Restaurant Evaluation and Comparative Analysis

By Srishti AgrawalA 332012-24

04/15/2023 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 1

Chosen Restaurants• Invitation• Not just Jazz By the Bay• Shiv Sagar

04/15/2023 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 2

1. Location2. Parking3. Décor4. Ambience(Romantic setting/Family setting/Singles hangout)5. Music6. Typical wait time7. Seating arrangements8. Staff9. Menu variety10. Selection of food(cuisine)11. Beverage selection12. Dessert menu(if made in-house)13. Prices14. Quantity of food15. Quality of food16. Type of payments17. Sanitation18. Smoking and non-smoking sections

Restaurant Evaluation Parameters

04/15/2023 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 3

Comparative Analysis S No Restaurant Invitation Not Just Jazz by the Bay Shiv Sagar

1 Location Shivaji Nagar, Residential Area

University Road, High student Population

F C Road, Shopping and Commercial Area

2 Parking Designated Parking space Valet Parking Common Area Parking

3 Décor Wooden Furniture giving an Antique look

Creative Décor giving a Classy look

Casual décor with separate AC and non AC

arrangements

4Ambience(Romantic

setting/Family setting/Singles hangout)

Romantic setting Business Formal Setting Family Setting

5 Music Live Music in the background

Live Jazz performances, special Karaoke Nights No Music

6 Typical wait time 25-30 mins not more than 15 mins depends on the time of the day(rush hour or not)

7 Seating arrangements Outdoor arrangement Indoor arrangement Indoor as well as Outdoor

04/15/2023 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 4

S No Restaurant Invitation Not Just Jazz by the Bay Shiv Sagar

8 Staff Courteous but not very attentive

Very Courteous, attentive and Hospitable

Attends the bare minimum required

9 Selection of food(cuisine) Chinese and Indian Multi-cuisine Chinese and South Indian

10 Beverage selection Mocktails and Softdrinks Alcohol, Cocktails, Mocktails Only Softdrinks

11 Dessert menu(if made in-house) Coventional Dessert Menu with restricted choices

Large variety with lot of creative In-house made

DessertsNo Specific Desserts

12 Prices Reasonable Optimum Price Range Premium Range Low price Range

13 Quantity of food Optimum Small Large14 Quality of food Good Quality Very Good Quality Hygienic

15 Smoking and nonsmoking sections Yes special Smoking Area

Common Smoking Area for the reastaurant and E Square

MallNot specific area as

such

Contd…

04/15/2023 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 5

ConclusionMost of the restaurants are located near the target market

All the services available in any restaurant cater to the needs of the segmented customers precisely

Customers do not mind a large waiting time in restaurants with a good ambience

Business customers are very particular about the wait time as they have a tight schedule to maintain

Restaurants that are premium priced have a small quantity serving and this indicates towards sophistication

Customers visiting low priced restaurants do not mind a less hospitable staff as their required need to good food is already met

04/15/2023 SYMBIOSIS INSTITUTE OF MANAGEMENT STUDIES 6

Thank You