retail news september 2012

September 2012

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News4 Black Market Must Be

Curbed: Retail Ireland. 5 RAS ‘Smell a Rat’

Campaign; Irish Retailers Shortlisted for International Convenience Award.

6 Repak Announces Increase in Packaging and Recovery Rates; Retail Sales Fall in Q2.

7 Value Drives Own Brand Growth.

8 The latest Joint National Readership Survey reveals that almost 80% of Irish adults are regular newspaper readers.

10 TASTE Council Calls for Protection on Food Labelling; The Benefits of Contactless Technology; New Competition for Food Businesses.

Irish Grocers Benevolent Fund11 The Irish Grocers

Benevolent Fund’s current President of Appeals, Derek Mooney of Japan Tobacco International (JTI), is calling on the readers of Retail News to help the Fund in achieving its goals.

Retail News Interview14 With this year’s

Arthur’s Day celebrations set to be the biggest yet, Stuart Kinch, Guinness Marketing Manager, Diageo Western Europe, talks us through the history of arguably the most successful marketing campaign ever created for a drinks brand.

SHOP 201216 SHOP 2012 takes

place at the RDS Simmonscourt from September 25-27, opening its doors to the retail, food, drink and hospitality sectors.

Topaz Annual Dealers Conference22 The Topaz Annual

Dealers Conference took place recently in the Lyrath Hotel, Kilkenny, providing a perfect platform for networking, as well as highlighting the latest developments from the innovative fuel retailer.

Retail Ireland: Monthly Update33 Black Market Must be

Closed Down; The High Cost of Card Payments; Sales Down Again as Budget Looms

Shop Profile38 A significant

re-investment at Canning’s SPAR forecourt on Sligo’s Pearse Road is already reaping rewards for owners Ger and Denise Canning.

World Retail Congress40 Global retail leaders

share their insight into key issues affecting the retail industry ahead of the World Retail Congress.

www.retailnews.ie|September 2012|Contents|3

Published by: Tara Publishing Co. Ltd.,

Poolbeg House, 1/2 Poolbeg Street, Dublin 2.

Tel: (01) 2413095 Fax: (01) 2413010

Web: www.retailnews.ie Email: [email protected]

Subscription to Retail News: e95 plus VAT Email: [email protected]

Origination by: Rooney Media Graphics Printed by: W&G Baird

Reproduction without written permission is strictly prohibited.

T A R A

Contents

12 Industry News

26 Confectionery

34 Cereals

37 Drinks News

42 Hot Beverages

45 Market News

46 Shelf Life

ReGUlARS & RePORTS

THE biggest event of its kind ever organised in Ireland, SHOP 2012 is, quite simply, a ‘must attend’ event for those in the retail sector. Taking place from September 25-27 at the RDS Simmonscourt, Dublin 4, the show is a comprehensive blend of exhibitors, world-class talent and business expertise, as well as top class seminars and workshops. New features include a series of Retail Business Workshops and the inaugural Retail Forum, with a fantastic speaker line-up. See our comprehensive event preview on Page 16-21 and find your free invitation to SHOP 2012 inside this very issue.

Also inside, JTI’s Derek Mooney, current IGBF President of Appeals, urges readers of Retail News to help the Fund by attending the forthcoming events, the IGBF Annual Ball and Annual Lunch, both of which have rightfully become the social highlights of the year in the FMCG sector. Find out how you can help this vital Fund and make a difference to our industry on Page 11.

With the fourth annual Arthur’s Day celebrations, on September 27, set to be the biggest yet, Guinness Marketing Manager, Stuart Kinch reveals the origins of what has become one of the most successful marketing campaigns ever dreamed up. Stuart talks us through the changes for this year’s event and explains how you can help to get one of the world’s biggest musical acts to perform in your local (Page 14).

Also inside, we report on the recent Topaz Annual Dealers Conference (Page 22) and preview this month’s World Retail Congress in London (Page 40). Finally, see the Inside Back Cover for your chance to win a fabulous weekend away at Tipperary’s stunning Dundrum House Hotel.

Kathleen BeltonEditorial & Marketing Director

SHOP 2012 Set for Success

Managing Director: Fergus Farrell

Editorial & Marketing Director: Kathleen Belton

Editor: John Walshe [email protected]

Advertising: Kathleen Belton [email protected]

To advertise in Retail News, call (01) 2413095 or email [email protected]

Chief News Reporter: Pavel Barter Wine Correspondent: Jean Smullen

4

45

THE black market could cost taxpayers €4.3 billion over the next five years, and retailers are the first in the firing line, according to a new report. Tackling the Black Market and Retail Crime, a document from Retail Ireland, suggests the Exchequer is losing an annual €861m due to illegal black market activity and retail theft.

The report covers areas of fraud such as counterfeit goods, illegal downloading, and fuel smuggling. Supermarkets and convenience stores have been hit by a rapid rise in shoplifting and the sale of smuggled cigarettes. Frank Gleeson, Retail Ireland Chairman, has urged the Government not to further increase VAT or duty, and instead pour resources into tackling the black market.

“We shouldn’t increase anything that will damage further volumes or sales within the retail industry,” he told Retail News. “We just can’t

afford any more hits. It’s been horrendous.”

One of the most notable areas of illicit activity, as highlighted in the Retail Ireland report, is the sale of illegal cigarettes. According to statistics from Retailers Against Smuggling, the price of illegal cigarettes has fallen from €4 to €3.20: a noticeable difference from the €9 retail price. Gangs are making an estimated €3m a week from contraband cigarette sales. While 2010 revenue figures pinpoint a loss of €250m to contraband tobacco, new stats from Irish Tobacco Manufacturers’ Advisory Committee (ITMAC) estimate it at €526m.

“It has grown substantially over the last three years as the recession bit in,” said Gleeson. “It’s substantially worse than everyone thought it was.”

Anti-smoking lobbyists - the Irish Cancer Society and the Irish Heart Foundation -

publicly maintained that these statistics are dubious. In a joint statement, the charities said: “Retail Ireland is using data collected by the tobacco industry, which has a clear conflict of interest in supplying data of this kind. The tobacco industry is keen to overstate the rate of smuggling, as a high level of illicit trade is used in arguments to reduce the price of tobacco.”

In response, Gleeson said Retail Ireland provided statistics from Revenue and industry sources, and the Revenue figures are two years out of date: “If you want to know what’s going on in retail, you ask someone working in retail. If you want to find out what’s going on in manufacturing, ask the manufacturer. The Revenue Commissioners tend to be conservative in their estimates.”

Cigarette seizures reveal a widespread problem. In 2011, 109m illegal cigarettes, with a value of €45.9m, were seized. In 2012, Revenue has continued to discover contraband: in April this year, officers seized 38m cigarettes in Dublin Port with a retail value of €14.7m, while

July saw a further 7m seized, representing a potential loss of €2.4m.

“The seizures are only the tip of the iceberg,” continued Gleeson. “The reality is that Revenue cut their staff by 900 people over the last couple of years. I don’t see how they can manage to have more detections with fewer resources. It’s a question of resources and the Government putting resources where we need them to tackle this black economy.”

According to Retail Ireland’s report, retailers shouldered a €480m loss due to shoplifting and theft in 2011. The country ranks 11th out of 22 countries in Europe for shoplifting and employee theft counts for a third of this: the highest rate in Europe.

The black market, however, is about more than just illicit cigarette sales. Ireland’s forecourt business is hampered by the sale of illegal fuel, with statistics estimating that at least 12% of all diesel sold in Ireland is illegal.

While welcoming the recent seizure by Revenue’s Customs Services of 20,000 litres of laundered fuel at Dublin Port, Retail Ireland called for more resources to be invested in tackling the problem.

Minister for Justice, Alan Shatter TD, considers it a serious problem. “The laundering, sale and knowing use of laundered fuel is a form of national treachery that results in a

substantial loss of finance to the state and imposes

additional financial burdens

News

4|Retail News|September 2012|www.retailnews.ie

THE finalists for the 2012 Insight NACS International Convenience Retailer of the Year Award have been unveiled, including two Irish stores. Six convenience retailers and forecourt operators from around the world are vying in an online vote for the title, including the two Irish entries: Centra, Rochestown, Co. Cork, and Junction 14 Mayfield/SPAR Express on the M7 motorway in Kildare.

“We are delighted to have been shortlisted for this award, which recognises retailers for meeting the consumer’s changing and evolving convenience needs,” said co-owner of the nominated SPAR Express store, Donal Fitzpatrick. “Our motivation is our customers and we continuously strive to be best in class.” The award, sponsored by Imperial Tobacco, is now in its fourth year, with the winner to be announced during the Insight/NACS Future of Convenience 2012 event on September 26. The other finalists include BP Connect from New Zealdnd, SPAR Walthamstow from the UK, Statoil Fuel & Retail from Norway, and Tesco Fresh & Easy Express from the USA.

The NACS Award recognises the highest standards in convenience retailing worldwide, differentiating retailers across key criteria of format innovation, range, people development, customer service initiatives, corporate social responsibility, technology and results.

IrIsh retaIlers shortlIsted for InternatIonal ConvenIenCe award

Black Market Must Be Curbed: Retail Ireland

on tax payers generally,” the Minister told Retail News.

Contraband alcohol is also discussed as part of the report. In 2011, seizures of counterfeit alcohol rose to 1,309 litres, up from 252 litres in 2010. Some alcohol is smuggled from countries with lower rates. Last year, there were 18 beer raids, with €10,000 worth of product confiscated. There were also 184 spirit raids (€107,000), and 57 wine raids (€120,000).

Gleeson does not believe contraband alcohol is a big problem. “It’s much more controlled because it’s not as easy to sell on the street. It’s not as easy to bring it into the state. Tobacco can be sold on every street corner, every pub and house, it’s a very portable product. And it’s very cheap to aquire. You can acquire a packet of tobacco for 50c in China.”

Evelyn Jones, chairperson at the National Off-Licence Association (NOffLA) told us that alcohol smuggling was more commonplace when cross-border shopping was in full swing. These days, it’s less common.

As part of the report, Retail Ireland outlined responses to the black market epidemic. The sale of tobacco products at markets or fairs should be banned, and there should be a consumer awareness campaign about smoking dubious products.

There should also be a co-ordinated effort to tackle the problem. “We’ve called on the Government to set up a task force,” explained Gleeson. “That task force should be chaired by an experienced retail professional who understands the business and is able to independently help different government departments and business units co-ordinate their efforts.”

Gleeson recommends a zero tolerance approach to retail crime, as current levels of convictions are not a deterrent: “The guards and the customs do all the hard work. They bring these criminals to court but then they get fines that don’t correspond to the value of what they might have made. We’re looking for them to take into account the value in losses to

Revenue and make sure they recoup that, either through hefty fines, seizing property, or whatever.”

To help expose these fraudsters, Retail Ireland recommended that people who report an illegal trade, which results in a conviction, should be awarded €10,000.

All this will require legislation. Thus far, the government appears to be listening. “I believe it is of

vital importance that there is continuing close co-operation between An Garda Síochána and Customs Officials to successfully fight against organised crime engaged in the smuggling of other illicit goods,” Minister Shatter told us. “The cooperation between An Garda Síochána and Customs Officials and the targeting, through intelligence gathering, of those engaged in these activities is playing a crucial role in the successes achieved to date.”

Whether or not the authorities will pool their resources to fight the black market remains to be seen. Even then, our retail woes may not yet be over.

“Tackling the black market will give retailers some respite,” concluded Gleeson. “It won’t fix the underlying problem: that there’s too much tax on goods, too much duty and tax on cigarettes and fuel. Until those issues are reduced, we’re going to see consumption drop. As consumption drops, we see fewer sales in the tills. That’s reality. I’m not optimistic.”

RETAIL group Retailers Against Smuggling (RAS) has launched ‘Smell a Rat’, Ireland’s first campaign to make the public aware about the dangers of buying illegal cigarettes. The campaign will focus on print and social media, as well as mobile van ads.

It seeks to warn consumers about the dangers of buying cigarettes from illegal sellers at streets and markets.

“People might think they’re getting a bargain when they buy cheap cigarettes, but the reality is that they’re being conned,” said RAS spokesman Benny Gilsenan. “Illegal cigarettes contain rat droppings, arsenic and fibreglass and are sold by organised crime gangs who are involved in drug dealing and human trafficking.”

Gilsenan also said that RAS was disappointed by the official response to cigarette smuggling, claiming that “official Ireland has effectively washed its hands of this growing problem. The Government has rowed back on its promise to increase the penalty for tobacco smuggling and the health authorities have done nothing to make the public aware about the health risks, so it is left up to retail groups like RAS to take a stand.”

ras ‘smell a rat’ CampaIgn

Frank Gleeson, Retail Ireland Chairman.

News

www.retailnews.ie|September 2012|Retail News|5

Black Market Must Be Curbed: Retail Ireland

Pictured are (l-r): RAS spokesman Benny Gilsenan and Joe Barrett, Director of Applegreen, whose company sponsors RAS.


repak announCes InCrease In paCkagIng and reCovery rates

REPAK has announced its 2011 results, which revealed that last year, Ireland continued to exceed EU used packaging recovery and recycling targets by recovering and recycling 652,000 tonnes. This marked an increase of 4.1% on 2010, which represents the equivalent carbon savings of taking over a quarter of a million cars off Irish roads in 2011. Of the 652,000 tonnes Repak funded, 89% was recycled and 11% was recovered.

Household packaging recovered in 2011 was 208,000 tonnes, up 9.7% on 2010.

56,000 tonnes of Refuse Derived Fuel was funded by Repak from contaminated paper and plastic (traditionally landfilled), up 65% on 2010.

Repak reported increases in packaging recovery/recycling for the following material types: Aluminium a 19.6% increase, a 14% increase in glass, a 20.9% increase in plastic, 7.2% increase in steel. However, there was a significant drop in wood recycling due to a sharp drop in commercial activity, particularly in the construction sector. The mix of materials collected were:

Material 2011 % Increase

Aluminium 4,012 Tonnes

19.6%

Glass 121,532 Tonnes

14.0%

Paper 296,755 Tonnes

2.7%

Plastic 107,750 Tonnes

20.9%

Steel 44,252 Tonnes

7.2%

Wood 77,500 Tonnes

-20.0%

Total 651,764 Tonnes

+4.1%

In 2011, Repak raised €25.2m from member companies, a decrease of 4% on 2010, reflecting the drop in packaging placed on the market, mirroring the drop in

the domestic economic activity. During the same period, Repak spent €26.1m in total on supporting packaging recovery in 2011, resulting in a net deficit of €891,000.

The 21% increase in plastic packaging recovered primarily reflects strong growth in RDF (Refuse Derived Fuel). 56,000 tonnes of RDF were funded by Repak from contaminated paper and plastic, which would have traditionally gone to landfill, representing an increase of 65% in 2011 versus the previous year.

However, Repak warns its future supports are threatened by decreasing fee income coupled with increased recycling rates demands, while also noting how lack of enforcement is placing an unfair burden on Repak members, as they pay for non-compliers.

“While we are confident Repak funding has helped again grow overall packaging recovery and recycling rates, 2011 was a challenging year for Repak,” noted Dr Andrew Hetherington, Repak CEO. “Our scheme is being impacted by decreasing fee income, increasing recovery/recycling costs and the possibility of higher targets exacerbated by lack of enforcement. Furthermore, the current PRI review, while welcome, adds further uncertainty around issues such as the introduction of a potential Government imposed packaging tax and the possible introduction of a Deposit and Refund scheme for certain packaging waste types. Such issues could have serious negative impacts on the current success of the Repak scheme.”

News

Dr Andrew Hetherington, Repak CEO.

Retail Sales Fall in Q2 RETAIL sales continued to disappoint during the second quarter of 2012 according to Retail Excellence Ireland’s (REI) Irish Retail Industry Performance Review Q2 2012. However, some sectors, such as hot beverages and pharmacy, actually bucked the trend, both increasing sales levels in Q2 2012 compared with Q2 2011. Hot beverage sales grew by 1.47% and pharmacy by 0.75% in this period. Grocery sales in general proved quite robust.

Some of the main findings from the Q2 2012 survey include:- Rent cost as a percentage of sales stood

at 13.01% in Q2, compared to 11.67% in the same period in 2011.

- Wage cost as a percentage of sales was 16.78% in the second quarter of 2012. Pay rates continue to be frozen, with employers increasingly introducing creative bonus and commission based schemes.

- Sales per square foot in Q2 2012 fell again to €120.89 from €122.16 in Q1 2012.

“The second quarter of 2012 may prove to be a significant milestone for a number of retail operators, as retail sales took a significant turn for the worse,” said REI Chief Executive Officer, David Fitzsimons. “Three consecutive months of adverse weather, including the wettest June

since records began, added to weakened consumer sentiment and a depressed domestic economy, contrived to deliver a very distressed situation. The quarter proved to be the most volatile ever recorded by REI, undermining the retailer’s ability to forecast consumer demand with any degree of certainty. With increased media focus on Budget 2013 likely in Quarter 3, it is very likely that matters with deteriorate further. While non-discretionary sectors including grocery, pharmacy and hot beverage recorded some robust numbers, the state of the more discretionary sectors, and especially those which are weather dependent, took a battering.”


News

THE latest supermarket share figures from Kantar Worldpanel in Ireland for the 12 weeks ending August 5, 2012, show the Irish grocery market has fallen by 0.9% over the past year. As a result, discount retailers and own brands are capturing more market share.

“Value for money remains at the top of the agenda for shoppers who are becoming more selective about which products they buy and where they buy them,” said David Berry, Commercial Director at Kantar Worldpanel. “This has meant we have seen a surge in sales of retailer own brand goods across most categories, with everyday staples such as bread, breakfast cereals, biscuits and soft drinks doing well in particular. In fact, over the past two years, ambient own label ranges like these have gained an additional four share points within the total market.”

Discounters continue to benefit from consumers watching their wallets, with retailers Aldi and Lidl now accounting for 12.4% of the total market. SuperValu has also performed well this period, posting growth of 0.3%, while Superquinn’s market share has remained solid at 5.5%, which is consistent with its position from last month.

“Tesco continues to perform strongly,

posting sales growth of 3%,” Berry adds. “This is fuelled in part by a rise in a ‘little and often’ approach to grocery, shopping which is driving customers through the doors more regularly. The economic imperative to reduce waste has led to an extra 3.9m shopping trips over the latest quarter when compared to last year, although the challenge for the market is that each trip has reduced in value by over €1.”

Meanwhile, a new report by Rabobank’s Food and Agri Research division predicts that own label goods are set to double their market share to half of all goods sold in supermarkets by 2025. ‘Producing Both Brands and Private Label, A Delicate Balancing Act for Food Suppliers’ presents a particular challenge for “B-brands”, defined as “those second-tier brands that lack real traction with consumers”.

“As the pressure on smaller, second-tier suppliers rises, many will look to private label goods as a way to retain their scale and make the best use of their production facilities,” says Rabobank analyst Sebastiaan Schreijen. “By locking in new private label supply contracts, they may be able to offset, or at least alleviate, the pressure on their branded production

volumes. However, while this may work in the short term, it is not as straightforward a strategy as it might appear.”

Schreijen outlines a number of strategies to make “dual-tracking” (producing both own brand and branded goods) work, including: • Usingcompletelyindependentsales

teams, activity-based cost accounting or splitting the branded and private label businesses by geography and/or market segment;

• Brandsuppliersmayfillspareproduction capacity on an ad hoc basis;

• Aprivatelabelspecialistmaybeusingfancy brands to augment the overall product offering and facilitate the needs of specific customers;

• Consumerknowledgeofthebrandsupplier may prove a valuable asset in order to maximise the shelf return for the food retailer by offering different price points, creating a win-win situation for both retailer and brand supplier.

“Dual-tracking can pay off but only if the private label part of the company is a viable business in its own right and is thoroughly embedded in the supplier’s organisation,” Schreijen stresses.

value drives own Brand growth

includes expenditure across Food, Beverages, Alcohol, Household and Health & Beauty categories

MARKET SHARE - TOTAL GROCERY

Total Outlets 100.0% 100.0% -0.9%Total Multiples 86.9% 88.0% 0.4%

Other Outlets 13.1% 12.0% -9.2%

12 Weeks to 07 Aug 2011 % *

Tesco 27.7% 28.8% 3.0%

Dunnes 22.7% 21.6% -5.5%

SuperValu 19.4% 19.6% 0.3%

Superquinn 6.0% 5.5% -9.2%

Total Discounters 11.0% 12.4% 11.6%

Aldi 4.5% 5.7% 25.2%

Lidl 6.5% 6.7% 2.2%

12 Weeks to 05 Aug 2012 % * % Growth/Decline

*= Percentage Share of Total Grocery**= Other Outlets includes stores such as M&S, Boots, Spar, Centra, Greengrocers, Butchers and Cross Border Shops

THE news that almost 80% of Irish adults are regular newspaper readers is good for retailers, as the News Rack is undoubtedly a huge driver of footfall into your store.

The latest Joint National Readership Survey reveals that almost eight out of 10 adults (79.8%) are now regular newspaper readers, with six out of 10 regularly reading a Sunday newspaper and 1 in 2 adults reading a newspaper on a daily basis.

Indeed, newspapers have again been confirmed as the go-to medium for people seeking in-depth news and analysis, with JNRS 2011/12 showing that one in five of Ireland’s newspaper readers now spends more than six hours per week reading their newspapers. With a further four out of 10 people spending more than three hours per week reading newspapers, the latest figures provide further evidence that newspaper readers are more attentive and less likely to

be distracted than users of other media.

Newspaper readership amongst young people is also impressive, with almost three-quarters (73.6%) of 19-24 year olds regularly reading a print title. The survey found that 69.4% of 15-18 year olds and 70.5% of 25-34 year olds also regularly read a newspaper.

High Quality Content“These figures show that Irish newspaper readership remains very strong, in spite of factors such as the continuing recession and proliferation of other media,” said Frank Cullen of National Newspapers of Ireland (NNI).

“As an industry, I would say we are encouraged but not surprised by the findings of the latest JNRS. Newspapers invest more in journalism than any other medium, so it’s natural that more people come to us when they are looking for high quality, original news content.”

Cullen also noted that the figures suggest that people who actively purchase a newspaper really take the time to read it: “Our readers tend to spend quality time with their newspapers; they are relaxed, receptive and much more likely to absorb information - which is hugely important from an advertiser point of view.”

The Big WinnersThe Irish Independent remains the most read daily newspaper in the country, with an average daily readership of 465,000,

while The Irish Daily Star’s readership stands at 348,000, The Irish Times at 287,000, the Irish Daily Mirror at 208,000 and the Irish Examiner remained steady at 169,000.

Two daily newspapers recorded significant readership gains. The Irish Sun had a readership of 297,000, up 21,000 (8%), and the Irish Daily Mail recorded a readership of 159,000, up by 13%, the biggest percentage increase of any daily newspaper, which was welcomed by Associated Newspapers Ireland.

“We are fearless at The Mail, with a truly independent voice which continues to attract an ever increasing number of readers to our titles,” commented Paul Henderson, Managing Director of Associated Newspapers Ireland. “The fact that we have recorded the best performance in the market again is testimony to the dedication of our 160 staff, producing incredible newspapers in tune with an ever expanding audience”.

When it comes to Sunday newspapers, The Sunday Independent had a readership of 914,000, the Sunday World has 802,000 readers. The Irish Mail on Sunday readership rose by 5% (15,000 readers) to 345,000. The Sunday Times stands at 367,000. The Irish Sunday Mirror recorded a significant readership increase of 8.9% to 195,000, while The Sunday Business Post’s readership is 162,000.

News


Any Sunday 2,118,000 (58.7%)Sunday Independent 914,000 (25.3%)Sunday World 802,000 (22.2%)Sunday Business Post 162,000 (4.5%)Sunday Times 367,000 (10.2%)Irish Sunday Mirror 195,000 (5.4%)Irish Mail on Sunday 345,000 (9.6%)

ReadeRsHip: sunday neWspapeRs (aveRage issue)

Any Newspaper 2,879,000 (79.8%)Any Daily 1,774 ,000 (49.2%)Any Morning 1,647,000 (45.6%)Irish Independent 465,000 (12.9%)Irish Times 287,000 (8%)Irish Examiner 169,000 (4.7%)Irish Daily Star 348,000 (9.6%)Irish Daily Mirror 208,000 (5.8%)Irish Sun 297,000 (8.2%)Irish Daily Mail 159,000 (4.4%)Evening Herald 223,000 (6.2%)

ReadeRsHip: daily neWspapeRs (aveRage issue)

JNRS Results: The Winners

Associated Newspapers is yet again Ireland’s Best Performing Newspaper Group*

ORE READERS

ORE VALUE

*JNRS 2011/2012 YOY

YOU GET ORE WITH THE AIL

13%6%5%3%

UP

UP

UP

UPTV Week


THE TASTE Council of Ireland has called for the protection of food labelling terms, such as ‘farmhouse’ and ‘artisan’, in order to generate and grow sustainable jobs for Ireland’s speciality food industry. The comments were made during the second ‘Food Summer School’, which was held in association with Bord Bia and attended by over 120 representatives from the artisan food sector and retailers.

“There is a major opportunity via Food Labelling Law to assist the Irish Artisan sector highlight the provenance and high quality of their products to consumers,” said Raymond O’Rourke, specialist

food regulatory and consumer affairs lawyer and author of European Food Law (3rd edition), at the event. “The enforcement authorities tend to concentrate on the food safety and nutrition aspects of food labelling, yet the rules also demand that consumers are not misled as to the characteristics, ingredients, origin, provenance and method of production. We must not allow fraudulent claims on food labels to undermine Irish Artisan products. Only by establishing a clear legal definition for the use of the term ‘artisan’ can we have a level-playing field for the Irish artisan sector.”

The Irish artisan and speciality food sector currently employs almost 5,000 people (full and part-time), through 400 firms, with a combined output of €400m, a 2% value share of the Irish grocery retail and foodservice market, valued at €20 billion in 2011 (Source: IGD). According to its Food Harvest 2020 submission, the TASTE Council of Ireland believes the industry could grow to provide 7,500 new jobs and an additional €4.1 billion to the local economy over the next eight years.

“There are many benefits of a thriving Artisan food industry, including rural-based employment, high value-added production, food tourism and the development of a food culture and image which enhances the brand of all Irish foods,” said Evan Doyle, Chairman of the TASTE Council. “If we wish this invaluable industry to continue, we must protect their main means of differentiation in the marketplace - their label.”

SPAR Ireland and Newstalk 106-108fm’s business show, ‘Down to Business’, have joined forces for a new competition which will give aspiring food producers across Ireland the opportunity to showcase their products on the shelves of local SPAR stores. Focusing on all aspects of the food industry, the competition is running on Newstalk’s Down to Business (Sunday, 9-11am) over a 10-week period.

The winning company will receive the opportunity to sell their product in SPAR’s local community network of 450 stores, with over half a million customers visiting SPAR stores daily. The runner-up company will have the opportunity to showcase their product in a local SPAR store supported by an in-store marketing package provided by SPAR.

“We are constantly on

the lookout for new Irish food businesses with innovative products and growth potential,” said Simon Marriott, Trading Director at BWG Foods. “This competition will give two up-and-coming food producers the opportunity to showcase and sell their product in local SPAR stores, as well as the chance to exhibit their products at the our annual SPAR Retailer Guild Meetings, giving them direct exposure to hundreds of retailers nationwide. We are delighted to be teaming up with Newstalk for this exclusive competition and we are anticipating some great entrants to come through the process.”

Food businesses and entrepreneurs can enter the competition via the Newstalk Down to Business website – www.newstalk.ie/downtobusiness.

News

TASTE Council Calls for Protection on Food Labelling

New Competition for Food Businesses

Raymond O’Rourke, specialist food regulatory and consumer affairs lawyer and author of European Food Law (3rd edition).

IRISH consumers carry €78.2m in cash in their wallets every day and spend 11.2m minutes queuing in shops on a daily basis, according to new research conducted by Visa Europe. On average, a typical consumer carries €23 in cash on a daily basis and consumers in Ireland continue to be the highest users of ATM cash (on a per capita basis), with an annual figure of more than double the EU average.

The research was conducted as part of Visa Europe’s rollout of contactless payment technology in Ireland. When asked about the benefits of contactless technology, almost half of respondents (45%) ranked the main benefit of contactless technology as quicker transaction speeds. 37% highlighted the convenience of not having to take cash out of an ATM to make a payment. 18% said that the main benefit of the new technology would be not having to spend time looking for cash when making a purchase.

Retailers who have begun to install contactless technology in Ireland include Centra, SPAR, EUROSPAR and Mace.

Since its introduction into McDonald’s in the UK, the company has benefited from faster transaction times, greater customer satisfaction, enhanced security and reduced cash handling costs.

“Contactless technology changes the way people pay for everyday items, whether it’s a cup of coffee and the newspaper in the morning or a sandwich at lunch,” said Conor Langford, Vice President Ireland, Visa Europe. “Instead of fumbling for change at the till, people will simply be able to wave their card over the terminal and pay instantly.”

The BenefiTs of ConTaCTless TeChnology

THE Irish Grocers Benevolent Fund’s current President of Appeals, Derek Mooney of Japan Tobacco International (JTI), is calling on the readers of Retail News to help the Fund in achieving its goals by attending the forthcoming events:• The IGBF Annual Ball will be

held in the Burlington Hotel on Saturday, October 20. Contact: Hotel Solutions – Ph. 01 6280111 or complete and return the attached Booking Form.

• The IGBF Annual Lunch will be held in the Burlington Hotel on Friday, December 7. Contact Hotel Solutions – Ph. 01 6280111.

Both the Annual Ball and the Christmas Lunch are widely regarded as social highlights of the year, but they also play a vital role in fundraising for the IGBF.

Financial AssistanceSince 1981, the Fund has helped to provide financial assistance to those families in real need who are or have been involved in the food and beverage trade. This includes retail grocers, shop assistants, wholesalers, manufacturers and suppliers. Information relating to the assistance provided to individuals

in strictly confidential and remains within the Welfare Committee of the Fund. Last year, the IGBF provided grants in the region of €700,000 to 281 families throughout the country who have fallen on hard times because of ill health, unemployment or due to a death in the family.

“With the weakened economy, one would have expected the number of families seeking support from the Fund to increase substantially,” noted Derek Mooney. “However, the number receiving grants from the Fund has remained constant. This could be primarily due to the lack of awareness of the IGBF and its work.”

If you know someone who worked within the Retail & Distributive trade but has fallen on hard times, you can bring it to the attention of a Regional or Executive Committee Member in strict confidence or download the Application Form from the IGBF web site at www.igbf.ie.

Increasing Awareness of the FundDerek Mooney has set a key objective to increase awareness of the activities of the Fund. To this end, he introduced a number of initiatives to create a better understanding of the IGBF and its activities. This included a mail-shot to over 4,000 members of the retail and distributive trade, advising them of the Fund and the number of ways they can offer support.

“Fundraising this year is extremely difficult due to the current

economic climate,” the President of Appeals noted. “Supplier numbers are falling because of acquisitions and mergers. The funds generated by the regions are fundamental in generating much needed income. However, less people are attending functions organised by the Regional Committees and it is difficult to obtain sponsorship for these events.”

The President is also finding it difficult to get sponsors for the forthcoming Annual Ball. This will be the third consecutive year that income generated by the Fund is less than grants paid out to families, leading to erosion of Fund reserves.

If you are in a position to sponsor one of the events, want to launch a product or place product at the events, please contact Derek Mooney at (01) 4040200. Your support will be much appreciated.

Irish Grocers Benevolent Fund

IGBF Calls for Retailer Support

Derek Mooney of JTI, current IGBF President of Appeals.


32ND IRISH GROCERS BENEVOLENT FUND BALL

SHOW YOUR SUPPORT ANDJOIN US AT OUR ANNUAL BALL

SATURDAY, OCTOBER 20TH 2012 - THE BURLINGTON HOTEL, DUBLIN 4

THE

BALL

NAMEEMAILCOMPANY NAME & ADDRESS

MOBILE TEL

Please reserve table(s) of 10 at €2,500 per table.Individual tickets may be purchased at €250 per ticket. Please reserve tickets.I enclose full payment of (Cheques should be made payable to Irish Grocers

Benevolent Fund). Please forward booking form and payment by 5th October 2012 to: Michelle Thornton, Hotel Solutions, Unit 1A Village Court, Lucan Village, Co Dublin.

Phone: 01 6280111 Fax: 01 6280087 Email: [email protected] Book early to secure your table.

ODLUMS wants to get the nation baking with their new Odlums Cake Clubs! This brand new initiative provides the perfect guise for consumers to savour some delicious treats while catching up with friends, family or workmates at the same time. Consumers can register their club online at www.cakeclub.ie. They will then receive a welcome pack, including a step-by-step guide to Cake Clubs, top-notch suggested recipes, money off vouchers for ingredients and some all-important Cake Club tools to get them started. Each club simply picks a day that suits them each week, fortnight or month and at each sitting, a new member gets to showcase their baking prowess (or lack thereof!). It’s the perfect chance to sit back, enjoy some delicious cakes and have a good catch up!

Oldums launch cake clubs

CENTRA have opened a new store and café at the Kevin O’Leary Group showrooms on the South Douglas Road in Cork, which has created 30 new jobs. Owned and operated by local businessmen John and Kevin O’Leary (pictured with Centra Sales Director, Ian Allen), the 6,000 square feet store and adjoining cafe, will provide the local area with convenient shopping facilities, placing a strong emphasis on delivering value to local shoppers, as well as providing a fresh and innovative all day food selection. Kevin O’Leary Group has been involved with the Centra brand for over 17 years and currently operates two other highly successful Centra Stores and forecourt businesses at Bandon. “We are delighted to be opening our third Centra store and creating 30 new jobs,” said store owner, Kevin O’Leary. “The store has been carefully planned to meet the needs of the local community, local schools and the many commuters on the South Douglas Road each day. It will be one of Cork’s largest Centra Stores and we can assure customers of high standards of service, choice, and convenience.”

AN armada of sailing ships, including 43 of the largest Tall Ships in the world, manned by 1,800 crew, made landfall in Dublin for The Tall Ships Races recently, where they were greeted by an army of 1,400 local volunteers. The Volunteer Programme has attracted support from Lidl as part of the company’s ‘Choose to give something back’ corporate social responsibility plan. The sponsorship agreement with Lidl covered support for the volunteers, ranging from recruitment to training. “When we were approached for sponsorship for The Tall Ships Races 2012 - Dublin, we were very keen to get involved and felt that sponsoring the Volunteers was the best fit for our brand,” said Caitriona Maguire from Lidl Ireland. Lidl are also organising the Lidl Dublin Tall Ships Races 2012 Dublin Volunteer Awards, which has four categories: Best Teamworker, Best Committed Volunteer, Best Team Leader and Best All Rounder.

centra creates 30 new Jobs in cork

lidl spOnsOrs ships VOlunteers

industry news

A TEAM of adventurous employees from Moy Park is taking on the challenge of a lifetime this October when they will trek to the top of North Africa’s highest mountain in aid of Farm Africa. The Moy Park team will be taking on Mount Toubkal in Morocco to raise funds for Farm Africa, a charity which is tackling the roots of hunger in rural Africa by giving African farmers the skills and tools they need to feed Africa’s people. The three-day trek to the summit, which stands at 4167 metres above

sea level, will present a hugely demanding challenge for the team. Pictured are, (back row, l-r): Nigel Dunlop, Managing Director Moy Park; Chris Boardman, Business Unit Leader, Moy Park Grantham; Caolon Brady, Business Unit Leader, Moy Park Craigavon; Richard MacDonald, Non-executive Director, Moy Park & Farm Africa Trustee; (front row, l-r): James Colley, Factory Manager, Moy Park Anwick; and Susan Baird, Health & Safety Assistant, Moy Park Dungannon.


mOy park hits the heights

SPAR is to begin offering customers a new rewards programme ‘My SPAR Rewards Club’, with those signing up paying less on certain products as part of a dual-pricing rewards system – the first of its kind in Ireland. BWG Foods are investing €1,000,000 in the development of the programme, which is based on instant rewards, with no minimum age criteria, with shoppers saving as much as 50% on dual-priced products spanning all categories, from deli to fresh foods, in addition to regular promotions and discount offers. “We wanted our rewards programme to reflect our convenience model, so shoppers will start benefiting the minute they join up,” said BWG Foods Sales & Retail Advisory Services Director, Malachy Hanberry. “Rather than earning points or waiting for paper vouchers every few months, SPAR shoppers will be rewarded instantly with cheaper products and offers tailored to their purchasing preferences when they’re actually in the store.” Malachy Hanberry is pictured (centre) with BWG’s Loreto Casas and Richard Gubbins from Payback Loyalty Systems.

spar launches dual-pricing rewards prOgramme

THE National Lottery’s Winning Streak TV Gameshow and Scratch Card is back with gusto for its latest series on RTÉ

One, presented by Marty Whelan and Geri Maye, pictured at the Danmark Tall Ship. Winning Streak Scratch Cards are now available in agent stores countrywide, and the top instant prize to be won is €100,000. For those lucky enough to play on the Winning Streak TV Gameshow, a magic €500,000 is available to be won at the spin of the iconic TV Gameshow Grand Prize Wheel every Saturday. Each week there is no €250,000 or greater prizewinner on the show, the following week the lowest value segment on the Grand Prize Wheel will be replaced with an additional €250,000 segment, increasing players’ chances of winning the big prizes.

Winning Streak Returns

Industry News

SARAH Mansfield has been appointed Media Director of Unilever’s marketing services team, who are responsible for the company’s UK and Ireland digital, mobile, social, advertising and local marketing, including managing the extensive media budget. Sarah comes from Barclays, where she spent the last two years as Head of Communications and Media Planning at Barclaycard, prior to which she was Innovation Marketing Director. The move to Unilever marks Sarah’s first role in FMCG, where she has already identified her top two priorities: to maintain Unilever’s expert standing in media and to continue to pioneer, particularly in the realm of digital marketing. “Unilever’s reputation for keeping heritage brands completely relevant with creative marketing campaigns is well-known and I’m very much looking forward to supporting these brands in future months and years,” she said.

PAYZONE Ireland Limited has reported a 5% increase in turnover to €234.3m in accounts for the 12 month period ended September 30, 2011. Profit before tax for the period was €5.8m, compared to €6.2m in the previous year. Jim Deignan, Managing Director, Payzone Ireland (pictured), said the most notable aspect of the business was the diversification into new areas of electronic customer payments: “Increasingly, we have expanded from the traditional mobile phone top-up sector into providing convenient, cost effective and secure payments services for both private and public sectors. Payzone has already delivered a range of solutions for public sector organisations, including payments services for Leap Card, Prepayment Utility Meters, payment systems for domestic refuse and recycling, and Parking Tags.”

Payzone IncReaSeS TuRnoveR To €234m

FLYING the flag for Ireland are Rebeckah Heary, Luke Farrell, Darren Maddock and Clara Mai Doyle, the four lucky winners of the Coca-Cola International Flag Bearers competition. Run in conjunction with EUROSPAR, the exclusive competition offered teens the chance to win a spot in a three-day entertainment program which included the opportunity to carry the Irish flag onto the pitch ahead of the Ireland-v-Spain match. The four lucky winners are pictured departing Dublin Airport with (back row): Caitríona Cousins, Marketing Manager, EUROSPAR; Shane McQuaid, Convenience Marketing Manager, Coca-Cola Hellenic and Derek Walsh, Manager, EUROSPAR, Ballyowen S.C, Lucan, Co. Dublin.

neW medIa dIRecToR aT unIleveR

Tipperary Water Races ahead PICTURED at the launch of the Sean Kelly Tour in Waterford are the great Sean Kelly and Edel Kelly Laurence, Area Manager, Tipperary Water. This year’s event was the fifth year of the Sean Kelly Tour of Waterford, which has grown from strength to strength, with over 5,500 riders this year. Tipperary Water have been the official mineral water sponsor since the Sean Kelly Tour was established and over 15,000 bottles of water were consumed along the routes this year.

coca-cola Flies the Flag


Retail News Interview


INITIALLY created to celebrate 250 years of Guinness, back in 2009, Arthur’s Day has become a bona fide event in its own right, when the entire country (and many other parts of the globe) raises a glass to the founder of Guinness, watches some of the hottest musical acts on the planet perform in the most intimate of venues, and celebrates the unique heritage of ‘The Black Stuff’.

This year’s Arthur’s Day, taking place on September 27, is set to be the biggest yet, expanding from four urban centres to every single county, ensuring that the celebration is all-inclusive, from Belfast to Ballybofey, Tuam to Templeogue.

“I was lucky enough to work on the Arthur’s Day programme when it launched in 2009 and this year’s launch was as much of a buzz, if not more, than the first one,” smiles Stuart Kinch,

Guinness Marketing Manager, Diageo Western Europe. “An hour after the launch announcement, we were trending on Twitter with four million impressions, so there is fantastic buzz and excitement around Arthur’s Day 2012.

“Arthur’s Day started back in 2009 to mark the 250th anniversary celebrations of Guinness and the signing of the 9,000-year lease on St James’ Gate,” he continues. “Since then, hundreds of thousands of people have enjoyed the celebrations and we wanted to make this year’s Arthur’s Day the best yet.”

To this end, Guinness engaged with publicans and consumers to see what it was they loved about Arthur’s Day and took that feedback on board when creating this year’s event. The result: Arthur’s Day increases from four cities to 32 counties, from 38 events to 500 pubs all around Ireland,

every one of which are free to attend.“For the first time ever, no matter

what county someone is in, they will be able to participate in the Arthur’s Day celebrations,” Kinch notes. “The best bit, we believe, is that the public get to decide which of the 500 pubs involved will get a surprise act on Arthur’s Day by voting for their local via a free text or on Facebook. In keeping with the magic and surprise of Arthur’s Day, we’re not going to announce the winning acts, so you never know who might walk in the door of your local from our remarkable line-up.”

This year’s confirmed artists include Example, Tinie Tempah, Ellie Goulding, Mika, prolific UK rapper Professor Green, Fatboy Slim, Texas and rising star Amy MacDonald. Voting is open until September 16, and in keeping with the spirit of Arthur’s Day, the winning pubs will remain a

With this year’s Arthur’s Day celebrations set to be the biggest yet, Stuart Kinch, Guinness Marketing Manager, Diageo Western Europe, talks us through the history of arguably the most successful marketing campaign ever created for a drinks brand.

Stuart Kinch, Guinness Marketing Manager, Diageo Western Europe.

Celebrating the Black Market!


secret to the public until the night itself, so you never know who might walk through the door of your local. Check out www.Guinness.com for full details.

Marketing Master-StrokeRecognised as a marketing master-stroke, Arthur’s Day has entered our national consciousness like no other event of its kind before. But where did the original idea come from?

“A lot of people ask us who came up with the idea for Arthur’s Day, and I think the answer to that is ‘the Guinness drinker and our customers’,” Kinch states. “In our preparation for the 250th celebration, we asked people what they thought we should do then in honour of 250 remarkable years and one remarkable man. They came back saying that it should be huge and global, in line with the recognition and passion for the iconic Guinness brand. They also wanted it to be focused around the pub, so we set about delivering that in the best and most unique way. Since then, nine out of 10 people have told us they want Arthur’s Day to happen every year.”

When he was part of the team who conceived the original Arthur’s Day, did he ever think it would be as big an annual event as it is today?

“When I think back to the planning stages in 2008, did I think it would be as successful four years later? I’m positively surprised but not overly shocked, as its success is testament to the fact that it was designed by the Guinness drinker for the Guinness drinker,” he states.

The event has become “fundamentally very important to

the Guinness brand in Ireland”, says Kinch, forming part of the biggest campaign for the brand through the summer/early autumn.

Philanthropy & The Modern BrandSummer, admits Kinch, was “traditionally a down-time for Guinness, which would have been better known as an autumn and winter drink and our marketing campaigns would have run parallel with that, with the exception of our sponsorship of the All Ireland Hurling Championship. So Arthur’s Day is something we take immense pride in. It was created in honour of Arthur Guinness himself and we feel this is a revitalisation of his legacy, his brewing entrepreneurship and brilliant philanthropy.”

The latter point brings us neatly to the Arthur Guinness Fund, created to support social entrepreneurs in Ireland and around the world who are in the business of changing communities for the better. This year, for every ‘check-in’ by people to the Arthur’s Day Facebook event, a €5 donation will be made to the Arthur Guinness Fund by Guinness. “Since 2009, we have donated over €7.4m to the Arthur Guinness Fund, €3m of which has been donated here in Ireland,” Kinch notes.

Stout Performance on InnovationThe stout market has traditionally been slow to change, with very little in the way of innovation. Recent years have seen something of a revitalisation, however, with limited edition stouts introduced and the recent high profile launch of Guinness Mid-Strength.

“Innovation on Guinness is really hard,” Kinch accepts. “A lot of people have tried and a lot of people have

failed. But people tend to forget that the traditional pint of Guinness, ‘The Black Stuff’ that takes 119.5 seconds to serve, was an innovation itself, albeit way back in the 1950s. I think Guinness is a very innovative brand, not just in terms of its product, but also the way the brand communicates and interacts with consumers.

“Guinness Mid-Strength is particularly interesting,” he continues. “It’s reflective of a trend within the marketplace and is effectively about Guinness creating brand options for its consumers, specifically around the mid-week occasion. Guinness Black Lager is another example of that: it’s a crisp, refreshing lager with a twist of difference. These are two innovations we’re particularly proud of and we’ll be investing a lot of resources behind them in the coming years.”

While he admits that the Irish drinks market is “very volatile”, thanks to significant changes in consumer behaviour, not least of which is the phenomenal growth of the take-home sector at the expense of the on-trade, Kinch is confident for the future of Guinness, which he claims, “will always innovate to create space in the market in which it operates”.

Arthur’s Day will continue to play a fundamental role in supporting the Guinness brand into the future, according to the Marketing Manager.

“Like any industry, the drinks industry has had a difficult time over the past few years, which is why we believe that, now more than ever, Arthur’s Day is a fundamental pillar not only for the Guinness brand but also for Guinness and Diageo customers, because we are creating a national footfall-driving event,” he says. “Arthur’s Day is a great collaborative, participative event that our customers and the Guinness drinker can take ownership of.”

Retail News Interview

A still from the new Guinness advert, Paint The Town Black, unveiled to launch the annual Arthur’s Day celebrations.

Amy MacDonald: one of the rising stars of Arthur’s Day 2012.

Are you a butcher, baker, independent grocer, retailer, deli owner or restaurateur? If so, SHOP 2012 is the show for you. In fact, if you’re involved in any aspect of the retail, food, drink or hospitality sectors, SHOP has lots to offer to you and your business.

From thousands of products to insightful seminars, workshops, and home to a multitude of industry-specific competitions, SHOP is set to be one of the biggest trade shows of the year, and what’s more, it’s absolutely free to attend. Taking place from September 25-27 at the rDS Simmonscourt, the show is a comprehensive blend of exhibitors, world-class talent and business expertise.

In the current climate, all businesses need to be innovative and find solutions in order to progress, which is how SHOP has structured its seminars and workshops: to provide you access to the vital information, advice and inspiration to find these solutions. Whether your company is focused on finding new products and uncovering the latest ‘must haves’ or you’re looking for current information on legislation, this year’s programme of events at SHOP is bigger than ever.

The show has evolved and listened to the needs of the industry. It has been specifically tailored to address concerns and new features, including the retail Business Workshops and the inaugural retail Forum, have been added to the line-up to deliver tangible results for visitors.

“Visitors come to SHOP to explore new opportunities and this year we’ve widened out the programme of events to ensure SHOP is a multifaceted show,” states Matt Benyon, Managing Director of easyFairs in Ireland & UK, “catering for the many opportunities that exist in the retail, food, drink, and

hospitality sectors today, including the importance of ‘exporting’ for businesses.”

The show has also increased its strategic alliances with new partners for 2012, including the Irish Business & employers’ Confederation (IBeC), the Irish exporters Association, retail Ireland and the Irish Small and Medium enterprises Association (ISMe). This impressive line-up of supporters joins SHOP’s long-standing partners: rGDATA, the Associated Craft Butchers of Ireland, Sheridans, and Marla.

New SHOP Feature: Retail ForumSHOP 2012 will see the introduction of the inaugural SHOP retail Forum, which will bring together the ‘who’s who’ of the retail market both at home and abroad.

Bobby Kerr, Chairman of Insomnia, will be speaking on opening day. “SHOP provides the ideal platform for people in the retail, food, drink and hospitality industries to

come together. It’s a free learning experience for visitors to gain insight, meet new producers and suppliers and speak to industry experts over three days,” he comments.

Joining Bobby in the line-up will be Image Businesswoman of the Year, Vicki O’Toole from O’Toole Packaging in Limerick, who is presenting on ‘Packaging a Punch in retail’.

representing retail, eugene Scally from the legendary Scally’s SuperValu in Clonakilty will be joined by Conor Hyde from Bullseye Food Marketing to look at ‘Increased Profits Through Consumer-Centric retailing’. Advisor to Feargal Quinn’s retail Therapy, James Burke from James Burke & Associates, will share with retailers 10 sales growth ideas. From the technology side, Dominic Feeney, Systems Director with CBe Ltd, will be investigating the future of retail technology and the modern consumer.

The retail Forum also includes industry bodies. On opening day, retail Ireland Director, Stephen Lynam will be speaking on ‘Advancing Our

One Stop SHOP for New BusinessSHOP 2012 takes place at the RDS Simmonscourt from September 25-27, opening its doors to the retail, food, drink and hospitality sectors.

Industry’, which will cover how the retail industry and its representatives should strategically promote growth through advocacy of sensible regulation and retailer-friendly policies.

CeO of the Irish exporters Association, John Whelan, will be delivering invaluable advice on ‘export Opportunities for Food Companies’, while Bord Bia will be sharing the latest research on ‘Consumer Lifestyle Trends’.

Some of the presentations should prove extremely insightful, with IO research’s MD, David Cullen focusing on the new Irish consumer. Discussing how the Irish consumer has changed in recent times, David will explore the impact of changing consumer behaviour - from ‘inconspicuous consumption’ and ‘benchmarking’ to ‘network-thrifting’ and the rise of private label.

The food trail: Completing the line-up will be some of Ireland’s most heralded food producers, who will be sharing their experiences and opportunities with visitors to the show. The line-up includes Aruna Sauces,

Kooky Dough and Cherry Blossom Bakery.

New SHOP Feature: Retail Business WorkshopsSHOP has responded to the concerns of today’s retailers by hosting the first ever retail Business Workshops at the show. The retail Business Workshops will feature a panel of experts over the three days, who will be on hand to offer free advice and guidance to visitors on a range of issues.

Workshops will include: ‘Key Drivers for Category Management’, covered by Jenny Maybury of Category Solutions; social media expert Paul O’Mahony will share his secrets of ‘How to get the Most from

Online Platforms’. Lorraine Compton from Compton Aylmer Solicitors will examine ‘How to Get Liquor Licenses for restaurants of All Kinds’ and ‘How to Get an Off-Licence for your Store’, and James Burke will investigate ‘engaging with your Community’.

Crafty Awards The Associated Craft Butchers of Ireland is again holding its annual awards at the show, following a host of regional heats across Ireland. This year, the finalists for the National Sausage and Puddings Finals will be competing on Wednesday, September 26, and the annual Speciality Foods Competition is being held on the final day, Thursday, September 27. On opening day, Tuesday, September 25, the hotly contested ACBI’s Shop of the Year will be announced. The same day will see Dave Lang’s meat-cutting demonstrations making a welcome return.

Dave Lang, Development Manager at the ACBI and a butcher by trade for over 30 years, will be showcasing his craftsmanship and techniques to visitors. “I would encourage all of our

Minister for Agriculture, Food and the Marine, Simon Coveney TD (centre), is pictured at SHOP 2011. Also pictured is Eugene Scally, owner, Scally’s SuperValu, Clonakilty (right).

Opening HoursSHOP is running for three days, from September 25 to 27, 2012, at the RDS, Simmonscourt, Dublin 4. Opening hours are from 10:00-18:00 on Tuesday, September 25, and 10:00-17:00 on Wednesday and Thursday, September 26 and 27.

Make sure you don’t miss out on an important seminar or valuable workshop by planning your visit. View the full timetable and register for FREE FAST-TRACK entry at www.easyFairs.com/SHOP

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members to attend SHOP and support their fellow craft butchers,” he says. “It’s important that as an industry we get behind what’s truly great about Ireland. If you are good at what you do, you need to let your customers know it. We’re renowned for our quality food, and our craft butchers are on a par with the best in the world, so please support your industry and help to celebrate best practice within craft butchery in Ireland.”

Retail Excellence with the Retail Doctor SHOP’s resident retail doctor, James Burke, will be on hand to offer advice for retail business owners, and it’s absolutely free-of-charge. Popular with retailers, James Burke’s 23 years’ experience in the industry will be put to the test over the three days, advising many businesses on a wide range of retail challenges. His invaluable guidance ensures that the retail Doctor feature at the show is one of the most popular.

The Big Cheese: Irish Cheese Awards run by SHOP in association with Sheridans Cheesemongers, the third Irish Cheese Awards are set to be even bigger with the integration of the Sheila Broderick Memorial National Farmhouse Cheese Competition. Open to Irish farmhouse cheese makers and dairies, this year sees two additional categories added to reflect the growing market of speciality cheeses in Ireland.

Some of Ireland and the UK’s most-respected food experts and restaurateurs will be joining the cheese

awards judging panel, including ross Lewis from Chapter One restaurant; chef and broadcaster, rozanne Stevens; Patricia Michelson, Proprietor of La Fromagerie, London; Val Manning from Mannings emporium; and Gillian Nelis, from the Sunday Business Post. Visit the Sheridans and CAIS stands to savour the flavour of the winning cheeses. The ‘big cheeses’ will be announced on opening day at 4pm at the retail Forum theatre.

Product of the YearThe SHOP Product of the Year awards, sponsored by Shelfspace.ie, is now firmly established as a major accolade in the Irish food and drink retail

industry. Judged by an independent panel of experts, the ‘edited’ highlights of the best products and services available at SHOP will be showcased in the Product of the Year area.

With 11 categories, including Overall Product of the Show, these are the products and services that are tipped to be the next big thing.

Central to SHOPPrimed to welcome visitors to the show will be SHOP’s vast array of exhibitors, which includes 20 artisan producers, who will be exhibiting under the banner of their local County enterprise Board. With thousands of new products and services on offer, SHOP is the

The Associated Craft Butchers of Ireland is again holding its annual awards at the show, following a host of regional heats across Ireland.

THE Trade and Investment Promotion Section of the Embassy of Poland in Dublin, in cooperation with Polish Ministry of Agriculture, presents competitive offers of Polish food producers, exporters and features a wide product range from selected companies. We are happy to help you find the right partners in Poland. Information on Polish agriculture and food processing industry is also available at the stand.

The Trade and Investment Promotion Section of the Embassy of Poland in Dublin is your first point of contact for potential investors and companies looking for business partners in Poland. Use our free and comprehensive advice to learn more about Poland, business and investment opportunities, administrative regulations, macroeconomic factors, legal support and business incentives available for new companies setting up in Poland.

Contact: Trade and Investment Promotion Section of the Embassy of Poland in Dublin, 4 The Vicarage, St. John’s Road, Dublin 4.

Tel: 01 2691370Email: [email protected]: www.dublin.trade.gov.plStand: D15 and E16

POlAND CAllINg

Drombeg Whiskey: winner of Best Irish Product at the Product of the Year awards at SHOP 2011.

Exports of Polish farm and food products are increasing steadily. Last year, we exported €15 billion worth, a record fi gure and almost a third of the value of total agricultural production.

Today, we are reaping the rewards of our hard work from the period preceding Poland’s European Union accession and from our fi rst years as a member. EU and domestic funds available to farmers and entrepreneurs have been very well utilised. We now have what are among the most advanced facilities in meat and dairy processing. In combination with excellent raw materials provided by modern farms, this means we can offer food of the highest quality. A guarantee of quality and unique fl avours are assets appreciated by consumers not only in Europe but, more and more often, on other continents.

With agriculture based largely on traditional farming methods and family farms, it would be a sin not to utilise such advantages in international trade. We have excellent conditions for developing organic farming and this type of agriculture is developing very rapidly in Poland. The return to natural food with as little artifi cial processing as possible, a trend that is visible in other countries as well, also acts in organic farming’s favour. Local “homemade” foods made on a small scale, using only natural products, are very much in demand.

We have a lot to boast about; we have good raw materials and a rich culinary tradition. Poland’s location and its multicultural character during the course of a history, spanning more than a thousand

years, led to an intermingling of cultures, including cuisines. In Polish cuisine, we can fi nd many elements testifying to the richness of different cultures. Our dishes are rich in fl avours and herbs, and there are so many ways to prepare them. Barbecued dishes are popular today, but what else was made on a gridiron? Courtly banquets abounding in innumerable roasted dishes, excellent and diverse cold cuts and delicious soups were famous.

Today, these traditions are coming back and a number of companies are using old, tried and tested recipes. This also helps make Polish food popular.

Visit the stand of Polish Ministry of Agriculture (E16) and Embassy of Poland (D15) at the SHOP 2012 exhibition to fi nd out more.

• Poland is a European powerhouse in the production and exportation of fruit that is appreciated throughout the world.

• Polish apples account for 25% of all apples produced in the European Union.

• Poland is the largest producer of cherries in the EU and one of the largest in the world. The country is also a major producer of soft berry fruit, especially strawberries and raspberries, of which it is one of the largest suppliers within the EU.

• Almost 80% of Polish beef exports go to EU member states. Polish beef owes its popularity to its high quality and competitive prices. In 2011, Polish beef was 10% cheaper than the EU average.

• Poland is one of few countries that still use rye fl our to make bread.

place to source innovative products and business solutions.

Bullseye Food Marketing is accompanying 10 recently-launched

food businesses to SHOP. “For many start-up food businesses, attendance at SHOP 2012 will be an essential aspect of their strategic development,” highlights Conor Hyde, Managing Director of Bullseye Food Marketing. “It’s increasingly evident that retailers are actively pursuing Irish products, and SHOP offers the perfect opportunity for newly established businesses to promote their brands.

“There’s a huge sense of optimism and positivity surrounding the food business. It’s an excellent time to be involved in food production and the agri-business sector. The businesses that we’re accompanying to SHOP 2012 have been working hard to develop strong branding credentials and strong food provenance.”

Catering for the food, retail and hospitality sectors will be exhibitors, including the Bite Group, Galgorm Group, Cummins Allison Ltd, Maria O’Neill Design, Milano Coffee Systems, Caterline Catering Equipment, Michael Flannery Catering Equipment, Hauste, Proctor & Gamble, Simply Food, the New Olive Company, Naturally Northern Ireland and Vitmen, amongst others.

One of the new exhibitors to the show is FMI, people managers who recruit, train, manage and pay-roll hundreds of field personnel. “At SHOP, FMI will be helping visitors to discover the importance of in-store sampling for their products,” says Lorna Rigley, Account Manager at FMI. “Demonstrations are perfectly suited to drive sales of food products,

new product innovations and any other merchandise that can benefit from allowing consumers to touch, look and/or taste before a purchase is made. Our team will be on hand to advise retailers and suppliers on any aspect of in-store demonstrations. At stand A18, we would encourage small business

owners to come equipped with their queries, and FMI personnel will be on hand to offer advice.”

CASH remains a popular and enduring payment medium and so remains an important management issue for retailers. SCAN COIN develops, manufactures and markets equipment and integrated solutions for handling banknotes and coins to enhance cost effective cash handling. Improved efficiency, better security and a full audit trail for all transactions are just a few of the elements SCAN COIN cash solutions can bring to your business.

SHOP 2012 sees the launch of the RCS 400 solution, which reduces staff time in float creation and counting, whilst increasing cash security and creating a detailed audit trail for increased accuracy and efficiency. Also on the stand is the new POS solution, CashDro, the cash drawer that always balances, even in the most demanding of environments. Customers pay directly into CashDro with notes or coins against the POS transaction value, eliminating counting errors, shrinkage and minimising potential theft.

Contact: Tom Weafer, SCAN COIN Ireland Commercial Manager

Web: www.scancoin.co.ukStand: F1

SCAN COIN

Kevin Sheridan from Sheridan’s Cheese with Supreme Cheese Winner 2011, Marion Roeleveld, Killeen Farmhouse, Co. Galway.

Dave Lang, Development Manager at the ACBI and a butcher by trade for over 30 years, will be showcasing his craftsmanship and techniques to visitors at the Associated Craft Butchers of Ireland stand.

For the full exhibitor listing, please log onto www.easyFairs.com/SHOP.Visit.facebook.com/SHOPDublin or Tweet @SHOP_2012, #SHOP2012.

The National Lottery would like to thank all

retailers and players for making magic happen

for 25 years. Since 1987, you’ve helped us

raise over €4 billion for good causes. In this

time, we’ve given out over €6.3 billion in

prizes, created over 430 millionaires and

paid over €735 million in sales commission.

Together, we’ll continue to make magic

happen.


TOPAZ is the biggest fuels and convenience retailer in the country and its Annual Dealers Conference is a hugely important event for the company. This year, the Conference took place on at The Lyrath Hotel in Kilkenny, where Dealer Business Manager Jonathan Diver opened proceedings by welcoming representatives from the Topaz network of well over 200 sites nationwide.

In his key address, new Topaz CEO John Williamson outlined the ongoing growth which is taking place in the Topaz retail business, including the addition of a great many dealer customers, as well as more company-owned retail locations. He pointed out that the company is continuing to create jobs and now employs over 1,500 people.

Williamson also spoke of the many achievements of Topaz and their dealers, making special mention of Topaz’s outstanding record in the Best Workplaces in Ireland. This year saw Topaz recognised as a Best Large Workplace for the fifth year in a row, while it also received a special award for Excellence in Teamwork. Once again, Topaz, which is a fully Irish owned and managed company, was the only fuels and convenience retailer to be recognised as one of the Best Workplaces.

The CEO also expressed his delight at the fact that Topaz dealers

continue to win significant accolades in all of the various retail industry awards. “Winning awards show we are on the right track and helps foster a positive attitude, which is very important, but the key focus for the future must be on innovation and enhancing the consumer’s experience,” Williamson said.

Facing the Challenges AheadRetail Director Frank Gleeson demonstrated how successful the Topaz dealer business has been, despite the significant challenges facing the sector. He spoke of the success of the ‘Topaz Fuels Takes You Further’ campaign and the market research, which shows that customers recognise the greater fuel efficiency which can be attained by using Topaz fuels.

Gleeson highlighted the problem of the trade in illegally laundered diesel, which is seriously damaging public finances, funding criminality, harming the environment and adding to the already serious difficulties being faced by forecourt retailers. He also spoke about all of the work that has been done to address this issue, including new

Revenue reporting requirements introduced to help tackle this issue.

Topaz Mobile AppMarketing and Corporate Services Director Paul Candon gave details on a number of new and exciting initiatives. In particular, he spoke about the recently launched Topaz Mobile App, which is designed to make life easier for motorists on the road, with a

Fuelling the Market

The Casey Group’s Chris McVeigh, Aidan Hennigan, Claire Fahy and Eliza Donoghue, are pictured receiving the Industry Achievement Award from Frank Gleeson, Retail Director of Topaz Energy Ltd.

The Topaz Annual Dealers Conference took place recently in the Lyrath Hotel, Kilkenny, providing a perfect platform for networking, as well as highlighting the latest developments from the innovative fuel retailer.

Topaz Annual Dealers Conference

variety of very useful functions, such as a site locator and a route finder.

One element which will be particularly useful to motorists running low on fuel will be the feature which picks up their current location via GPs and maps the route to the nearest Topaz site. In addition, the App has a mileage check facility, which allows motorists to calculate how much further they will be able to travel using Topaz fuels. The App also has a home heat locator which directs users to their nearest Topaz supplier or authorised dealer, as well as a link to the AA Route planner and AA traffic feed.

“We have been listening to feedback from our customers and they

put ‘site locator’ at the top of their wish list,” Candon noted. “But we wanted to go beyond that and develop an App which offers a host of services. Topaz is the only forecourt retailer to have installed new customer facing 2D scanners and the company is excited about the potential they have for all types of transactions.”

Candon also discussed the further development of the Topaz brand and the continued success of the Topaz fuel card, as well as plans for adding further value to customers.

Special Guest SpeakerSpecial guest speaker at the Conference was Liam Harbison, CEO

of Paralympics Ireland. Topaz is an official sponsor of the 2012 Irish Paralympic Team and as the ‘Official Fuel and Convenience Partner’, will be promoting the team and the Games through its national network.

Harbison spoke of the heroic efforts of several of Ireland’s Para Olympians, including Jason Smyth, the sprinter who has been chosen as the first Topaz Brand Ambassador for the London Paralympic Games. Jason won two gold medals at Beijing four years ago and hopes are high that the ‘Derry Flyer’ will repeat that success in London.

Dealer WorkshopsThe afternoon session of the conference included a number of workshops where the principal objective was to get dealers involved in upcoming

initiatives, to brainstorm and to provide an opportunity for them to share their experiences.

According to Jonathan Diver, Topaz Dealer Business Manager, it was a hugely beneficial exercise: “Providing a forum where our business customers can share their valuable insight with us and each other has proven to be a very positive element of these conferences. Everyone takes away exciting ideas from this event and then looks forward to putting them into practise at the earliest opportunity.”

Topaz Retailer AwardsThe conference concluded with a gala dinner, at which Today FM’s Anton Savage presented a variety of dealers with awards for outstanding performance in areas such as contribution to the local community, customer service and health and safety.

Diver said the annual conference would remain a key fixture in the company’s relationship with dealers. “Kilkenny was a great success,” he said. “We had very interesting workshops, lively debate and non-stop networking. Putting that number of dealers in one room produces great energy and that’s a very positive environment for introducing initiatives. It’s all about partnership, really. We want to engage fully with our dealers and get their feedback on the retail challenges going forward. Once we’ve identified them, it’s all about working together on the solutions to ensure our customers are getting the best service and products possible.”

Topaz Annual Dealers Conference

Eddie and Annette Tobin of Tobin’s Service Station in Letterkenny are pictured receiving the Health and Safety Initiative Award from Frank Bergin, Operations Director of Topaz Energy Ltd.

Christopher McKey of Henderson’s SPAR, Balmoral in Belfast, receives the Customer Service Store of the Year Award from John Williamson, CEO of Topaz Energy Ltd, along with Anton Savage, host of the Topaz Retail Awards.

Kevin and Julie Reidy of Reidy’s Filling Station in Foynes receive the Community Contribution Award from Paul Candon, Marketing and Corporate Service Director, Topaz Energy Ltd.



The Sofidel Group was founded in 1966 and today boasts 30 production sites across 13 countries. It is the second largest tissue manufacturer in Europe and prides itself on sustainability and innovation. 2007 saw Sofidel launch its premium brand Regina into the Irish market and today it stands as one of the largest tissue brands in Ireland. Brian Clinton, Country Sales Manager, Sofidel Group/Intertissue, talks us through the brand’s success.

“The Irish market is very competitive, in particular for toilet tissue and kitchen towels,” he says. “Since we launched Regina in 2007, we have had significant growth and consumer support for the brand. We pride ourselves on innovation and our product range is indicative of this. The Irish consumer, although looking for value in today’s market, is also focused on buying products which will complete the everyday jobs around the house. A good example of this is Regina Blitz: a 3-ply household towel with oversized sheets, ideal for every household task, lint free and highly absorbent. This is a very premium offering with strong sales growth every year from 2007.”

The Importance of NPDHow important is New Product Development to this category? “Very,” according to Brian, particularly “when innovation is linked with perceived

superior performance”, which serves to raise consumer interest in a category that is “sometimes just looked at as ‘commodities’.” According to Brian, “the Regina paper range is all about innovation and superior performance, sold at very reasonable prices to deliver the value for money consumers are looking for.”

In 2010, the Sofidel Group launched a new variant of toilet tissue to the Irish market, Regina Softis: a 4 ply double-quilted patented toilet tissue which has air filled layers to promote softness, one of the key attributes for the Irish consumer. The double-quilted effect gives Regina Softis a unique soft and cushioned feeling on both sides, unlike normal quilted products, which are only quilted on one face. “Since our launch, Regina Softis has become one of the best selling luxury products in the toilet tissue market today,” states Brian.

The Future for ReginaThe Country Sales manager predicts a competitive year ahead for the Irish tissue and paper products category, where the Sofidel Group will ensure that the Regina paper brand continues to be pro-active in the Irish market. “In addition to the continued in-store marketing and promotional campaigns

we will be supporting, we will also improve some of the existing product portfolio to give the consumer greater value when they pick up the Regina paper range,” he explains.

“In September we will re-launch Regina Softis with 20% longer rolls, and this re-launch will be supported with a national and digital TV campaign, running from September to November,” Brian notes. “We look forward to the success of this for our customers and ourselves.”

In addition, the company is relaunching their number one selling kitchen towel, Regina XXL, in a new taller roll format, now better suitable for a wider range of kitchen tasks. This product improvement will be supported by a massive press campaign, running in September and October with the message, ‘Bigger Sheets For Better Jobs’, which will also feature Regina Blitz Household Towels.

“The Regina range will continue to offer consumers innovation, value for money and quality and our retail partners will continue to see Regina adding value and improving sales in their paper category,” concludes Brian. “This is why I am optimistic about the future for the Regina tissue brand and I look forward to another successful year in 2013.”

Regina Works: Work With ReginaBrian Clinton, Country Sales Manager, Sofidel Group/Intertissue, on the continued strong performance of the Regina brand and the future for paper products in Ireland.

Brian Clinton, Country Sales Manager, Sofidel Group, pictured with the hugely successful Regina range.

Regina Softis toilet tissue, with unique double-sided quilting to give you extra softness. Each roll has four soft air-fi lled layers, giving each sheeta soft and cushioned feeling on both sides.

Regina Softis, the softness all toilet papers would like to have. www.sofi del.itRegina Softis, t

MASSIVE TV AND PRESS CAMPAIGN STARTS SEPTEMBER


We all know that Irish consumers have a collective sweet tooth, but did you realise just how sweet it is? even the recession hasn’t stopped us from munching our way through a mountain of chocolate and sugar confectionery every year.

However, economic restrictions continue to affect purchasing decisions, as consumers increasingly switch to shareable products, such as pouches and larger tablet formats, according to the latest report into the chocolate confectionery sector by euromonitor. Indeed, euromonitor predict continued positive growth in the sector, expecting an average rise of 1% per annum to 2016, as the chocolate category is invigorated by new product developments from the main players. In sugar confectionery, euromonitor predict similar growth rates, with strong positive performances expected from pastilles, gums, jellies and chews and standard mints.

Market leaders Kraft Foods, who lead both the chocolate and sugar confectionery sectors, maintain that 2012 has seen growth in the chocolate market, driven by Kraft Foods’ brands, with them outgrowing the market both in value (+160bps) and volume (+330bps): Source: ACNielsen YTD M/e June 2012.

Kraft FoodsThis Halloween, Kraft Foods have an ever increasing range of exciting products perfect

for gaining incremental confectionery sales. With the introduction of new novelty products such as Cadbury Crunchy Spiders and extending existing formats such as Screme eggs, Kraft Foods aims to attract new shoppers into the occasion, injecting a bit of fun whilst doing so.

Following the success of Screme egg last year, when it was the number one selling Halloween SKU (Source: ACNielsen, Volume and Value Sales, we 03.09.11-05.11.11) and the consumer’s number one choice, Kraft Foods will introduce Screme egg Minis this year. Coming in a 150g sharing format, this will not only give existing Screme egg consumers another occasion on which they can enjoy Screme egg but it will also attract new shoppers to the brand,

particularly parents with younger kids who are the key buyers at Halloween.

Increasing in size to a 150g sharing bag, the delicious Cadbury Dead Heads, with their milk chocolate heads filled with

“blood red caramel”, are sure to build on their

launch and make a real impact in 2012. The product offers consumers a real element of fun and is set to be a big hit in the sharing category. An exciting new

introduction in 2012 will be Cadbury Crunchy Spiders, complete with creepy crawly legs and green crunchy bits.

With an extensive range of treat-size and sharing bags already on offer, Kraft Foods will introduce a new Trick Or Treatsize variety tub, ideal for Trick or Treaters. The tub complements Kraft Foods existing range, which also includes the ever popular Cauldron Mix and Spooky Treats from The Natural Confectionery Company.

Ireland’s love affair with confectionery shows no signs of abating.

Sweet Surrender

Confectionery

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Confectionery

This September, Kraft Foods will introduce the Irish public to the magical place where Cadbury Dairy Milk is made: Joyville. Joyville started with one man and his dream to bring people joy by making the

most delicious chocolate they had ever tasted. It is a place where joy creates chocolate and chocolate creates joy and it’s in every bar of Cadbury Dairy Milk. With a €1.5m marketing campaign designed to connect consumers to Joyville through TV, radio, cinema, outdoor, PR, experiential and digital activities, the number one confectionery brand in Ireland (Source: ACNielsen YTD M/E June 2012) will also support the campaign with a full suite of engaging POS, bringing the magic of Joyville to life in-store and helping drive incremental sales.

This month also sees Kraft Foods introducing an exciting new product under the Maynards brand, which is destined to make a real

impact in the sugar market, which is worth an estimated €48.8m (Source: ACNielsen YTD M/E June 2012).

Sour Patch Kids was originally introduced in the US during the 1970s and has since gone on to become the biggest selling sour sweet with annual sales in excess of $100m. The brand has amassed over 3m Facebook followers and is a favourite of many US celebrities, including Justin Bieber, Method Man, Myley Cyrus and more besides. The product launch will be supported by a large scale marketing campaign, primarily focused on 18-24 year olds, and including outdoor, cinema, online, PR, sampling and in-store activity. A large scale in-store consumer promotion offering the trip of a lifetime to LA for the world premiere of ‘The Twilight Saga: Breaking Dawn 2’ will also be heavily supported through outdoor, online and radio, driving footfall in-store.

In recent years,

Cadbury has continued to drive growth in the share bags category

through innovative NPD, which is developed through listening

to what consumers want and by targeting new occasions based on real consumer needs. This year alone Kraft Foods value share of Chocolate Bags has increased by 12.3% (Source: ACNielsen, Market track, April 29, 2012).

The latest additions to this ever growing range are ‘Cadbury Choc full of Popcorn’ and ‘Cadbury Choc full of Pretzels’. Both products were developed after extensive consumer research and taste testing, which indicated that consumers wanted a lighter, savoury offering with a

unique taste: they also fit extremely well with evening entertainment and

performed strongly when tested with families.

As well as having a permanent display in the Share Bags section, the special Hods for the bags would be ideally placed in high traffic areas adjacent to any family time occasions like DVDs or soft drinks. The launch will be supported by press, digital, selected tastings, PR and a comprehensive support package for trade throughout the year.

NestléWhile the confectionery market remains challenging, with total market value down by 1%, Nestlé Confectionery has continued to maintain its market share at 16.3%

(Source: ACNielsen, Total Market, Year to Date period ending July 15, 2012). This has been achieved through a focus on brand renovation and new product innovation, together with a continuous programme of engaging consumer promotions.

Cadbury Dairy Milk: the number one confectionery brand in Ireland, will enjoy a heavyweight €1.5m marketing campaign, introducing consumers to Joyville, the place where Dairy Milk is made.

New Sour Patch Kids from Maynards: the biggest selling sour sweet in the USA is launched in Ireland, supported by a large scale marketing campaign.

New Cadbury Choc full of Popcorn was developed after extensive consumer research and taste testing.


New Cadbury Choc full of Pretzels performed very strongly when tested with families.

KitKat’s massive ‘Choose A Chunky Champion’ promotion saw the launch of four limited edition flavours – Peanut Butter, Double Choc, White Choc and Orange.

KitKat’s ‘Choose A Chunky Champion’ promotion saw the launch of four limited edition flavours – Peanut Butter, Double Choc, White Choc and Orange. Consumers were then given the power to decide which of the flavours would emerge as the ultimate champion and join the KitKat portfolio. Supported by an

extensive media campaign, the promotion caught the imagination of consumers and retailers alike, so much so that Nestlé Confectionery had trouble keeping up with demand. Peanut Butter Chunky emerged as the overall winner and was launched as a permanent variant in April and has contributed to KitKat’s share growth within impulse chocolate.

Aero renovated its core bar format earlier in the year, introducing a new design, making for an easier, more chocolatey melt. This year also saw the launch of an orange chocolate version of Aero’s signature bubbly chocolate and is now available in standard, giant block and a sharing bag format. The choice on Aero Biscuits increased further, with the launch of Mint and Orange Chocolate variants.

The innovation continued as Rowntree’s, the number one impulse sugar brand, launched Rowntree’s Fruit Bottles. A new fruity twist on an old favourite, Rowntree’s Fruit Bottles contain 25% real fruit juice and come in four favourite flavours – Blackcurrant, Cherry, Orange and Lemon-Lime.

Last month saw the launch of a fun range of smaller ‘Pocket Money Treats’ from Nestlé Confectionery’s best-loved family brands, Smarties, Rowntree’s, Milkybar and Animal Bar. The range of fun products are ideal for children aged 4 to 11 years

and already proving popular for those looking for permissible treats. Like the rest of the Nestlé Confectionery range, these smaller treats contain no artificial colours, flavours or preservatives.

The Yorkie brand returned to TV screens this year with a new campaign to coincide with its on pack instant win ‘Yorkie – Win a Free Tank of Fuel’ promotion. This promotion had great appeal amongst young male consumers and following its launch, the brand has seen really strong sales growth. It has since moved into the number two position in terms of ‘big eat’ hunger

formats within impulse chocolate (Source:

ACNielsen, Total Market, Year

to Date period ending July 15, 2012).

On-pack instant win promotions were featured across many of Nestlé Confectionery’s range in 2012. The Rowntree’s ‘Red Ones’ promotion offered consumers the chance to win

€12,000 by finding all red sweets in their pack. In fact, Rowntree’s Red Ones was the first sugar confectionery augmented reality promotion to be marketed on-pack. Created using Blippar’s state-of-the-art technology, consumers were able to use the

Confectionery


The new fun range of smaller ‘Pocket Money Treats’ from Nestlé Confectionery’s best-loved family brands, Smarties, Rowntree’s, Milkybar and Animal Bar.

‘We Will Find You’ is the latest promotion from Nestlé Confectionery across KitKat 4 Finger, KitKat Chunky, Aero Mint and Yorkie Mint.

HALLOWEEN is the third largest season outside of Christmas and Easter for confectionery. €32.4m of confectionery is sold in the four weeks run-up to Halloween (Source: ACNielsen, Extended Scantrack, 4 w/e Oct 30, 2011). Kraft Foods is the market leader with a market share of 40% (Source: ACNielsen, Extended Scantrack, 4 w/e Oct 30, 2011).

Shoppers purchase confectionery for Halloween parties and also to give to the ‘trick or treaters’ that call to their doors on Halloween night. Treatsize confectionery remains the dominant format, but sugar bags and impulse formats have grown in the last number of years.

This Halloween, Kraft Foods have an ever increasing range of exciting products perfect for gaining incremental confectionery sales. With the introduction of new novelty products such as Cadbury Crunchy Spiders and extending existing formats such as Screme Eggs, Kraft Foods aims to attract new shoppers into the occasion, injecting a bit of fun whilst doing so.

ToP TiPS FoR ReTAileRS:• Create a Halloween zone in a high

traffic flow location, highlighting the occasion;

• Use ‘theatre’ to bring the zone to life e.g. Halloween visuals and pumpkins;

• Stock a number of different confectionery formats to appeal to all shoppers;

• Hotspot impulse Halloween confectionery at the counter to drive incremental sales.

- Sabrina O’Leary, Category Manager Chocolate, Kraft Foods

Top Tips for Halloween

Confectionery

augmented reality to enter the prize draw.

Next month, the excitement will continue with the launch of ‘We Will Find You’, as Nestlé Confectionery utilises the latest technology to launch an innovative new promotion across four of its best-selling impulse chocolate bars. KitKat 4 Finger, KitKat Chunky, Aero Mint and Yorkie Mint will feature in the promotion that uses GPS technology to find the winners. Consumers just need to locate a winning bar, activate the GPS device and within 24 hours, the ‘We Will Find You’ team will leap into action and find them with a €12,000 cash prize. In addition, there are further cash prizes to be won online. As is now standard across Nestlé Confectionery promotions, ‘We Will Find You’ will be supported by a heavyweight media campaign, including TV, VOD (video on demand), radio, outdoor and digital advertising.

Two favourite Nestlé Confectionery brands also had plenty to celebrate in 2012, with Smarties reaching its 75th year milestone and After Eight celebrating its 50th anniversary.

With Halloween and Christmas still to come, 2012 is already shaping up to be a very active year for Nestlé Confectionery.

Mars IrelandMars has added to its confectionery stable in Ireland with the launch of a limited edition Mars Caramel bar.

As the name suggests, Mars Caramel does not contain the original Mars bar’s classic layer of nougat. It is 100% deliciously chewy buttery caramel coated in thick Mars chocolate.

Through the launch, Mars is tapping into the strong market for caramel confectionery products. Caramel is the second biggest variant after milk chocolate in Ireland and the market for caramel has grown every year over the past five years (Source:

ACNielsen, Markettrack, EDC MAT data to June 2012).

Launching a limited edition product represents a huge opportunity for retailers. Consumers are always excited by novelty chocolate creations, particularly from their favourite

brands. Limited edition products that tap into growing consumer preference for new flavours

and varieties, like Mars Caramel, appeal to both new and existing customers and fuel category growth.

The launch will be supported by a heavyweight outdoor and online campaign that will drive consumers in-store to try the new variant. The product, which already had success in the US, Canada and Australia, will be available from September as a limited edition.

Galaxy, the second biggest chocolate brand in Ireland, is now worth over €17m in terms of market value and is growing faster than the leading chocolate brand in the market (Source: ACNielsen, MarketTrack w/c May 20, & Kantar Worldpanel, Total Chocolate to May 13, 2012). Galaxy continues to drive the highest volume per trip of any chocolate brand in the market.

Throughout 2012, Galaxy is being supported by significant investment in a strong communications campaign to drive the brand even further to achieve its growth ambitions. The campaign will be focused on a single-minded communications message that reinforces the brand proposition for the coming year.

Since 2010, all Galaxy Smooth

McVITIE’S Cake Company (MCC) is launching a variety of Halloween limited edition cake products, which are set to send retailers’ profits rocketing this autumn. In addition to the return of some firm favourites, MCC is introducing a brand new Halloween variant for 2012 to allow retailers to take advantage of the growing demand for seasonal cakes: McVitie’s Spooky Sour Cake Bars: a purple sponge topped with a sour blackcurrant jam, covered in dark chocolate.

The new variant of limited edition cake bars will now join the range of firm Halloween favourites, including McVitie’s Jaffa Cakes Spooky Cake Bars and McVitie’s Jaffa Cakes Lemon & Slime Cake Bars, along with McVitie’s Tate & Lyle Sticky Toffee Apple Cake.

McVitie’s Seasonal Cake Sales Set to Soar


Mars has added to its confectionery stable in ireland with the launch of a limited edition Mars Caramel bar, sure to prove popular with consumers.

Throughout 2012, Galaxy is being supported by significant investment in a strong communications campaign to drive the brand even further to achieve its growth ambitions.

Confectionery


chocolate bars in Ireland and the UK have carried the Rainforest Alliance Certified seal. This certification programme helps farmers around the world gain the tools and techniques

necessary to protect the environment, wildlife and rights of their workers.

Maltesers, one of Ireland’s biggest and best loved confectionery products, is the number one bitesize brand

within the Irish market with €8m CSV. Despite continued new product development by competitors in the bitesize sector, Maltesers remains universally loved by both men and women across all ages.

2012 was an incredible year for Maltesers as it celebrated its 75th anniversary in the Irish market. To mark the occasion, the brand launched a new television ad campaign,

‘Celebrating 75 Years of Lightness with Maltesers’, which revisited the

much loved journey of the brand. Throughout the year, the campaign will also be supported by digital and social media, PR, sampling and sales promotions.

As well as being a landmark year for birthday celebrations, 2012 also saw Maltesers become the first Mars product to carry the Fairtrade Mark. Last year, Mars Chocolate and Fairtrade International announced a new agreement to introduce the first Fairtrade labelled Mars product, a move that will contribute more than US$1m annually in Fairtrade Premium funds for cocoa farmers to invest in their farms, business organisations and communities.

Swizzels Matlow Swizzels Matlow Ltd is gearing up for a sell-out Halloween season and hoping to top last year’s sales increase of 16.7%. Swizzels saw sales of their Bumper Bags grow by 28% and Lots of Lollies by 33% over the Halloween period.

This year’s ghoulish party delights include special treat bags and tubs of their perennial favourites, including Love Hearts, Drumsticks, Fizzers, New Refreshers and Fruity Pops. There are also big bags and tubs of treats for party goers or families to share, including Trick or Treat Lolly Mix, Monster Treats and Spooky Treat or Trick Mix. Mega Drumsticks now have a black and orange wrapper, while Double Dip becomes Spooky Dip, with a blackcurrant flavour leaving tongues black!

Significant promotional activity will be taking place around the range in the run-up to Halloween.

Swizzels Matlow Double Dip becomes Spooky Dip, with a blackcurrant flavour leaving tongues black!

2012 was an incredible year for Maltesers as it celebrated its 75th anniversary in the irish market.

Butlers Chocolates are delighted to announce that they have been selected to partner with the National Lottery’s Hampers, Sweets and Treats Scratch card game, launching in October.

This year, Butlers have developed a new bespoke delicious chocolate assortment exclusively for the National Lottery. The 205g Ballotin, which is the

chocolate prize in the game, will feature a collection of 20 alcohol-free truffles and pralines in milk, dark and white chocolate, gift-wrapped in white Butlers paper, with a festive red ribbon and swing tag.

The chocolate selection comprises 10 different chocolates, two of each, and includes: Almond Praline, Vanille, Dark Chocolate, Truffle and Honeycomb Crisp.

The Butlers 205g Ballotin will be distributed by Richmond Marketing: call 01 6233222 or email [email protected] for more details or to place an order. This is a great opportunity for retailers to maximise revenue from the National Lottery, who are making 225,000 boxes available as prizes this Christmas. Not only do retailers make a margin on the ticket, but they can also make

a margin on the box of chocolates. There are display stands and POS available, so stock up on this great Irish produced line in plenty of time to make the most of the season ahead!

Butlers Chocolates

Butlers Chocolates have developed a new bespoke delicious chocolate assortment, the 205g Ballotin, for the National lottery’s Hampers, Sweets and Treats Scratch Card game, launching in october.

Retail Ireland: Monthly Update

THE end of Laser and the establishment of Visa Debit is good for consumers and the banks – but it is retailers who will pay the increased costs. It is vital that the move towards a “cashless economy” does not result in even less margin for our industry. Retail Ireland is establishing a special payments group to devise strategy and ensure the voice of retailers is heard. We will be dealing with the Central Bank and the National Payments Plan that has been charged with examining this subject. All our members will have a chance to influence this vital agenda.

The high CosT of Card PaymenTs

IN August, Retail Ireland published a major new report called ‘Tackling the Black Market and Retail Crime’, which reveals that the Exchequer is losing €861m annually because of illegal black market activity and retail theft. This is a staggeringly high number and shows the enormous losses the retail sector faces as a result of criminal activity like illicit fuel, smuggled cigarettes and shoplifting. We believe a zero tolerance approach from the Gardaí and courts is vital to help crack this problem.

Retail Ireland said the Revenue and Gardaí should be given more resources to tackle the problem and called for rewards of up to €10,000 for whistle blowers. We called for benefits to be reduced for persons and businesses found guilty, and said consumers need to be made aware that buying smuggled and counterfeit goods was putting money straight into the hands of dangerous and ruthless criminal gangs.

Key facts in the report include:• At least 12% of all diesel sold in Ireland is illegal. Since 2010, 19 oil laundries

have been detected and closed, and 690,000 litres of oil seized;• Almost 25% of the Irish cigarette

market is sourced from the black market. In 2011, 109m illegal cigarettes, with a value of €45.9m, were seized;

• Ireland ranks 11th out of 22 countries in Europe for shop-lifting, with employee theft accounting for one-third, the highest rate in Europe.

“The scale of the lost revenue means it makes economic sense to invest more in tackling the problem,” said Chairman of Retail Ireland, Frank Gleeson. “Additional Garda resources are required and much tougher sentences are needed as a deterrent. Consumers must be made more aware of the economic and social consequences of buying illegal goods.”

WITH the summer over, retailers prepare for what will hopefully be a better sales period in the run up to Christmas. However, the latest set of retail sales figures showed how bad things are out there: the annual fall in retail sales accelerated again in June to 1.7%. Sales since the start of the year are down by 3%. Indeed, it is difficult to overstate the devastation felt in the retail sector. Sales have fallen by almost every measure.

Since the Government increased VAT, the downward trend in retail sales has hit with renewed force. While the targets for VAT collection may be being met, this is only happening due to higher VAT receipts on utility bills and professional charges - items consumers cannot cut back on. When it comes to discretionary spending, consumers have voted with their feet and stayed out of the shops.

Retail Ireland is preparing to engage with the Department of Finance on the Budget and will be calling for the Minister for Finance to bear in mind the impact that the increase in VAT has had on retail sales and for him to consider ways that the increased rate can be offset through reductions in other costs borne by retailers and consumers, including excise duties, the shadow economy and business costs.

BlaCK marKeT musT Be Closed down

sales down again as Budget looms

Tel: 01-6051558 www.retailireland.ie

Frank Gleeson, Chairman, Retail Ireland.


Competition and promotional activity within breakfast cereals have benefited volume sales but value sales have suffered as a result, according to the latest report into the sector by euromonitor. With consumers continuing to attempt to make savings wherever possible, sales of larger value family pack sizes of cereals have increased. While this has proven positive for volume sales, it has severely impacted value growth in the category.

However, euromonitor expect to see a constant annual growth rate

of 1% in

the breakfast cereals category up to 2016, driven primarily by hot cereals, with an expected annual growth rate of 8%, and to a lesser extent by muesli with a predicted growth rate of 1% per annum.

Kellogg’sKellogg’s Corn Flakes continues to hold a strong position within the irish cereal market, with a strong value share of 10.6% (Source: ACnielsen, Scantrack Data, YtD July 15, 2012), delivering strong volume sales and household penetration.

Kellogg’s recently launched a new tV advertising campaign called ‘Simple Grains’, showing that from the seed to the spoon, consumers get the best in every bite. Kellogg’s Corn Flakes is fortified with Vitamin D and 6 essential B vitamins, ensuring consumers get at least 25% of their recommended daily allowance (RDA) per serving. each serving also provides 17% of the RDA of iron. With today’s busy lifestyle, Kellogg’s cereals give consumers a healthy and convenient way to start the day right.

the Corn Flakes brand traditionally

houses Kellogg’s CSR initiatives such as Kellogg’s Funraise 4 Kids, in aid of our Lady’s Children’s Hospital, Crumlin.

this September will see the launch of an exciting new initiative called ‘Help Give a Child a Breakfast’, which will feature on special promotional packs of Corn Flakes and other selected Kellogg’s brands. Kellogg’s believe every child deserves a nutritious breakfast to fuel their smiles and imaginations, so every special pack purchased will help Kellogg’s donate to Breakfast Clubs for the children across ireland that need it most.

Flahavan’s Flahavan’s is ireland’s favourite porridge and has a loyal irish customer base with over three million


Breakfast Cereals

Irish people are the highest consumers of breakfast cereals in Europe, munching through a massive 8kg or 266 bowls per person each year.

Kellogg’s Corn Flakes continues

to hold a strong position within the Irish cereal market, delivering strong volume sales and household penetration.

Flahavan’s is Ireland’s favourite porridge and has a loyal Irish customer base with over three million servings consumed nationwide each week.

Serious About Cereals!

September represents a key sales period for the cereal category as families try to get back into the school routine after the hectic summer months. The role of breakfast becomes increasingly more important during this key time as parents try to ensure that children start the day the best way. Kellogg’s are key players in the cereal category at this key sales period, representing a 39.7% volume share of the category last year* and this growth was mainly driven by Kellogg’s core brands such as Rice Krispies (+58%), Coco Pops (+36%) and Corn Flakes (+5.6%) throughout this time period*.

Providing kids with a healthy breakfast, including a Kellogg’s breakfast cereal, is a quick and simple solution that requires very little preparation. Breakfast is too important a meal to be skipped and we know that missed vitamins and minerals at breakfast are often not compensated for in later meals - so it’s important for people to make time for it. Studies show that people who regularly eat breakfast have a higher intake of key vitamins and minerals than those who regularly skip breakfast. For these and all sorts of other reasons, nutritionists consider breakfast the most important meal of the day.

Kellogg’s recently launched a new TV advertising campaign this year called ‘Simple Grains’. This highlighted to consumers that with Kellogg’s cereals, from the seed to the spoon, Kellogg’s are giving you their best in every bite. Kellogg’s cereals provide at least 25% of the recommended daily allowance (RDA) for vitamins such as thiamine, niacin, vitamin B6, ribofl avin and vitamin B12. They also provide 17% of the recommended daily allowance for iron per serving. Lots of Kellogg’s brands such as Kellogg’s Corn Flakes, Kellogg’s Rice Krispies and Kellogg’s Mini Max are also fortifi ed with Vitamin D and Mini Max offers 3–3.5g of fi bre per serving also. Some breakfast cereals such as Kellogg’s Corn Flakes are also an important source of the B-group vitamin folate, which is needed for normal growth and development of cells and is important for cell growth during pregnancy.

With today’s busy lifestyle, Kellogg’s cereals give consumers a tasty and convenient way to start the day right. The Beginning is Everything.

*AC Nielsen Scan Data 7th Aug to 2nd Oct 2011Kellogg’s is rated Ireland’s number one breakfast cereal brand – AC Nielsen w/e 15th July 2012.

The beginningis everything

12 27 09 12

Source of 6 B vits,

calcium and iron

Free from artificial

colours and flavours

With added Vitamin D

A top class start

servings consumed nationwide each week. As one of the oldest private family-owned food companies in Ireland, with a distinguished milling tradition and expertise spanning over 200 years, Flahavan’s brands are resonant of tradition and integrity, with a range of totally natural locally grown cereals that consumers can trust.

As the hot oats cereal category leader with over 65% market share, Flahavan’s has delivered more growth to the oats category in line with consumers’ increasing interest in porridge as a healthy breakfast cereal choice. Today, consumers are taking a greater interest in managing their own health and Flahavan’s, through its focus on innovation and research, has broadened its portfolio to include products that concentrate on convenience, flavour and taste, tailored to the demands and lifestyles of health-conscious Irish consumers.

Flahavan’s continue to attract and retain health conscious consumers into the hot oat cereal category with the more recent launch of their new Multi Seed Porridge Oats range, an innovation to the Irish market. The range is available in sachet, portable porridge pot and bag formats, combining Flahavan’s Porridge Oats with Sunflower, Flax, Pumpkin and Hemp seeds to provide an additional tasty boost to breakfast time.

Free from artificial colours and additives and made from 100% wholegrain oats, the intrinsic health benefits of Flahavan’s Porridge Oats and the quick and easy to prepare Quick Oats range make Flahavan’s porridge the ideal breakfast or snack, anytime or anywhere, at home or in the office. The distinctive Flahavan’s taste, quality and innovative format varieties combine to make Flahavan’s Oats the number one brand that consumers can trust.

A bowl of Flahavan’s every morning provides a

nutrient-rich, low-fat and low calorie breakfast that is 100% natural, delivered from farm to the mill to your table, and tastes simply delicious. Flahavan’s products are 100% Irish and are available nationwide. Flahavan’s is proud to support Love Irish Food, an initiative led by Irish manufacturing brands seeking to promote Irish food and drink brands in Ireland. For delicious oat- based recipes, visit www.flahavans.com.

Nestlé CerealsResearch carried out by Nestlé Cereals in association with the Irish Universities Nutrition Alliance, involving over 1,000 children and teenagers, found that at least 6 out of 10 Irish kids do not get enough whole grain or fibre in their diet (Source: Analysis of the National Children’s Food Survey and the National Teen’s Food Survey. Report on Whole Grain intakes in Irish Children and Teenagers. Irish Universities Nutrition Alliance, 2011). The study showed that ready to eat breakfast cereals were the main contributors to whole grains intake in Irish children. Nestlé breakfast cereals are a leading source of whole grain at breakfast. All Nestlé breakfast cereals are a source of fibre and provide at least 8g of whole grain per serving: consumers need just to look for the green banner on every pack.

OdlumsThe well documented benefits of porridge and a strong name reputation for quality makes Odlums Oats a firm favourite with consumers, not only in the winter months, but all year around. The range caters for every type of consumer, whether traditional porridge users who like Pinhead oats and traditional porridge oatlets, to time conscious customers who prefer the Quick & Easy sachet and tube range. The Organic and Fruit porridge products also

provide consumers with additional delicious variants from which to choose. The Odlums Oats range continues to be supported by attractive trade promotions, tailored in-store point of sale and integrated consumer marketing activity.All Nestlé breakfast cereals are a source of fibre and provide at least 8g of whole grain

per serving: consumers need just to look for the green banner on every pack.

The Quick & Easy tube range: a real winner with Irish consumers.

The Odlums Oats range caters for every type of consumer, whether traditional porridge users who like Pinhead oats and traditional porridge oatlets, to time conscious customers who prefer the Quick & Easy range.

Breakfast Cereals


Drinks News

TO celebrate the 50th anniversary of 007’s appearance on screen and the Bollinger / James Bond partnership, ahead of the latest Bond movie, Skyfall, Champagne Bollinger is launching a limited edition of a special presentation box: ‘Bollinger 002 for 007’. Chic, fun and inventive, just like the legendary secret agent, this presentation box is in the shape of a Walther PPK silencer. Fans of the secret agent and of technological gadgets will love the box; it opens by aligning the three figures 007 and by clicking on a gun logo button, revealing a bottle of Bollinger La Grande Année 2002, the most exceptional vintage in the last decade. The bottle, adorned in shiny black and hot stamped silver, is a collector’s item in itself, an elegant celebration of the 50th anniversary of James Bond on screen. The guilloche pattern on the label and on the cap is a veiled reference to the grip of the pistol.

SANTA Rita, the leading Chilean wine in Ireland, has announced that it will sponsor the highly anticipated fifth season of the TV show Mad Men, which began recently on RTE2. Santa Rita’s sponsorship of Mad Men will run for 13 weeks and will centre on the screening of four originally produced and highly creative intro and outro stings that reflect the New York lifestyle of the 1960s. Each sting will carry a unique tagline to reflect a specific varietal of Santa Rita wine. As well as the Mad Men sponsorship, the Santa Rita marketing campaign will also engage in outdoor, print and online advertising. Terry Pennington, Commercial Director (UK & Ireland) for Santa Rita, is pictured (centre) with Gary Daly, Liz Fleming, Sylvia Cawley and Anna Slevin.

Bond and Bollinger Celebrate Partnership

Santa Rita SPonSoRS Mad Men

SMIRNOFF has launched Smirnoff World’s Best Drinks, a campaign inspired by ingredients and cultures from around the world, including New York, Rio, Moscow and Jamaica. Developed to encourage consumers to do things differently with their Smirnoff vodka, cocktails include the Smirnoff New York Cranberry and Lime, Smirnoff Jamaican Sunrise, Smirnoff Rio Caipiroska and Smirnoff Moscow Mule. The campaign

launched in Europe with outdoor, print, TV and digital advertising and a range of competition executions in the on and off-trade. In Ireland, Smirnoff World’s Best Drinks was led by the Smirnoff New York Cranberry and Lime serve (pictured). The off-trade was supported with point of sale materials, including recipe neck collars for Smirnoff New York Cranberry and Lime and Smirnoff Moscow Mule, wobblers, leaflets and posters.

SMiRnoff WoRld’S BeSt dRinkS

iRiSh diStilleRS annual ReSultS

THE Financial Year 2011/2012 proved to be another highly successful one for Irish Distillers Pernod Ricard internationally with acceleration of the very positive global development of Jameson. Jameson delivered double digit growth in over 50 markets across the globe and is on track to reach the 4m case milestone in the coming months. To satisfy the growing global demand for the brand, the Midleton distillery is currently undergoing a significant expansion which includes the creation of 60 full time new jobs. Here in Ireland, there were a number of encouraging brand and category performances during the year, including Jameson’s brand performance, where it continues to be the number one selling whiskey in Ireland. Powers also had a very strong year, while Absolut vodka, one of Pernod Ricard’s major icon brands, continued to grow at a tremendous pace. “The sustained progress of Jameson within the Pernod Ricard family of brands has been one of the group’s most eminent success stories, growing from 466,000 cases when Irish Distillers joined Pernod Ricard in 1988, to almost 4 million cases in FY 11/12,” said Anna Malmhake, Chairman and CEO, Irish Distillers Pernod Ricard (pictured).

GUINNESS Black Lager launched in the Republic of Ireland recently, combining the refreshing taste of lager with the unique taste of Guinness for a completely unique lager taste sensation. As part of its launch marketing campaign, Guinness have teamed with Saatchi to create a fresh and stimulating advertising campaign, based around the theme of preconceptions, bringing to life the surprising taste sensation from Guinness Black Lager. The campaign comprises of outdoor advertising on 48-sheets, 6-sheets and digital advertising, as well as a comprehensive PR campaign, and consumer sampling is currently being rolled out in off-licences and grocery stores nationwide. Pictured at the launch are Stephen O’Kelly, Sarah Spain, Senior Brand Manager, and Fergal Murray.

GuinneSS BlaCk laGeR CaMPaiGn


Shop Profile


GER Canning and his wife Denise have been running their SPAR forecourt on Pearse Road in Sligo since 1999. Between boom and bust, they have encountered all kinds of trading conditions and they have recently completed a significant investment in their business that has created a destination shop for local and passing trade alike.

Ger has a long history in grocery, having started working for Dunnes Stores, where he advanced to the position of Fresh Food Manager at Cornelscourt in Dublin. He then moved to work with BWG, again specialising in fresh food. In 1999, the opportunity arose for Ger and Denise to acquire a forecourt site on Pearse Road in Sligo. Leitrim born, Ger knew the site well and the potential it had.

The husband and wife team have been trading successfully since then and have worked with SPAR as their symbol group partner for the duration of their time in Sligo, including a significant revamp in 2001, which saw the SPAR forecourt focus on high end convenience and fresh food to go. This year, the couple knew it was time for another upgrade.

“We have always had a great working relationship with SPAR,” Ger tells Retail News. “Having worked for BWG myself, I knew the Group well before Denise and myself went into business for ourselves. Things are very different now from 2001 and for a couple of years, we had been considering updating the shop in a way that could deliver stronger sales, even in a difficult market.”

Driving SalesGer and Denise were determined that any investment they made in their business had to drive sales as a result. The couple worked closely

with SPAR, examining every aspect of the shop, while focusing on emerging trends in the forecourt sector. The plan they agreed upon saw a radical transformation of the interior of the store, with the addition of a café-style sit-down area, which meant the tills had to be relocated. The latest SPAR image was introduced and as significant works were completed during the evenings and nights, the shop was able to trade throughout the development.

This revamp has also delivered a transformation in sales strategy. SPAR has invested significantly in its own brand range of products and with its

A significant re-investment at Canning’s SPAR forecourt on Sligo’s Pearse Road is already reaping rewards for owners Ger and Denise Canning.

SPAR’s Sligo Success Story

Ger Canning and his staff, pictured outside the Pearse Road store.

blend of quality and value for money, Ger and Denise have seen the SPAR range become increasingly popular with their customers. As part of the preparation for the project, sales volumes of every product in the shop were reviewed and slow selling lines have been cut from the planogram in favour of faster selling stock. The new sit-down area offers passing trade a comfortable location to break up long journeys, as well as appealing to locals.

Canning’s also offers additional elements and services such as House & Garden goods, car wash, pet wash, forecourt, car care and a full off licence. As a result, it offers potential customers as many reasons as possible to make Canning’s their shop of choice.

“We spent a long time planning this project,” Ger notes. “That intensive preparation meant we were able to look at a lot of alternative ways of keeping the business profitable. Tom Duffy and Ciaran Callaghan [from BWG] gave us tremendous support and advice through the process and we were able to create a new shop that gives us the best chance of keeping our profits steady.”

Managing the Cost BaseSuccessful trading today is also about managing your cost base, however, which Ger explains: “It was also very important to keep costs as low as possible for the project. We utilised local shop fitters that were very competitive to help minimise our costs. Given how important value for money has become in the mind of the consumer, as a retailer, keeping control of costs is more important than ever when it comes to sustaining a profit.”

The value for money, range and quality offered by the SPAR own brand goods, alongside key value offers through promotional cycles on branded goods, mean than Ger and Denise can offer customers a competitively priced basket of goods that allows their business to find that critical balance

between margin and sales volume. The large array of products and services on offer at Canning’s SPAR House and Garden offers customers as many reasons as possible to find out what it on offer in the new look forecourt.

Excellent Support“We are very happy with the way the project has been completed,” Ger notes. “We have hit our predicted trading levels and that is extremely satisfying in the current market. SPAR have given us excellent support throughout this project, as well as on an ongoing basis, through significant national advertising campaigns, the developments in its own brand range and by securing better deals from suppliers, so we can keep our costs down in the shop.”

In closing, Ger also pays tribute to the quality and hard work of his “fantastic” staff: “Some of our staff members have been here since we first opened the shop and we are lucky to have such a dedicated and enthusiastic team. They also proved to be a very valuable resource during the planning stage, as they had excellent contributions in how the shop could be run as efficiently and effectively as possible.”

Canning’s SPAR House and Garden won the

Energon SPAR Off Licence of the Year award in 2010 and the shop consistently secures a SPAR Five Star Award for quality and customer service. That quality and the large range of products and services offered by Canning’s gives consumers, both local and passing trade, every reason to stop at their shop. The hard work and determination of their partner in SPAR and their staff, combined with the vision and work ethic of Ger and Denise themselves, put the finishing touches on a business that expertly combines quality, convenience and value.

Shop Profile


Owner: Ger and Denise Canning

Location: Pearse Road, Sligo

Size: 2,700 square feet retail space

Number of Staff: 21, full time & part time

Opening Hours: 06:30 – 23:00, Monday-Sunday

FaCt FilE


THE World Retail Congress takes place in ExCel, London, from September 19-21. Five global retail leaders, who will be speaking at the World Retail Congress, revealed some of the biggest challenges facing retailers today in a Q&A session ahead of the Congress.

“With the World Retail Congress just a few weeks away now, we wanted to ask a selection of our retail speakers what is upper-most in their minds about the key issues facing their different businesses,” said Ian McGarrigle, Chairman of the World Retail Congress. “Their responses help underline the enormity of the challenges but also the opportunities that retailers have to tackle if they are to be winners over the next few years.”

What would you say is the biggest issue facing retailers today? Steve Sadove, CEO and Chairman of Saks Incorporated: “To remain relevant and meet the needs of customers’ dramatically changing shopping habits, retailers today must quickly and effectively transform into omni-channel organisations. This requires an enormous amount of talent, planning, and commitment of an organisation’s monetary and non-monetary resources.”

Ian Cheshire, Group CEO, Kingfisher plc: “Creating distinctive offers in a transparent, commoditised, connected world.”

Ian McCleod, Managing Director, Coles: “The biggest issue facing retailers is how to engage frugal consumers who are seeking better value on the internet, requiring retailers to expedite multi-channel retailing.”

Hugo Bethlem, Executive Vice President, Grupo Pão de Açucar: “The Brazilian macro-economic indicators suggest that it should be delivering a strong consumer environment with good revenue distribution, the lowest ever unemployment rate, low inflation, access to credit and falling interest rates. But retail sales are not as great as they could be. The second half of

2012 is expected to be stronger than the first half and the opportunity for consolidation and market share gains are positive”.

Sanjay Kapoor, Managing Director, Genesis Luxury: “One of the biggest challenges facing retailers today is the extremely high rental cost, especially in markets such as India. The cost of real estate in India today is more than Shanghai and New York. This is due to lack of sufficient supply, despite increasing demand for the right retail infrastructure.”

What guarantees success in today’s retail climate? Steve Sadove: “I don’t think success is ever ‘guaranteed.’ You can certainly improve your chances if you have clarity of vision throughout the organisation and a talented,

World Retail Congress

Tackling the Key Issues

Steve Sadove Ian Cheshire Ian J McLeod Hugo Bethlem Sanjay Kapoor CEO, Saks. CEO, Kingfisher. MD, Coles. VP, Grupo Pão MD, Genesis de Açucar. Luxury.

innovative, and experienced team that understands, embraces, and executes that vision. But the team must be agile and adaptable too to make strategic adjustments as the environment changes.”

Ian Cheshire: “Nothing, but the nearest thing is to have the best possible team.”

Ian McLeod: “An unrelenting focus on the customer and the key drivers of customer demand – quality, service and value.”

Hugo Bethlem: “The customer is becoming more and more demanding, wanting greater assortment, best prices, great service and the products they want to buy at any time and in any way. This reinforces that multi-channel and omni-channel is the future of retail.”

Sanjay Kapoor: “The 3 Ps of successful retail in today’s challenging climate are Place, Price and Promotion; place meaning the right location for your brand, based on the consumer

demographic it caters to; the right price, which should be more or less at par with pricing of the brand in other overseas markets too, since the consumer is well travelled and compares prices; and finally, the right promotion around the brand, a well-defined A&P plan. These three factors are critical to the success of any brand.”

What excites you the most about retailing at the moment? Steve Sadove: “The most exciting thing about retail today is how rapidly it is changing. It is both challenging and exciting to keep up with all of the technological advances and the different ways that customers want to shop with us. Retail has transformed more in the last five years than it did in the 40 before it. Countless more changes are in store – many of which we cannot even envision at this point.”

Ian Cheshire: “The opportunities of globalised, multi-channel retailing.”

Ian McLeod: “The challenge of motivating team members to perform at their best and pursue continuous improvement to satisfy changing consumer needs.”

Hugo Bethlem: “The growing of e-commerce, combined with the multi-channel offer and mobility purchasing and payment.”

Sanjay Kapoor: “The mall culture taking over traditional high streets is very interesting as a development, where numerous brands vie for consumer attention on a similar platform. What makes one brand succeed over the other depends upon the business model of the retailer over and above the correct positioning of the 3 P matrix.”

See www.worldretailcongress.com for more information.


World Retail Congress

Would you throw €5 billion away?That’s what our tourism sector generates each year.

Litter damages our countryside and our economy.

RepoRt illegal dumping - LoCall 1850 365 121

Keep Ireland Clean CAMEL CURVECAMEL have introduced a breakthrough in innovative packaging - the world’s first Curve pack.

Why should a box just be a box?

The new Curve pack design is the next step in a long tradition of inspired thinking by Camel. Since 1913, Camel have been inspiring adult smokers to discover more. From their American blend to their creative pack designs, Camel always challenge convention. Just like their adult consumers, Camel are not afraid to express themselves in new ways.

Camel Curve: still at a competitive price point of €8.30.


IRISH consumers love hot drinks. Indeed, per capita consumption of tea in Ireland is amongst the highest in the world, while the burgeoning coffee culture has fuelled demand for high quality coffee.

Very much a mature market, there are still opportunities for growth in tea in niche areas such as fruit flavoured teas, Rooibos and Pu-erh teas, which are perceived as offering health benefits.

During 2009 and 2010, there was a greater emphasis on health and wellness within beverage areas, with new flavours and offerings being successfully promoted throughout these years. The growth rates of such products have been impressive relative to overall hot drinks growth. Sales are increasing from a relatively low base, however, and it will take a few years to ascertain whether these products take root in Ireland or are merely a passing fad and are to remain a niche offering.

Black tea remained the largest product area within hot drinks in Ireland during 2011, accounting for 96% of tea retail volume sales, according to Euromonitor’s most recent tea market report.

When it comes to coffee, many consumers are looking to recreate on-trade coffee experiences in the home, with consumption of fresh ground coffee in the home rising, as well as the fast growing coffee pods area.

Brand loyalty remains a key factor in the hot beverages area, where many consumers have been choosing the same tea or coffee brand for generations. This is reflected in the market dynamics. Despite new product developments by smaller companies, leading players continue to dominate sales, according to the latest report into the sector by Euromonitor, who report that the five leading hot drinks players accounted for 72% of retail value sales in 2011.

While Irish consumers are notoriously brand loyal in hot drinks, the sector has still been affected by the recession, with discounting, coupons and extra fill offers regularly appearing across the brand spectrum. Meanwhile, the price of both tea and coffee looks set to rise, in line with international commodity prices, as demand outstrips supply, thanks in the main to poor harvests worldwide. The hot beverages market, however, remains one of the most important in your store, bringing substantial footfall as consumers stock up on these staples of the Irish shop.

Lyons TeaLyons Tea recently launched a new range of richer tasting tea, specially blended for our tea-loving palates. Made using a unique pressing technology, the tea leaves are pressed at different stages during fermentation in order to capture and preserve the genuine and refined taste of fresh tea in each blend.

The range includes:• Fresh Blend: when in need of a

pick-me-up….the tea leaves are pressed within hours of picking to give a uniquely clean, smooth, golden and fresh-tasting tea;

• Gold Blend: the rich full flavour tea that tea drinkers have always loved, enriched with some pressed tea leaves;

Irish consumers’ brand loyalty and manufacturers’ NPD are helping to keep hot drinks buoyant.

Warm Front forHot Drinks

Lyons Gold Blend: the rich full flavour tea that tea drinkers have always loved, enriched with some pressed tea leaves.

Hot Beverages

Hot Beverages

• Evening Blend: perfect for moments of relaxation, a delicate tasting blend that combines lightly pressed leaves and decaffeinated tea.

“Irish people have a passion for tea like no other nation, with a very refined palate,” noted Nicola Tougher, Lyons Tea Brand Manager. “Our new range of richer tasting tea caters for just that! The two blends, Fresh and Evening, are totally new with a unique fresh taste achieved with our innovative and exclusive pressing technology. It’s a new chapter in tea!”

Research by Lyons Tea research, conducted by Amárach Research, has revealed that more than 80% of Irish people drink tea every day, and on average, Irish people make three cups of tea each day in work alone.

Lyons Tea employs expert master blenders and tasters to select the best blends and combinations of some of the finest teas from Kenya, Assam from India and Ceylon from Sri Lanka to produce the highest quality tea. Lyons Tea is available from leading supermarkets and retailers nationwide.

Lyons is Ireland’s number one tea brand with 41.4% market share (Source: ACNielsen, April 2012). Lyons is an iconic Irish brand with

more than 100 years of tradition in Ireland, having started business in Dublin in 1902 near Christ Church Cathedral. It is now owned by Unilever Ireland. The Lyons Tea range of richer tasting tea includes Gold Blend, Fresh Blend and Evening Blend. The wider Lyons Tea range includes Lyons Original Blend, Lyons Decaffeinated Tea and

Lyons Green Tea. Lyons Tea is currently working with the Rainforest Alliance - independent

experts in sustainability and 100% of Lyons Tea comes from Rainforest Alliance Certified farms. For more information, visit www.lyonstea.ie.

Barry’s TeaIconic Irish brand, Barry’s Tea has been blended since 1901 specifically for the Irish palate and continues to be the nation’s favourite Irish tea, claiming 38% of all value tea sales in Ireland.

Consistently producing the highest quality teas for 110 years, Barry’s Tea ensures that tea fans are always guaranteed a Golden Moment, whether it’s enjoying Barry’s Tea main range or its speciality tea blends, including the brand new Barry’s Green Tea & Lemon.

As popular online as it is in people’s homes, Barry’s Tea has over 92,000 Facebook fans and seamlessly belongs in the digital space. Barry’s

Tea recently delighted tea fans across the globe with its ‘Your Name, Your Tea’ Facebook app. This offered the tea brand’s highly engaged online community the opportunity to finally customise a box of the flagship Gold Blend with their own name and purchase a box of ‘their tea’ via its internationally loved Online Tea Shop.

Barry’s Tea continues to engage with tea fans across the globe daily via Twitter and other social platforms including Flickr and YouTube.

To find out more about the full range of quality teas in the Barry’s Tea portfolio, visit www.barrystea.ie, www.facebook.com/barrystea or www.twitter.com/barrysteatweets.

Bewley’sBewley’s teas and coffees have won 11 Gold Stars at the 2012 international Great Taste Awards. Among the winners, rewarded for their exceptional taste and quality, were: Bewley’s Fairtrade Special Blend Tea; Irish Breakfast Tea; Decaf Blend Tea; Organic Fairtrade Guatemala Coffee; and Espresso Coffee Beans.

“We are delighted that once again and for the fifth year running, Bewley’s Teas and Coffees have achieved international recognition by the Guild of Fine Foods,” Mark Saunders, General Manager, Retail and At-Home Division, Bewley’s, commented. “The 11 Gold Stars awarded to Bewley’s confirm what Irish consumers have known for generations – that Bewley’s products


Iconic Irish brand, Barry’s Tea has been blended since 1901 specifically for the Irish palate.

Rozanna Purcell, Holly Carpenter and baristas from Bewley’s Café Grafton Street join Marshall Kingston of Bewley’s to celebrate the 11 Gold Stars Bewley’s tea and coffees were awarded today at the 2012 international Great Taste Awards.

The recently launched Lyons Fresh Blend, whose tea leaves are pressed within hours of picking to give a uniquely clean, smooth, golden and fresh-tasting tea.

Lyons Evening Blend is perfect for moments of relaxation: a delicate tasting blend that combines lightly pressed leaves and decaffeinated tea.

Hot Beverages

are of the highest quality. We are very proud that all of our award-winning coffee and tea products are made in Dublin and each of these products awarded Gold Stars today are available in all Irish supermarkets.”

Kraft FoodsKenco Millicano was the first Wholebean Instant coffee to market and has been hugely successful since launch in both establishing and driving growth in the Wholebean Instant segment with 48.7% share (Source: ACNielsen Extended Scantrack, 52 week to June 17, 2012), 17.9% penetration and 39.5% repeat purchase (Source: Kantar Worldpanal June 2012).

Kenco Millicano is a clever combination of instant coffee and finely-milled beans that gives coffee lovers the convenience of instant, with the quality and taste reminiscent of roast and ground coffee at home – it’s quite simply Kenco’s closest thing to ‘proper’ coffee in an instant.

Now the great taste of Kenco Millicano Wholebean Instant is available in a Caffeine Free format with the introduction of Kenco Millicano Caff Free, a decaffeinated blend of instant coffee and finely-milled coffee beans which helps coffee lovers love coffee for longer, offering an alternative to caffeine during the day. Kenco Millicano Caff Free is a Wholebean Instant coffee and should sit within the Wholebean Instant segment on-shelf. Kenco Millicano Caff Free is available in 100g tin and 85g refill formats.

NestléNescafé Azera is a new instant barista-style coffee in the growing Microground

sector. Since its introduction, the Microground category has added almost €3.2m to the instant coffee sector and represents a key growth area for retailers.

Nescafé Azera combines finely ground beans with instant coffee to deliver a full-bodied coffee taste as well as an intense aroma and a swirl of golden crema – the true sign of a barista-style coffee. The arrival of Nescafé Azera provides consumers and retailers with an exciting offering that meets the ever increasing demand for coffee-shop quality coffee that can be enjoyed at home.

Available in a handy pack of five one-cup sachet servings and a 60g silver metallic tin with an orange lid, the new Nescafé Azera range aims to create stand-out on-shelf and drive

purchase of the range. The RRP for the handy pack is €1.39 and €3.89 for the 60g tin.

To enjoy Nescafé Azera, all consumers need to do is add hot water for a premium cup of instant barista-style coffee. Nescafé continues to invest in media activities and Nescafé Azera is back on TV again in September and October.


ALPRO Soya Original is perfect for those consumers looking for a healthier, more planet-friendly option. This chilled product guarantees a minimum of 28 days from arrival in-store, meaning less wastage for the retailer and more convenience for the consumer.

The pioneer of plant-based food and drink products for more than 30 years, Alpro is enjoying strong growth in the Irish market, backed by its biggest-ever marketing push in 2012. In addition, the brand has been enjoying strong double-digit growth in the out-of-home coffee market over the last five years (ex-factory sales figures), due to younger consumers opting for more plant-based foods both in and out of the home.

Earlier this year, Alpro launched an Almond milk and a Hazelnut drink into the Irish retail market, both of which can give coffees and other hot beverages an interesting, tasty twist. With the branded plant-based sector showing value growth of +1% year on year (Source: ACNielsen MAT, value share to 01/01/12), these products represent a great opportunity to bring new consumers into the category. With an RRP of €2.39 per litre pack in fresh, the products will increase category value as well as extend the plant-based offering. UHT versions are also available.

“We have a growing share of the plant-based segment in Ireland, now standing at 87% (Source: ACNielsen MAT, value share to 01/01/12),” says John Allaway, Commercial Director for Alpro. “However, by introducing genuinely innovative products such as an Almond milk and a Hazelnut drink under the Alpro brand, we are clearly increasing consumer choice and significantly widening market potential.”

Alpro Widens Choice for Hot Beverages

New Kenco Millicano Caff Free is a decaffeinated blend of instant coffee and finely-milled coffee beans.

Nescafé Azera is a new instant barista-style coffee which combines finely ground beans with instant coffee to deliver a full-bodied coffee taste.

Alpro is enjoying strong growth in the Irish

market, backed by its biggest-ever marketing

push in 2012.

Market News


Dove Shakes Up SkincareDOVE has announced a shake-up of the skincare category, with a major overhaul of the Dove Body range to simplify and streamline the range, and make the skincare fixture easier for shoppers to navigate, whilst communicating Dove’s new claim of being ‘the lotion with nutrients that last 10 days’. The relaunched Dove Body range boasts new, simplified pack designs, whilst RRPs have been reduced to two core tiers, €4.49 and €6.49, to significantly improve ease of shop for the consumer, as well as facilitate stronger and simpler promotional mechanics. The relaunched range of Dove Nourishing Body Lotions comprises: Essential Nourishing Lotion; Intensive Nourishing Lotion; Indulgent Nourishing Lotion; Instant Hydration Nourishing Lotion; Firming Nourishing Lotion.

ChoCCy Philly SnaCk PaCk FOLLOWING the recent success of the innovative Choccy Philly, Kraft Foods Ireland is happy to announce the launch of the New Philadelphia with Cadbury Snack Pack (50g) this September. This snack pack combines two extremely tasty treats to give you the ultimate snacking experience: delicious Choccy Philly and mini-oatie biscuits just waiting to be dunked. And at 170 calories per pack, it is the ideal sweet treat to be enjoyed any time of day. The new 50g snack pack is an ideal treat within a balanced lunchbox and is sure to introduce even more consumers to this weirdly wonderful combination of chocolate and cheese! For more details on this exciting new product, log on to www.philadelphia.ie.

DairygolD Baking BloCk DAIRYGOLD have just launched the new Dairygold Baking Block, answering all consumers’ baking needs. Like Dairygold spreads, the Baking Block is made with churned cream, giving consumers better flavour in their baking. The Baking Block is ready to use straight from the fridge and comes with a measuring guide on-pack for added convenience. Dairygold Baking Block is great for all your family favourites, from delicious light cakes to golden scones and perfect pastry. The Dairygold Baking Block launch will be supported with TV,

press, outdoor and online advertising campaigns. The above-the-line campaign will be supported in-store with promotions and below-the-line activity driving a successful launch.

nUtella’S Zoo-taStiC Promotion NUTELLA is partnering with Dublin Zoo this autumn for a bespoke on-pack promotion that is set to reward Irish consumers and drive incremental sales for retailers. Running from September to December 2012, the promotion features on best selling sweet spread SKU Nutella 400g (Source: ACNielsen, Total Coverage, Ireland, MAT April 22, 2012), as well as 750g packs, and allows one child free entry to Dublin Zoo when accompanied by a full-paying adult. Consumers can enter online at www.nutella.ie, where they will also get the chance to win one of three VIP breakfasts at the Meerkat Café. The promotion will be supported with heavyweight TV advertising, as part of a substantial marketing investment and ambitious growth strategy that has seen the brand double in size over the past three years (Source: Ferrero Internal Sell Out Data).

Dairylea Goes all Natural DAIRYLEA has decided to break the processed cheese mould by launching a brand new Dairylea, made from all natural ingredients, the culmination of two years of work by Kraft’s R&D experts. The team tested more than 20 different ingredients and more than 100 different combinations to create an all natural ingredients Dairylea formula without changing the much-loved taste and texture. The new recipe consists simply of milk, cheese and butter with concentrated lemon juice (from fresh lemons of course) and sodium carbonate (commonly known as baking powder) to hold all of the ingredients together to make a spreadable, creamy cheese. The new natural recipe will launch first with Dairylea portions and Dairylea Dunkers cheese dip, along with a fresh new look across the entire Dairylea range. The launch of Dairylea All Natural will be supported by a new communications campaign featuring PR and radio activities, in-store and consumer promotions.

CoorS light Free gaFF COORS Light launches one of its most ambitious on-pack offers yet into the off-trade this September: Coors Light Free Gaff. High engagement levels are anticipated as Coors Light Free Gaff offers consumers the chance to win their rent paid for one whole year for them and two friends! In addition, hundreds of appealing branded prizes, including Coors Light mini fridges, back packs and t-shirts, are available to be won daily, encouraging repeat participation. The promotion will be activated by a full visibility suite, including innovative POS and on-pack messaging, supported by a full outdoor, digital advertising, PR and social media campaign. A large scale Final Event will be held on November 9, where one of 40 qualifiers will walk away with the main prize.

Shelf Life

CHOLESTEROL Challengers Elizabeth Robinson, Andrew Shinnick and Edwin Connolly are pictured with model Corina Grant at the launch of the Flora pro.activ Cholesterol Roadshow nationwide screening results. ‘5’ is the magic number for cholesterol and this nationwide screening campaign, which provided free cholesterol tests to over 1,000 people, discovered that over one in two adults (55%) have a higher than recommended cholesterol level (5mmol/l). Flora pro.activ foods contain plant sterols, which are clinically proven to significantly lower bad (LDL) cholesterol by 10% and a further 5% when combined with a healthy diet and lifestyle. Visit www.florahearts.ie for further information.

MARCUS Goodwin & Ross Bissett of Bulmers are pictured at the Tall Ships Races, Dublin, recently. Bulmers built on the success of its sponsorship of Waterford’s hosting of the event in 2011, by once again sponsoring the music element of the festival in Dublin, with

free live music throughout the capital. Bands including Ash, The Undertones, Cathy Davey and Jerry Fish performed live on stage at the Bulmers Live Music Dock, whilst the Bulmers Live Music Trail featured free live music in almost 20 city centre pubs.

MICHAEL Horgan, MD of Horgan’s Delicatessen Supplies, his son Ed Horgan and grand-daughter Jane Horgan, are pictured as Horgan’s Delicatessen Supplies collect their 11 stars across 6 categories at the annual Great Taste Awards 2012. The company, which is based in Mitchelstown in North Cork, was presented with five two-star awards for a number of their meats, including Horgan’s Honey Baked Ham on the Bone, Horgan’s Honey Baked Half Ham, Horgan’s Lightly Smoked Ham on the Bone, Horgan’s Certified Irish Angus Roast Beef and Horgan’s Certified Irish Angus Spiced Beef.

MIWADI have announced the launch of a new limited edition product to its range, Emma’s Wadi, available in a 1L single concentrate pack. All over the country, children mixed, matched and magically combined ingredients online to create their very own MiWadi. A whopping 23,000 children created some amazing flavour combinations, and MiWadi went through each and every entry before choosing the three flavours to make it on to the shortlist. Nearly 300,000 votes were cast over three days until we finally had our winner: Bananaberry Split, devised by 4½-year-old Emma Dorgan, from Rathcormac, Co. Cork, a deliciously fun, tasty and mouth-watering blend of blackcurrants, bananas and ice-cream.

ODLUMS Ingredients have announced the appointment of Vincent Bluteau to lead their baking advisory support service. Vincent has been employed in the Odlums R&D department for seven years and is well versed with Irish and international baking techniques, ingredients and recipes. Vincent will be leading the service which can supply research and development, recipe support and a consistent supply of high quality ingredients to the baking trade. For more information please contact Odlums Ingredients and Vincent at: [email protected]. Vincent is pictured (right) with Gavin King, Odlums Ingredients Commerical Manager.


SIAL, the world’s number one food exhibition, will take place from October 21-25, 2012, in Paris. This year, SIAL is launching a ‘Food Connections’ concept, an innovation-related strategy demonstrating that the exhibition focuses primarily on product and market trends to ensure future business prospects. Set to attract 6,000 exhibitors (80% international) from 106 countries and 140,000 visitors, SIAL will be the largest food exhibition in 2012, and will once again have innovation as its key focus. See www.sialparis.com for more information.

BEAM Inc, the new owners of Cooley Distillery, tasted its first success in the Irish whiskey category at the International Wine & Spirits Competition (IWSC), in winning a total of 16 medals, including three Gold. Beam’s first ever Gold medals in the Irish whiskey category were awarded to the Connemara Peated Single Malt, the Connemara Distiller’s Edition and the Kilbeggan 18YO. Nine of Beam’s Irish whiskeys won Silver Outstanding commendations and a further four collected Silver medals.

Nicola DeBeer (top) and Libby Keeling (bottom) were both appointed to the Board of Directors of FMI Ltd, one of Ireland’s leading field management companies, recently. Nicola will head up the Field Sales Business Unit, overseeing the management

of several high profile accounts, including Electric Ireland. Nicola will also take a proactive role in developing the strategic direction of the company. As part of her new role, Libby will be responsible for delivering agreed divisional performance, revenue and gross margin and will provide leadership for all divisional personnel. She will also play a key part in driving the strategic direction of the company and in building targeted new business initiatives designed to grow FMI both tactically and profitably.

PICTURED are (l-r): Gillian Swaine, Bord Bia, with Ted and Gillian Carty, Oliver Carty, and Nigel Barden, BBC Radio 2 Presenter, with the Golden Fork Award for Best Irish Speciality at the Great Taste Awards 2012. Oliver Carty won the coveted award for their Smoked Rack of Bacon.

WIN

A Weekend Away

for Two

In the heart of

Co. Tipperary –

We’re even closer

than you think!

DUNDRUM HOUSE HOTEL GOLF & LEISURE RESORT You could be the lucky winner of this super competition for a great Weekend Break at Dundrum House Hotel, Golf & Leisure Resort and in the midst of this recession, we could all do with a free break. The Resort is located in the heart of Tipperary, just outside Cashel, on one of the most picturesque settings you can imagine. This 18th century Georgian Manor oozes old world charm, atmosphere and warm hospitality. The Resort includes a 65 bedroom hotel, contemporary 4* self-catering holiday rentals, a fine dining restaurant, cosy lounges and an extensive Clubhouse.

Relax in the Health & Wellness Centre with 21m deck level Swimming Pool, Swedish Sauna, Turkish Steam Bath, Air and Hydrotherapy Jacuzzi and expansive Gym, with a wide range of cardiovascular and weight machines, or challenge yourself to a round of golf: you can stroll out of the hotel onto the first tee! Onsite, the Coach House Beauty provide the latest treatments in beauty therapy, ensuring a relaxed and pleasurable visit.

You won’t be disappointed with Cashel and the surrounding area as there is plenty to see and do: explore the Rock of Cashel; browse the streets, shops & cafes; enthusiastic hill walkers have the Glen of Aherlow on their doorstep and there’s plenty more to keep you occupied.

The Competition is for 2 nights accommodation in the hotel with full Irish breakfast each morning, and 1 evening meal in either Lady Clementina’s Restaurant or The Venue Clubhouse.

For details on Dundrum House Hotel Special Offers call (062) 71116 or log on to their website www.dundrumhousehotel.com

To be in with a chance to Win this Prize, just answer the following question:

What famous heritage site is located close to the hotel?

Answers by email or on a postcard to:Dundrum House Hotel / RETAIL NEWS Competition, Poolbeg House, 1-2 Poolbeg Street, Dublin 2 or email: [email protected] Please include “Retail News Competition” in the subject line.

Closing date for entries is 19th October, 2012. Terms and conditions apply. Judge’s decision is final. No cash alternative.

Dundrum House Hotel, Golf & Leisure ResortDundrum, Nr Cashel, Co. Tipperary. Tel: (062) 71116 W: www.dundrumhousehotel.com

Available in store now for a limited time only

3 great reasons to stock up today:

New News100% deliciously chewy buttery Caramel coated in thick Mars Chocolate.

Innovation fuels Category growth by encouraging both new & existing consumers to buy into the Category.

A Winning ProductCaramel is the 2nd biggest variant after Milk Chocolate in Ireland & the market

for Caramel has grown every year over the past 5 years.*

Strong Support ProgrammeThe launch will be supported by a heavyweight Outdoor & Online campaign

that will drive consumers to your stores.

*Source: Nielsen Markettrack EDC MAT data to June 2012. MARS® is a registered trademark © Mars 2012.

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retail news september 2012

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