results engagement rings - exterion media/media/files/ni... · engagement rings in september 2019...
TRANSCRIPT
Engagement RingsIn September 2019 our urban community in Northern Ireland said “I do” to giving us their opinions on engagement ring shopping and jewellery buying habits. Here’s a snapshot of what they told us. For the full results please contact us on 028 9032 2333.
Deep Dive Results(n.407)
52% 46% 39%AFFECT POSTERS URBANITES
71%Look for an
engagement ring retailer who has
products at a range of prices to suit their
budget.
61% 30%
Research in-store
30% 30% 26%15%
6%
STILL LOOKINGFOR THE RIGHT
PERSON
NOTINTERESTED IN
MARRIAGE
NEED MORETIME TO SAVE
OTHER PREFER NOTTO SAY
63%
Research online via a local retailers website
60%
Researchby talking to friends and family
33%
Research via online review websites
30%
RELATIONSHIP STATUS
ENGAGEMENT RING BUYING HABITS
Would consider buying an engagement ring
online
26% 79% 54%
Would research engagement ring
purchases before buying
Would make an engagement ring
purchase as a couple
BARRIERS TO ENGAGEMENT
ENGAGEMENT RING BUDGETENGAGEMENTRINGRESEARCH
ENGAGEMENT RING INFLUENCES
said Brexit would not affect their jewellery spending patterns
Think outdoor posters are best at making them aware of jewellers
Would prefer to buy an engagement ring alone as a surprise
43%Think thatspendingbetween£500and£1,500 is an appropriate budget for an engagement ring.
Our Urbanites told us why they are not currently looking to get engaged…
Look for an engagement ring retailer who has a
choice of styles and designs.
Look for an engagement ring
retailer who offers an after sales services
such as cleaning and repairs.
50% 7% 16% 22% 5%
MARRIED / CIVIL PAR TNER SHIP ENGAGED SINGLE IN A RELATIONSHIP SEPAR ATED
50% ofurbanites are currently married with a further 7%engaged and 22%in a relationship. We asked them about their past and future engagement plans and purchasing.
BREXIT OUTDOOR ROMANTIC