resume

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JEFF BARNHART 817.907.3765 www.JeffreyBarnhart.com [email protected] EDUCATION Texas Christian University, Fort Worth, TX Bachelor of Science Advertising & Public Relations, 2010. GPA: 3.5 RELATED EXPERIENCE CBS Radio — January 2010 - May 2010 Conducted research, Identified/redefined target audience of MEGA radio. Planned media channels for advertising messages. Developed a year long advertising and media plan that would reshape and reinvent the radio station’s content and image. Worked with a foreign-language client that required the development of a meaningful and relevant bilingual media plan. ExxonMobil — August 2009 - December 2009 Completed full-scale advertising/public relations campaign for ExxonMobil’s Sally Ride initiative. Served as project’s lead creative. Designed magazine ads, bill boards, radio and TV ads. Completed extensive primary and secondary research. Assisted team members with channel planning. Served as both leadership and following roles throughout project. Clark Educational Services — May - June 2009 Responsible for various aspects of a public relations campaign for this non-profit organization. Worked with a team to refine and develop a new image for the organization. Personally designed fliers, created a website, developed positioning statements and carried out various creative aspects of the project. ADVERTISING SKILLS - Extensive experience with advertising creative process - Highly trained research skills and experience - Experienced with channel planning - Expert public speaker and presenter DESIGN & COPYWRITING SKILLS - Extensive copywriting experience - Proficient in Adobe Creative Suite - Highly familiar with Photoshop, Dreamweaver, InDesign, Lightroom and Illustrator - Extensive experience with advertising design and copy layout

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Page 1: Resume

JEFF [email protected]

EDUCATION Texas Christian University, Fort Worth, TX Bachelor of Science Advertising & Public Relations, 2010. GPA: 3.5

RELATED EXPERIENCE CBS Radio — January 2010 - May 2010Conducted research, Identified/redefined target audience of MEGA radio. Planned media channels for advertising messages. Developed a year long advertising and media plan that would reshape and reinvent the radio station’s content and image. Worked with a foreign-language client that required the development of a meaningful and relevant bilingual media plan.

ExxonMobil — August 2009 - December 2009 Completed full-scale advertising/public relations campaign for ExxonMobil’s Sally Ride initiative. Served as project’s lead creative. Designed magazine ads, bill boards, radio and TV ads. Completed extensive primary and secondary research. Assisted team members with channel planning. Served as both leadership and following roles throughout project.

Clark Educational Services — May - June 2009 Responsible for various aspects of a public relations campaign for this non-profit organization. Worked with a team to refine and develop a new image for the organization. Personally designed fliers, created a website, developed positioning statements and carried out various creative aspects of the project.

ADVERTISING SKILLS - Extensive experience with advertising creative process - Highly trained research skills and experience - Experienced with channel planning - Expert public speaker and presenter

DESIGN & COPYWRITING SKILLS - Extensive copywriting experience - Proficient in Adobe Creative Suite - Highly familiar with Photoshop, Dreamweaver, InDesign, Lightroom and Illustrator - Extensive experience with advertising design and copy layout