results from the 2012 alumni attitude study · csu system alumni attitude study participation •...

Presented by:

Results from the 2012 Alumni Attitude Study©

Presented by: The slides in this handout are part of a more

complete and comprehensive oral presentation. For an in-depth understanding of the

information provided herein, you should view these slides in combination with that

presentation. For questions contact Rob Shoss at PEG, Ltd.

© PEG, Ltd. 2013

Alumni Attitude Study©

About the Study©

Slide 2

• CSU System Alumni Attitude Study participation

• Prior study conducted with CSU System in 2008

• 18 participants in 2008 and 19 in 2012

• 16K responses in 2008 and 21K responses in 2012

• About the Study

• Cooperative development of the instrument (11 founding institutions)

• Survey completed by over 500,000 alumni at 200 universities and colleges over the last 12 years

• Instrument 85% the same as originally developed

• Instrument was branded to reflect The California State University

About the Alumni Attitude Study©

Slide 3

Participants CSU 2008 Project CSU 2012 Project

Slide 4

Cal Poly Pomona

Cal Poly SLO

CSU, Channel Islands

Chico State

CSU, Dominguez Hills

CSU, East Bay

Fresno State

Cal State Fullerton

Humboldt State University

CSU, Long Beach

CSU, Los Angeles

CSU, Northridge

CSU, Monterey Bay

Sacramento State University

CSU, San Bernardino

San Diego State University

San Jose State University

CSU, San Marcos

CSU, Stanislaus

CSU, Bakersfield

Cal Poly Pomona

Cal Poly SLO

Chico State

CSU, Dominguez Hills

CSU, East Bay

Fresno State

Cal State Fullerton

Humboldt State University

CSU, Long Beach

CSU, Northridge

Sacramento State University

CSU, San Bernardino

San Diego State University

San Jose State University

CSU, San Marcos

Sonoma State University

CSU Stanislaus

* Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.

2012 Participants by group

Slide 5

Group 1 Group 2 Group 3

Dominguez Hills Chico Cal Poly SLO San Bernardino Cal Poly Pomona San Diego

East Bay Fullerton Long Beach Humboldt San Jose Fresno State

Channel Islands Northridge San Marcos Sacramento Los Angeles

Monterey Bay Stanislaus

2,161 2,120 2,000

1,745 1,706 1,630 1,442 1,380

1,082 1,047 1,046

777 773

548 506 347 323

166 87

0

500

1,000

1,500

2,000

2,500

= Group 1

= Group 2

= Group 3

*Individual survey is not yet closed. Results are as of 3/11/13.

Distribution and Response Number of Responses

Distribution and Response

2012 Response Rate

Surveys Presumed Delivered

Number of responses

Slide 7

2.88%

724,597

20,886

2008 Response Rate

Presumed Delivered

Number of responses

10.75%

152,195

16,367

* Source: “The Ever-Shifting Internet Population”, The Pew Internet & American Life Project, April 16, 2003.

Bias is inherent in all research studies. It must be understood and minimized where possible.

Confidence Interval • Computation based on number of responses and variation of responses • Assumes random distribution and ability to respond • Response percentage is not part of the consideration for this calculation Non-Response Bias • A low survey response rate and corresponding high non-response rate causes concern about

differences between respondents and non-respondents • Exists in both internet and phone surveys as well as mail • Consistency of ranking for question groups helps alleviate concern • Distribution across membership status, age, and gender also helps reduce concern

Selection Bias • A survey will be more representative of the entire population if sample selection is truly random

and each member of the population has an equal opportunity to be selected • Possibly more of an internet issue currently for some schools • Approximately 82% of college graduates have access to the internet and email*

Slide 8

11%

3%

9%

7%

5% 5% 4% 4%

4% 3% 3%

2% 2% 2% 2% 2% 2% 2% 2% 1%

0% 0%

2%

4%

6%

8%

10%

12%

Distribution and Response Response Rate

= Group 1

= Group 2

= Group 3


Participants All School Comparables

Slide 10

American University CSU - San Diego National-Louis University University of Arkansas

Auburn University CSU - San Marcos New York University University of Baltimore

Barry University CSU - Stanislaus Oakland University University of Central Florida

Berea College Culver-Stockton College Ohio State University University of Cincinnati

Brandeis University East Carolina University Ohio University University of Florida

Bryant University Emporia State University Plymouth State University University of Kansas

Buffalo State University Florida International University Rensselaer Polytechnic Institute University of Nevada - Las Vegas

Cal Poly Pomona Fresno State University Rochester Institute of Technology University of Northern Iowa

Cal Poly SLO George Mason University Salem State College University of Oregon

Cedarville University Georgia Institute of Technology San Jose State University University of Southern California

Chico State University Grambling State University Santa Clara University School of Law University of Tennessee - Chattanooga

Clemson University Hope College Seton Hall University University of Tennessee - HSC

Cornell University Humboldt State University Sonoma State University University of Tennessee - Knoxville

CSU - Bakersfield Illinois State University Southern Illinois University University of Tennessee - Martin

CSU - Dominguez Hills Ithaca College Southern Methodist University University of Wisconsin - Eau Claire

CSU - East Bay Jacksonville State University Southern Polytechnic State University University of Wisconsin - LaCrosse

CSU - Fullerton John Carroll University Southwest Minnesota State University Virginia Institute of Technology

CSU - Long Beach Lehigh University St John's University Western Michigan University

CSU - Northridge Mercer University Syracuse University Whitworth University

CSU - Sacramento Metro State College of Denver Texas A&M University - Corpus Christi Widener University

CSU - San Bernardino Montana State University - Billings University of Alaska - Fairbanks Winthrop University

Era of Graduation

WWII/Post-WWII (graduated before

1964)

• Traditional • Mature/greatest

generation

Yuppie/End of Cold War (graduated

1981–1993)

• Reagan boom to dot-com IPOs

• Good economy and optimistic time

Woodstock/ Vietnam

(graduated 1964–1973)

• Tumultuous ‘60s • Civil Rights Act • Tonkin resolution to Nixon

resignation • Good economy

Electronic Revolution/

Dot-Com (graduated 1994–

2000)

• Dot-com IPOs to 9/11 • Peace and fall of Berlin Wall • Big booming economy focused

on youth

Post-Watergate (graduated 1974–1980)

• Nixon resignation to Reagan boom

• Younger brothers and sisters of Woodstock/Vietnam

• Bad economy and pessimistic time

Post-9/11 (graduated 2000 or

after)

• Economic bust • Focus away from youth • War in our time

Population Demographics

Study Results

Slide 12

Response By Degree Obtained

Perc

enta

ge o

f Par

ticip

ants

Slide 13

-

10

20

30

40

50

60

70

80

Undergraduate Graduate Both undergraduateand graduate

No degree obtained

All School 2008 CSU System 2012 CSU System

Response By Location of Current Residence

Perc

enta

ge o

f Par

ticip

ants

Slide 14

0

5

10

15

20

25

30

35

40

Within 10miles

11-50 miles 51-100 miles 101-250 miles Over 250within the US

Over 250outside the US


Response By Location of Current Residence

Slide 15

Perc

enta

ge o

f Par

ticip

ants

- 10 20 30 40 50 60 70 80 90

Residence in-state Residence out-of-state Resident of another country


Response By Ethnicity

Perc

enta

ge o

f Par

ticip

ants

Slide 16

- 10 20 30 40 50 60 70 80 90

Caucasian AfricanAmerican

Hispanic Asian orPacific

Islander

AmericanIndian orAlaskan

Other Prefer not toanswer


Response By Age

Perc

enta

ge o

f Par

ticip

ants

Slide 17

- 5

10 15 20 25 30 35 40 45

Less than 25 26 to 30 31 to 44 45 to 62 63 and older


Response By Era

Slide 18

Perc

enta

ge o

f Par

ticip

ants

05

101520253035404550

WWII\Post WWII Woodstock\Vietnam Post Watergate Yuppie\End of Cold War ElectronicRevolution\Dot-Com

Post 9/11

All Schools 2008 CSU System 2012 CSU System

Response Post 911 Percentage By University

Slide 19

Perc

enta

ge o

f Par

ticip

ants

30 44

99 89

82 75

62 58 51 50 46 46 45 45 42 40 39 33 31 27 25

0

20

40

60

80

100

120

= Group 1

= Group 2

= Group 3


Response By Gender

Slide 20

Perc

enta

ge o

f Par

ticip

ants

-

10

20

30

40

50

60

Male Female


Response By Gender Across Generations

Slide 21

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

Male Female

WWII Boomers Gen X Gen Y

Perc

enta

ge o

f Par

ticip

ants

- 5

10 15 20 25 30 35 40 45 50

Never-do not planto in future

Have-do not planto in future

Never-plan to infuture

Currently-plan tocontinue

Currently-plan toincrease


Distribution and Response By Q23 Intent to Participate Financially

Non-contributors Contributors Might

contribute in the future

Slide 22

Perc

enta

ge o

f Res

pond

ents

0%

10%

20%

30%

40%

50%

60%

Never-do not plan toin future

Have-do not plan toin future




Never Occasionally Regularly All the time

Response By Q23 Intent to Participate Financially vs. Q02

Non-contributors Contributors Might contribute in the future

Slide 23

Perc

enta

ge o

f Res

pond

ents

46% 31%

How often do you promote the your university to others?

0%5%

10%15%20%25%30%35%40%45%50%

Never-do not plan toin future

Have-do not plan toin future




WWII\Post WWII Woodstock\Vietnam Post Watergate

Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11

Response By Q23 Intent to Participate Financially vs. Era

Non-contributors Contributors Might contribute in the future

Slide 24

Perc

enta

ge o

f Res

pond

ents

Implications: Highlighted Issues & Areas of Focus

• Equity of Degree Matters

• Enhanced opportunities to branding association on campus

• More effective communications

High value talking points

High value communication topics

Segmentation opportunities

• Underlying issues regarding alumni events

Slide 25

Loyalty

Study Results

Slide 26

Q07. How well did the highest degree from the University prepare you for each of the following?

Poor preparation

Fair preparation

Good preparation

Excellent preparation

Slide 27

Current work status

Commitment to continuous learning

Deepening my understanding and commitmentto personal development

Further graduate education

Contributing to my community

Responding to new career opportunities


Poor preparation

Fair preparation

Good preparation


Q07. How well did the highest degree from the University prepare you for each of the following? By Era

Slide 28

Current work status

Commitment to continuous learning

Deepening my understanding andcommitment to personal development

Further graduate education

Contributing to my community

Responding to new careeropportunities

WWII\Post WWII Woodstock\ Vietnam Post WatergateYuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11

Q07. How well did the highest degree from the University prepare you for each of the following? Current Work Status

Poor preparation

Fair preparation

Good preparation


Slide 29

Cal Poly SLOChico

Ind. CSUInd. CSUInd. CSU

Dominguez HillsInd. CSUInd. CSUInd. CSUInd. CSUInd. CSUInd. CSU

* Ind. CSU* Ind. CSU

Ind. CSUInd. CSU

* Ind. CSUInd. CSU

* Ind. CSU

= Group 1

= Group 2

= Group 3


Q01. How would you rate your decision to attend the University?

Slide 30

Perc

enta

ge o

f Res

pond

ents

-

10

20

30

40

50

60

70

Bad decision Fair decision Good decision Great decision


Q01. How would you rate your decision to attend the University? Percentage of respondents who chose top two choices

Slide 31

Perc

enta

ge o

f Res

pond

ents

99 95 95 95 95 94 93 93 92 92 91 90 89 89 88 86 86 85 84

-

25

50

75

100Ca

l Pol

y SL

O

Ind.

CSU

Ind.

CSU

Chic

o

Hum

bold

t

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

* In

d. C

SU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

= Group 1

= Group 2

= Group 3


Q04. Which of the following best describes your experience as a student?

Slide 32

Perc

enta

ge o

f Res

pond

ents

-

10.00

20.00

30.00

40.00

50.00

60.00

Poor Fair Good Excellent


Q04. Which of the following best describes your experience as a student? Percentage of respondents who chose top two choices

Slide 33

Perc

enta

ge o

f Res

pond

ents

98 95 94 94 93 93 92 91 91 90 90 89 89 88 87 86 85

-

25

50

75

100Ca

l Pol

y SL

O

Chic

o

Ind.

CSU

Hum

bold

t

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Ind.

CSU N/A

N/A

= Group 1

= Group 2

= Group 3


Q02. How often do you promote the University to others?

Slide 34

Perc

enta

ge o

f Res

pond

ents

- 5

10 15 20 25 30 35 40 45

Never Occasionally Regularly All the time


Q02. How often do you promote the University to others? Percentage of respondents who chose top two choices

Slide 35

Perc

enta

ge o

f Res

pond

ents

79

61 60 60 54 53 53 52 52 51 50 49 49 49 47 46 42 39

33

-

25

50

75

100Ca

l Pol

y SL

O

San

Mar

cos

Chic

o

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

= Group 1

= Group 2

= Group 3


Q06. Which of the following best describes your overall current opinion of the University?

Slide 36

Perc

enta

ge o

f Res

pond

ents

-

10

20

30

40

50

60



Q06. Which of the following best describes your overall current opinion of the University? Percentage of respondents who chose top two choices

Slide 37

Perc

enta

ge o

f Res

pond

ents

98 94 94 93 91 91 90 90 89 89 88 87 86 84 84 83 82 81

-

25

50

75

100Ca

l Pol

y SL

O

San

Mar

cos

Ind.

CSU

Ind.

CSU

Cal P

oly

Pom

ona

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

* In

d. C

SU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

= Group 1

= Group 2

= Group 3


Q05. Which of the following best describes your experience as an alumnus/a?

Slide 38

Perc

enta

ge o

f Res

pond

ents

-

10

20

30

40

50

60



76 72 72 67 65 64 60 60 59 58 57 57 56 56 55 53 52 51 47

-

25

50

75

100Ca

l Pol

y SL

O

Ind.

CSU

Chan

nel I

sland

s

Ind.

CSU

Ind.

CSU

Chic

o

Ind.

CSU

* In

d. C

SU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Q05. Which of the following best describes your experience as an alumnus/a? Percentage of respondents who chose top two choices

Slide 39

Perc

enta

ge o

f Res

pond

ents

= Group 1

= Group 2

= Group 3


Q20. Please indicate your level of agreement with the following statements:

Strongly disagree

Generally disagree

Generally agree

Strongly agree

Slide 40

It is important to me that the CSU has aneffective lobby effort in support of higher

education issues such as state funding and accessfor students

It is important to me that my degree is from oneof the 23 campuses of the California State

University system

I feel the CSU keeps me informed about ways Ican support the university and its students

2008 CSU System 2012 CSU System

Q09. Please indicate your level of agreement with the following statements: By Era

Slide 41

It is important to me that the CSU hasan effective lobby effort in support ofhigher education issues such as state

funding and access for students

It is important to me that my degree isfrom one of the 23 campuses of theCalifornia State University system

I feel the CSU keeps me informedabout ways I can support the

university and its students


Strongly disagree

Generally disagree

Generally agree

Strongly agree

Q11. How do you currently rate the California State University system in terms of:


Slide 42

the quality of education?

Achieving its mission of preparing significantnumbers of educated, responsible people tocontribute to California schools, economy,

culture, and future

Providing opportunity for qualified students toattend

preparing students for the workforce?

2008 CSU System 2012 CSU System

Q11 How do you currently rate the California State University system in terms of: By Era

Slide 43

The quality of education

Achieving its mission of preparingsignificant numbers of educated,

responsible people to contribute toCalifornia schools, economy, culture,…

Providing opportunity for qualifiedstudents to attend

Preparing students for the workforce


Not important

Somewhat important

Very important

Critically important

Q16. Are you interested in supporting the university through the following types of activities

Slide 44

Perc

enta

ge o

f Res

pond

ents

0%

25%

50%

75%

100%

Attending alumniactivities and events

Volunteering Advocacy relatedactivities (sharing your

story, speaking to agroup, writing a letter)

Being a donor

2012 CSU System

Q16. Are you interested in supporting the university through the following types of activities By Era

Slide 45

Perc

enta

ge o

f Res

pond

ents

0%

25%

50%

75%

100%

Attending alumniactivities and events

Volunteering Advocacy relatedactivities (sharing your

story, speaking to agroup, writing a letter)

Being a donor

WWII\ Post WWII Woodstock\ Vietnam Post WatergateYuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11

Communication

Study Results

Slide 46

Q20. Please indicate how much each of the following impacts your overall current opinion of the University: Percentage of respondents who chose top two choices

Slide 47

85

73

73

69

69

66

66

66

62

56

31

- 10 20 30 40 50 60 70 80 90 100

Value and respect for degree

Accomplishments of faculty

Accomplishments of students

Campus aesthetics (e.g. buildings, grounds, etc.)

School rankings (e.g. U.S. News & World Report)

Providing scholarships

Accomplishments of alumni

Outreach to community

History and tradition

Media visibility (e.g. newspaper, magazine articles, etc.)

Success of athletic teams


No Impact

Significant Impact

Critical Impact

Some Impact

Q20. Please indicate how much each of the following impacts your overall current opinion of the University: By Era

Slide 48


Accomplishments of faculty

Accomplishments of students

Campus aesthetics

School rankings (e.g. U.S. News & World…

Providing scholarships

Accomplishments of alumni

Outreach to community

History and tradition

Media visibility

Success of athletic teams

WWII\Post WWII Woodstock\Vietnam Post WatergateYuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11

Q20. Please indicate how much each of the following impacts your overall current opinion of the University: Percentage of respondents who chose top two choices

Slide 49

98 89 87 87 86 86 86 85 85 84 84 84 84 83 83 82 80 79 78

-

25

50

75

100Ca

l Pol

y SL

O

Cal P

oly

Pom

ona

Ind.

CSU

Ind.

CSU

Ind.

CSU

Stan

islau

s

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Perc

ent

= Group 1

= Group 2

= Group 3



Academics and classesSkills and training for career

Relationship with facultyExposure to new things

Admissions processLessons about life

Relationship with other studentsStudent employment opportunities

Orientation for new studentsRelationship with admin and staff

Traditions or values learned on campusStudent leadership opportunities

Opportunity to interact with alumniAttending cultural events like films, lectures, etc.

Attending athletic eventsOpportunity to participate in fraternity or sorority

Importance Performance

Q13. How important was each of the following to your experience as a student, and how well did the University do at providing them?

Not Important

Poor

Somewhat Important

Fair

Very Important

Good

Critically Important Excellent

Slide 50

Importance exceeds Performance

Performance exceeds Importance

Q13. How important was each of the following to your experience as a student, and how well did the University do at providing them? Gap Analysis

Slide 51












Q13. How important was each of the following to your experience as a student, and how well did the University do at providing them? Gap Analysis by Era

Slide 52










Correlation Analysis Highest correlation to “loyalty” across all questions

Slide 53

.00 .05.10.15.20.25.30.35.40.45.50.55

q07c Responding to new career…q07a Current work status

q07b Commitment to continuous…q07f Further graduate education

q07e Deepening my understanding and…c3c Preparing students for the workforce

q07d Contributing to my communityc3b The quality of education

c3d Achieving its mission of preparing…q10op Traditions or values learned on…

q10lp Skills and training for careerq10cp Academics and classes

q08ep Serving as ambassadors or…q10mp Lessons about life

q10np Exposure to new thingsq08ap Mentoring students

Read alumni email

Read alumni magazine

Visit campus

Visit campus web site

Get in touch with other alumni

Use Facebook

Use Linked-in

Attend your university sporting events

Attend local alumni association or club events

Use Twitter

Volunteer to work on campus or at event

Use electronic alumni directory

Attend class reunions

Use printed alumni directory


Q18. In your relationship with the University, please describe how often you do or have done the following.

Never One time A few times Frequently

Slide 54

Read alumni email

Read alumni magazine

Visit campus

Visit campus web site

Get in touch with other alumni

Use Facebook

Use Linked-in

Attend your university sporting events

Attend local alumni association or club…

Use Twitter

Volunteer to work on campus or at…


Q18. In your relationship with the University, please describe how often you do or have done the following. By Era

Never One time A few times Frequently

Slide 55

Q19. For each of the communication methods listed below, please tell us how important that method is to you and also rate the University’s effectiveness in utilizing that method.

Not Important

Poor

Somewhat Important

Fair

Very Important

Good


Slide 56

Email

University web site

Electronic newsletter

The alumni magazine (printed)

Communication regarding your services or benefits

Invitations to University activities

Invitations to alumni activities

Periodic informational communications

Alumni web site

Social media_online community

Reunion mailings

Viral Video_YouTube


Email

University web site







Alumni web site


Reunion mailings

Viral Video_YouTube





Slide 57

Q19. For each of the communication methods listed below, please tell us how important that method is to you and also rate the University’s effectiveness in utilizing that method. Gap Analysis By Era



Slide 58

Email

University web site







Alumni web site


Reunion mailings

Viral Video_YouTube


Q19. For each of the communication methods listed below, please tell us how important that method is to you and also rate the University’s effectiveness in utilizing that method. Gap Analysis By Era



Slide 59

University web site

Email



Alumni web site





The alumni magazine (online)

Reunion mailings

Viral videos/YouTube/Online Networking (MySpace, Facebook, etc.)


2008 Responses

*Ind. CSU

Ind. CSU

Ind. CSU

Ind. CSU

Ind. CSU

*Ind. CSU

Ind. CSU

Ind. CSU

Ind. CSU

Ind. CSU

Ind. CSU

Ind. CSU

*Ind. CSU

*Ind. CSU

Chico

Fresno State

*Ind. CSU

Ind. CSU

Humboldt




Slide 60

= Group 1

= Group 2

= Group 3



Q24. Please indicate your feeling regarding the frequency of the following.

Slide 61

51

69

70

45

59

- 20 40 60 80 100


Printed materials from CSU (magazines, newsletters, etc.)

Email correspondence from CSU (newsletters, newsflashes, etc.)

Information regarding programs such as credit cards,insurance services, long distance services, etc.

Solicitations for donations (annual fund, support forathletics, etc.)

Way too much A little too much About right Would welcome more Not nearly enough


Printed materials from CSU (magazines,newsletters, etc.)

Email correspondence from CSU(newsletters, news flashes, etc.)

Information regarding programs such ascredit cards, insurance services, long

distance services, etc.

Solicitations for donations (annual fund,support for athletics, etc.)

WWII\Post WWII Woodstock\ Vietnam Post Watergate

Yuppie\End of Cold War Electronic Revolution\Dot-Com Post 9/11

Way too much

About right Would

welcome more

Not nearly enough

A little too much

Q24. Please indicate your feeling regarding the frequency of the following. By Era

Slide 62


Printed materials from CSU (magazines,newsletters, etc.)

Email correspondence from CSU(newsletters, news flashes, etc.)

Information regarding programs such ascredit cards, insurance services, long

distance services, etc.

Solicitations for donations (annual fund,support for athletics, etc.)


Way too much

About right Would

welcome more

Not nearly enough

A little too much

Q24. Please indicate your feeling regarding the frequency of the following. By Era

Slide 63

Current and Future Alumni Programs

Study Results

Slide 64

Identifying job opportunities for graduates

Serving as legislative advocates

Mentoring students

Networking with other alumni

Recruiting students

Providing leadership by serving on boards, etc.

Providing financial support for your CSU University

Volunteering for your CSU University

Attending general alumni and University events

Providing feedback to your CSU University about…

Participating in University online activities (Social…

Attending athletic events


Q08. How important is it for you and alumni in general to do the following and how well the University does at supporting alumni in doing them?

Not Important

Poor

Somewhat Important

Fair

Very Important

Good


Slide 65



Q08. How important is it for you and alumni in general to do the following and how well the University does at supporting alumni in doing them? Gap Analysis

Slide 66



Mentoring students


Recruiting students





Providing feedback to your CSU University about how it is…

Participating in University online activities (Social Media)





Q08. How important is it for you and alumni in general to do the following and how well the University does at supporting alumni in doing them? Gap Analysis by Era

Slide 67



Mentoring students


Recruiting students





Providing feedback to your CSU University about how it is…

Participating in University online activities (Social Media)



Q08. How important is it for you and alumni in general to do the following? Percentage of respondents who chose top two choices

Slide 68

84% 84% 82% 81% 80% 80% 80% 80% 78% 78% 78% 77% 77% 77% 77% 77% 75% 74% 69%

0%

25%

50%

75%

100%

San

Mar

cos

*Ind

. CSU

*Ind

. CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Cal P

oly

SLO

Ind.

CSU

Ind.

CSU

Ind.

CSU

Nor

thrid

ge

Ind.

CSU

Ind.

CSU

Ind.

CSU

*Ind

. CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Percent

= Group 1

= Group 2

= Group 3



Q08. How well does the University support alumni in the following (Performance)? Percentage of respondents who chose top two choices

Slide 69

54% 53% 50% 50% 48% 47% 44% 44% 44% 43% 43% 41% 41% 41% 38% 37% 36% 32%

0%

25%

50%

75%

100%

Cal P

oly

SLO

Dom

ingu

ez H

ills

Chic

o

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

* In

d. C

SU

Ind.

CSU

Ind.

CSU

Ind.

CSU

Percent

= Group 1

= Group 2

= Group 3



Q17. How would you most like to be contacted by the University?

Slide 70

Perc

enta

ge o

f Res

pond

ents

- 10 20 30 40 50 60 70 80 90

100

Email Mail Telephone Direct face to face Not at all


Q16. What are barriers to your participation in alumni activities?

Slide 71

Perc

enta

ge o

f Res

pond

ents

0%

25%

50%

75%

100%


Q16. What are barriers to your participation in alumni activities? By Location of Current Residence

Slide 72

Perc

enta

ge o

f Res

pond

ents

0%10%20%30%40%50%60%70%80%90%

100%

In-state Out-of-state Abroad

Q12. In which of the following organizations/activities did you participate as a student?

Slide 73

Perc

enta

ge o

f Res

pond

ents

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%All School

2008 CSU System

2012 CSU System

Q12. In which of the following organizations/activities did you participate as a student? By Era

Slide 74

Perc

enta

ge o

f Res

pond

ents

0%5%

10%15%20%25%30%35%40%45%50%

WWII\ Post WWII Woodstock\ VietnamPost Watergate Yuppie\End of Cold WarElectronic Revolution\Dot-Com Post 9/11

Q12. In which of the following organizations/activities did you participate as a student? By Campus

Slide 75

Perc

enta

ge o

f Res

pond

ents

60%

46% 45% 44% 43% 38% 37% 36% 36% 35%

31% 28% 27% 25% 23% 22% 21%

0% 0%

10%

20%

30%

40%

50%

60%

70%

= Group 1

= Group 2

= Group 3

Professional or career related organizations


Implications

Study Findings

Slide 76

Top level Action Items

• Feedback to the alumni • Programs and communications targeted to the minus-two/plus-three

– Increase brand of Alumni Association and Alumni on campus • Professional and career related programs • Intramurals • Community Service • Honors programs

– Invite young alumni to as many events as reasonable and follow-up after the event with stories about what happened at the event

– Create a sense of “event” for virtual activities including the survey process and follow-up (watch response rate in the next survey to determine if this was successful)

• Increase understanding of the benefits of being an Alumnus/a • Targeted communications focusing on successful outcomes from events • Build campus coalitions around alumni by sharing and discussing data

Slide 77

Foundation Concepts Alumni Partnership Model

©

Show you care – use a high-quality

process

Let them know that you heard what

was said

Take action in a way that demonstrates

you care about their opinion

Solidify and institutionalize by checking back to

see what changed

Initiate the process by asking their

opinion

Alumni feedback is not a one-time event, but rather an ongoing

process of measurement, action, and re-measurement.

Slide 78

Robert Shoss Tel: (713) 527-0078 Fax: (713) 524-4324 [email protected] www.pegltd.com

Contact Information

Slide 79

results from the 2012 alumni attitude study · csu system alumni attitude study participation •...

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