retail insights from hong kong 2015
TRANSCRIPT
© HIM Int Ltd 2015
Retail Insights from Hong Kong 2015
© HIM Int Ltd 2015
Hong Kong
• Hugely densely populated
• Population of 6m
• Large parts of Hong Kong are mountainous
• Retail rents can be huge
• 7-Eleven and Circle-K are the main convenience chains in Hong Kong
• They operate traditional convenience stores – small in size, but adapt to local environments
• Stores can often by 500-600 sq feet
• Main offer is snacking, immediate consumption.
• Don’t forget the F in FMCG
Health & well being outlets becoming more prominent
Healthier-for-you drinks on the go a current theme
Health & wellness
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Premium Fresh Top-up really prominent – particularly in shopping malls
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M&S has just opened its 1st “Simply Food” in a MTR station
Will M&S open Simply Food outlets at London Tube stations?
© HIM Int Ltd 2015
Premium & fresh outlets compete for shoppers at MTR stations
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Traditional convenience chains have to compete with premium retailers
7-Eleven 50m away from M&S Simply Food, MTR station
Circle K 50m from “Fusion” in HK shopping mall
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Every inch of space used
© HIM Int Ltd 2015
Chilled food-to-go and fresh
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Chilled Ready Meals – product up on its end so shoppers can chose quickly
© HIM Int Ltd 2015
Small stores require tight ranges
© HIM Int Ltd 2015
News & Mags outside the store – to maximise space ROI and generate impulse purchases
© HIM Int Ltd 2015
Soft drinks merchandising units on rollers so staff can get behind them to rear-fill
© HIM Int Ltd 2015
However small the store is, most had tables for eat-in/drink in.
© HIM Int Ltd 2015
Shoppers can choose between bottles/cans of soft drinks –or “free flow” dispensed
© HIM Int Ltd 2015
Parasites units used extensively to increase SKU count/range and sales
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