Presented by:Hillary BresslerFounder, CEO

.Com MarketingA Top 100 Interactive Agency

Nationwidewww.commarketing.com

 1.866.266.6584

Restaurants Eating UpSocial Media

Presented by:Hillary BresslerFounder, CEO

.Com Marketingwww.commarketing.com

 1.866.266.6584

It’s Okay To Be Confused

Years to Reach 50 Million Users

• Radio- 38 Years

• TV- 13 Years

• Internet- 4 Years

• iPod- 3 Years

• Facebook adds 100 Million Users in 9 months

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

78% of consumers trust peer recommendations

Only 14% trust advertisements

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

The Fastest Growing Segment on Facebook is 55-65 year old Females

Average user spends more than 55 minutes per day on Facebook

39% Of all

mobile users have

smartphones

80% of Twitter updates are on mobile devices.

Imagine what that means for bad customer experiences.

“Did You Know”- Karl Fisch and Scott McLeod –Socialeconomics.com- July 30, 2009

Kim Kardashian gets $10k per tweet

Social Media is about

the relationships

http://www.flickr.com/photos/sarcastickiss/2612302754/

Define Your

Social Media

Strategy

Not news that marketers increasing focus on social and mobile—but email, too

“People are communicating more over social networks and to stay relevant you have to be where your

customers’ are.”

Sprinkles Cupcakes

Every day Sprinkles posts a word or phrase that a specified number of customers can use to get a

free cupcake. They have 133,000 fans.

Twitter Exclusive Coupons

• Twitter-exclusive coupons for customers to print out and redeem at store.

• Twitter coupon campaigns brought

in 68.60% of total

dollar sales.

Tracking Sales

Specific codes for each coupon are entered into the point of sale cash registers at tasti locations to enable the tracking of coupon conversions and the resulting sales.

File

Negative Effects on United from Social Media

• Over 8.5 million views

• Stock prices dip 10% resulting in $180 million

• Appeared on ABC’s The View

• Time Magazine’s Top Viral Video’s of 2009

• 2 more videos to be produced

As of 5/29/10

File

Positive of Social Media

• Budget of $50 to start

• Over 134 million views

• 700% increase in sales

As of 5/29/10

Social Media Challenges

• It should not be done instead of proven fundamentals ( SEO, Well Designed Websites)

• It is not “free”

• It is difficult to monetize

• Find a focus and identify the goals

• Create relevant content

• Become an indispensable source of information

Social Media Tips

• Jump in and familiarize yourself in using social networking, even if you have to do it first in your personal life.

• Get the support and buy-in of everyone in the company

Social Media Tips

Dealing with Bad Reviews

Dealing with complaints

• Address negative comments very quickly.

• Have a process in place to resolve the issue directly.

• The company should respond once in public, and if the person stays negative, they switch to DM and then to email or phone if needed.

• It is a chance to turn someone into an ambassador of the brand.

This customer was one out of many great reviews. Leaving bad reviews up there makes this review page much more

real and authentic. This is a good example of how a company responded to show they care.

75%of Brand ‘Likes’ on Facebook come from advertisements.

Mashable 2010

Crandon, Wisconsin which has a population of 1,961 people now has 1,500 fans on their

Facebook page.

Simple offline marketing to drive fans by

giving benefits to join.

How Restaurants Use Social Media

The goal of social media for restaurants should be to

build frequency.

4%of smartphone owners have

tried location based services.

Forester 2011

Location Based Services

Gowalla, Foursquare and Loopt, Scvngr are reaching people in

their 20s and 30s who frequently use their mobile phones to flag

their presence at a specific spot, and to notify friends of their

location.

This sushi restaurant rewards it’s mayor on Foursquare.

130friends that the average person

Has on Facebook.

Forester 2011

2-11-11Facebook Deals gives you the opportunity to earn great rewards when you check in on Facebook at your favorite businesses, organizations, and events.

70%of people aged 19-35 have used

location based services.

Forester 2011

Instead of attracting customers with deals, many restaurants strive to use social media for a tailored, personal experience.

People love to go into a restaurant or bar and know the owner or the chef.

Reveal How Dishes Are Made

Allow people at home to feel more involved and engaged with that you are trying to deliver.

Get To Know Your Chefs

People love to learn about cooking. Be theExpert.

That’s why chefs like Joanne Chang of Boston’s Myers and Chang and Flour Bakery personally tweet photos of the kitchen staff at work.

If you’re in a PR firm, you’re not going to get the same feel.

Opening Communication Between Diners and Chefs

The more you know about who is coming into your restaurant, the better you will be able to make them feel happy,

Play Your Strengths Whether it’s quality, convenience, your image, or low prices, social media provides ways to simply and effectively play to your strengths.

Fast food leaders Chipotle and Pizza Hut have both implemented applications for ordering through the iPhone.

These particular applications play to the strength of the fast food industry — convenience.

Carl’s Jr. and Hardee’s are targeting consumers that lets them earn rewards for checking in at the fast food restaurants.

GPS- app that drive checkins, social media interfaces, a restaurant locator and rewards.

The first and fourth checkin at the restaurant gives a user the chance to take a spin on The Wheel of Awesome.

v

Hillary Bressler

CEO/Founder of .Com MarketingEmail: bressler@commarketing.com

Web: www.commarketing.com

Phone: 407.774.4604 ext 203

@commarketing

@hillarybressler

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