resume

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Shannon Ford 6736 W Wisconsin Ave • Wauwatosa, WI 53213 414.731.9025 • [email protected] Professional Experience Moroch Partners LLC June 2014 – December 2014 Account Services and Public Relations Intern Public Relations work including strategy, news releases, pitches, social media calendar Research competitive landscapes and compile decks to develop counter strike strategies Create and execute social media strategy Executed Packers Activation Days with McDonald’s team Proactively develop and pitch news releases to media nationally Worked with: McDonald’s of Northeastern Wisconsin and Upper Peninsula Michigan, Red River Valley, South Central Wisconsin and Northern Illinois, Packers Savage Solutions LLC November 2013 – March 2014 Account Services Intern Develop campaign strategies Brand building Brand identity and key message development Research competitors and create competitive plans Public Relations work including strategy, news releases, media lists Tuckaway Country Club June 2013 – October 2014 Bartender/Beverage Cart Monitored and updated inventory Time management Keep calm in fast pace environment Able to anticpate needs of members Developed high level communication and etiquette skills Aveda Experience Center November 2013 – February 2014 Aveda Keyholder and Advisor Assisted with training Extensive product knowledge Sales experience Volunteer Work Brew City Bully Club September 2014 – Present Brand Ambassador Assisted with promotions Hunger Task Force July 2013 Brand Ambassador Collected food at Irish Fest

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Page 1: Resume

Shannon Ford6736 W Wisconsin Ave • Wauwatosa, WI 53213 414.731.9025 • [email protected]

Professional Experience

Moroch Partners LLC June 2014 – December 2014Account Services and Public Relations Intern

Public Relations work including strategy, news releases, pitches, social media calendar Research competitive landscapes and compile decks to develop counter strike strategies Create and execute social media strategy Executed Packers Activation Days with McDonald’s team Proactively develop and pitch news releases to media nationally Worked with: McDonald’s of Northeastern Wisconsin and Upper Peninsula Michigan, Red River

Valley, South Central Wisconsin and Northern Illinois, Packers

Savage Solutions LLC November 2013 – March 2014Account Services Intern

Develop campaign strategies Brand building Brand identity and key message development Research competitors and create competitive plans Public Relations work including strategy, news releases, media lists

Tuckaway Country Club June 2013 – October 2014Bartender/Beverage Cart

Monitored and updated inventory Time management Keep calm in fast pace environment Able to anticpate needs of members Developed high level communication and etiquette skills

Aveda Experience Center November 2013 – February 2014Aveda Keyholder and Advisor

Assisted with training Extensive product knowledge Sales experience

Volunteer Work

Brew City Bully Club September 2014 – PresentBrand Ambassador

Assisted with promotions

Hunger Task Force July 2013Brand Ambassador

Collected food at Irish Fest

Education

University of Wisconsin-MilwaukeeBachelor of Arts in Journalism, Advertising and Media Studies, December 2014Emphasis on: Public Relations and AdvertisingMinor: CommunicationsAccomplishments and Activities

Four-year member of UWM Panther Dance Team 2010-2014Single handedly raised over $500 for UDA Nationals cost

Page 2: Resume

Ad Club Officer 2014

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