Olivia Diaz InclanJardín Andino 107ª

Jardines de los NaranjosPhone: (52) 477 1954146Cell: (52 1) 477 1146088

Email: odin03@hotmail.com

Interested in providing with Professional Services in Marketing, Public Relations and Customer Support

Short Profile

o Experience in working with remote teams throughout Latin America: Sales, Marketing, Corporate Communications, Consulting, Support

o Long time experience in IT Marketo Strong communication skills, Innovative, Analytical skills,o Marketing and planning skills,o Leadership and ability to build relations o Bright experience in customer relationship/customer supporto Influencing and negotiating skillso Languages: English and Spanish spoken and written. Portuguese: spoken in basic level.o Availability to Travel abroad

Professional Experience

Senior Manager, Industry Analyst Relations for Latin America (equivalent to Corporate Comms, Enterprise Relations)Oracle de Mexico, Mexico City, MX. June 2012 to Date

Responsibilities:Lead Analyst Relations program in Latin America, ensuring all interactions followed the Oracle Analyst Relations strategy. Handled over 500 interactions in 2 years, increasing positive perception (OpenWorld survey stated 80% of interactions were qualified as Excellent with Oracle Executives and Reference customers), from Good into ExcellentSupported high level business objectives- marketing, business development, regional management and DirectionsEnsured message consistency and continuity across Oracle’s product areas and businesses.Built effective relationship management with industry influencers, managing over 65 Latin Industry AnalystsNegotiated cost benefits on Analyst Firms services for the region- budgeting for Sponsorships, Speaking engagements, executive session services, collateral materials, and others. Passed from nule to high investment.Developed outbound programs and projects in collaboration with Industry AnalystsIdentified and fostered relations with Tier 1 Analysts Firms: IDC, Gartner, Forrester.Reporting to: Ricarda Rodatus, Senior VP, Analyst Relations. Direct Report to: Katie Webb, Senior Director, Analyst Relations, since November 2013.

Senior Reference Manager, (Program designed for Customer Loyalty/Relations and Support) Spanish LADOracle de Mexico, Mexico City, MX. June 2011 to June 2012

Responsibilities:Manage and develop references strategy of Oracle 500 and Oracle 2000 customers in LAD, i.e. 42 of top global customers based in Latin America. Currently, 60% of them are active reference customersUnderstood sales and marketing needs related to customer referencing and deliver a programmatic and proactive approach to meet those needs. Increased participation more than 30% of reference customers in reference activities.Helped to amplify the voice of the customer within Oracle in executive events such as Oracle OpenWorld in San Francisco and in Sao Paulo providing with Executive briefings, arranging 1 to 1 meetings with Oracle Executives, Product Management/Development Managers.Contributed to provide to reference customers with positive exposure and networking opportunities with colleagues, influence speakers, Analysts and media/press journalistsProvided with feedback to support changes to business process & business practices within Oracle. Example: active participation in Exa PMO program to deliver success in Emerging Portfolio projects

Reporting to: Evelyn Balbontin, Senior Director Americas References until February 2012. Direct report to: Les McDade, Reference Manager, since February 2012

Senior Reference Manager, (Program designed for Customer Loyalty/Relations and Support) Spanish LADOracle de Mexico, Mexico City, MX. June 2009 to June 2011

ResponsibilitiesManage and develop references strategy of Managed Accounts in Latin America, with focus on most requested references to support Marketing and Sales needs. 78 success stories per year. 83 Public Relations requests supported with reference customers quotes during FY11. 25 Field Marketing events supported with live testimonials by reference customers in FY11.Helped to support Revenue with sales calls, visits, RFPs and others. 53 Sales Reference requests supported in FY11.Developed a quarterly Reference flash to summarize reference assets such as Reference videos, success stories, inclusion of customer quotes in Oracle publications, 3d party media, Sales forums.

Reporting line to:Julieta Conconi, Director References Americas

Reference Manager, (Program designed for Customer Loyalty/Relations and Support), Strategic Accounts Spanish LADOracle de Mexico, Mexico City, MX June 2007 – June 2009

Function:Manage and Develop strategy of Technology and Services references in LAD. Developed an average of 80 success stories per year about Technology (Database & Options, Fusion Middleware) and Services (ACS, Support, On Demand) Helped to support Revenue with sales calls, visits, RFPs and customers listingsDeveloped reports to stakeholders about references recruited, follow up of new leads to recruitCollected Sales, Marketing and Public Relations feedback to indentify reference gaps and new leadsProvided with proactive support to Marketing and Public Relations needs

Reporting line to: Julieta Conconi, Senior Reference Manager

Reference Manager, (Program designed for Customer Loyalty/Relations and Support to Strategic Customers in Mexico)Oracle de Mexico, Mexico City, MX June 2006 – June 2007

Responsibilities: Manage and Develop strategy of references in Mexico. Positioned References as an element of value to disparate LOBs: Field Marketing, Campaign Leaders, Consulting, Sales, Corporate Communications in Mexico. Provided with proactive support to sales teams with sales calls, visits, RFPs and customers listings. Fulfillment ratio: 95%Developed a strategy to create reference content that met stakeholders needs, covering gaps identifiedWorked with Alliances & Channels to identify partners interested in referencing their projects with customer testimonials. Also positioning references as a metric of specialization of partners.

Reporting line to: Evelyn Balbontin, Senior Reference Director

Contractor, Project specific, Mexico – Strategic Accounts in Latin AmericaRH Servicios, under contract to Oracle de Mexico, Mexico City, MX June 2005 – June 2006

Responsibilities: Develop specific references on strategic customers, included in a Reference Matrix with focus on Industries and products resulted from a gap analysis. Achieved 75% of leads for recruitment.

Reporting line to: Evelyn Balbontin, Senior Reference Director

Marketing Manager for Latin America DivisionSystems Union Mexico (currently named INFOR), MX May 2003 - June 2005

Responsibilities:Generated Demand for ERP and Business Intelligence solutions. Events coordination, e-blasts, installed base maintenance, development of success stories, customer interviews, launching of new releases.

Reporting line to: Mario de Alba, Latin America, Vice president; Brenda Noah- Navarro, Americas Marketing Director

Marketing Manager- MexicoVisual Consulting (currently named ABE Solutions), MX June 1999 - April 2003

Responsibilities:Generated Demand for a manufacturing solution (ERP and SCM) and a Fleet Management system. Events coordination, partners qualification and training, installed base maintenance, launching of new releases.

Reporting line to: Eduardo Palestino, Managing Director.

Education: Marketing and Business degree at Universidad Tecnologica de Mexico- Recognition: 1st position in Marketing

College. Interpreter-Translator degree at Berlitz Mexico

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SUMMARY- Profile at LinkedIN Olivia Diaz – pumaodina@yahoo.com

Company Activity/Industry Área o SectorTipo de puesto o jerarquía

06.2012 - 12.2014

ORACLE DE MEXICO

IT/Services and Manufacturing

PR, Marcom, Marketing

Senior Management

05.2006 - 06.2012

ORACLE DE MEXICO

IT/Services and Manufacturing

PR, Marcom, Marketing

Chief/ Supervisor / Responsible

05.2005 - 06.2006

RH SERVICIOS (PARA ORACLE DE MEXICO)

Professional Services

PR, Marcom, Marketing

Chief/ Supervisor / Responsible

05.2003 - 05.2005

SYSTEMS UNION (AHORA INFOR)

Consulting/IT Services

MarketingChief/ Supervisor / Responsible

06.1996 - 04.1999

VISUAL CONSULTING

Consulting/IT Services in Manufacturing

MarketingChief/ Supervisor / Responsible

01.1995 - 04.1999

NYX CONXULTORES (BEFORE ORACLE’s 1st subsidiary)

Consulting/IT Services

Marketing Online / Digital

Senior / Semi-Senior

01.1993 - 12.1995

KUMHO TIRES (MEXICO)

AutomotivePurchasing, procurement, imports

Junior

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