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Genna Tardigennatardi.com
EDUCATION DePaul University ’13BA Communication and MediaStaff Writer at The DePaulia, Show Host at Radio DePaul
EXPERIENCE Client Success Specialist Austin, TXBloomfire February 2016 — Present• Continually focus on deepening client relationships by offering superior training and support• Work with engineering team to convey client requests regarding bugs, work requests, etc.• Develop training materials and coach new members of our growing Client Success team • Participate in product development brainstorming to create innovative products and features • Create SOC 2 audit reports to ensure full compliance for the Client Success team
Copywriter/Junior Media Buyer Austin, TX Native Commerce January 2016 – February 2016• Strategic marketing/development of targeted consumer campaigns• Establish rapport and work collaboratively with internal teams and external vendors• Manage multiple assignments while producing superior quality copy for production• Ability to manage and report progress for ongoing writing projects• Negotiate with web properties to ensure the most cost-effective buys • Track and compile statistics for evaluation of online campaigns• Identify target audiences, and analyze their characteristics, behavior and media habits• Steward, maintain, and reconcile active media campaigns
Junior Copywriter Austin, TX Native Commerce September 2015 – January 2016• Strategic marketing/development of targeted consumer campaigns • Establish rapport and work collaboratively with internal teams and external vendors • Manage multiple assignments while producing superior quality copy for production • Ability to manage and report progress for ongoing writing projects • Maintain flexibility to produce assignments on short notice
Social Media Coordinator/Copywriter Austin, TXAustin Canoe and Kayak November 2014 – September 2015• Work directly with the VP of Marketing to build online campaigns to increase revenue • Ensure the accuracy and consistency of ACK’s unique voice and brand for all social outlets • Grow a community through ongoing engagement with social media • Develop a media strategy that achieves sales initiatives • Write and edit engaging content for outdoor adventure blog • Assist in tracking and reporting KPI’s for business strategy
Marketing Project Manager Austin, TXViserv Inc. March 2014 – August 2014• Conduct lead generation market research and prospect for future clients • Foster relationships with current clients and help them with contract renewals • Forge partnerships with businesses looking to invest in our services • Assist with creating, tracking, and managing budgets for marketing projects
Genna Tardigennatardi.com
• Aggregate user data for email marketing • Write and develop all copy for marketing campaign efforts • Provide informational walkthroughs of company services to prospective clients
Customer Service Representative Fort Collins, COCenter Partners October 2013 – February 2014 • Exceed monthly sales goals • Develop solutions to customer complaints and make recommendations to management • Monitor competition by gathering current marketplace information on pricing and products
Social Media Marketing Assistant Chicago, ILBar Louie January 2013 – May 2013 • Manage and update all social media outlets with unique, meaningful, and creative content• Photograph events, product, staff, and customers to display on social media platforms • Respond to customers yelp feedback and continue to encourage their patronage • Attend events and correspond with organizations hosting preplanned restaurant functions• Use multiple social media platforms to increase customer engagement, interest, and loyalty
INTERNSHIPS Social Media Marketing Intern Fort Collins, COBeet Street September 2013 – February 2014 • Use HTML to create written and pictorial content for newsletter subscribers • Update the “Upcoming Events” section of website with pictures and artist bios • Manage all social media channels for the company • Respond to community members interested in learning about the organization • Coordinate with local newspaper with weekly updates on upcoming events
Copywriting Intern Chicago, ILWLUP-FM June 2012 – August 2012• Condense relevant news stories to fit broadcast style for the morning show • Manage, edit, and provide social media outlets with relevant content • Gather and edit buzz-worthy clips for radio show and YouTube segments
VOLUNTEER Mediator Chicago, ILAlliance for Community Peace February 2013 – May 2013• Act as an after school program mediator between parties of adolescents • Facilitate conversations between parties about intentions and progress • Confer with management about child progress in mood and behavior • Speak with parents about behavioral development tools • Monitor students’ academic and social performance on a week-to-week basis
Community Relations Chicago, ILOld Town School of Folk Music June 2012 – September 2012 • Effectively direct customers and answer any ticketing, music, or company related questions • Update social media outlets with upcoming event information to promote attendance • Brainstorm with management about nonprofit-specific marketing strategies • Develop effective analytics for measuring the impact of social media contests and campaigns