resume360 business plan for gree idea jam 2011
DESCRIPTION
GREE Idea Jam 2011で審査員の方にお渡ししたビジネスプランです。TRANSCRIPT
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RESUME360 Business Plan by Tatsunori Hirota
Person Folksonomy Recommendation Most RT/Like/SBM Blog Posts Most Watched & Forked Repo Reputations etc.
Service Outline
Friend
You
Fellow Alumni
Online Self-branding Find Talented People
Co- worker
Mentor
・・・
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RESUME360 Business Plan by Tatsunori Hirota
Marketing Strategy
Basic Plan Premium Plan
Product Price
Prom
otion
・Visualize Social Social Capital - Person folksonomy on Facebook - LinkedIn Recommendation - Famous blog/tumblr/twitter posts ・Invitation to closed meet-up
・More Effective Self-branding - Designed templates - Blog parts ・Finding Talented People - Tag search & bundle messaging ・Invitation to closed premium meet-up
・Free ・$5/Month
・Involve Opinion Leaders at SF ・Tech/SNS Geeks ⇒ Mass ・Buzz Promotion through Folksonomy - Tag +3 friends for registration - SNS post when tagging & tagged - Need to tag to be tagged
・Induce from Basic Plan Users
Com
petitor C
ustomer
・Socially active people all over the world (150M est. = 750M FB Users × 20%) - Active users of Facebook/LinkedIn/Twitter/Tumblr/Blog etc. - Interested in establishing self-brand online - Attending & holding meet-up events frequently through SNS
Features\Services Zerply Connect.me RESUME360 Person Folksonomy △ (Opened) ○ (Closed) ○ (Closed)
LinkedIn Recommendation × × ○
Famous Blog Posts △(Account Only) △(Account Only) ○
Famous Tumblr Posts △(Account Only) △(Account Only) ○
Famous Twitter Posts △(Account Only) △(Account Only) ○
Finding Talented People ○(free) ○(free) ○(premium)
Place
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RESUME360 Business Plan by Tatsunori Hirota
Winning Story
“SCOUTER” The world of “DRAGON BALL” is waiting just around the corner. RESUME360 + AR + Facial Recognition Technology = “SCOUTER” for the 21st century. It will revolutionize physical meet-up event & future human interaction.
Viral Loop In order to create new resume, you need to tag +3 of your friends. To activate the tags on you & to ask for being tagged, mutual tagging is needed. Tagging & tagged activities will be posted on your Facebook news feeds. Because of your need for approval, it will spread like infection.
1st Target=GEEKs in SF The first target is enthusiasts of Tech & SNS & Start-ups in San Francisco. Involve opinion leaders of their community (ex. Famous bloggers, tech medias, VCs, angels, evangelists, engineers etc.) as promoters and they will be the first spark.
Database=Competence Once the user get a certain amount of tags, the switching-cost rises drastically. Cloning is easy, but catching up is difficult. Dominating the innovator & early adapter market in the first 3 months is the Key Success Factor.
Social Capital Infrastructure Because of the rise of SNS, the concept of “Social Capital” is becoming more and more important. Invisible & obscure “” trust network in the current physical community will be visualized in the near future by RESUME360. We are leading the next social infrastructure for the 21st century.
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RESUME360 Business Plan by Tatsunori Hirota
Salary $3,000 Server $5,000
@Tokyo Official Launch
Execution&Economics
$90M/Year = 750M(*1) × 10%(*2) × 2%(*3) × $10/Month × 12Months
*1: Approximate number of Facebook users *2: Target rate of RESUME360/Facebook users (ref. FarmVille/Facebook users: 15%) *3: Target rate of Premium/Basic users (ref. average of Premium/Basic users of Facebook App: 2%)
40M
20M
60M
4M
2M
$7.5M
$0.1M
$3M
Total Users
(Users) ($)
@Tokyo
Engineer×1 Designer×1
Engineer×1 Designer×1
CEO×1 @San Francisco
Engineer×3 Designer×1
Promoters×10 CEO×1
2011/9 2011/12 2012/12 2012/3 2012/6 2012/9
6M
Closed β Launch
Salary $3,000 Server $50
Salary $30,000 Office $1,000
Server $50,000
Salary $100,000 Office $5,000
Server $100,000
Salary $50,000 Office $3,000
Server $75,000
IPO Exit