retail management
TRANSCRIPT
HYPERSTAR
Shopping like never before
INTRODUCTION
• ALI ZAIN UL ABEDEN F09B120 • AQIB SHAHZAD LUK F09B114• JUNAID NAEEM F09B158• FAHAD FAROOQI F09B031• ZIKERIA RASOOL F09B116• RABIA BASRI F09B154• AAMNA REHMAT F09B117
HYPERSTARWelcome to the Pakistan's most dynamic, fast-moving and exciting hypermarket chain! The company has global expertise which helps in offer the shoppers here in the Pakistan the same quality, variety and value-for-money that is provided all over the world.• Hyperstar is subsidiary of Carrefour• Carrefour is a French chain of retail store• World’s second largest retailer. • Brought in Pakistan by Futtaim Retailer.
HISTORY Recognized as one of the most active shopping concept developers throughout the region, the Group first introduced the hypermarket model to the Middle East in 1995.
Majid Al Futtaim Hypermarkets, offers shoppers the same quality, variety and value-for-money that have made the brand a household name to millions over the world.
Mission
Hyper star reputation has been built, above all, on the quality and freshness of the products, customer service and competitive prices. Selling goods with quality choices in food, personal care, communication, leisure, entertainment and household goods while continually meeting the needs of local consumers, with the ranging from needed to refrigerate food to clothes under one roof, is trendy as shoppers pick specialized stores.
BREIF INTRODUCTION Hyperstar’s own retail brands are a significant medium for brand differentiation and customer loyalty, contributing substantially to the organization’s growth in sales.
Massive buying power, the Hyper star guarantee to cut costs and keep its prices low - no wonder more than 2,000,000,000 people worldwide shop with us every year! As well as unbeatable value, we've also got unbeatable choice - you'll find over 100,000 items always in stock!
BREIF INTRODUCTION
Adding convenient locations near to you and easy parking when you get there, and it's easy to see why so many people choose Hyperstar
LOCATION
Hyperstar Pakistan • In Pakistan Hyperstar in situated in two different provinces Includes Punjab Provinces and Sindh Province.
• Hyperstar Lahore • Hyperstar Karachi
Retail Strategy
Target Market
• Hyperstar has targeted people of middle and elite class, who are conscious about price and quality respectively.
• It is focusing on B2C rather than B2B.
Competitive Advantage• Hyperstar is enjoying international exposure, in desire of leading the
market it is welcoming foreign investors and employees.
• They have advantage as they are totally working on the concept of a learning organization providing maximum customer satisfactions.
• They are providing easy refund and change facilities on shopping goods.
• Selling in retail, no restriction or compulsion of buying up to any limit.
Retail Format Nature of Merchandise
Location
Store Design
Pricing Policy
Advertising and Promotion Programs
Nature of Merchandise • Hyperstar deals with wide assortment of products. It deals in different
product categories.
It deals with following general categories : Home appliances Household goodsTextileGrocery & BeveragesFresh Foods
Home Appliances
• Go techno-crazy with the latest technical equipment, gadgets and electronics items to satisfy you.
• From International brands, all our products are durable and of good quality. At Hyperstar we cater to our customers’ needs
Household Goods
• Shopping at Hyperstar couldn’t be easier.
• Get everything from housewares to office & home stationary, sports good, toys, and so much more.
• There’s everything for everyone.
TEXTILE• Take your pick from an amazing collection of fashion apparels and
beautiful home linen that will satisfy your every need and provide you with quality and affordable items.
• From basic wear to formal wear, trendy outfits to cool seasonal collections, you can find your style right here. What’s more, decorate your home with the latest from our bedroom, bathroom and kitchen ware sections.
FRESH FOODS • Get value for money and quality goods with our amazing collection of
fresh food counters that add to our success everyday.
• From fresh foods that are prepared in-store everyday to imported foods from across Pakistan and abroad, you can now enjoy a variety of foods to tempt your palate.
GROCERY & BEVERAGES
• Your one-stop shop for everything from cleaning products to groceries, fresh foods to frozen foods, and just about anything you need for your home.
• Also, avail 10% discount on most of the retail grocery products.
Product Lines
Home Appliances
Household Goods
Textile Grocery Beverages Fresh FoodsBakery Goods
Sony Samsung Dawlance Pel Heir Gree Orient Mitsubishi LG
Basic Wear
Formal Wear
Trendy outfits
Personal care
Skin Care Kids Imported
Goods
Coca Cola Shezan Rani Pepsi Nestle Red bull Extreme
Meat Fruits Vegetables Sea foods Imported
foods
Bread Biscuit Sandwich Muffins Rolls Cake rusk Cookies
Housewares Office
Goods Home
stationary Sports Toys
PRICING POLICY
Pricing policy
Hyperstar act as a retailer for all brands
They are using low cost strategy (penetration)
Their profit margin varies according to brands.
Pricing policy
Usually their profit margin ranges from 20,0000 to 30,0000
pricing range from Rs. 1 to 800,000
Advertising and promotional programs
Advertising and promotional programs
For the sake of promotion HyperStar organize different programs and contests
Hyperstar held different contests on different occasions i.e., Valentine day mothers Day , Eid , Christmas , New year, Mothers Day etc and winner is rewarded with gifts of different brands.
They also advertise for promotion.
Advertising and promotional programs
They also held lucky draws . On the shopping of specific amount allows you to be the part of lucky draws.
When new product is arrived on store or brand launch or when there is some seasonal sale customer is informed by direct mail, E-mail , SMS or calls !!
At times when brands are launched events are organized (not always) in which celebrities are also invited
Promotion
Promotion• Occasional promotion
• Weekly promotion
• Special Promotion
• Permanent promotion
• Seasonal promotion
FLOOR PLANS
TECHNOLOGY• Using Bar Scan codes for selling products while billing it will put at
convenience.
• Digital cameras are operated in the Hyperstar to deal with thieves and to avoid any mishap.
• Fire Alarming Systems are planted to avoid any inconvenience.
• Wifi is available for the buyers inside the Hyperstar.
TECHNOLOGY• Automated Accelerators to put buyers at ease.
• Centrally air conditioned.
• Walk through gates for the security purpose.
OFFICAL WEBSITE HYPERSTAR PAKISTAN
All information about current and upcoming brands is available
Latest promotional offers detail is available
Career opportunities are available in hyperstar and anyone can apply online through their website
www.hyperstarpakistan.com
TRADe AREA ANALYSIS • Hyperstar Retail facility centrally located in Fortress Stadium Lahore
Cantt Lahore, where the daily traffic count crosses 70 thousand to 1 lac.
• Nearest areas which can easily access it includes :GulbergDefense Canal Walton
• It is situated in the commercial hub of Lahore with very high traffic and visibility.
• People of different ages and of different social classes visit this area on daily basis.
Competition • Direct Competitor:
Metro
Indirect Competitor:
HKB Other local retailers
• Metro and Makro are wholesalers while it is the first retail store in Lahore.
• No shopping limits in Hyperstar while in other two it is compulsion.
• Located in an ideal market which is already in running good fortress stadium.
• Much better Customer care
• Parking
Further Focus & Expansion Plan • As it is already present in 19 countries with 52 retail markets.
• Focusing on more retail stores in different markets as they recently opened a new store in Dolman Mall Karachi.
• With the passage of time Hyper star is expanding and diversifying its market.
PROBLEMS No proper Café for the buyers to eat, you can not eat anything inside
the Store, only a coffee shop is present inside the Hyperstar.
Less space as compare to Metro and Makro although it is double storey but products are more and space is lesser.
Display of goods is minimum which is a great draw back, specially in textile. No dummies are available for the display of clothing.
Expanse of land on parking causes security issues specially with vehicles.
electronics area is not quite as impressive as it should’ve been.
Unimpressive book-store.
Conclusions& Recommendations Store should be enhanced in its design , layout and fixtures.
They should allow students to complete their research on Hyperstar and must be permitted to capture images of product placement.
Website should be updated regularly and even Facebook page should be updated on regular basis.
They should increase security at entrance and at parking place.
Should increase other good brands which are carrying their own personal good credibility, it will increase store traffic.
Soft music in background
Customer service center should be given more space to keep customers luggage.
THANK YOU