responsys: drive more cross-channel conversions this holiday season
DESCRIPTION
Succeeding at holiday marketing is about building relationships. Learn about top trends from our research and find out how to win cross-channel conversions this season.TRANSCRIPT
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
Got your digital marketing campaigns all set for the holidays?
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
Stop.
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Succeeding at holiday marketing is about building relationships....
Forget about campaigns.
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
58 percent of consumers plan to spend more with multi-channel retailers this holiday season. Source: PwC
58%
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BLACKFRIDAY
...that extend WAY beyond
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
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This holiday season, think differently.
“The holidays are a great time for brands to try new messaging strategies that begin well before Thanksgiving and continues through New Year’s Day and beyond,” says Ryan Ho�mann, Regional Director of Strategic Services at Responsys.
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
Shoppers don't want to be lost in the crowd.
Email open and click-through rates are down roughly 1/3 since 2007. Source: Wall Street Journal
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
they want to be seen...
48%
48 percent of mobile customers said they feel like a low priority if a site isn’t mobile-friendly
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they want to be heard...
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
they want to be pampered...
Three out of four shoppers buy more items online in order to qualify for free shipping. Source: UPS, comScore study
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so give them what they want — starting now
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
Now the customer is in the driver’s seat. If you embrace that, you will thrive. If not, then by 2020, you will not survive.” – Jamie Nordstrom, Executive Vice President of Nordstrom. Source: Econsultancy
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Show loyal customers your gratitude.
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
OUR GIFTTO YOU
Research shows retailers need up to 7 new customers to match the revenue of 1 repeat customer
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Inspire dormant customers.
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
WHICH STYLEDO YOU LIKE
BEST?
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
This is your opportunity to win new customers. Seize it.
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Engage with customers — whenever and wherever they are
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
“[Customers] expect any desired information or service to be available, on any appropriate device, in context, at their moment of need.” — Thomas Husson, Forrester Research analyst. Source: Husson’s blog
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Make it fun.
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
Tap into the holiday spirit.
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
Let them share
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Build a sense of urgency
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
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The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
Help them 'showroom' — all of the way to your checkout.
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Make it stress-free.
The Retailer’s Ultimate Guide to Holiday Marketing | responsys.com
YOUR ITEMSHIPPED
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Keep the momentum going.Download the eBook to learn how.