RETAIL FORMATS(Store & Non-Store)

Presented By:SHAHBAZ ABDULLAH

MBA 3rd Sem.12MBAK-02

Types of Retail Formats

Store retail

Non-Store Retail

Types of Store Retail Department Stores Specialist Stores Categories Killers Convenience Stores Supermarkets, Superstores and

Hypermarkets Catalogue Shops Discount Stores Factory Outlets

Department StoresA department store is a multi-level store (at one

time six or seven stories were common, but today there tend to be from two to three stories).

Department stores offers width and depth in the product range so that almost every shopping need can be met.

Department stores in principal cities around the world are not only retailers; they also act as tourist attractions and sources of entertainment.

Specialist StoresSpecialist stores are smaller, in line with the size

of the product range offered. The majority of stores found in shopping

centres or central retail areas are specialist stores.

Specialist store targets a narrowly defined customer market segment.

Category KillersThe term category killer, which originated in the

USA

Category Killers is described as a large specialist retailer that is typically found in an out-of town or edge-of-town retail park or site.

Convenience StoresConvenience Stores generally apply this criteria to

this format: self service. 1,000-3,000 sq ft selling area. Parking facilities.Open 7 days a week. A wide range of goods.

Supermarkets, Superstores and Hypermarkets

Supermarkets, Superstores & Hypermarkets a store concept imported from the USA in the twentieth century.

It is based on principal method ‘every day goods'.

Instead of requesting products over a counter, It allowed the customer to get involved with the product prior to purchase.

The space and labour-saving factors allowed retailers to offer a wider choice of product at lower prices.

Supermarkets, superstores and hypermarkets can be considered in the same 'family' of retail format, in that the stores are self-service

Catalogue Stores In Catalogue Stores very little product is displayed in the

outlet in comparison to the range as a whole.

The catalogues are available for customers to browse through.

In today's era of flexible shopping methods, the catalogue shop is a cost-effective way.

The format, however, introduces some problems in terms of product interaction and display, because of the reliance on the catalogue for representation rather than 'real' products.

Discount StoresA discount store is a retailer that sells

merchandise at a price level that is lower than 'typical high-street stores'.

Discount Stores uses an everyday low pricing policy, where prices remain constantly low, rather than a high-low pricing policy where prices only drop at promotion times.

Factory OutletsFactory outlet retailers offer customers a range of

seconds-quality and/or previous season's goods. Factory outlets gives manufacturers and retailers

an opportunity to sell off unwanted merchandise without damaging the image of the main product or retail brand,

It allows accessibility to customers who might not normally be able to afford the brands.

Types of Non-Store Retail

Mail Order Direct Selling Personal Retailing Telesales Internet Retailing

Mail OrderMail order retailers rely on printed media as the

basis for their format. Catalogues are sent to consumers who order from

the catalogue either by telephone, by post or online.

Direct SellingDirect selling is the term used to describe

one-to-one proactive offers from producers to consumers.

Personal RetailingUnder Personal Retailing sellers not only earn

commission on sales, but also on the people they persuade to join the organization.

TelesalesProduct offerings are made by a personal

telephone call from a seller to a consumer. The telephone is a common method of

consumer response to non-store retail offerings and so with call centers playing an increasingly major part in many retail transactions.

Internet RetailingThe internet provides a channel of discovery for

the consumer, and a way of providing home shopping services for a wider target market for the retailer.

The internet is also an efficient homeshopping device, enabling time-poor or less mobile consumers to order and take delivery of routinely purchased items such as basic groceries and household items.

Thank You……