Retail Marketing @ Customer

Enterprise Marketing Platform

Executive Review

We’re not in business of keeping the media companies alive.We’re in the business of connecting with consumers

Trevor Edwards, Nike

April 15, 2023 © Loyalty Management Services 2

Marketing on Auto – Pilot

RENT and Pay – per - Use

• NO adoption problem ( web architecture )

• NO hardware cost

• NO software cost

• NO maintenance cost

• NO personnel cost

• NO development cost

• Transparent + predictable invoice

April 15, 2023 © Loyalty Management Services 3

Utilizations

• Rationalize leaflet cost

( in Romania 80 % of leaflets cost = ZERO IMPACT ON SALES ; source: MEMRB 2008 )

• Problematic shops : IMMEDIATELY run dedicated promotions ( 24 hour decision – to – implementation )

• Attack competition : implement promotions in 24 hours

• Ask feedback from customers

April 15, 2023 © Loyalty Management Services 4

Keep you customers & add more

• More customers ≠ MORE costs ( = LESS costs )

• Automate promotions : NO EXTRA PERSONNEL

• Consult customers : rapid survey at NO COST • Multi – channel promotion ( e-mail, SMS, web,

print, telemarketing )

April 15, 2023 © Loyalty Management Services 5

Marketing Facts

• 20% customers make 80% of profits and bottom 30% of customers eat 50% of profit

• 25%-85% profit increase by increasing retention with 5%

• 4%-5% revenue increase and 10% market share increase for loyalty users compared to non-loyalty users AC Nielsen Tracking Survey

• 6x more expensive to acquire new customers than to keep existing ones

April 15, 2023 © Loyalty Management Services 6

Marketing Facts

• 82% of customers whose problems are solved will buy again

• 6x more likely to repurchase totally satisfied customers than satisfied customers

• 65%-85% of customers changing supplier were satisfied with former one

• 4% of complaints are heard by a average business; 96% do not give feedback; 91% of them never return

April 15, 2023 © Loyalty Management Services 7

Ask for a LIVE DEMO

Radu Silaghi0743 15 81 94

r@r-s.ro

www.slideshare.net/Radu_Silaghi/retail-marketing-customer-presentation