response to questionnaire and feedback for focus group
TRANSCRIPT
Lauren Menage
RESPONSE TO QUESTIONNAIRE
– FOCUS GROUP
My music magazine will focus on a Chart Music Genre. This is the most well
known music and can relate to many different genres. These artists are also
very well known by the world although maybe not liking their music, for
example Lady GaGa, Justin Bieber etc
FEEDBACK: it has a very wide audience. Most popular music of this time.
WHAT KIND OF MUSIC WILL YOUR
MAGAZINE FOCUS ON?
RATED. I chose this after debating with other titles that relate to the theme
of a ‘chart’ as my genre is chart music. I came up with options of ‘ranking’
, ‘levels’ , ‘stages’ etc and I finally came up with the word RATED as chart
music is rated before it goes into the charts.
FEEDBACK: rated means ‘valued’ and to many people music is very valued to
them. ‘Rated’ also leads to the genre of Chart Music by rating the music into a
chart. The word ‘rated’ is catchy and people will remember it.
WHAT WILL YOUR MAGAZINE BE
CALLED?
Either a mixed gender band or a boy band. I got this information from my
questionnaire as 2 people said a mixed gender band and 2 people said a male
or boy band.
FEEDBACK: A mixed gender band relates to both sexes. Chart music has a
wide female audience so a boy band will relate to girls – especially if they are
good looking.
WILL YOU FEATURE A SINGLE ARTIST
OR A BAND ON YOUR FRONT COVER?
An interview with an up and coming artist (probably the people on the front cover). I got this information from my questionnaire as 7/9 people who
answered my questionnaire said that they would expect to see an interview with an artist in a music magazine so I decided to use this on the double page spread. By having the central image on the front as the person/people being
interviewed this will show what content will be in the magazine and attract the audience.
FEEDBACK: it’s a good idea to have the interviewee on the front cover as this will make the reader want to read the content. The audience will want to know about upcoming artists and news. You have more room on a DPS to
write a lot of the interview. Also by having it across two pages you will want to carry on reading
WHAT KIND OF ARTICLE WILL BE
ON YOUR DOUBLE PAGE SPREAD?
Black white and light blue, with maybe some red content. I got this
information from my questionnaire. As 33% said black, 22% said white and
33% said light blue, 55% said red however I think red is a bit of a bold colour
and I personally don’t think it suits the genre. I gave multiple choice answers
so the percentage is over 100%.
FEEDBACK: black and white are contrasting colours so they would work well
with the contrasting genres within the Chart Music genre. The focus group
said that the colour scheme was very simple so the content of the magazine
will stand out well, which they liked.
WHAT COLOUR SCHEME WILL
YOUR MAGAZINE HAVE?
Between £1.50 - £2.50. Got this info from questionnaire as 44% said £1.50 -
£2.00 and 33% said £2.50 - £3.00. This will be a weekly magazine so I didn’t
want the price to be too expensive. I also thought £3.00 was a bit too
expensive to pay for a weekly magazine so I chose to price it in-between £1.50
and £2.50.
FEEDBACK: my focus group agreed that the price should be in-between
£1.50 - £2.50 but they thought that it should be towards the lower point of
the scale as any more than £2.00 would be too expensive for a weekly
magazine. After listening to their advise I have decided to price my magazine
at £1.99
HOW MUCH WILL IT COST?