MR. HUNG LING SHING, PATRICK

Flat 2119, Wing Kit House,Wing Cheong Estate,

Shum Sui Po,Kowloon,

Hong Kong

Mobile: 9747 6979E-mail: patrick14hk@hotmail.com

Career SummaryMore than 6 years’ experience in developing and executing marketing strategies to understand the ongoing market trend and customers behavior using marketing communication skills.

Professional ExperienceMarketing SupervisorSchmidt Marketing (HK) LtdQuarry Bay, Hong Kong2010 – Present

Designed annual marketing plans to achieve the organizational goals and monitored the implementation of marketing strategies.- Brand: Leica cameras and photography accessories, also wine business: Schmidt Vinothek

Marketing Activities:Planned and applied the use of various sales strategies.Managed the budget of the marketing department.Initiated and coordinated advertising campaigns and promotional activities like workshops, wine tasting events, press conference, experience day.Controlled all aspects of production line.- Event Partners: Bowers & Wilkins, A. Lange & Söhne, Rolls-Royce, HK Jockey Club, IBM and GAP etc.

Retail shop set-up:Based on the approved budget and customer behavior, planned and coordinated the shop layout with contractors regarding to the design and logistics consideration.- Schmidt Flagship Store: Star House, Tsim Sha Tsui- Schmidt Vinothek: Quarry Bay, Sai Kung, Happy Valley- Metz TV showroom: Times Square, Causeway Bay

Overseas marketing activities:Planned and executed the marketing promotions and events in retail markets of Asia Pacific regions- Wine and Gourmet in Macau: Oct 2010, Oct 2011- International Trade And Investment Fair in Macau: Oct 2010, Oct 2011- China International Photograph & Electrical Imaging Machinery and Technology Fair in Beijing: Apr 2011- Product launch event in Guangzhou: May 2012- Shop Grand opening in Vietnam: Apr 2014

Trade shows:Imitated the working plan for trade shows in China, Hong Kong and Macau market within targeted schedule. Organized with internal departments, PR agencies to maintain the smooth procedures during the projects.- HK Audio-Visual show: every Aug 2011-2013- Restaurant and Bar show: every Sep 2010-2014- HK Wine and Dine Festival: every Oct 2010-2014- HK International Wine and Spirits Fair: every Nov 2011-2014

Market Research:Conducting frequent research and sampling among the customers regarding the requirements of products at present and estimating the requirements in the future.Analyzed current photography, Audio-Visual & wine market trend and competitors' actions.

Digital Marketing / eCommerce:Performing one of the key driver in developing new digital strategy for brands and optimizing the performance of Group's e-business. Developing full digital ecosystem including websites, social media, SEO, SEM, social media and creative campaigns for the local brands.Working closely with external digital agencies and local brand teams to definite Group's digital brand strategy for existing e-platform in APAC.

Communication with principles:Maintained cordial relationships with the brands principles in Europe like Austria, Germany, Canada

Teamwork:Worked hard as a team and as a good leader.Motivated the subordinates to work hard by assisting the team members.

Marketing CoordinatorBest Spirits Company Ltd.Tsim Sha Tsui, Hong Kong2009 – 2010

Maintained marketing communication strategies for the launching process of the branding of existing products.- Brand: Chang Beer and beverage products

Marketing Activities:Coordinated with restaurants and bars for promotion of the products, aimed to attract the customer towards the Chang Beer.Prepared display at promotional events and road shows.Negotiated with the suppliers and vendors regarding to decoration set up in event venue or outlets (restaurants, bars, chain stores)

My Objective StatementObtain a position that will enable use strong marketing background, interpersonal skills and managerial abilities for achieving the company’s marketing goals in the best ways.

Educational Qualifications:Bachelor degree in Marketing & PR relations in HK Polytechnic UniversityHigh diploma in Product Innovation Technologies in HK Polytechnic University

Professional Qualifications:Wine & Spirit Education Trust ("WSET") Level 2: Aug 2014

Computer skills:Proficient in MS Office (including MS word, Excel, Access and PowerPoint)Adobe IllustratorAdobe Photoshop

Language skills:Fluent English and CantoneseGood Command of spoken PutonghuaProficiency on written English and Chinese

Latest salary: $19,000/monthExpected salary: $23,000/month (Negotiable)