Sanjeev Saini9650506155, 9650933882

sanjeev_saini1984@live.com

PROFILE SUMMARY:MBA in HR & Marketing with 7+ years of experience as a marketing professional in diverse industries and

qualified marketing skills like Brand Management BTL & ATL activation Vendor Management

Event Management Visual Merchandising Team Management

Also recognized for decisive leadership and proven ability to face challenges head-on and execute sound decisions while directing Marketing activities with high Confidence level, creativity.

EXPERIENCE

Current EmployerRegional Manager- Marketing (ATL &BTL) – Videocon Mobiles

Duration: July 2016 – Till DateKey Responsibilities:

Regional Marketing Manager managing –BTL & ATL activities for Delhi, UP West & Uttrakhand. Marketing Budget: Preparing marketing calendar and ensuring the activities conducted in the allocated budgets. Vendor Management : Empanelment, Co-ordination & Payments ATL Marketing: Planning of ATL Activities with close coordination HO team and implement the same in Market

(OOH, Print, and FM Etc). Hard Merchandising: Signage- GSB/ FL/NLB / ACP, SAV on SB, Vinyl, Standee, One way Vision etc. Soft Merchandising: Danglers, Floor Vinyl, Bunting, Wobblers, Posters, Stickers, Shelf talker, dummy boxes,

product brochures, leaflets, Daily sales book, carry bags etc. Marketing Support for New Store/ Channel Partner Opening. Planning POS allocation and distribution among Business units depending on their monthly turnovers and further

executing and utilizing them in a productive way. Regular Co-ordination with Supply chain team for smooth & timely dispatch and delivery of POSM material at

various branches. Co-ordination with the creative team & adhering the timelines. Preparing MIS and other activity report for monthly reviews. Responsible to ensure perfect execution of all the strategic marketing plans and streamlining all the promotional

activities to develop the business.

PREVIOUS EMPLOYER:Branch Marketing Manager (UP West & Uttaranchal) - HCL INFOSYSTEMS LTDDuration: 2 Years & 6 Months (30 December 2013 to 20 June 2016)

Key Responsibilities: Responsibility for executing marketing activities across Sales Channel. Will be responsible for key marketing initiatives for a geographical sales territory managing and coordinating all

marketing activities. Act as an interface between the sales and LO marketing team. New Product Launch and GTM.

Retail rollouts (Brand Microsoft / Nokia): Execute Marketing activity calendar for designated channel. Visual merchandising, planogram consistency. Drive VINO for the designated channel in the region. (Visibility Index on Nokia Outlet). Vendor management – manages teams of BTL agencies, merchandisers, vendors for GSB, store branding, store

deployment, POSM etc

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Competitive tracking, analysis and planning.

Zonal Marketing Coordinator (Punjab), Sharp Business systems (INDIA) LimitedDuration: 6 Months (17 June 2013 to 20 Dec 2013)Key Responsibilities:

Planning and execution of all the Branch ATL & BTL (Below the Line Promotion) activities. Execute Marketing activity calendar for designated channel. Visual merchandising, planogram consistency. Synchronization between ATL and BTL activities. BTL Budget control. Major role is to manage and improve the BRAND IMAGE of the company. Branch media planning and execution. Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and

POP) New Showroom Make over includes Display Walls, in shop Branding etc. In shop & Outdoor Branding

Senior Executive Marketing (Punjab), PE Electronics Ltd (Brand- Philips & Electrolux)Duration: 2 Years (15 Feb 2011 to 31 March 2013) Key Responsibilities:

Planning and execution of all the Branch ATL & BTL (Below the Line Promotion) activities. Execute Marketing activity calendar for designated channel. Visual merchandising, planogram consistency. Synchronization between ATL and BTL activities. BTL Budget control. Major role is to manage and improve the BRAND IMAGE of the company. Branch media planning and execution. Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and

POP) New Showroom Make over includes Display Walls, in shop Branding etc. In shop & Outdoor Branding

Activation Officer (Punjab), MIRC Limited, PunjabDuration :2 Years (1st March 2009 to 14 Feb 2011) Key Responsibilities:

Product and Brand Management: Planning and execution of all the Branch ATL & BTL activities. Synchronization between ATL and BTL activities,BTL Budget control. Major role is to manage and improve the BRAND IMAGE of the company. Managing existing and creating new vendor to execute the branch activity (e.g. Branding, Display Devices and

POP) New Showroom Make over includes Display Walls, in shop Branding etc. In shop & Outdoor Branding. Conceptualization for brand positioning and related communication. Support implementation of all Level Marketing programs. Spearheading Market Research for understanding consumer perception, market trends, product acceptance &

performance.Branch Communications Planning and managing all internal & external corporate communications activities. Agency management: Creative development and approvals. Coordinating with agencies for quality, matter,

visuals, costing, timely production etc. Track and alert status of budgets closely - sanctioned v/s actual spends. Responsible for Promotional material / Supplier Liaising - POS and Merchandising.

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ACHIEVEMENTS UP-WEST branch achieved 100% sales target with the help of 10X program which was run in Feb, March & April

in 2014. Awarded as best Marketing Manager in November 2014 for increasing Nokia brand Visibility (VINO). Awarded Silver applaud in Q1 FY’15 Installed 500 GSB at time Project Jupiter (Microsoft change over). Participated in Kullu Dussehra Mella in October 2015 were we sold 150 Microsoft Lumia in 7 days which were

having ASP of Rs 7000. Installed 30 FOC sites in UPWEST to increase Lumia 535 Visibility. Participated in Various Trade fairs but one most successful was CII which held in Chandigarh in 2009 where we

sold 500 units of ONIDA AC.

EDUCATIONMBA (HR & Marketing) Punjab Technical University (2006 – 2008) Regular B.Com Osmania University (2003 – 2005) Regular

PROJECTS UNDERTAKENCompany : Kotak Mahindra Life InsuranceTitle : To study the market potential for life insurance.Location : JalandharDuration : Feb-15 -31st August 07.Description : Market research on life Insurance in Jalandhar.Learning’s : Finding and analyzing the differentiation given to customers by competitor. Date: Sign:

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