Restaurant Case Studies

As a restaurant owner, you’d hope that the food

and atmosphere would be enough to keep a

steady stream of patrons into your business, but

more often than not, dining establishments find

that consistent marketing and branding tactics

are an essential part of good business growth and

differentiating from the competition.

InTouch Creative Group has worked with restaurants

of many types and sizes, both new ventures and

established eateries, to develop or polish brands &

assist in creating more memorable dining experiences.

We’ve helped develop franchise materials, new logos

and signage, dining promotions, menus and graphics,

advertising campaigns, and more. The following case

studies profile the work we’ve done for two longtime

local restaurants.

Restaurants & Food Service

Case Study: Restaurants 3

We’ve Worked With:

From Left:1. Mama’s Boy Catering Menu2. Jittery Joe’s Spring Specials Drive-Through Backlit Panel

& Instore Display3. Jittery Joe’s Franchising Promotion Piece: 8 Page Folder

Brochure with Staggered Inserts & Direct Mailer

TM

For over 20 years, DePalma’s has been treating

Athenians to Italian entrées and fine wines in an

eclectic atmosphere. Now, with 3 Athens locations

and future plans to franchise, the restaurant came

to InTouch Creative Group for help developing

some cohesively branded materials, as well as an

advertising campaign to stimulate business during

the typically slow summer months.

The first step in the brand positioning and

advertising campaign was to conduct a market

study. InTouch Creative Group surveyed a selection

of people from DePalma’s desired 18-30 age

demographic in and around Athens on general

dining habits and on their opinions of DePalma’s

and how it compared to other Italian and non-

Italian restaurants in the area.

Based on the results of this study, InTouch Creative

Group developed a new tagline for the restaurant,

“Your Italian,” and a kinetic type-driven advertising

campaign which was carried out in print, online

and TV. Wanting to separate DePalma’s from

other Italian-style and general restaurant ads that

show the restaurant or food and being mindful of

budgetary constraints, the kinetic type solutions

allowed for greater flexibility and creativity in both

visuals and copywriting, as well as an infinitely

expandable campaign.

General refinements were made to the DePalma’s

logo, and menus for their catering services and

beer & wine lists were produced, with plans to

redesign the restaurant’s primary menus and

signage to complete the branding overall. When

it came time to initiate the DePalma’s franchising

program, the owners would be ready, with fresh,

cohesive branded materials.

The tagline “Your Italian” was developed for

DePalmas’ as a short, powerful statement

communicating that eclectic menu choices and

a friendly, customer-centered atmosphere make

the restaurant a truly personal dining experience,

allowing the customer to create his/her own

definition of Italian dining.

DePalma’s Italian Café

IngredientsPrinted Menus & Food Photoshoots

Summer Ad Campaign Consisting of Six Different Print Ads With A Unified Design & Message, Run Concurrently With Four 30-Second TV Spots

Ad Copywriting, Design, Production, Animation, Direction, Voiceover, & Placement

Clockwise From Top Right:1. ½ Page Print Advertisment2. Catering Menu3 & 4. Stills from “Where Locals Ciao Down” TV Spot5. Drinks Menu

Case Study: Restaurants 5

A total of 17 print ads and 4 TV commercials ran for 3 months

over the Summer of 2009.

From 1955-2003, Allen’s was an Athens

institution. The hamburger joint

with live music and a boisterous bar

crowd was a favorite of UGA alumni,

students and locals alike. When new

owners decided to reopen Allen’s

several years later, in a new location

less than a mile from its original spot

in the Normaltown area, they called

on InTouch Creative Group. This

Allen’s of the 21st century needed a

website that would inform patrons

both old and new of the restaurant’s

reincarnation and stir up feelings of

nostalgia for those missing the old

establishment.

Focused on recreating and updating

the old Allen’s aesthetics, InTouch

Creative Group produced a colorful,

attention-grabbing website that

integrated old Allen’s photography

and an homage to the original weathered metal

sign, an Athens icon. An updatable Events

calendar, Merchandise section with an online

shopping cart, and a tie-in to an existing message

board for customers to leave comments and

memories were key components implemented by

InTouch Creative Group to ensure the site content

would stay fresh and relevant to Allen’s fans.

A catering tri-panel brochure was designed to

mimic the restaurant’s interior and website and

to present an easy menu for hungry customers

planning events or tailgates.

Allen’s Bar & Grill

IngredientsWeb Design Using HTML, PHP, CSS

Basic Web-Based CMS Tool for Client Updates

PayPal Shopping Cart System for Online Merchandise Sales

Search Engine Optimization

Domain, Hosting & Email Servers

Identity & Branding for a Unique Experience

Case Study: Restaurants 7

The Allen’s website averages over 500 unique visitors a month, over half of which are new visitors. The events calendar and

menu are the most viewed pages after the homepage.

Clockwise From Top Right:1. Allensbarandgrill.com Homepage2. Allensbarandgrill.com Menu Pages3. Allen’s Catering Tri-Panel Menu

706.546.7137 247 E. Washington Street, Suite 100 Athens, Georgia 30601

Contact us today for more details or for a consultation on your specific needs and goals for your Restaurant or Franchise.

InTouchCreativeGroup.com

InTouch Creative Group is an Athens, Georgia-based full service advertising, marketing,

design, web and public relations agency. Our goal is to align our creative solutions with the

needs of our clients, providing the best competitive advantage and level of success while

maintaining dedication to the interests and growth of our employees and community.