retail recruitment market research national …

INCREASED QUALITY OF LIFE

BOOST TAX REVENUES

ECONOMIC DEVELOPMENT

RETAIL RECRUITMENTRETAIL RECRUITMENT

MARKET RESEARCHMARKET RESEARCH

www.retailstrategies.com

NATIONAL REPRESENTATIONNATIONAL REPRESENTATION

BE YOND THE S TUDY

Retail Strategies was formed in 2011 to give communities the option to align with well connected, experienced, and licensed retail real estate professionals to aggressively identify and execute against opportunities within their market. Our firm features over twenty (20) retail real estate professionals who have performed and are performing retail market analysis and business attraction services for over 150 communities in the United States.

• Community Retail Strategy• Trade Area Identification• Mobile Data Study• Peer Analysis• GAP Analysis• Psychographic Analysis

• Consumer Spending Reports• Real Estate Analysis• Community Marketing Flier• Retail Prospects• Restaurant Prospects

R E TA I L S T R AT E G I E S D E L I V E R A B L E S

Our process begins by leveraging industry leading data sources and years of real estate experience to identify the opportunities within each community. Once the opportunities have been identified we begin the heavy lifting of retail recruitment. By dedicating professional human resources to each client to leverage information and relationships to position markets to attract new business.

OUR APPROACH

"We have been using PopStats since it first became available for three primary reasons. First, I was impressed that I could get all of my demographic data from one source. Secondly, PopStats was the only product that was updated quarterly, including population counts, ethnicities, incomes, and seasonality. Third, I have great confidence in the source of the data — residential postal delivery."

‐ Dale Caldwell, Kroger

OUR RESEARCH

After interviewing more than a dozen research firms, Retail Strategies chose STI Popstats (Synergos Technologies) as our primary data source. This data source consistently delivers the highest level of accuracy and allows our team to analyze and deliver over 1,200 individual variables (per geography) providing the deepest, most reliable, information possible to our Clients.

Trade Area IdentificationBy utilizing mobile data collection, data and analytics, and real

estate acumen, our team will identify shopping patterns within

your community that will answer key questions for retailers.

Real Estate AssetsAn in‐market study which identifies within the community

various opportunities: strategic focus properties, underutilized

assets, development zones, and redevelopment zones

Mobile Data CollectionAn industry leading report which utilizes cell phone data to

identify the home and work location of consumers that visit a

defined shopping area within the community.

Retailer Void AnalysisIdentifying businesses that have entered similar communities

but have not yet entered your market. This provides an initial

list of realistic retail prospects that should be considering your

market for expansion.

GAP AnalysisExamining the market supply and market demand within the

trade area to uncover the categories of retail being desired by

your community.

Consumer ExpendituresDrilling down in to each retail segment to identify and

understand what your consumers spending patterns are.

Psychographic AnalysisDefines the type of consumers in your market by breaking

down consumers demographic characteristics, consumer

preferences, consumer expenditures, and cultural ideals.

Peer Community AnalysisIdentification and comparison of similar communities to

measure your retail base and identify opportunities from a

categorical perspective


S U C C E S S S TO R I E S

COOKEVILLE, TN- Population of 34,000

$80MM Annual Sales and 600 jobs from Publix, Shoe Carnival, Five Below, Ulta, Ross, Academy Sports, PetSmart, Torrid, Carters, Allure Nails, Ascend Federal Credit Union, Castle Dental, Five Guys Burgers, Panera Bread, AT&T, Chipotle and Panda Express

OAK RIDGE, TN- Population of 30,000

$35MM Annual Sales and 190 jobs Hobby Lobby, Petsmart, Dick’s Sporting Goods, Maurices, Pacific Dental, Rack Room Shoes, Freddy’s Frozen Custard, Ulta, Aspen Dental, Highway 55 Burgers, Panda Express

LAGRANGE, GA - Population of 31,000

$18MM Annual Sales and 275 Jobs. Successes include Dunham’s Sporting Goods, Harbor Freight Tools, Hobby Lobby, Firehouse Subs, Petsense, Planet Fitness, Bargain Hunt, Cook Out

MOLINE, IL- Population of 42,000

$22.5MM Annual Sales and 295 jobs from Dick’s Sporting Goods, $6.5M Redevelopment, Olive Garden, Portillo’s , Chick‐fil‐A, Verizon, Popeyes, Panda Express

BARTLETT, TN- Population of 59,000

$7.5MM Annual Sales and 125 jobs from Chick‐fil‐A, Krispy Kreme, Cookout, LA Fitness, The Sear Shack

Contact developers, retailers, tenant representatives and franchisee groups ‐regionally and nationally

Make direct and indirect connections through conferences, in person meetings, phone calls, and emails

Coordinate and communicate our efforts regularly with local brokers, property owners, and city staff

Follow industry trends as well as changes in your local market to adjust our strategy and improve our efforts to maximize the retail potential in your community

Once the plan is created, our team reaches out to the key decision makers to match the businesses with the real estate.

Quarterly updates are provided via Basecamp to a single contact person at the municipality who disseminates information to the community leaders.

LUCK is often defined “when preparation meets opportunity”. Retail Strategies is the matchmaker that prepares your community for the opportunity .

IMPLEMENTATION

“My office is an office of two, and working with Retail Strategies is like having and additional five people working with you actively recruiting retail. Because of our 4B sales tax status we were limited to what we could do with retail. To have Retail Strategies doing that for us or on our behalf is wonderful. Instead of just being a tool in the tool box and someone who gives information, Retail Strategies is actually part of our team.”

‐ Carolyn Gibson, Executive Director of City Development Corp., El Campo, TX

WHY I NVEST ?

“I have been more than pleased with the work Retail Strategies has done on behalf of the city. Not only has Retail Strategies worked closely with us but they have also worked directly with a local investment group as well as with both local and regional developers to attract retailers to Liberal. To this point, everyone who has worked with them has given Retail Strategies glowing reviews.”

‐ Jeff Parsons, Economic Development Director, Liberal, KS

Attracting new retail and restaurants to a community creates jobs, increases the quality of life, and boosts tax revenues. The Retail Recruitment Ladder (below) provides rough averages from similar retail businesses that demonstrate the impact that retail provides to communities.

RETURN ON INVESTMENT

DEDICATED PROFESSIONALS & RECRUITMENT

Retail Strategies dedicates experienced Retail Real Estate Professionals to your community to identify and execute against opportunities in the market. Your team will leverage our network of industry relationships to engage expanding businesses, developers, and other industry professionals in meaningful conversations specific opportunities within your community.

DISCOVERY PROCESSDATA & ANALYTICS // REAL ESTATE ANALYSIS // COMMUNITY INPUT // RETAIL STRATEGY Identify market retail trade area using political boundaries, drive times and radii and custom boundary geographies Perform market and retail GAP analysis for trade area (i.e. leakage and surplus) Conduct retail peer market analysis Identify and evaluate competing shopping areas Tapestry lifestyles – psychographic profile of trade area / market segmentation analysis Consumer Spending Patter Reports Market Outlook Reports Aerial imagery of trade area(s) Retail competitor mapping/analysis Identification of at minimum 30 retail prospects to be targeted for recruitment in the first year of our partnership Provide updates on retail industry trends Custom on-demand demographic research – historical, current, and projected demographics – to include market

trade areas by radius/drive time, and custom trade area Analysis of future retail space requirements in relation to the peer markets Analyze community’s growth potential through the peer analysis and GAP analysis Retail Real Estate Analysis performed by Licensed Retail Real Estate Professionals Identify and Evaluate priority commercial properties for development, re-development and higher and best use

opportunities Identification of priority business categories for recruitment and/or local expansion Target List of Retailers and Restaurants (minimum of 30) Customized Marketing Guide (four pages)

RETAIL RECRUITMENT // IMPLEMENTATION // NATIONAL REPRESENTATION Pro-active retail recruitment for targeted zones Will contact a minimum of 30 retailers, restaurants, brokers and/or developers each year Updates on new activity will be provided to Client’s designated primary point of contact via Basecamp, telephone, or

email on a regular basis ICSC and Retail Live conference representation- updates provided according to the yearly conference schedule On Demand Reporting – by partnering with Retail Strategies we become your research arm providing data to our

contracting entity as it is requested. Active outreach to local brokers and land owners

WEB PLATFORM: CITY SITE Publicly accessible customized Web Platform Select demographics and analytics available for easy access and download. Marketing Flier and city snapshot accessible and downloadable Personalized messaging City Information Linked

o Example: www.retailstrategies.com/city

TECHNICAL PROPOSAL


Investment

Client Responsibilities

Client will designate a project liaison who will serve as Retail Strategies’ primary contact during the partnership.

Client will provide information relevant to the project such as prior retail studies, current traffic count data, surveys, maps, aerials, infrastructure plans, and any other plans that may influence the development of the Retail Recruitment Plan.

Client will provide city or organization logo and contact information as it should appear on the marketing material.

Investment

Retail Strategies agreements are annual with pricing set out for a three year period. The Client will have the option to discontinue the agreement at the end of each year with no penalty.

2019 Investment: $45,000



Annual report including Return on Investment (ROI) will be provided.

Project fees are due within 30 days of receipt of the invoice. Should the Client request a special assignment, additional work, and/or additional travel needs not specifically referenced in the contract, we will prepare written authorization to be signed by the Client in advance of commencing any additional work.

Pricing valid for 90 days.

www.retailstrategies.com/retailacademy

C l i en t Te s t imon ia l s


“We spent time interviewing three companies to work with us on a retail strategy for downtown Augusta in 2013. Retail Strategies just simply outshone everyone in the industry. Most companies will compile your demographic data and gap analysis and leave you with a follow‐up list of possible prospects to do on your own.

Retail Strategies has relationships with national, regional brands as well as multiple mixed‐use developers and their fee (investment to us) includes the actual recruitment piece of the overall strategy. Our Marketing Brochure is outstanding…we currently have a list of 33 viable prospects and have started discussions with 4 local and 3 outside developers for a new infill mixed‐use development.

They have established relationships with local real estate brokers and developers here in Augusta and are currently talking with key stakeholders and property owners about the best and highest use for their properties. It is nice to have an expert (with a track record…100 cities in 18 states) representing our city at trade shows as well as key meetings here in Augusta.

They have an overall team approach and will assign key members to your team once the information gathering for reporting is completed. We gave an update to our City Council Monday and everyone was thrilled. We are considering hiring them to take on additional key areas in our city in addition to downtown.”

‐ Margaret Woodard, Executive Director, Downtown Augusta

“I have been more than pleased with the work Retail Strategies has done on behalf of the city. Not only has Retail Strategies worked closely with us but they have also worked directly with a local investment group as well as with both local and regional developers to attract retailers to Liberal. To this point, everyone who has worked with them has given Retail Strategies glowing reviews.”

‐ Jeff Parsons, Economic Development Director, Liberal, KS




“Similar to other cities and economic development organization, the LDC had employed a national consulting firm to provide market research, and found limited success in their efforts. With the many roles the LDC staff is required to manage, retail recruitment became an “ad‐hoc” function with little continuity. The LDC partnered with Retail Strategies to update previous market analytics, but again, more importantly, to implement a long‐term recruitment strategy that recognizes and accounts for the city’s changing needs, real estate challenges, and unique demographics. In the first year of this engagement, Retail Strategies has recruited a national, new to market, grocery concept to Lynchburg, assisted with research on several ad‐hoc development projects in Downtown Lynchburg, provided market intelligence on thoroughfare projects as they relate to (and impact) retail opportunities, and made introductions of retailers to local real representatives.”

‐ Marjette Upshur, Executive Director, Lynchburg EDA

"It’s a hard business, but Retail Strategies has a good track record of being able to help communities obtain businesses that are a good fit for them. The company already knows and works with many national and regional retailers to help them find new locations. We expect the contract with Retail Strategies is going to provide an excellent return on our local investment and is an important part of the revitalization of the Union County Development Association."

‐Wayne Mitchell, Editor for New Albany Gazette




“Wanting to ramp up our retail recruitment we turned to Retail Strategies and we’ve never looked back. Retail Strategies has been instrumental in analyzing our market and providing us and our regional developers the information necessary to make the right case to the right prospects as to why they belonged in our market. Since launching our retail recruitment initiative Greater Dubuque Development has booked over $20,000,000 in new taxable valuation that yields over $500,000 in property tax annually for our City, County and Schools.

We’re obviously high on Retail Strategies because they work, figuratively and literally.”

‐ Rick Dickenson Dubuque, IA

“

“Tuscaloosa contracted with Retail Strategies in August of 2012. Being a college town with a population of 94,000 and a student population of 35,000 created challenges in using traditional market research to truly identify opportunities in the market. During this engagement, Retail Strategies employed a number of approaches to truly capture the opportunities in the market, and then utilized the results in our execution on behalf of the client.

During this time Tuscaloosa has seen a period of unprecedented retail growth, and Retail Strategies has advised City leaders on zoning issues, and worked as an advocate for the City through incentive negotiations of more than $16 million. To date, more than 400,000 square feet of retail development projects have been completed, or are under construction.”‐ Donny Jones, COO, West Alabama Chamber of Commerce




"The real estate brokerage community is able to work with Retail Strategies and expose them to the sites we have listed or under development. The company (Retail Strategies) allows us to maximize and multiply our efforts, exposing our Moline locations to potential users across the country."

‐Jeff Miller, Commercial Broker, Moline IL

"Lacy and her team at Retail Strategies has become a constant resource for our development team. Currently, we leverage their insights and relationships along with their tech savvy approach and local market knowledge. This give us the advantage we need across a number of difficult markets.“

‐Brian L. Peterson, Director of Real Estate & Development, FOURTEEN FOODS

“Backed by a very talented and productive supporting cast, Retail Strategies has produced compelling demographic reports for our retail program, and have updated all information on a consistent basis. Their reputation with various corporate retail professionals and developers gives us INSTANT credibility. When Retail Strategies tells a prospective company that they “really ought to take a strong look” at our City, they do it.”

‐Thomas Robinson, Executive Director, Tullahoma, TN Area Economic Development Corp




“The neon “Hot Now” sign is a critical piece of Krispy Kreme’s iconic brand. Our client’s proposed sign, however, did not conform to the local ordinance which put the project in jeopardy. Our relationship with Retail Strategies helped us navigate the restrictions and find common ground with the City of Bartlett. The city gained a successful Krispy Kreme store and we delivered for our client. The Retail Strategies team was absolutely instrumental in making this happen.”

‐Brian Pierce, Developer/Partner, DEEP RIVER PARTNERS

“Our investment in Retail Strategies has been one of the best decisions passed by our Chamber’s leadership. I strongly recommend you consider using their services. You will definitely be pleased with their product.”

‐Linda Lewis, President of the Chamber, Walker County, AL

"What closed the deal finally was when Retail Strategies came in and gave the company the demographic information they wanted and showed the company how Macerich was making the investment in SouthPark Mall."

‐ Ray Forsythe, City Planning & Development Director, Moline, IL

“My relationship with the Retail Strategies team has been extremely valuable over the last couple of years as I’ve searched for sites in the Southeast. They have been persistent and provided any information they could gather for available properties that fit my criteria. If they received news that a space was coming available they made sure to immediately give me a call and connect with the owners. I would recommend using this service to any of my colleagues looking in their client cities.”

‐Walter Kelley, Farmer’s Furniture Tenant Rep, Arc Realty




“The work that Retail Strategies conducts AFTER the data collection, separates them from the competition. Not only do they provide the analytic insight, but they establish relationships with potential prospects and then follow up by actively recruiting these prospects on our behalf. This was the key factor in our decision.”

‐Devin Parks, Director or Economic Development and Government Relations. Conway, SC

“The arrangement has been extremely beneficial to Andalusia. Retail Strategies has represented us to countless prospects in a very positive way that we couldn’t have. They provided us with data necessary to complete economic development projects that we were already working on. We introduced local developers to Retail Strategies and encouraged relationships in order to facilitate projects. Some of these relationships have been very productive.

“The goal is to encourage development through cooperation and sharing information. Retail Strategies is a facilitator, not a competitor to local developers.”

‐John Thompson, City Clerk/Treasurer‐City of Andalusia, AL

"We're pleased with the feedback from retailers and the work Retail Strategies has performed. In just a short time, Hartwell has a detailed report of our community demographics, a market study, and ‐a road map for recruiting retail in the future. We've received good responses and have several interested parties to date. It's getting exciting. "

‐ Brandon Johnson, Mayor, Hartwell, GA

Within a 10 minute drive time of Columbia, KY consumers are leaving the market to spend substantial amounts of money on 1) Building Materials ($6.2million) 2) Grocery Products ($12.8 million) 3) Food Service ($6.8million).




"What I perceive is some of the competitors are really data driven. I think he data is hyper important, but for me the value in Retail Strategies is them actually putting the deals together and being more real estate focused rather than saying here is a mound of data on your 20,000 person town ‘go get em’. Being more driven by the real estate side of things and the peculiarity of each site is what I would argue is the difference between Retail Strategies and its competition.”

‐Michael Bunt, Economic Development Director, Artesia, NM

"I have worked with Retail Strategies with numerous other retailers I have worked for and with over the past five years or so. They have been valuable in opening up different potential markets for our different businesses outside of the core markets I would normally work with and look into. They have really been a valuable asset and partner in growing multiple brands across the country.“

‐Dan Pellissier, Real Estate Manager, Qdoba Restaurant Corp., Jack in the Box, Louisville, KY

“We started looking around about two years ago to find someone to help with retail development. We interviewed four different companies and we felt like Retail Strategies was the best fit for our needs and the best to represent our demographic. We felt more comfortable with their program and are in the first year of a three year partnership. As far as results, we are running right on schedule or a little better than we thought. They were upfront and told us it is a process and do not expect anything the first month, but I would say we are right on schedule.”

‐Randall Horton, Mayor, Russellville, AR

“My office is an office of two, and working with Retail Strategies is like having and additional five people working with you actively recruiting retail. Because of our 4B sales tax status we were limited to what we could do with retail. To have Retail Strategies doing that for us or on our behalf is wonderful. Instead of just being a tool in the tool box and someone who gives information, Retail Strategies is actually part of our team.”

‐ Carolyn Gibson, Executive Director of City Development Corp., El Campo, TX




“Communities may try to make themselves ready for success but still find themselves unable to engage the real estate development community. The benefit that Retail Strategies provides is that they are able to speak the right language and make the right connections on your behalf.”‐ Tom Leatherbee, Economic Development, Del City, OK

“I was with a competitor of Retail Strategies for a few years before coming over to Retail Strategies. One of my biggest complaints with the competitor was that I was really looking for the contacts, for them to be the leader in reaching out to these retailers on my behalf. I was a one man shop, still am a one man shop, and trying to do all of this stuff by myself was difficult to do. I don’t have those contacts, I don’t have those relationships, and I needed somebody that did.

That is the one thing that I absolutely love about Retail Strategies. Besides giving me the information is actually getting me, and more importantly my community, in front of the retailers that should be looking at my community.”

‐ Brian Murphy, Village Administrator, Plainfield, IL

“You find a company who is willing to spend two days listening to what their Customers want, versus telling their customers what they ought to want. That’s a company who wants to automatically add value.”‐ Parker Hardy, CEO, Oak Ridge TN Chamber of Commerce

retail recruitment market research national …

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