retail marketing @ customer
TRANSCRIPT
Retail Marketing @ Customer
Enterprise Marketing Platform
Executive Review
We’re not in business of keeping the media companies alive.We’re in the business of connecting with consumers
Trevor Edwards, Nike
April 15, 2023 © Loyalty Management Services 2
Marketing on Auto – Pilot
RENT and Pay – per - Use
• NO adoption problem ( web architecture )
• NO hardware cost
• NO software cost
• NO maintenance cost
• NO personnel cost
• NO development cost
• Transparent + predictable invoice
April 15, 2023 © Loyalty Management Services 3
Utilizations
• Rationalize leaflet cost
( in Romania 80 % of leaflets cost = ZERO IMPACT ON SALES ; source: MEMRB 2008 )
• Problematic shops : IMMEDIATELY run dedicated promotions ( 24 hour decision – to – implementation )
• Attack competition : implement promotions in 24 hours
• Ask feedback from customers
April 15, 2023 © Loyalty Management Services 4
Keep you customers & add more
• More customers ≠ MORE costs ( = LESS costs )
• Automate promotions : NO EXTRA PERSONNEL
• Consult customers : rapid survey at NO COST • Multi – channel promotion ( e-mail, SMS, web,
print, telemarketing )
April 15, 2023 © Loyalty Management Services 5
Marketing Facts
• 20% customers make 80% of profits and bottom 30% of customers eat 50% of profit
• 25%-85% profit increase by increasing retention with 5%
• 4%-5% revenue increase and 10% market share increase for loyalty users compared to non-loyalty users AC Nielsen Tracking Survey
• 6x more expensive to acquire new customers than to keep existing ones
April 15, 2023 © Loyalty Management Services 6
Marketing Facts
• 82% of customers whose problems are solved will buy again
• 6x more likely to repurchase totally satisfied customers than satisfied customers
• 65%-85% of customers changing supplier were satisfied with former one
• 4% of complaints are heard by a average business; 96% do not give feedback; 91% of them never return
April 15, 2023 © Loyalty Management Services 7
Ask for a LIVE DEMO
Radu Silaghi0743 15 81 94
www.slideshare.net/Radu_Silaghi/retail-marketing-customer-presentation