KAREN MOSS (925) 305-6040 (cell)

kmoss@mosswebpro.com www.mosswebpro.com

www.linkedin.com/in/mosswebpro Twitter: @kmoss

Over 20 years experience with online content management. Specialties include: Site production from initial concept to deployment, with attention to detail and the big

picture Content development (writing, editing, design and coding) on open source and

enterprise content management systems Cross-functional and virtual team management Subsequent maintenance and personnel training, including documentation User experience assessment of content, processes, and systems

SOFTWARE/PROGRAM KNOWLEDGE

Adobe Creative Suite Microsoft Office Suite Variety of web content management systems, including Automomy TeamSite, WordPress, Joomla!,

and familiarity with Drupal Can hand-code HTML, CSS (including development for mobile sites), JavaScript, some PHP and

XML RELEVANT EXPERIENCE UX Web Designer, Bio-Rad Laboratories, Inc. Hercules, CA: September 2008-present I create and maintain the web content for www.bio-rad.com. Highlights include:

Working with product managers, project managers, editors and other cross-functional team managers to produce and update the Life Science, Research, Life Science Education, Food Science, and Process Separations areas, using our enterprise CMS, with some customized styles From 2011-2012, I helped produce the online magazine, Bioradiations and in 2012, I managed the company’s YouTube channel

Hiring and managing Web Production Specialists and training them on our CMS’s production and workflow processes

Creating and editing the training documentation, work instructions and protocols for our production procedures for all new employees, contractors, product managers, and project managers

Conducting site audits and working with the Global Marketing and eBusiness teams to track cases, analytics (primarily WebTrends) and build requirements for an improved web CMS, and, with the product managers, improved templates

Web Designer/Developer/Owner, Moss Web Productions, 2003-2012 I worked with primarily individuals and small companies to create and redesign web sites — from planning, conceptualization and architecture to final deployment and maintenance. Tasks include:

Finding and meeting with prospective clients and putting together initial bids Developing Creative Briefs/Statements of Work for projects Managing the overall production process, including client expectations, external vendor management,

if applicable Designing and creating CSS for templates Writing, editing and gathering/creating content, optimizing for SEO Developing the code and final QA Setting up the site on designated host and maintaining the host/domain relationship Subsequent in-person or WebX training on the CMS (including Drupal), and training documentation, if

applicable

Web Producer, PeopleSoft, Pleasanton, CA: 2001-2002: I created and maintained the product pages on PeopleSoft.com for the Financials, Customer Services and the new Enterprise Service Automation product lines. Highlights include:

Worked with product marketing, direct response, design and development teams to support new products and campaigns on the web, from concept to execution.

Wrote and edited home page stories for the above product lines, working with product managers. Held key role in developing standards for online demos (HTML and Flash), managing vendors and

internal developers and designers, eventually bringing production in house, and therefore, the costs down.

Regularly provided strategic roadmaps and Webtrends metrics to marketing, and developed standards for metrics delivery

Was part of team that migrated the site to a new design and content management system (TeamSite) Producer, Netscape Communications Corp., Mountain View, CA: 1999-2001: I managed production -- from conception to launch -- for Netscape Community products. I maintained schedules for design, engineering and QA, and communication between Netscape and its partners for launch and maintenance. Highlights:

Led a site-wide redesign and cleanup, working with the producers of 16+ channels. Worked with design, marketing, and AOL core engineering to launch Message Boards. Coordinated efforts with marketing, design and engineering to launch Netscape Instant Messenger

3.0 and 4.0. Launched Chat as the flagship Netscape Community product, using AIM-based chat. Helped launch the co-branded Net2Phone 1.0 and 2.0, managing the design and QA, and edited 50+

support/FAQ pages. Worked with design and the partners' marketing and core engineering teams, and helped with

usability testing to launch Netscape Calendar. I then worked with the AOL core technology team to retool the product as WebCalendar.

Internet Project Manager, Electronic Arts, San Mateo, CA: 1997-1998: I managed the site production and maintenance for EA Games, Maxis and Bullfrog. Duties included working with product managers and producers to obtain content, and determining project scopes, writing creative briefs, and managing schedules for marketing, design and engineering. Highlights:

As the first Internet Project Specialist at EA, Developed a scheduling process that kept production on track.

Developed a metrics reporting system, training other Project Managers on the process. Started EA Extra, an e-mail to 100K+ customers. Created 12 sites, including the 357-page Maxis site redesign, which had an 18% visitor increase in

two months. Online Content Specialist, Maxis, Inc. (now a studio of Electronic Arts), Walnut Creek, CA: 1994-1997: Created and managed content and design on the site and online services for this game company. Highlights:

With limited resources, created the Maxis/SimCity Web sites in 5/95, which garnered major press coverage and industry awards.

Worked with product managers and producers on their products' site strategies, and implementing promotions, ensuring they were within budget.

Maintained relationships with on-line magazines, commercial services, and newsgroups. Developed activity and revenue reports, analyzing product and industry trends. Edited and produced five newsletters. Within one year, the Maxis Store's revenue was 26% of total direct sales and 4% of total sales,

exceeding its goal by 25%. BLOGS: http://www.mosswebpro.com www.mosswebpro.com/dsbs EDUCATION: Bachelor of Arts, University of Arizona, Tucson, Arizona Degree: Media Arts (Radio and Television). Other Training:

Human-Computer Interaction, Stanford University (via Coursera)

Udacity courses on responsive web design Project Management, Franklin-Covey Writing for the Web, Lynn Lyons-Binch TeamSite (at PeopleSoft and Bio-Rad) Various online CSS/HTML5 training