Retail Area PresentationRetail Area PresentationAcross From the Albany MallAcross From the Albany Mall

Nic, Risa, Mohammad, & CrystalNic, Risa, Mohammad, & Crystal

Matt: Assistant Manager/SupervisorMatt: Assistant Manager/Supervisor Located across mall since 1989Located across mall since 1989 Target is Predominantly Men: 20-75 Target is Predominantly Men: 20-75 Busy Times:Busy Times:

– Christmas Christmas – Sidewalk sales in JulySidewalk sales in July– FridaysFridays

On Shift Between 12-14 employeesOn Shift Between 12-14 employees Business is up since last yearBusiness is up since last year

General Overview

WeaknessesWeaknesses Viewed as a “Man’s store”Viewed as a “Man’s store” Expensive ClothingExpensive Clothing Old Structure: Big and Boxy Old Structure: Big and Boxy

StrengthsStrengths Close to the mallClose to the mall Visible From Main RoadVisible From Main Road Trusted Name is Sporting GoodsTrusted Name is Sporting Goods Marine Tag Licensing Marine Tag Licensing Ticketmaster DistributorTicketmaster Distributor Bike Repair ServicingBike Repair Servicing

OpportunitiesOpportunities Expand the women’s sectionExpand the women’s section

More:More:– Light Weight EquipmentLight Weight Equipment– Aerobic GearAerobic Gear

– Yoga MatsYoga Mats ThreatsThreats Big Five Sporting GoodsBig Five Sporting Goods

– Only 1 mile awayOnly 1 mile away– On the Main RoadOn the Main Road– New BuildingNew Building

Costco’s Outdoor EquipmentCostco’s Outdoor Equipment

General Overview

Clay: General /SupervisorClay: General /Supervisor Built in 2000Built in 2000 Target Families Target Families Busy Times:Busy Times:

– New Year’s Eve New Year’s Eve – Afternoons: Mom’s with Young ChildrenAfternoons: Mom’s with Young Children– Evenings: Young People 8-12pmEvenings: Young People 8-12pm

1:3 Customers will buy something 1:3 Customers will buy something extra with their movie rentalextra with their movie rental

StrengthsStrengths Clearly Visibility From Main RoadClearly Visibility From Main Road Near Numerous Fast Food EstablishmentsNear Numerous Fast Food Establishments Strong Repeat Customer BaseStrong Repeat Customer Base Offer Lots of Candy, Soda, & PopcornOffer Lots of Candy, Soda, & Popcorn Large profits made from Pre. Viewed MoviesLarge profits made from Pre. Viewed Movies Friendly StaffFriendly Staff

WeaknessesWeaknesses Relatively FewRelatively Few

– Late Fees: Late Fees:

Were EliminatedWere Eliminated– Online Services:Online Services:

Now OfferedNow Offered General CompetitionGeneral Competition ThreatsThreats

DVD BurnersDVD Burners Illegal Online Illegal Online

DownloadingDownloading

OpportunitiesOpportunities Sell Movie Sell Movie

MerchandiseMerchandise– PostersPosters– ClothingClothing– Board GamesBoard Games– KeychainsKeychains– MugsMugs

Biggest Competitor: WALMARTBiggest Competitor: WALMART Online sales through Amazon.comOnline sales through Amazon.com Target children of all agesTarget children of all ages Specialized stores for each age group Specialized stores for each age group

– TOYS’R’USTOYS’R’US– KIDS’R’USKIDS’R’US– BABIES’R’USBABIES’R’US– SPORTS’R’USSPORTS’R’US

General Overview

StrengthsStrengths Location: Easy to SeeLocation: Easy to See Amazon.com Amazon.com

(partnership might end (partnership might end due to legal disputes)due to legal disputes)

Highly specializedHighly specialized Varied age groups Varied age groups

(0-14 years old)(0-14 years old) Large storesLarge stores Exclusive brandsExclusive brands

WeaknessesWeaknesses Customer serviceCustomer service UnderstaffedUnderstaffed High Prices!High Prices! DisorganizedDisorganized Confusing store layoutConfusing store layout

OpportunitiesOpportunities Offer Sidewalk Offer Sidewalk

SalesSales Increase Increase

Advertising Advertising – TVTV– At the MallAt the Mall– Flyer DistributionFlyer Distribution– J.V. with Fast Food J.V. with Fast Food

Kid MealsKid Meals

ThreatsThreats Wal-Mart Wal-Mart Fred MeyerFred Meyer K-MartK-Mart Current Legal Current Legal

Issues with Issues with Amazon.comAmazon.com

Seeth: Owner / ManagerSeeth: Owner / Manager Small Gaming ShopSmall Gaming Shop Opened About 1 ½ agoOpened About 1 ½ ago Depends on Loyal Customer BaseDepends on Loyal Customer Base Receive Confused Walk-in TrafficReceive Confused Walk-in Traffic Target: Men 15-25 Years OldTarget: Men 15-25 Years Old

General Overview

StrengthsStrengths Open LateOpen Late Offer Wide SelectionOffer Wide Selection

– GamesGames– BooksBooks– RPGs, CCGs, DVDsRPGs, CCGs, DVDs– AnimesAnimes

Catalog OrderingCatalog Ordering Friendly OwnerFriendly Owner Services ProvidedServices Provided

– Tables to play gamesTables to play games– Computers: online use only Computers: online use only

$3 hour $3 hour – Vending MachinesVending Machines

WeaknessesWeaknesses Small BuildingSmall Building Store name can be Store name can be

misleadingmisleading Few items targeting Few items targeting

womenwomen– Industry normIndustry norm

LocationLocation– In between hair In between hair

cuts and oriental cuts and oriental foodfood

– Not seen from the Not seen from the main roadmain road

OpportunitiesOpportunities Open another Open another

locationlocation Move to a larger Move to a larger

locationlocation Sponsor gaming Sponsor gaming

events to increase events to increase store trafficstore traffic

Change store signChange store sign

ThreatsThreats Small MarketSmall Market CompetitionCompetition

– Heritage Mall (across street)Heritage Mall (across street)– Fred Meyer ElectronicsFred Meyer Electronics– Online OrderingOnline Ordering

Paula, Customer ServicePaula, Customer Service Grand Re-Opening on April 26thGrand Re-Opening on April 26th Gave free DVD players for first 300 Gave free DVD players for first 300

CustomersCustomers Offered lots of food sampling!!Offered lots of food sampling!! Top sales in the district (19-20 stores)Top sales in the district (19-20 stores) Employees of all ages (16-80yo)Employees of all ages (16-80yo)

General Overview

StrengthsStrengths Completely remodeled Completely remodeled Layout is convenientLayout is convenient New departmentsNew departments LocationLocation StarbucksStarbucks Club Card Club Card

– SmartCheck™SmartCheck™– Grocery milesGrocery miles

WeaknessesWeaknesses UnderstaffedUnderstaffed Parking on the Parking on the

weekends/ holidaysweekends/ holidays High pricesHigh prices

OpportunitiesOpportunities Less junk mailLess junk mail Open a gas stationOpen a gas station

ThreatsThreats Albertson’s & Fred MeyerAlbertson’s & Fred Meyer Safeway's Deli competes with Safeway's Deli competes with

other fast-food businesses in other fast-food businesses in the areathe area

Franchised stores located inFranchised stores located in– Oregon & WashingtonOregon & Washington

Headquarters in BendHeadquarters in Bend Each stylist brings clientele (currently 6 stylists)Each stylist brings clientele (currently 6 stylists) ““STYLE” Exclusive Haircare Brand STYLE” Exclusive Haircare Brand Busy Busy

– Around 3:00pm Around 3:00pm – After 5:00pmAfter 5:00pm– All day Saturday. All day Saturday.

Adult Hair Cuts start at $14.00Adult Hair Cuts start at $14.00 Senior discounts are availableSenior discounts are available The Corporation was recently sold, however, some The Corporation was recently sold, however, some

establishments will be keeping the old nameestablishments will be keeping the old name

General Overview

StrengthsStrengths New and clean facilityNew and clean facility Kids cornerKids corner Cheap PricesCheap Prices Established clienteleEstablished clientele Self style counterSelf style counter Offer Gold Card Offer Gold Card

Family MembershipFamily Membership

WeaknessesWeaknesses LocationLocation Limited servicesLimited services

OpportunitiesOpportunities More advertisingMore advertising Expand servicesExpand services

– Hair ColorHair Color– PermsPerms– NailsNails

ThreatsThreats Full service SalonsFull service Salons Other Quick Cut SalonsOther Quick Cut Salons

(2 in immediate vicinity)(2 in immediate vicinity)

Opened April 25th 1984, Opened April 25th 1984, Moved to current location 2 years Moved to current location 2 years

ago.ago. Owned and operated by Owned and operated by

– Matilda “Mama” Novak & Matilda “Mama” Novak & – Joseph “Papa” Novak.Joseph “Papa” Novak.

Dishes are from authentic family Dishes are from authentic family recipes courtesy of “Mama” Novak.recipes courtesy of “Mama” Novak.

Well known name in Albany and in Well known name in Albany and in Europe.Europe.

General Overview

StrengthsStrengths Unique CuisineUnique Cuisine Great FoodGreat Food New LocationNew Location Friendly “home like” atmosphereFriendly “home like” atmosphere Everything made from scratchEverything made from scratch

WeaknessesWeaknesses Destination LocationDestination Location New location not as easily accessibleNew location not as easily accessible Customer apprehension to foreign cuisineCustomer apprehension to foreign cuisine

OpportunitiesOpportunities Offer coupons or daily Offer coupons or daily

specialsspecials Advertise in the mallAdvertise in the mall

ThreatsThreats No serious threatsNo serious threats Fast food restaurants Fast food restaurants

throughout Albanythroughout Albany