Produced by Co-located with

Retail Lunch & Learn

Bill Crawford, PhD(c), MS Founder & Principal ConsultantCrawford.Solutions

Emily Kanter Marketing Director & Second Generation Co-ownerCambridge Naturals

Michael Kanter Co-Founder and Chief Visionary OfficerCambridge Naturals

Rafael Mael PresidentMaelstrom Marketing

Brandie Miller Senior BuyerGrocery Outlet

Lynn Ellen Schimoler Assistant Director of OperationsCity Market/Onion River Co-op

Linda  Shein Managing DirectorJay H. Baker Retailing Center, The Wharton School, University of Pennsylvania

Avoid Getting Burned by Burnout

Bill Crawford

A Little About Me…

•  Bill Crawford; PhD(c), MS •  Former Retailer and New Hoper

•  Organizational Psychologist, College Professor, Business Strategist, and Management Consultant – www.crawford.solutions

No “.com” – we’re way too cool for that!

What Is Burnout?

Personally

•  Emotionally exhausted •  Cynical •  Lack of Interest •  No motivation •  Detachment

Organizationally

•  Decreased Financial Performance

•  Decreased Customer Satisfaction & Loyalty

Health Results from Burnout Headaches

Muscle Aches

Fatigue

Insomnia Exhaustion

High Cholesterol

Cardiovascular Issues

Type 2 Diabetes Emotional Instability

Lack of Concentration

Memory Problems

Marital Conflicts

Depression

Anxiety

Gastrointestinal Problems

Musculoskeletal Problems

Increased Risk for Colds & the Flu

Increased Potential for Drug & Alcohol Abuse

What Causes It?

The Theory of Margin

Every Job Has Two Elements

•  Demands – What has to be done

•  Resources – What helps you do it

What Do They Cause?

•  Demands, If Excessive, Lead to Burnout

•  Resources, if Adequate, Help Prevent Burnout

The Job Demands-Resources Model (JDR)

Types of Demands and Stress

•  Two Types of Stress –  Distress –  Eustress

•  Two Types of Demands –  Hindrances –  Challenges

•  How Is The Difference Determined? –  Personal Perception –  Level of Available Resources

Retail Demands

•  Customer Expectations

•  Deadlines

•  Schedules (Nights and Weekends)

•  Detail Work

•  Picking Up Slack for Others

Some Takeaways

Focus on Work-Life Balance

Be Aware of Job Demands

•  Some are inherent •  Others can be eliminated

–  Technology –  Job Design –  Input from Those Who Do The Job

•  Do you have the right person-job fit? –  Are you applying right? –  OR - –  Are you hiring right?

Evaluate Resources

•  Pay and Benefits

•  Managerial Interaction and Support

•  Teamwork

•  Supportive Culture

•  Training and Growth Opportunities

A Vitally Important Resource:

Task Significance

“What’s Your Job Here?”

“I Am Helping Put a Man on the Moon”

Thanks for Coming! Let’s Visit Later!

Ø Text me if you want to meet at the show:

(918) 615-2433

Ø bill@Crawford.Solutions

Ø www.Crawford.Solutions