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carmela GARCIA LAMMERS 605.690.9500 [email protected] linkedin.com/in/melag http://melag4.tumblr.com twitter: @melag4 objective Pursue a career in account planning/connection planning and account management. skills Sales , Marketing & Promotion Create d a re-branding proposal for a local consignment boutique. The proposal targeted a new, younger target audience and included online advertisements and newspaper promotions. Conducted interviews with women to dig into what the store could do. Product Placement Presented a study on product placement, its effect on consumers and whether it is ethical or not. Interviewed industry specialists and conducted a survey with 100 people of all ages. Traditional & Emerging Media (Facebook, Twitter, Foursquare, Blogger, Prezie, Issuu) During my semester abroad, I kept a blog about experiences and photographs. The blog morphed into an overall travel blog after returning to the U.S. The Tumblr blog is dedicated to advertising campaigns, inspiration, design & projects in progress. At this year’s South Dakota Advertising Federation Student Day, three other students and I wore t-shirts with QR codes leading to our LInkedin profiles. The t-shirts received a lot of recognition with professionals and garnered us student memberships. education South Dakota State University – Brookings, South Dakota Ba chelor of Arts (Fall 2007 – Expected August 2011) Major: Advertising Minor: Spanish Activities & honors: Advertising Club secretary, Global Studies Club, Alpha Lambda Delta (2008), All State Journalism (2006), NY AdWeek 2010, South Dakota Advertising Federation Student Member Universidad de Murcia – Murcia, Spain ISEP study abroad program (Spring 2010) Created a photojournalism report on the neighborhood I spent six months in. The report required research about the neighborhood and interaction with the locals in order to involve them with the photos. (http://issuu.com/melag4/docs/fotorreportaje_final) work experiences The UPS Store - Part-time employee - (Fall 2010 - Present) Work with customers on a daily basis to aid them in shipping, printing projects, copying, etc. Dak tronics Inc. - Keyframe marketing student - (Fall 2008 - Fall 2010) Daktronics specializes in bulding indoor and outdoor electronic displays. Keyframe produces custom content shown on the displays. Worked on detail oriented content creation guides and put together 400 or more DVD kits during each sport season. Worked with account executives in order to make information clear to clients. Hy-vee Supermarket - Cashier, translator, demonstrator - (Fall 2003 - Summer 2008) Interacted with customers on a daily basis and strengthened my communication skills. other Language Native Spanish speaker Computer Skills Microsof t Office, Adobe InDesign, Photoshop and Illustrator, iWork (Keynote), Twitter, Blogger, Tumblr, Facebook, Foursquare, iPhoto Awards 4A’s MAIP Finalist, Alpha Delta Sigma Honorary Society, AAF NSAC Participant scan & follow me on linkedin.

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Resume March 2011

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Page 1: Resume

carmelaGARC I A L AMMERS

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Pu r s u e a c a r e e r i n a c c o u n t p l a n n i n g / c o n n e c t i o n p l a n n i n g a nd a c c o u n t managemen t .

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Sa l e s , M a r ke t i n g & P romo t i o n

C r e a t e d a r e - b r a nd i n g p r o p o sa l f o r a l o c a l c o n s i g nmen t b o u t i q u e . T h e p r o p o sa l t a r g e t e d a n ew , y o u n g e r t a r g e t a u d i e n c e a nd i n c l u d ed o n l i n e a d v e r t i s emen t s a nd n ewspape r p r omo t i o n s . Co ndu c t e d i n t e r v i ews w i t h women t o d i g i n t o wha t t h e s t o r e c o u l d d o .

P ro d u c t P l a c eme n t

P r e s e n t e d a s t u d y o n p r o d u c t p l a c emen t , i t s e f f e c t o n c o n s ume r s a nd whe t h e r i t i s e t h i c a l o r n o t . I n t e r v i ewed i n d u s t r y s p e c i a l i s t s a n d c o ndu c t e d a s u r v e y w i t h 1 00 p e op l e o f a l l a g e s .

Tra d i t i o n a l & Eme rg i n g M e d i a ( F a c e b o o k , Tw i t t e r, F o u r s q u a re , B l o g g e r, P re z i e , I s s u u )

D u r i n g my s emes t e r a b r o ad , I k e p t a b l o g a bo u t e x p e r i e n c e s a nd p h o t o g r a p h s . T h e b l o g mo r p h ed i n t o a n o v e r a l l t r a v e l b l o g a f t e r r e t u r n i n g t o t h e U . S . T h e T umb l r b l o g i s d e d i c a t e d t o a d v e r t i s i n g c ampa i g n s , i n s p i r a t i o n , d e s i g n & p r o j e c t s i n p r o g r e s s .

A t t h i s y e a r ’ s S o u t h Dako t a Ad v e r t i s i n g F e d e r a t i o n S t u d e n t Day , t h r e e o t h e r s t u d e n t s a n d I wo r e t - s h i r t s w i t h QR c ode s l e a d i n g t o o u r L I n k e d i n p r o f i l e s . T h e t - s h i r t s r e c e i v e d a l o t o f r e c o g n i t i o n w i t h p r o f e s s i o n a l s a n d g a r n e r e d u s s t u d e n t membe r s h i p s .

edu ca t i o n

Sou t h Dako t a S t a t e U n i v e r s i t y – B r o o k i n g s , S o u t h Dako t a

B a c h e l o r o f A r t s ( F a l l 20 07 – E x p e c t e d Au g u s t 2011 )M a j o r : Ad ve r t i s i n gM i n o r : S p a n i s h

Ac t i v i t i e s & h o n o r s : Ad ve r t i s i n g C l u b s e c re t a r y , G l o b a l S t u d i e s C l u b , A l p h a Lambda D e l t a ( 20 08 ) , A l l S t a t e J o u r n a l i sm (20 0 6 ) , N Y AdWe e k 201 0 , S o u t h D a ko t a Ad ve r t i s i n g F e d e ra t i o n S t u d e n t M embe r

Un i v e r s i d a d d e Mu r c i a – Mu r c i a , S pa i n

I S E P s t u d y a b ro a d p ro g ram (S p r i n g 201 0 )

C re a t e d a p h o t o j o u r n a l i sm re p o r t o n t h e n e i g h b o r h o o d I s p e n t s i x m o n t h s i n . T h e re p o r t r e q u i r e d re s e a rc h a b o u t t h e n e i g h b o r h o o d a n d i n t e ra c t i o n w i t h t h e l o c a l s i n o rd e r t o i n v o l v e t h em w i t h t h e p h o t o s . ( h t t p : // i s s u u . c om /me l a g4 /d o c s / f o t o r r e p o r t a j e _ f i n a l )

wo r k e x p e r i e n c e s

Th e UPS S t o r e - Pa r t - t i m e emp l o y e e - ( F a l l 20 1 0 - P re s e n t )

Wo r k w i t h c u s t ome r s o n a d a i l y b a s i s t o a i d t h em i n s h i p p i n g , p r i n t i n g p ro j e c t s , c o p y i n g , e t c .

Dak t r o n i c s I n c . - Ke y f rame ma r ke t i n g s t u d e n t - ( F a l l 20 08 - F a l l 20 1 0 )

D a k t ro n i c s s p e c i a l i z e s i n b u l d i n g i n d o o r a n d o u t d o o r e l e c t ro n i c d i s p l a y s . Ke y f rame p ro d u c e s c u s t om c o n t e n t s h own o n t h e d i s p l a y s . Wo r ke d o n d e t a i l o r i e n t e d c o n t e n t c re a t i o n g u i d e s a n d p u t t o g e t h e r 4 0 0 o r mo re DVD k i t s d u r i n g e a c h s p o r t s e a s o n . Wo r ke d w i t h a c c o u n t e x e c u t i v e s i n o rd e r t o make i n f o rma t i o n c l e a r t o c l i e n t s .

H y - v e e S upe rma r k e t - Ca s h i e r, t r a n s l a t o r, d emo n s t ra t o r - ( F a l l 20 0 3 - S umme r 20 08 )

I n t e ra c t e d w i t h c u s t ome r s o n a d a i l y b a s i s a n d s t r e n g t h e n e d my c ommun i c a t i o n s k i l l s .

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La ng uage

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Compu t e r S k i l l s

M i c ro s o f t O f f i c e , Ad o b e I n D e s i g n , P h o t o s h o p a n d I l l u s t r a t o r, iWo r k ( Ke y n o t e ) , Tw i t t e r, B l o g g e r, Tumb l r, F a c e b o o k , F o u r s q u a re , i P h o t o

Awa r d s

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me o n l i n k e d i n .