Restaurant D 'Gladys homemade taste

Cristian Camilo Méndez Betancourt

Leidy Alejandra Castaño Pungo

INGLES IVUNIVERSITY OF

CUNDINAMARCA

• Characterization:• Activity: sales and

marketing of traditional foods in our country.

• Size: small business.• Capital: private-

individual.• Number of owners: 2

individual.• Product: product

marketing typical Colombian prepared served to your table or address.

• Strategic business planning

• Strategic planning involves two activities

• • The first is to develop a clear sense of improvement of the company.

• • The second demand adequate distribution of resources needed for the implementation of specific points.

Mission

• D`Gladys taste homemade, whose mission is to provide the city of Fusagasúga quality service and always with the best products of our region,

vision

• Being the best traditional Colombian food restaurant in the city of Fusagasúga, able to develop in each of our employees, their ability to innovate and create new results to the client.

• WHY ARE YOU ADVERTISING? (What is advertising going to achieve? What are your objectives

Because is a form of marketing communication used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to take or continue to take some action. Most commonly, the desired result is to drive consumer behavior with respect to our commercial offering.

Marketing strategy

• A professional website to represent you.• Have available the option of online booking.• do email marketing.• Platforms like Facebook.The community spends much time on the net

and that is why we must address and start advertising through this medium. Displaying a virtual menu.

TARGET•Socio-demographic criteria: people living in Fusagasúga in a range between 12-100 years old.

•Socioeconomic criteria: people in any socioeconomic stratum, having an ability to pay according to our service.

•Psychographic criteria: persons between good food tastes, in search of new sensations the time to enjoy the best time of day.

•people in all ages who use the Internet as a form of communication. at least once in the day.

Restaurant D‘ Gladys

• Who are your target audience?The target group is people living in Fusagasuga in a range between twelve a hundred years old.

•What do you want them to think? The people after know about the existence of Restaurant, they'll want to savor the provocative menu.

Restaurant D‘ Gladys

• Proposition?The people feel attracted to visit a cozy and catchpenny restaurant.

• Substantiation? The people know new systems of customer service and marketing of the Restaurant.

OFFER

Our restaurant will offer food of the highest quality, offering signature dishes at reasonable prices, with the following features:

1. Quality 2. Economy 3. Attention

offer additional VIP areas, recreational areas and personalized customer care

“OUR CLIENT IS THE FIRST”

For our restaurant is very important that our customers feel comfortable with the product, that's why our communication will be formally in all employees. the servers will have expertise in a variety of languages and will offer advice on the different dishes so that the consumer feels comfortable with the acquired.

MANDATORY INCLUSIONS

BUDGETN° ACCOUNT

ACCOUNT DETAIL DESCRIPTIÓN UNIT UNIT VL VLR TOTAL

1 STATIONERY

LETTER PAPER 500 $ 8.500 $ 4.250.000

DESIGN 1 $ 60.000 $ 60.000

TRANSPORT 4 $ 4.000 $ 16.000

PHOTOCOPIES 500 $ 50 $ 25.000

IMPRINT 150 $ 800 $ 120.000

WEBSITE 1 $ 150.000 $ 150.000

INTERNET $ 100.000 $ 0

COVER 150 $ 1.200 $ 180.000

TOTAL $ 4.801.000

projection activities

WEBSITEDesign physical

menucommunity on

Facebook E-mail AÑO 2013

January 10%

February 50%

March 50%

April 30%

May 40%

June 40%

July 40%

August 30%

September 50%

October 50%

November 30% 20%

December Enero 100% 100% 100% 100%

sales budget

sales unitssales

facebookAÑO 2013January $ 5.000.000 625 12February $ 5.200.000 600 22March $ 3.500.000 405 19April $ 58.200.000 612 30May $ 6.500.000 651 32June $ 5.500.000 521 25

ventas 1 semestre $ 83.900.000 3414 170July $ 6.500.000 625 30August $ 5.200.000 624 30September $ 3.500.000 561 27October $ 58.200.000 531 26November $ 6.500.000 462 22December $ 5.500.000 456 22

ventas 2 semestre $ 85.400.000 3259 162

•Natural juices (water) ................... $ 1,500 - $ 2,000•Postobón Soda ...................... $ 1,500•Juices Hit .............................. $ 1,100•Beer (Club Colombia) ................ $ 2,000•Beer (Poker, Eagle) .............. $ 1,800

Restaurant D 'Gladys homemade

tasteHouse specials

Chicken Stew…………………………………………………$ 15.000• Chicken Stew…………………………………………………$ 15.000• Fish Stew……………………………………………………..$ 12.000• Rice with Chicken……………………………………………$ 12.000• Fried fish………………………………………………………$ 13.000• Baby beef……………………………………………………..$ 15.000• Widower of capable…………………………………………..$ 18.000• Grilled chicken breast………………………………………. $ 12.000• Roast chicken …………………………………………………$ 15.000• Catfish in sauce………………………………………………..$ 12.000• Daily menu……………………………………………………...$ 6.000• Tray paisa ………………………………………………………$ 8.000• Chicken Soup …………………………………………………. $ 8.000

Companions•French portion ....... ..................... $ 2,500•Creole portion ................................ $ 2,500•Banana portion .............................. $ 3,000•Rice portion ................................... $ 2,000•slices portion ............................... $ 2,000

beverages

Disfrute de su plato

Restaurant D 'Gladys

homemade taste

CONCLUSIONS

The development of this project allows us to improve our creativity and strengthens our innovative spirit, providing knowledge for the career you are studying and become competitive professionals