responsive design & prototyping -- an agency model (part 2/3)
DESCRIPTION
Responsive Design & Prototyping -- An Agency Model This presentation is in three parts, please see the links and description below: Links: Part 1: http://www.slideshare.net/ngoplani/responsive-design-prototyping-an-agency-model-part-13 Part 3: http://www.slideshare.net/ngoplani/responsive-design-prototyping-an-agency-model-part-23 Part 2: http://www.slideshare.net/ngoplani/responsive-design-prototyping-an-agency-model-part-33 Description: Digitas is pleased to host the April 2012 UPA Boston meeting. We’ll be looking at some of the latest trends we’ve seen in Experience Design. We will discuss how we at Digitas are redefining our approach and share the successes and challenges we’ve encountered along the way. We will focus specifically on responsive design as well as the value of prototyping in new more complex digital ecosystems.TRANSCRIPT
A Responsive Website!Making your site accessible !and optimized!
Responsive Design & Prototyping – Part 2 "!
A short history lesson!
Many years ago (2007)…!
Accessibility Challenges: 2007!!•! Can users see the content?!•! Can search engines?!•! Is the content working across browsers?!
Optimization Challenges: 2007!!(Ok, people can see it, but..)!•! Is the content “right-sized” for the screen?!•! Above the fold?!•! Are users hunting for CTAs?!
A few years ago, we were finally getting control over this situation.!
!•!Browsers had similar functionality!•!Universal Flash adoption (almost)!•! 1024x768 screen resolution rules!
On the Desktop, our work was accessible and optimized. !!
We controlled the screen.!
Then, something happened…!
2007!
You can browse the Web on your phone!!!!But…It’s very tiny.!
Oh! And this guy !doesn’t like Flash.!
And then, something else happened…!
2010!
The entire web at your fingertips, literally!!!!!Oh, by the way he STILL doesn’t like Flash.!
And then, things started to get weird…!
2011!
Highly portable " tablet?!! At least it likes Flash.!
What was the !Impact of the last 5 years?!
We Choose The Moon!Accessibility!
Users can no longer see our content.!
The New York Times!Optimization!
It’s not optimized for smaller screens, so it’s virtually unusable. !
25% of Web users!Their phone is the primary method of using the internet !
By 2014, internet usage on !mobile will overtake desktop.!
The Rise of HTML5?!
The Future of Flash?!
What going to happen next?!
!!!!