retail insights and opportunities

12
Retail Insights and Opportunities Valerie Lee October 30, 2012

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Assignment 2 for A Crash Course in Creativity (Valerie Lee)

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Page 1: Retail Insights and Opportunities

Retail Insights and

Opportunities

Valerie Lee

October 30, 2012

Page 2: Retail Insights and Opportunities

What drew me into Levi’s

30% off women’s jeans sale sign outside store

Open doors invite you to enter

Page 3: Retail Insights and Opportunities

What did I miss before?

Levi’s store has a very “industrial” feel

Dark brown wooden floors add a natural touch

Low ceilings make store feel more intimate

Page 4: Retail Insights and Opportunities

Hidden opportunities

Mannequins should wear more colorful denim

Display clothing on brown wooden tables instead of gray

Page 5: Retail Insights and Opportunities

What drew me into Shirokiya

The expansive glass doors

The name in cursive font suggests that Shirokiya is no ordinary store

Page 6: Retail Insights and Opportunities

Hidden opportunities

The entrance opens into a mishmash of items

Too much white (floors, walls, ceiling)

Page 7: Retail Insights and Opportunities

What drew me into Apple

Sheer number of people generates excitement

The iconic Apple logo conveys modernity

Page 8: Retail Insights and Opportunities

What did I miss before?

Tall black columns display amoving image of an iPhone 5

Store is crowded with merchandise but this is a plus

Each salesperson carries a handheld cash register

You can try out a computer foras long as you wish

Page 9: Retail Insights and Opportunities

What drew me into Ho’ala

Store feels like you’re entering an island spa

Brown wood and rocks at entrance convey natural feel

Page 10: Retail Insights and Opportunities

Hidden opportunities

Display items need to be more brightly lit

Too many products clutter up display window

Page 11: Retail Insights and Opportunities

What drew me into Sephora

All-glass exterior shows how vast the store is

Sheer number of women convey popularity of store

Page 12: Retail Insights and Opportunities

Hidden opportunities

Black and white environment felt too stark

Store experience felt overwhelming (too many items)