logistics Co-ordinator is responsible for organising the

resource and materials needed for the event. This may include liaising with university

officials about the use of tents, tables and chairs etc.

The above positions of responsibility are a guide only and can be adapted to suit the unique

events and activities that your Red Cross Uni Clubs run. Similarly, if your Red Cross Uni Club

has sufficient members, these roles can be expanded to become sub-committees.

2) Host the Event

Once your event has been planned, ensure that the members of your Uni Club are familiar

with the timeline and that they know what they have to do and when. Review the progress

of your event regularly. Keep your club up to date by communicating regularly. On the day,

start early. Dont leave everything to the last minute, and most importantly, remember that

you are all part of the same team.

3) Review your Event

At the completion of your Uni Clubs event or activity make sure to schedule a meeting of

the organising committee to assess the success of the event and to discuss any issues that

may have arisen. It is best to have this meeting within the week following the event. Assess

whether you achieved your aims and use the evaluation to work out what you will do next

time. Remember that negative feedback can be used constructively for a more successful

event in the future.

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Direct Humanitarian Actions

Red Cross encourages all of its Young Humanitarians to participate in Direct Humanitarian Actions.

Direct Humanitarian Actions (DHAs) are youth led initiatives that operate at either national or local

level to support and promote the Red Cross movement and give young people an opportunity to

create change in their community. Examples of DHAs include the Make Nuclear Weapons a Target

flash mobs and the 1000 Cranes initiative. For more information about these campaigns, visit the

Australian Red Cross website at www.redcross.org.au or the Red Cross Young Humanitarians

Facebook page at www.facebook.com/RedCrossYoungHumanitarians.

Red Cross Days

Through out the year, there are also a

number of Red Cross days that your Club may

also decide to host events. One of these key

dates, for example is World Red Cross/Red

Crescent Day celebrated on 8 May each year.

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SOCIAL MEDIA Spreading the word 21st

Century style

Promoting your Red Cross Uni Club and communicating

with your members has never been easier than it is today.

With the popularity of social media, you can have a real

time connection with a wide audience on a local, national

and international scale.

Social media has quickly become one of the key ways Red Cross is raising awareness of the work we

do in Australia and around the world. We encourage you to join, engage and share with Red Cross

in social media and promote our work through your personal Facebook, Twitter and LinkedIn

profiles or in your online blog.

In an effort to ensure a consistent Red Cross voice across social media channels, it is important for

us to set some communication guidelines for members and volunteers.

Here are some key points to follow when sharing stories and information about Red Cross on your

personal social media profiles:

Remember to respect people's dignity and right to privacy when writing your personal

blog or posting photos that relate to Red Cross. Never take a photo or film of people

without their permission. This is particularly true for vulnerable people who have just

been through a disaster, episode of conflict and may be inclined to say 'yes' to

something they later regret. If in doubt, do not take the picture or film. The same

consideration should be applied when writing about Australian Red Cross colleagues.

Be respectful of other peoples opinions.

Make it clear that the views you are expressing on your blog are yours alone and not

necessarily those of Australian Red Cross add a blog disclaimer.

Comply with copyright rules. Protect confidentiality and propriety information of

Australian Red Cross. Disclosure of this type of information is a serious offence.

Be open about your identity. When making a posting, where appropriate, disclose your

name and whom you work for. This includes responses to comments.

Be accurate about the information your share. Even though your post or comment

might include personal opinions, do your research and make sure the facts are correct.

Always respect the privacy of others and the confidential character of what they may be

telling you. Are you sure they want to be quoted online? Protect your sources.

Post with good judgement and use common sense; you are responsible for your own

comments.

The official Australian Red Cross social media channels are:

Facebook: www.facebook.com/RedCrossYoungHumanitarians

Facebook: www.facebook.com/AustralianRedCross

Twitter: www.twitter.com/RedCrossAu or @redcrossau

YouTube: www.youtube.com/user/redcrossaust

LinkedIn: www.linkedin.com/company/australian-red-cross

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Social Media and your Red Cross Uni Club

Red Cross supports and encourages individual members to have a strong individual voice on social

media. Please note, however, that we have a strict policy that no Australian Red Cross promotional

pages are to be set up on Facebook in addition to the organisations official page and Red Cross

Young Humanitarians page. We constantly monitor Facebook to check that Red Cross is not

inappropriately represented by the public or linked to unofficial content. Should this occur, you

will be asked to immediately close down any unofficial pages purporting to represent Australian

Red Cross.

In order to promote your Red Cross Uni Club and to communicate with your members, we

recommend you begin a Facebook group. Members can request to join and information can be

exclusively seen by the private audience. It is a requirement that all Red Cross Uni Club Facebook

groups have a Red Cross staff member (usually the Youth Engagement officer from that state and

territory and/or the National Senior Project Officer for Youth Engagement) as a member to assist

with any online issues that may arise.

Starting a group is easy. Just follow the instructions on Facebook through the Groups bookmark at

https://www.facebook.com/#!/bookmarks/groups. Red Cross Uni Club Facebook groups should

have a closed setting.

Using the Red Cross Emblem and Brand

The Australian Red Cross brand is more than just a name, a logo or a

colour. It is our identity and expresses the qualities and values that make

us unique. Its how we see ourselves and how we want to be seen, which

is active, relevant and all about the people we work with part of the

largest humanitarian organisation in the world with distinct Australian

values.

The Red Cross, Red Crescent and Red Crystal are international emblems

of protection and neutrality in situations of armed conflict. The emblems

are used to identify people or facilities engaged in the provision of

medical aid or humanitarian assistance, and in any language they mean

'Don't shoot!'

As well as the protective purpose of the emblems, National Societies such as Australian Red Cross

may use the emblem in peacetime to indicate that a person or object is linked to the Movement.

Red Cross is specifically given this right by government authorities, but even then there are strict

regulations about the way it is used. Red Cross does not 'own' the emblem.

When promoting your Red Cross Uni Club or displaying the Red Cross logo, please ensure that you

do so in a positive way being respectful to the Red Cross Red Crescent movement and the

Fundamental Principles. When designing and developing your Red Cross Uni Club Facebook group

it is unfortunately not acceptable to use the Australian Red Cross logo as the profile picture as the

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image may not be altered, resized or changed in any way. It is recommended that you use your

Universitys logo or another image instead.

Using photographs

Photographs are a fantastic way to showcase the events

and initiatives that your Red Cross Uni Club has been

working on. They can also serve as a visual drawcard for

new members to join up. Because Red Cross works with a

wide range of people, some in vulnerable circumstances,

special consideration has been given to developing strict

guidelines to protect both the photographer and the

subjects of the photograph.

A full copy of the Australian Red Cross Photographic Image

and Digital Resources policy is available in the Resources

section of this handbook, but a short summary of how it

affects you can be found below.

Images that you post in your Red Cross Uni Club Facebook

group should always show Red Cross and your Club in a

positive light. They should be visually interesting and aim

to show what you and your other Club members are doing

to support Red Cross.

Photographs you post online in your Facebook group may be used in your relevant state or

territory Red Cross Facebook group or on the Red Cross Young Humanitarian Facebook page by our

National Youth Engagement staff to show wider audiences the fabulous work young people do

within our organisation. A concerted effort will be made to advise you and your Uni Club should

this occur. Red Cross will retain copyright of the photograph but will ensure, wherever possible,

that the photographer or creator is identified.

Particular care should be taken when taking someone elses image, especially when that person is a

child or a person of Aboriginal or Torres Strait Islander heritage. To ensure the protection of all

involved, it is required that the person who features in the image sign a Red Cross photo image

release form. A copy of this form is available in the Resources section of this handbook. When

photographing children, a parent or guardian should sign the form on their behalf.

As a general rule, if you are unsure whether a photograph containing images of a person should be

taken, err on the side of caution and do not take the photograph.

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Resources Section

21

RED CROSS OFFICE CONTACT INFORMATION

Office Addresses Phone Numbers

National Office

National

Coordinator

Youth Engagement

Location

155 Pelham Street

Carlton VIC 3053

Mail

PO Box 196

Carlton South

VIC 3053

Phone

03 9345 1800

Fax

03 9348 2513

Australian Capital

Territory

Youth Engagement

Officer

Location

Red Cross House

Cnr Hindmarsh

Drive & Palmer St

Garran ACT 2605

Mail

PO Box 610

Mawson ACT

2607

Phone

02 6234 7600

Fax

02 6234 7650

New South Wales

Youth Engagement

Officer

Location

St Andrews House

Level 4, 464 Kent

Street

Sydney NSW 2000

N/A Phone

02 9229 4111

Fax

02 9229 4244

Northern Territory

Youth Engagement

Officer

Location

Cnr Lambell

Terrace & Schultz

St

Larrakeyah NT 0820

Mail

GPO Box 81

Darwin NT 0801

Phone

08 8924 3900

Fax

08 8924 3909

Queensland

Youth Engagement

Officer

Location

Humanity Place

49 Park Rd

Milton QLD 4064

Mail

PO Box 1822

Milton QLD

4064

Phone

07 3367 7222

Fax

07 3367 7444

South Australia

Youth Engagement

Officer

Location

Red Cross House

207-217 Wakefield

Street

Adelaide SA 5000

Mail

GPO Box 2265

Adelaide SA

5001

Phone

08 8100 4500

Fax

08 8100 5430

Victoria

Youth Engagement

Officer

Location

23-47 Villiers Street

North Melbourne

VIC 3051

Mail

GPO Box 9949

Melbourne VIC

3001

Phone

03 8327 7700

Fax

03 8327 7711

Western Australia

Youth Engagement

Officer

Location

110 Goderich

Street,

East Perth WA 6004

Mail

GPO Box P1239

Perth WA 6844

Phone

08 9225 8888

Fax

08 9325 5112

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TEMPLATE OF A CONSTITUTION

The following Red Cross University Clubs Constitution is a template that outlines the requirements

for a club to be recognised as a Red Cross University Club. These requirements are designed to

allow enough support and structure to Red Cross University Clubs in order to fully utilise the Clubs

in Red Cross membership, volunteering, fundraising, advocacy and renewal whilst ensuring the

integrity of Red Cross is maintained.

1. Name of the Society

1.1 The name of the Club must include the terms Red Cross and Youth Club.

1.2 The name of the Club must be approved by the Board and the YAC.

2. Aim

2.1 The aims of the Club are to:

a) Promote opportunities for youth to get involved in Red Cross,

b) Engage youth as volunteers and members of Red Cross, and

c) Promote the fundamental principles of Red Cross to youth.

3. Definitions

In this constitution, unless the contrary intention appears:

Associate means a person who is not a Student but who wishes to become a Member.

Board means the Red Cross Board of the state or territory.

Club means the Club or Society named in Section 1.

Executive means a member of the Executive Committee of the Club.

Member means a person who has undergone the membership requirements for the Club.

Returning Officer means a person from the YAC not directly involved with the Club.

Student means a student at the Tertiary Institution where the Club is hosted.

YAC means the Red Cross Youth Advisory Committee of the state or territory.

3. Affiliations and Oversight

3.1 The Club shall be affiliated with Red Cross and the Tertiary Institution where the

Club is hosted.

3.2 The Club shall be run by the Executive Committee, which reports to the YAC and/or

Red Cross staff member. If the YAC is concerned about the appropriateness of any Club activity

or event, it may request the President to cancel or modify the activity or event. If the President

does not follow the YACs request, the matter will be referred to the Youth and Education

Coordinator for final decision.

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3.3 The YAC shall report to the Board about the Clubs activities, and seek approval for

the Clubs actions as necessary.

3.4 It is the responsibility of the Executive to ensure all requirements are met by the

Club in order for it to be affiliated with the Tertiary Institution.

4. Membership

4.1 The class of annual membership shall be Ordinary Membership. All members of the

University shall be eligible for Ordinary Membership of the Red Cross Club. Any Ordinary

Member shall hold one vote at all meetings and elections of the Club at which they are present.

4.2 A Student becomes a Member when he/she provides his/her full name, student

number, email address and signs the membership list.

4.3 An Associate becomes a Member when he/she provides his/her full name, email

address and signs the membership list.

4.4 As stated on the membership form, all persons who sign the membership list agree

to abide by Red Cross Fundamental Principles.

4.5 Membership is to be a minimum of $5

5. Executive

5.1 The Executive Committee of the Club will be made up of President; Vice-President;

Secretary; Treasurer; and a maximum of four General Representatives. If a position is not able

to be filled, the remaining Executives may perform the roles of that position.

5.2 All members of the Executive must be a registered volunteer of the Red Cross and

must be a Student at the tertiary institution.

5.3 The Executive Committee is responsible for upholding the aims of the Club.

6. President

6.1 The President shall:

a) Ensure that Red Cross principles are being adhered to, chair all meetings,

b) Act as spokesperson of the Club,

c) Oversee and direct the functioning of the Club,

d) Appoint a Returning Officer at the earliest opportunity,

e) Represent the Club at various Club and Tertiary Institution functions,

f) Promote Club activities, and

g) Report to the state or territory Red Cross Youth Engagement staff and/or the YAC at

each month; outlining operations, progress and future plans of the Club.

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7. Vice-President

7.1 The Vice-President shall:

a) Assist the President in carrying out his/her duties, and

b) Carry out the functions of the President when the President is unable to do so,

including those listed above.

8. Secretary

8.1 The Secretary shall:

a) Take and record minutes of all Club meetings,

b) Make minutes available to the YAC and/or Red Cross staff member,

c) Make minutes available by request to Members, and

d) Deal with all correspondence of the Club and keep an account and file of such

correspondence.

9. Treasurer

9.1 The Treasurer shall:

a) Provide, at the Annual General Meeting, a statement of the receipts and

expenditures, a balance sheet and income statement of the year, and

b) Provide these statements to the YAC at the end of the year or on request by the YAC

or the Board.

10. General Representatives

10.1 The General Representatives shall:

a) Organise social functions,

b) Liaise with Executive Members, and

c) Assist other Executive Members where needed.

11. Meeting

11.1 A General Meeting is to be held within the first four weeks of each semester. The

General Meeting shall be open to all Members, and a minimum of 5 Members must be present

at each meeting. The purpose of the meeting is to discuss and plan the activities for the

semester.

11.2 An Annual General Meeting shall be held at the end of second semester. The Annual

General Meeting shall be open to all Members, and a minimum of 5 Members must be present

at each meeting. The purpose of the meeting is to elect new Executives and General

Representatives; and to report on club activities, progress and relevant incidents over the year.

11.3 Executive Meetings may be held at the discretion of the current Executives, to

discuss the activities and progress of the club.

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12. Election of Executive

12.1 The Executive will be elected via the following general election rules:

a) The Returning Officer will liaise with the President in consultation with the YAC

and/or Red Cross staff member to determine an appropriate time to declare positions

vacant in the fourth term proceeding the proposed year of office.

b) All Members will be entitled to be nominated for candidature as an Executive if they

meet the conditions outlined in section 6.

c) Nominations will remain open until the close of the Annual General Meeting

following the President declaring nominations open.

d) Nominations must be seconded by a Member of the organisation, and signed by the

nominee, in order to be accepted by the Returning Officer.

e) Candidates may choose to present statements of purpose to the Members at the

Annual General Meeting for that year, or a General Meeting in the case of a position

declared vacant throughout the year.

f) Voting will take place at the Annual General Meeting.

g) Only the Returning Officer and other YAC members not involved in the election

process are responsible for the counting of ballots.

h) Voting shall be by non-preferential voting system. A tie in the voting for a position

on the club shall be left to the YAC to decide.

13. Interpretation and Amendment

13.1 If a dispute arises as to the interpretation of this constitution, or a situation arises

for which there is no provision made in this constitution, the matter must be referred to the

YAC, who will seek guidance from the Board. The YACs decision will be final.

13.2 This constitution may be amended by resolution carried by a two-thirds majority of

full Members present and voting at a General Meeting of the Club: however, such amendments

are subject to verification by the YAC and Board.

13.3 Notice of proposed amendments must be emailed to the YAC at least one month

prior to the General Meeting.

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SAMPLE ANNUAL GENERAL MEETING AGENDA

The agenda for the Annual General Meeting shall include:

1. Opening and welcome

2. Apologies and leaves of absence

3. Minutes of the previous meeting

4. Business arising from the minutes

5. Correspondence

6. Motions on notice

7. Annual Reports

7.1 President

7.2 Treasurer

7.3 Secretary

7.4 Other Executive Members

8. Election of the Executive

9. General business

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RED CROSS YOUNG HUMANITARIAN MEMBERSHIP FORM

28

29

Red Cross Photographic Image and Digital Resources policy

Introduction

1. Photographic images (images) and other digital resources, such as video clips, are powerful mediums to

convey the ways in which Red Cross helps. It is our intention that every resource used should focus on

the people we help, treat the subject with respect and dignity and be a powerful statement of our

purpose.

Purpose

2. This policy aims to:

a) Provide guidelines for photographers to ensure subjects are treated with respect and dignity;

b) Provide guidelines to Red Cross people to enable them to promote the brand consistency across

images and digital resources;

c) Meet technical requirements that ensure flexible application and storage of images and digital

resources; and,

d) Ensure minimal risk for Red Cross in the collection and use of images and best commercial outcomes

in dealings with suppliers.

Definitions

Contracted Photographer/s - means a photographer engaged by Red Cross to take Images or to create digital

resources, including photographs films and documentaries, for the purposes of recording or promoting the work

of Australian Red Cross or the broader movement. This definition includes photographers or photographic

agencies from whom Red cross subsequently purchases photographs, such as journalists or freelance

photographers.

In this Policy, references to photographers includes both contracted photographers and Red Cross staff

photographers.

Digital Resources - means Images and information stored electronically, including video clips, sound grabs,

animation and photographs.

In this Policy, references to images and digital resources are referred to collectively as Images.

Image/s - means a photographic image, recorded digitally or in hard-copy.

Police-Check - means the receipt of the criminal history information of a photographer by Red Cross as an

Accredited Agency approved by the Australian Police Services in accordance with their document Accreditation

Procedures to Access National Criminal History Records Checking Services.

Red Cross staff photographer - means a member of Red Cross staff who takes photographs, including personal

photographs, while engaged in activities of the Australian Red Cross or the broader movement.

Red Cross people - means staff, volunteers, delegates, program representatives and members of Red Cross

Movement.

Scope

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3. This Policy:

a) Applies to the collection of images and digital resources, through photography, digital recording, or

film-making and includes a standard Image Release Form.

b) Outlines the appropriate use of images and other digital resources including use of relevant disclaimers

when depicting Aboriginal and Torres Strait Islander people.

c) Outlines technical specifications and style for photography and digital resources including a Standing

Photographic Brief.

d) Addresses the storage and retirement or archiving of photography and digital resources

e) Establishes guidelines for ownership of images and digital resources including recommended contracts

to use when engaging photographers.

Collection of images and digital resources

Depiction of subjects

4. Images should focus on the people Red Cross helps, rather than Red Cross representatives, and convey

the natural, dynamic personalities of the people portrayed. Images must be in keeping with brand guidelines.

5. The capacities and aspirations of people assisted and disaster victims should be the focus of the image

and not their vulnerabilities and fears. In doing this, photographers must abide by the International Federation

Code of Conduct for NGOs in disaster response situations (point 10):

International Federation Code of Conduct for NGOs in disaster response situations:

Point 10: In our information, publicity and advertising activities, we shall recognise disaster victims as dignified

humans, not hopeless objects

Respect for the disaster victim as an equal partner in action should never be lost. In our public information we

shall portray an objective image of the disaster situation where the capacities and aspirations of disaster victims

are highlighted, and not just their vulnerabilities and fears. While we will co-operate with the media in order to

enhance public response, we will not allow external or internal demands for publicity to take precedence over the

principle of maximising overall relief assistance. We will avoid competing with other disaster response agencies

for media coverage in situations where such coverage may be to the detriment of the service provided to the

beneficiaries or to the security of our staff or the beneficiaries.

The full code can be viewed at http://www.ifrc.org/publicat/conduct/code.asp

6. Wherever possible, subjects must be able to be identified. Photographers must therefore ensure that

the identity of the subject/s is recorded at the time the Image is created. This enables Red Cross people to

correctly caption images at a later stage. If necessary, an alias can be used to protect the subjects identity. Red

Cross people must never use black bands or pixilation of faces to conceal identity as this can be taken to denote

criminality. Names, ages and place names should be captured along with further basic information as to what the

person is doing at the time images are captured.

Consent

7. All Images must be accompanied by a signed Image Release Form (see Annex A) and submitted along

with the Image to the Australian Red Cross photo library (photography@redcross.org.au). In exceptional and

international circumstances where verbal consent has been agreed, this should be documented appropriately

and details also provided to the Australian Red Cross photo library. Any Image not accompanied by a signed

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Image Release Form or record of verbal consent will not be added to the image library and must be destroyed if

consent cannot be otherwise adequately demonstrated.

7.a No photographic assignment should be undertaken without prior discussion with the relevant

program or service area and the endorsement of the National Communications department. At all times,

Red Cross people should protect people of all ages, gender, ethnicities and socio-economic backgrounds

from any negative ramifications.

8. In some situations, for example on international assignments, obtaining written consent might not be

possible. Photographers should discuss approaches for attaining verbal consent with someone from the

International Communications team to establish the most appropriate way to collect consent in each context. In

all cases, the subject must understand why the photograph is being taken and how it will be used. In addition,

any concerns the subject might have about naming or identification must be noted and respected.

9. Photographers must use special consideration when collecting images of people of Aboriginal and Torres

Strait Islander descent. Cultural sensitivities around the use of images of such people who are deceased are

widespread and significant. Photographers must thoroughly explain the Image Release Form verbally to potential

photographic subjects, in the presence of Red Cross people, to ensure subjects fully understand the implications

of providing consent. Special note must be made when submitting images featuring Aboriginal and Torres Strait

Islander people to the image library to ensure that these are managed appropriately.

10. Photographers should note that subjects who are receiving services from Red Cross may, due to a power

imbalance, feel in some way obliged to agree to being photographed. Photographers should ensure that potential

subjects understand that they are under no obligation to be photographed.

Children

11. Photographers must take utmost care when photographing children, whose dignity and privacy must

be protected at all times. In some instances the child subjects identity will also need to be protected. These

instances include but are not limited to photographs of:

a) victims of sexual exploitation;

b) children with HIV; and,

c) children charged with or convicted of a crime.

Photos that include HIV positive children cannot be used in any Australian Red Cross communications material

without the prior written approval of;

1) The subject and parent/guardian;

2) The Australian Red Cross International Communications Manager;

3) The Australian Red Cross HIV Advisor; and

4) The relevant regional bureau.

12. Child soldiers carrying guns, or those at risk of being abused if identified, must not be photographed. If

there is any doubt as to whether a child should be photographed, the photographer should not take the

photograph.

13. Naked or partially naked children must not be photographed

14. Photographers must obtain the consent of a parent or guardian before photographing a child.

15. In keeping with the Red Cross Protecting children and Young People policy all contract photographers

must undergo a Police-Check and a Working With Children Check and must be supervised by a Red Cross person

or representative when photographing child subjects. During times of emergency it may not be possible for all

photographers to undergo a Police-Check, in these instances photographers must be supervised at all times by a

Red Cross staff member who has undergone a Police-Check and a Working with Children Check.

32

Guidelines in the field

Contracted photographers

16. Contracted photographers are bound to abide by the Red Cross Fundamental Principles. Red Cross

people should ensure that Contracted Photographers fully understand the Principles and agree to abide by them

(see Annex A Red Cross Photographer Brief).

17. Contracted photographers must be accompanied by a Red Cross representative at all times. When

necessary, Red Cross people should ensure the photographer is accompanied by someone who can act as a

language interpreter to assist in helping subjects understand fully the Image Release Form and in collecting the

correct names and details of subjects.

18. Whilst undertaking a photographic or film assignment, contracted photographers should not undertake

any activities for another client or for their own purposes without the express written permission of Red Cross. All

information gathered in the process of the assignment remains the confidential property of Red Cross.

19. The utmost care must be taken to observe cultural sensitivities in the taking of photography and in

requesting consent from beneficiaries. These may be of an ethnic, religious, ability or gender based nature.

Consideration should be given to what activities should or should not be photographed. It may not be

appropriate to photograph members of the group or certain activities. Red Cross people will generally be able to

provide guidance but if in doubt, shooting should not proceed.

19.a Photographers must ensure balanced gender representation in images, adequately representing

the different vulnerabilities and strengths of men and women in the context in which we work.

20. Where field photography will be taken outside Australia, a briefing with the International

Communications team representative must be held. The General manager, International Operations, must

approve all international photographic assignments and will provide security, health and context briefings for all

overseas field visits. Contracted photographers must conform with Red Cross security and health instructions and

advice.

20.a Some areas where Red Cross works are subject to civil conflict and/or natural disasters which

could be potentially hazardous. Red Cross is committed to ensuring the well-being of consultants during

field visits, and consultants are not permitted to enter clearly hazardous or dangerous areas. Consultants

are required to heed the advice of local Red Cross people and local authorities in relation to security

issues. Consultants must be prepared to make their own assessments of potential hazards or danger

during field visits in the knowledge that Red Cross will always respect and support a decision to continue

or withdraw from any part of a field visit for reasons related to personal security.

Red Cross photographers

21. When in the field Red Cross people are highly visible representatives of the organisation and as such

should demonstrate the Fundamental Principles and the International Federation of Red Cross and Red Crescent

Societies Code of Conduct for NGOs at all times.

22. Red Cross Photographers should always consult with the relevant service area (e.g. Good Start Breakfast

Club Coordinator where images are being taken at a Club) before taking images or footage and where possible,

ensure a service or program representative is on site to offer technical advice and guidance.

23. All Red Cross people and photographers must consult with their local communications team before

planning a photographic shoot, taking their own photos or filming.

33

24. Red Cross photographers should ensure subjects provide written consent using the Image Release Form

(Included in Annex A). If consent is not gained no Image should be taken.

See the International Federation Code of Conduct for NGOs in disaster response situations (point 10):

http://www.ifrc.org/publicat/conduct/code.asp

Use of images and digital resources

25. Images should reflect the way in which Red Cross helps and should never be used for any other purpose

(i.e. to represent another organisation). The application of the image should be generally consistent with the

original context and not represent a vastly different service or message (i.e. using an image of a young homeless

teenager taken at Night Caf to illustrate the problem of illicit drug use amongst teenagers, or the image of a

Telecross client to illustrate effects of dementia) unless permission is sought from the Domestic Communications

Manager or International communications Manager. Information in the caption and notes section attached to

each image in the Image Library will establish original context. If you want to use the image for any other purpose

contact the National Communications team.

26. No image should be provided for use to an external organisation without permission from the National

Communications team.

26a. The images produced will be available for use by other members of Red Cross. The images may

also be available for use by partner organisations (eg National Societies) in the country in which they are

taken with written permission from Australian Red Cross.

27. All images appearing in print and electronic promotional material and collateral must be drawn from the

image library. Where it is proposed another Image be used this must be approved by the local communications

team.

28. All images depicting Aboriginal and Torres Strait Islanders must be accompanied at closest proximity

possible with the following statement:

WARNING: "Aboriginal and Torres Strait Islanders are warned that this material may contain images or voices

of deceased persons".

Technical specifications and style

29. Red Cross people must provide photographers with A Standing Brief for Photographers (Annex C) which

incorporates the following technical and style guidelines, and is available in the image library section of the brand

toolkit.

Technical guidelines

30. Photographers must note the following technical guidelines.

All Images must be:

a) Full colour, not black and white;

b) Digital files; and,

c) High resolution (capable of printing at A4 size or larger at 300dpi).

Style

34

31. Images should focus on the people Red Cross helps, rather than a Red Cross representative, and convey

the natural, dynamic personalities of the people portrayed.

32. The capacities and aspirations of disaster victims should be highlighted, and not just their vulnerabilities

and fears.

33. Red Cross images should be beneficiary and action-focused, showing the active participation of people in

Red Cross programs. Images should provide a window into life while maintaining the dignity of the people

portrayed.

34. Ideal images feature sharp focus on beneficiaries, with a blurred background where possible (we can also

blur out backgrounds post-production);

35. Images should focus on the people who are being helped, more than the people helping.

36. Photographers should look for Images that reflect vulnerability and dignity for example people in crisis

who have some dignity and reflect the positives of their situation.

37. Red Cross commonly requires the following kinds of Images (in order of emphasis)

o Portraits of people who have benefited from our projects. We use these types of images as our

public face and when reporting back to our supporters on how our projects are benefiting people.

o Photos that show the outcomes of our projects. For example an image of people setting up a

mosquito net that Red Cross provided, or breakfast being served to hungry children.

o General photos of people engaged in carrying out the project. We use this type of image in our

magazines, annual reports and web site to help tell the development story.

o General photos are also useful for expanding the depth and breadth of our photo library. Although

the main purpose of your assignment may be to gather images of a specific project, we also use non-

project related images in our marketing materials. These may include general village scenes of

people and housing, children at play, landscapes and images that represent general development

themes like water and sanitation, youth, volunteers, food security.

o Branded images where it is relevant to the situation. It is not necessary to position the emblem in

every shot, unbranded images are still a powerful tool for representing how we help. Avoid images

of Red Cross people in uniform leaning against Red Cross cars, but do include the brand / logo in the

image if it makes sense and does not shift the image from a dynamic to a static position.

o Members of our partner organisation (especially Red Cross National Society staff) engaging with

communities involved with the project.

Copyrights and Credits

38. Australian Red Cross should be credited where possible.

The preferred style is Australia Red Cross/first name/surname.

39. Depending on the use the position of the credit could be:

a) Reversed out of the image in white text, bottom right;

b) Beneath the image, flush right;

c) Or, vertically beside the image right bottom;

d) Or, on a separate credits page.

40. For web, the image should be credited:

35

a) In the caption beneath the image;

b) Or, in the alt text tag that appears on mouse roll-over.

36

STILL AND MOVING IMAGE RELEASE FORM

DATE: ____________________ RED CROSS SERVICE AREA: _______________________________

NAME: _______________________________TELEPHONE: _______________________________

ADDRESS:_______________________________________________________________________

BRIEF DESCRIPTION OF IMAGE:_______________________________________________________

TITLE OF PHOTO SHOOT: _______________________ NAME OF PHOTOGRAPHER_____________

I, THE ABOVE NAMED / PARENT OR GUARDIAN OF THE ABOVE NAMED*, GIVE MY UNRESERVED PERMISSION FOR ALL

STILL AND MOVING IMAGES TAKEN OR RECORDED BY OR ON BEHALF OF OR MADE AVAILABLE TO AUSTRALIAN RED

CROSS OF ME/OF ____________________________________________ (THE IMAGES) TO BE:

USED IN ANY OR ALL OF THE PROMOTIONAL AND ADVERTISING MATERIAL OF AUSTRALIAN RED

CROSS; AND/OR

PROVIDED TO ANY THIRD PARTY, INCLUDING BUT NOT LIMITED TO MEDIA ORGANISATIONS,

GOVERNMENT BODIES, NOT-FOR-PROFIT ORGANISATIONS AND AUSTRALIAN RED CROSS PARTNERS,

FOR THEIR USE AS THEY SEE FIT.

THE IMAGES MAY BE USED IN VARIOUS MEDIA FORMATS INCLUDING ONLINE MEDIA, SOCIAL MEDIA, PRINT,

NEWSPAPER, VIDEO, PUBLIC DISPLAYS TELEVISION AND ELECTRONIC MEANS OF COMMUNICATION AND IN ANY EDITED

FORM.

I WAIVE ANY RIGHTS AND CLAIMS, PRESENT AND FUTURE, TO ANY FEES OR ROYALTIES OR OTHER BENEFITS

WHATSOEVER FOR OR IN CONNECTION WITH THE USE OF THE IMAGES.

IF I WISH TO WITHDRAW PERMISSION FOR IMAGES TO BE USED, I MUST SO INFORM AUSTRALIAN RED CROSS IN

WRITING. I UNDERSTAND THAT IF I SO WITHDRAW PERMISSION FOR THE IMAGES TO BE USED, AUSTRALIAN RED CROSS

WILL CEASE ANY FUTURE NEW PUBLICATION OR USE OF THE IMAGES, BUT FOR SEVERAL YEARS THE IMAGES MAY

APPEAR IN PRINTED AND ELECTRONIC MATERIAL WHICH HAS ALREADY BEEN PRODUCED OR DISSEMINATED.

(FOR ABORIGINAL AND TORRES STRAIT ISLANDER PEOPLE) I ALSO UNDERSTAND THAT IMAGES OF ABORIGINAL AND

TORRES STRAIT ISLANDERS MAY APPEAR IN PRINTED AND ELECTRONIC MATERIAL FOR SEVERAL YEARS. IF I AM AN

ABORIGINAL OR TORRES STRAIT ISLANDER, AUSTRALIAN RED CROSS WILL TAKE REASONABLE STEPS TO PREVENT THE

IMAGES FROM APPEARING ON MATERIAL PUBLISHED AFTER MY DEATH. HOWEVER, I UNDERSTAND AND AGREE THAT,

DESPITE THOSE EFFORTS, THE IMAGES MAY STILL BE PUBLISHED OR DISSEMINATED.

I UNDERSTAND THAT AUSTRALIAN RED CROSS WILL MAKE ALL REASONABLE EFFORTS TO ENSURE THAT ANY USE OF THE

IMAGES BY AUSTRALIAN RED CROSS OR THIRD PARTIES COMPLIES WITH THE AUSTRALIAN RED CROSS PHOTOGRAPHY

POLICY. THE PHOTOGRAPHY POLICY IN SUMMARY STATES THAT AUSTRALIAN RED CROSS WILL:

RESPECT AND PROTECT THOSE WHOSE IMAGES ARE RECORDED IN RED CROSS PHOTOGRAPHY;

MANAGE AND USE IMAGES OWNED BY RED CROSS APPROPRIATELY; AND

IN THE USE OF THE IMAGES, COMPLY WITH THE FUNDAMENTAL PRINCIPLES OF THE RED CROSS

MOVEMENT AND THE INTERNATIONAL FEDERATION OF RED CROSS AND RED CRESCENT SOCIETIES

CODE OF CONDUCT FOR NGOS IN DISASTER RESPONSE PROGRAMMES.

I UNDERSTAND THAT I HAVE IS NO ACTIONABLE RIGHT AGAINST AUSTRALIAN RED CROSS FOR ANY FAILURE BY EITHER

AUSTRALIAN RED CROSS OR BY ANY THIRD PARTY TO COMPLY WITH THE PHOTOGRAPHY POLICY OR WITH THE TERMS OF

THIS RELEASE FORM.

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SIGNATURE WITNESSED BY

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