results - event summary...+ visit billings, montana photo booth + two bit circus headline speakers...

LOS ANGELESFEBRUARY 24-25, 2018LOS ANGELES CONVENTION CENTER

WWW.TRAVELSHOWS.COM

FIND US: /TravelandAdventureShow @TravAdventure /TravAdventure

RESULTS - EVENT SUMMARY

2018 LOS ANGELES TRAVEL & ADVENTURE SHOW

THANK YOU TO OUR SPONSORS

Date: February 24-25, 2018

Venue: Los Angeles Convention Center

Location: 1201 South Figueroa Street Los Angeles, CA 90015

Halls: South Halls - 218,000 sq. ft.

NATIONAL MEDIA SPONSOR:

TRAVEL INDUSTRY PARTNERS: OFFICIAL PR PARNTER:

SUPPORTING SPONSORS:

DESTINATION THEATER SPONSOR:

FAM-TAS PROGRAM SPONSORS:

PREFERRED TRANSPORTATION PARTNER:

VIRTUAL REALITY ACTIVITY PAVILION: PRODUCED BY:

MEDIA SUPPORTERS:

GLOBAL BEATS STAGE SPONSOR:

PHOTO BOOTH SPONSOR:CONTRIBUTING SPONSOR: OFFICIAL AIRLINE SPONSOR: TRAVEL RIGHT PAVILION SPONSORS:

produce | write | shoot | edit | host traveling productions

Attendee Age

FOR INFORMATION ON EXHIBITING: 203.878.2577 x100 | [email protected] | TR AVELSHOWS.COM

Attendee Gender

ATTENDANCE SUMMARYHousehold Income (HHI)

Travel Expenditure

64% Earn Over $100,000

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

2018

2017

52%48%

2017

2016$100k - $150k 28%

$150k - $250k 23%

$250k+ 13%

$75k - $100k 19%

$50k - $75k 13%

<$50k 4%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

2018

2017

52%48%

2017

2016$100k - $150k 28%

$150k - $250k 23%

$250k+ 13%

$75k - $100k 19%

$50k - $75k 13%

<$50k 4%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

2018

2017

52%48%

2017

2016$100k - $150k 28%

$150k - $250k 23%

$250k+ 13%

$75k - $100k 19%

$50k - $75k 13%

<$50k 4%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

2018

2017

52%48%

2017

2016$100k - $150k 28%

$150k - $250k 23%

$250k+ 13%

$75k - $100k 19%

$50k - $75k 13%

<$50k 4%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

2018

2017

52%48%

2017

2016$100k - $150k 28%

$150k - $250k 23%

$250k+ 13%

$75k - $100k 19%

$50k - $75k 13%

<$50k 4%

5%

10%

15%

20%

25%

30%

18 -24 25-34 35-44 45-54 55-65 65+ <$2,000 $2k -$2.5k

$2.5k -5k

$5k -$10k

$10k+

5%

10%

15%

20%

25%

30%

2018

2017

52%48%

2017

2016$100k - $150k 28%

$150k - $250k 23%

$250k+ 13%

$75k - $100k 19%

$50k - $75k 13%

<$50k 4%

61% Spend Over $5,000 on Travel

72% in Peak Earning Years 35-65

Attendance Summary

Total Attendance: 36,813 35,621

Travel Trade: 3,442 3,813

Travel Agents: 931 904

Press: 220 230

2018 2017

In addition to meeting with our vendors, attendees engaged in activities such as:

+ Travel Theater+ Destination Theater + Savvy Traveler Theater + Taste of Travel Theater+ Global Beats Theater+ Yosemite Experience Pavilion+ Camel Rides+ “Go Dive Now” Scuba Pool+ Visit Billings, Montana Photo Booth+ Two Bit Circus

HEADLINE SPEAKERS & STAGESKeynote Speakers Included:

In 2018, the LA Travel & Adventure Show provided new, updated content and speakers to engage attendees.

The Travel Theater, where attendees go for inspiration and advice from travel celebrities, welcomed back Samantha Brown, Rick Steves and Pauline Frommer.

At the Destination Theater, 17 sessions spanning both show days provided educational workshops based on specific destinations.

On the Savvy Traveler Theater, attendees enjoyed 14 sessions dedicated to providing actionable advice on how to travel safer, better, and more efficient. From packing tips and solo travel advice, to budget tips and travel photography, Travel & Adventure Show consumers packed the theater each day. New for 2018 was a presentation by The Points Guy, Brian Kelly, who attracted attendees to the show.

For those attendees searching for cultural experiences, the Global Beats Stage provided just that. With over 23 performances on the Global Beats Stage, attendees got a taste of faraway cultures from around the globe. The Taste of Travel Theater hosted 9 sessions and among the featured chefs were Master Chef Season 7 Winner Shaun O’Neale and Master Sommelier Emily Wines.

Samantha BrownHost, PBS’, Places to Love

Peter GreenbergEmmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor

Rick StevesTravel Writer, Host of Rick Steves Europe and Travel with Rick Steves

Brian KellyFounder and CEO of ThePointsGuy.com

Phil KeoghanHost/Co-Executive Producer The Amazing Race and Author, No Opportunity Wasted

Pauline FrommerEditorial Director of the Frommer’s Guides and Publisher of Frommers.com

Patricia SchultzBestselling Author, 1,000 Places to See Before You Die and 1,000 Places to See in The USA & Canada Before You Die


Broadcast Television:The 2018 LA show’s television mix was one of the strongest ever. Between NBC, KTLA and ABC, over 317 commercials ran, complimented with digital ads from each station, resulting in 28.8 million impressions served over a 10 day flight. This resulted in a 7% increase in impressions year over year.

For the 2018 Travel Show Season, the Marketing Team was tasked with not only increasing attendance, but also increasing the quality of attendees who walked through the show doors.

Out of Home:Strategically placed along freeways in the LA area’s affluent pockets, 5 illuminated static billboards and 3 illuminated posters targeted local commuters. Just under 32 million impressions were served to drivers traveling in both directions, resulting in a 61% increase in overall impressions year over year.

Radio:Between KCBS, KNX, KRTH, and the Total Traffic & Weather network (6 stations), over 180 radio spots ran over the span of two and a half weeks. Over 12.9 million radio impressions were served, resulting in a 572% increase from 2017.

Digital Campaign:In addition to digital campaigns with TV and radio partners, an outside digital marketing agency, AdTaxi, put together a campaign that spanned across social media, banner ads, and search marketing. The results? Over 3.1 million digital impressions to qualified prospects that met the Travel & Adventure Show’s demographic.

Media Coverage:In the weeks leading up to the event, various print and radio interviews were set up with exhibitors, speakers, and Travel Show Management. FOX and NBC came to the convention center early on Friday morning, while KTLA and the AP came to cover the show on Saturday morning and throughout the day.

PROMOTION SUMMARY


© 2018. Unicomm, LLC. All Rights Reserved. PRODUCED BY:

Visit WWW.LATRAVELSHOW.COM for moreinformation and to enter your exclusive promo code!

Discover A World of VacationsAmerica’s Favorite Travel Show is back in Los Angeles For 2018!

» Explore new destinations and thousands of vacation options.» Plan your vacation by meeting face-to-face with travel experts.» Learn how to save money and travel better in dozens of workshops.» Meet your favorite travel celebrities and uncover expert travel tips.» Save big with exclusive show-only travel deals.» Experience faraway cultures with new attractions and demonstrations.

Don’t miss the Los Angeles Travel & Adventure Show – February 24-25 at the Los Angeles Convention Center.

USE PROMO CODE LAPC18 for $9 Tickets – That’s $6 off Regularly Priced Admission! KIDS 16 & UNDER ARE FREE.Offer is valid only online and expires February 23, 2018

NATIONAL MEDIA SPONSOR:

CONTRIBUTING SPONSOR:

OFFICIAL AIRLINE SPONSOR:

PAULINE FROMMER

RICKSTEVES

SAMANTHA BROWN

KEYNOTE SPEAKERS INCLUDE:

PHILKEOGHAN

PETER GREENBERG


13TH ANNUAL

FEBRUARY 24-25Los Angeles Convention Center

www.LATravelShow.com

Your NextVacation Is Waiting.

America’s Favorite Travel Show Is Back For 2018!• Explore new destinations and thousands of vacation options.• Plan your vacation by meeting face-to-face with destination experts.• Learn how to save money and travel better.• Meet your favorite travel celebrities and uncover expert travel tips.• Save big with exclusive show-only travel deals.• Experience faraway cultures with new attractions and demonstrations.

SAVE $4 BOOK YOUR TICKETS IN ADVANCED ONLINE.

Use Promo Code: LAT211 (Or $11 at the door with this coupon)

*Regular $15 AdmissionNote: Only cash is accepted on-site.

Find Us: KIDS 16 & UNDER FREE!

NATIONAL MEDIA SPONSOR: CONTRIBUTING SPONSOR:

OFFICIAL AIRLINE SPONSOR:

TRAVEL RIGHT PAVILION SPONSORS:


Your NextVacationIs Waiting.


www.LATravelShow.comNATIONAL MEDIA SPONSOR: CONTRIBUTING SPONSOR: OFFICIAL AIRLINE SPONSOR:SUPPORTING SPONSORS:

SAVE $4BOOK YOUR TICKETS IN ADVANCED

ONLINE.

Use Promo Code: LWI

(Or $11 at the door with this coupon)

*Regular $15 AdmissionNote: Only cash is accepted

on-site.

KIDS 16 & UNDER FREE!


Your Next Vacation Is Waiting.


www.LATravelShow.com

*per ticket*valid online only with promo code: LAPC18 (Regular Price Ticket: $15)$9

SPECIAL OFFER ONLINE ONLY!

Your Next Vacation Is Waiting.

www.LATravelShow.comFind Us: KIDS 16 & UNDER FREE!

SAVE $5 BOOK YOUR TICKETS IN ADVANCED ONLINE.

Use Promo Code: EPOCH(Or $11 at the door with this coupon)

*Regular $15 AdmissionNote: Only cash is accepted on-site.

America’s Favorite Travel Show Is Back For 2018!

• Explore new destinations and thousands of vacation options.• Plan your vacation by meeting face-to-face with destination experts.• Learn how to save money and travel better.• Meet your favorite travel celebrities and uncover expert travel tips.• Save big with exclusive show-only travel deals.• Experience faraway cultures with new attractions and demonstrations.

13TH ANNUAL

FEBRUARY 24-25LOS ANGELES CONVENTION CENTER

NATIONAL MEDIA SPONSOR: SUPPORTING SPONSORS: CONTRIBUTING SPONSOR: OFFICIAL AIRLINE SPONSOR:

PrintThe addition of print in the LA market provided a last-minute push to attendees still on the fence right before the event with ads in the LA Times and LA Weekly. Both outlets also contributed with digital ads and email blasts, resulting in 4.4 million impressions.

FACEBOOK:

Within the week leading up to, and including the LA event, The Travel & Adventure Show Facebook advertising campaign targeted LA area travelers, promoting event speakers, sponsors and exhibitors. These posts reached 365,500 users, while creating 405,500 unique Impressions and 28,070 engaged users drawing more attention to the event.

TWITTER:

By engaging celebrity speakers, local and nationalbloggers and industry professionals, @TravAdventurecreated 85.3K impressions. The LA hashtag, #LATravelShow, was used in over 200 posts by over 150 users, reaching over 500,000 users and createdover 750K impressions.

INSTAGRAM:

The #LATravelShow reached over 225,000 Los Angeles Instagram users and created over 370,000 impressions. #LATravelShow was used in over 215 posts throughout the week by the Los Angeles Travel & Adventure Show attendees, resulting in over 2,500 likes/ video views and over 200 comments.

Go Touch Down Travel & Tours“The LA Travel & Adventure Show is a favorite of ours, it’s like the super bowl of all the travel shows. Saturday was an all time record day for us. Lots of seat sales and qualified buyers. We’ll be back next year for sure!”

Sterling Black Car“We have met so many people from all over the world and have exceeded our expectations of the type of business we’re doing by over 400%. It is the best money we’ve ever spent.”

Safari Legacy“If you’re in the travel industry, this is where you need to brand yourself. This is your chance. Exhibiting in the Travel & Adventure Show gives you an opportunity to meet one-on-one with clients and really explain what you do. Our focus is to do as many shows as possible and we already signed up for next year!”

PROMOTION SUMMARY - CONTINUED


2018 FAM PROGRAM ATTENDANCE

Travel Agents: 114

2018 FAM-TAS PRESENTATION SPONSORS

• Puerto Rico Tourism Company• Rwanda Tourism• Visit Anchorage

2018 PASSPORT PROGRAM SPONSORS

• Puerto Rico Tourism• Rwanda Tourism • Visit Anchorage • Alaska’s Boardwalk Lodge• Southern Nevada Regional Office – LVCVA• Fiji• Florida Keys and Key West• Taiwan Tourism Bureau• LuxePak• Aer Lingus • Azores Airlines• Salomon Catcher Lodge

FAM-TAS PROGRAM SUMMARY

HILTON PASSPORT PROJECT


The Travel & Adventure Show launched the FAM-TAS Program on Saturday, February 24th, 2018 at the Los Angeles Travel & Adventure Show. This turn-key program provided a platform for select destinations and travel suppliers to connect with, educate and familiarize retail Travel Agents with how best to market and sell their products through a dynamic schedule of catered presentations and show floor passport program.

Hilton and the US State Department partnered with the LA Travel & Adventure Show to give attendees the opportunity to get their passports renewed, accepted or get their passport picture taken. This initiative brought in travelers from around the area.

FAM-TAS PROGRAM SPONSORS:


FIND US: /TravelandAdventureShow @TravAdventure /TravAdventure

JOIN US NEXT YEAR IN THESE MARKETS

CHICAGOJANUARY 12-13, 2019

SAN DIEGOJANUARY 19-20, 2019

BOSTONFEBRUARY 9-10, 2019

LOS ANGELESFEBRUARY 16-17, 2019

DENVERFEBRUARY 23-24, 2019

PHILADELPHIAMARCH 9-10, 2019

WASHINGTON D.C.MARCH 16-17, 2019

SF/BAY AREAMARCH 23-24, 2019

DALLASMARCH 30-31, 2019

INTERESTED IN EXHIBITING/SPONSORING:

P: 203 - 878 -2577

E : SA L E S @ T R AV E L S H OWS .CO M

W W W.T R AV E L S H OWS .CO M

NATIONAL MEDIA SPONSOR: PRODUCED BY:

results - event summary...+ visit billings, montana photo booth + two bit circus headline speakers...

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