Retail Marketing Mix For

Ready-To-Eat Products

Anirudha Singh Tomar (1302), Shishir Kumar(1318), Shailly Chaudhary(1317)Sudarshan K. Patel(1320)

Group No. 8 2

Consumer Market Types

Major Players

Products

Group No. 8 3

4

Target Market

WOMEN

WOMEN

Product Positioning

Group No. 8 5

Marketing Mix

PRODUCT

PLACE

PRODUCT

Group No. 8 6

PRICE

PROMOTION

Marketing Mix

Group No. 8 7

Print Advertisement

Social Media Advertisement

Group No. 8 8

SWOT Analysis

STRENGTH WEAKNESSES

EXCELLENT BRAND AWARENESS

MANUFACTURING PROCESS NOT

COMPLETELY AUTOMATIC

TRUST OF CONSUMER INVOLVED ONLY IN INDIAN SNACKS

PRODUCT VARIETY

HIGH MARKET SHARE

STRONG DISTRIBUTION CHANNEL

ATTRACTIVE PACKING

OPPORTUNIT

Y

THREAT

SOUTH INDIAN FOOD SEGMENT

INCREASING COMPETITION

BAKED SNACKS CHANGE IN CONSUMER

TASTES

HOME DELIVERY

Retail Selling Process for Ready-To-Eat foods

Acquiring Product/Merchandise KnowledgeAcquiring Product/Merchandise Knowledge

Studying the CustomerStudying the Customer

Approaching the CustomerApproaching the Customer

Presenting the MerchandisePresenting the Merchandise

Overcoming ResistanceOvercoming Resistance

Suggestive SellingSuggestive Selling

Closing the SaleClosing the Sale