results survey

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Results Survey 1. Introduction 2. Purpose of trip 3. Shopping expenses 4. TAXFREE shopping 5. Characteristics of the travellers 6. Conclusion Contents

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Results Survey. Contents. Introduction Purpose of trip Shopping expenses TAXFREE shopping Characteristics of the travellers Conclusion. Introduction. Purpose of the survey : better understand the purchasing behavior of Chinese tourists in Belgium and Europe - PowerPoint PPT Presentation

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Page 1: Results Survey

Results Survey

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Page 2: Results Survey

Purpose of the survey: better understand the purchasing behavior of Chinese tourists in Belgium and Europe

Selected period: from December 2010 to August 2011, twice a week on average ; including the three golden weeks:

- New Year’s Day - Chinese New Year - International Labour Day

Location : National Airport of Brussels in Zaventem : tourists going home

Target: Chinese travelers of Hainan Airlines

Questionnaires: two types of questionnaires completed: – Brussels Airport questionnaire (questionnaire A, not only on the purchasing behavior)

                          – WBT questionnaire (Questionnaire B), including 3 questions for Hainan Airlines

Satisfactory answers: 486 in total: 321 for WBT, 174 for Brussels Airport

Partners: Brussels Airport, Hainan Airlines, Global Blue, WBT (Wallonia & Brussels Tourism)

Introduction

Page 3: Results Survey

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Page 4: Results Survey

What is the main reason for this trip?

Page 5: Results Survey

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Page 6: Results Survey

Did you do some shopping at airport?

Yes: 65% No: 35%

If « yes » ,What did you buy? (multiple choice)

Shopping at airport

Page 7: Results Survey

Amount spent for shopping (airport)

Page 8: Results Survey

Shopping during the journey

Did you do some shopping in Belgium?

Yes: 60% No: 40%

If « yes » ,What did you buy? (multiple choice)

In Belgium

Page 9: Results Survey

Brand products consumed Did you buy the famous brand?

Yes: 56% No: 44%

If « yes » , What brand did you buy (multiple choice)

Page 10: Results Survey

Amount spent for shopping (In Belgium)

Page 11: Results Survey

Die you shop in other countries / cities in Europe?

Yes: 63% No: 37%

If “yes”, , in which cities?

In Europe

Page 12: Results Survey

Amount spent for shopping (In Belgium & In Europe)

Page 13: Results Survey

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Page 14: Results Survey

TAXFREE shoppingDo you know that you can claim the VAT on your purchases ?

Yes: 65% No: 31%

If “yes”, how did you know?(multiple choice)

No answer: 4%

If “yes”, does the logo determine the choice of the store?

Yes: 27% No: 27% Not really : 46%

Page 15: Results Survey

Are you well informed about the procedure TAXFREE?

Yes: 60% No: 40%

If “yes”, how did you know?(multiple choice)

Page 16: Results Survey

Are you happy with the service TAXFREE refund at the airport?

1) With the Customs office

Yes:73% No:26% Average:2%

If « No » why?

Page 17: Results Survey

2) With the counter

Yes:81% No:17% Average:2%

If « No » why?

Page 18: Results Survey

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Page 19: Results Survey

Characteristics of the travellers

Men : 57%

Sex

Women : 43%

Age

Page 20: Results Survey

Profession

Page 21: Results Survey

Which province/city are you from?

Page 22: Results Survey
Page 23: Results Survey

1. Introduction

2. Purpose of trip

3. Shopping expenses

4. TAXFREE shopping

5. Characteristics of the travellers

6. Conclusion

Contents

Page 24: Results Survey

Conclusion

The level of consumption of Chinese tourists in Europe is growing at a fast pace.

From January to October, the consumption of Chinese tourists in Europe has experienced an increase by 99% over the previous year.

We must take full advantage of the direct flights between China et Brussels.

We must understand as much as possible the shopping behavior and the spending habits of Chinese tourists to attact more and make them stay.

Page 25: Results Survey

Our contact

Dominique ANDRE & WANG Yan

Manager New Markets – Assistant Chinese Market

Wallonie- Bruxelles Tourisme 30, rue St Bernard - B - 1060 Bruxelles

Tel : +32 (0)2 504 02 62 - Email : [email protected] Tel : +32 (0)2 504 02 20 - Email : [email protected]

Page 26: Results Survey

Our Partners

Page 27: Results Survey

Thank you for your attention!感谢您的关注!