The Email Mortality DebateThe debate rages on – is Email marketing

dead or not? For companies experiencing a rise in zombie-like response, it would

appear so. But for market leaders, their email strategy is yielding near angelic ROI.

Resurrect Your Email Marketing Program

Preferred Medium

of consumers prefer to receive updates via an email newsletter.

90%

The UndeadNumbers don’t lie. Email is still ranked highest of all channels in terms of return on investment. Done right, it remains a powerful, and lucrative, marketing channel.

than people who don’t receive email offers.

For every $1 spent on email marketing, the average return on investment is $44.25.

When marketed through email, consumers spend

of consumers made at least one purchase last year based on a promotional email they received.

44%

Always open emails from their favorite companies

Never open marketing emails

Opening the Crypt

70% 18%

Out of the DarkUnsure about how you’re

performing compared to your peers? Below are some industry

figures that can help guide you out of the dark. Even if you’re

underperforming, with effort and the application of smart

strategies, you can run with the best of them.

Back from the DeadData, segmentation and personalization are a few

sure-fire ways to breathe some life back into your email efforts. In fact, 4 out of 10 email subscribers interviewed for a MarketingSherpa report noted that they’ve marked

emails as spam simply due to irrelevance.

DATADust the cobwebs off your lists. As a

rule of thumb, you should remove subscribers who have not opened or

clicked your emails in at least the last

SEGMENTCompanies that use email list segmentation saw

6 months.

DEAR JANE

PERSONALIZE The most unique costumes always

generate the most attention at the party. Take the time to craft personalized emails to your recipient – they’re

more likely to be opened.22%

higher open rates

39% 28% less unsubscribes

© 2015 Strata Company www.gostrata.com

Sources:http://mailchimp.com/resources/research/email-marketing-benchmarks/

http://www.clickz.com/clickz/column/2357616/email-benchmarks-highest-open-rate-in-years-again-but-all-is-not-rosy

http://blog.capterra.com/statistics-email-marketing-not-dead/

http://savvypanda.com/blog/beginner-level/email-marketing-why-its-not-dead.html

http://www.convinceandconvert.com/convince-convert/15-email-statistics-that-are-shaping-the-future/

http://blog.hubspot.com/blog/tabid/6307/bid/13879/Segment-Your-Email-List-To-Increase-Open-Rates-Data.aspx

http://www.pinpointe.com/blog/email-list-hygiene

http://blog.hubspot.com/marketing/9-components-optimized-marketing-emails-ht

Average ROI

$44.25

Spent

$1

138%more

OPEN

21.64%

23.01%

18.5%

22.87%

21.11%

22.06%

CLICK

2.90%

2.95%

2.15%

2.67%

2.73%

2.82%

INDUSTRY

Business & Finance

Creative Services/Agency

Marketing & Advertising

Medical, Dental, & Healthcare

Professional Services

Retail