RETAIL MANAGEMENT

Stakeholders :Meti Pradeep

Priya Rohra Aman Mundra

Nikhil Garg Manish Nalawade

STORE NAME AND DETAILS

• Bose India• In orbit Vashi• Good Ambience.• We have experienced the high quality sound itself in

their own theatre which was there inside the store.

Products

Home solution• Headphones• Music system• Speakers• Wi Fi music system• Bluetooth and iPod speakers

Professional solution-• Progressive Directivity Array• Ceiling loudspeakers• Small format loudspeakers• Medium format speakers• Large format loudspeakers• Woofers• Amplifier and digital signal processors

ARRANGEMENT OF PRODUCTS

• All the varieties of Bose products are displayed in store.

• Separate shelf for:– Headsets– Outdoor speakers– Indoor Speakers

PROMOTIONS

• You Tube Ads.

• Bundling price and discounts only during major festivals.

• Established Brand, so less promotional activities.

• New products “Display and Demo” in centre square of Inorbit Mall.

STORE LAYOUT/ DESIGN

• Total area of 1500 sq ft.

• Exclusive showroom for only BOSE products.

• Focus on giving hands on experience to the customer.

• Dedicated section for home and ticket products.

CUSTOMER SERVICE

• Minimum two employees present in the store all the time.

• Employees are trained by the company itself.

• A dedicated team of engineers for installation of home products.

• Customer care service provided via phone.

• AMC service provided.