RMS Individual Assignment

By

Vamsi Bodavula

PGDM 2

Identification of the new Retail IdeaHigh growth of working

professionals, they don’t have time to Enjoy with their family and spend

time with their children

There is a need for best ambience movable Theatre

that Comes to your place and provides you party and theatre experience

BAS MOVIE makes use of Bus fitted with Projector

and theatre Environment & goes to customer area

when they book their date.

No competitor is currently serving to such niche

market that gives competitive edge in terms

of ease of booking and delivery of service

Reasons for Choosing the Retail Idea

As there was less competition in this type of business and niche market

As in this Modern world increasing the Party lovers, that may brings profits to

my business

Low cot of investment in the initial stage

1

2

3 Inner View of the bus

Identifying the Target Segments

Children

Working Professionals

Families, Who loves to celebrate within their family

• Well Trained Employees and staff• Good Ambience and different look

• Movie experience in a non routine way

• Initial Investment for Projector and truck and other required equipment's

• Salary of the Employees and staff• Fuel cost and Satellite or movie film cost &

Other Variable expenses.

• Online booking Staff and offline booking staff

• Food serving staff during the play.• Promotional and marketing staff.

• Cleaning of the inside hall of the bus after the completion of the each paly.

• Bus maintenance and ticket collector and online booking ticket controller.

• Revenue from the Tickets that was sold to watch movie to the

customers.• By selling popcorn and beverages

to the customers during the play.

• Customers satisfaction is the prior thing.

• Offers during weekends and combo offers along with snakes and tickets

• The Feedbacks forms also available near the bus and collect the opinion of their

experience during the play.• Quick response to the customer when ever

customer needed

• Our main Target customers are Movie freaks and also ambience lovers.

• Working Professional who wishes very peaceful to watch movies

Business Model CanvasKey Activities

Value Proposition

Customer Relationship

Customers

Revenue

Key partners

Costs

Key Resources

Movie Party Bus is a full size fun party bus, equipped with a state of the art sound system, projector and screen, concessions like popcorn and refreshments are offered. Busamove is a fun party bus designed to give guests a movie theatre experience without having to leave

home. Busamove brings the movie bus to you, rain or shine. Ideal for private functions, homes, schools, summer camps, etc. No more cleaning up, planning, or stress. PARTIES

MADE EASY.

Movie Bus

Strategies to Create Competitive Advantage

It is Very important to train the workers and

the staff available in the bus.

Quick response to the customer need

It is important to have no.of

services available as compared to theatre to give

same experience

Number and service offered

Skilled WorkersQuick Response

When we are charging high

amount for the service. And that service should be worth to which our customer is

paying

Service Quality

Customer Experience journey map

Name:-CHUPKE Call

or

book Tickets online

Bus arrives at Your Place

Enjoy Movie with your family in theatre environment