retail store security equipment : how non-humans a re made visible
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Retail Store Security Equipment : How Non-humans a re Made Visible. National Research University “Higher School of Economics” Madrid, 2011. Issues for Research. Empirical Data. 53 in-depth interviews ( 2006-2007): 39 interviews with managers of food retailing: - PowerPoint PPT PresentationTRANSCRIPT
NATIONAL RESEARCH UNIVERSITY “HIGHER SCHOOL OF ECONOMICS”
MADRID, 2011
Retail Store Security Equipment: How Non-humans
are Made Visible
Issues for Research
Empirical Data
53 in-depth interviews (2006-2007): 39 interviews with managers of food retailing:
18 interviews with top managers of grocery chains; 11 interviews with managers of small-scale trading;
500 questionnaires filled by managers of retail chains and their suppliers from 5 cities of Russia: Moscow, S.-Petersburg, Yekaterinburg, Novosibirsk, and Tyumen (2007–2008).
Prehistory of Shoplifting
Prehistory of Shoplifting
Modern trade formats (department stores and supermarkets) provide consumers with a free access to goods and turn shopping from labor duty into entertainment;
Self-service system liquidates visible barriers and direct contacts between buyers and retailers and provokes people into shoplifting;
Anti-theft technologies are turned out to be one of the essential features of supermarkets and distinguish modern and traditional stores.
Competing Anti-theft Technologies
Competing Anti-theft Technologies
Evolution of Electronic Article Surveillance (1968 – present time)
Evolution of Electronic Article Surveillance
Advanced technologies detecting and deterring shoplifting replaced security personnel;
Diverse technologies were designed for different goods and different stores;
Anti-theft technologies developed from effectiveness and standardization toward broadening opportunities and total surveillance over movements of goods.
Retailers and Experienced Shoplifters: a Combat of Technologies and Counter-Technologies
Retailers and Experienced Shoplifters: a Combat of Technologies and Counter-
Technologies
Technologies stimulate changes in criminal practices.
Experienced shoplifters effect greater damage to retailers but occasional shoplifters are detected more often.
While modern anti-theft technologies are better at catching occasional shoplifters, traditional surveillance measures are better at combating with experienced shoplifters.
A major aim of anti-theft technologies has been transformed: from detecting to deterring.
Retailers and Customers: Making the Hidden Technologies Visible
Retailers and Customers: Making the Hidden Technologies Visible
Shoplifting prevention implies that retailers should make anti-theft technologies visible.
Making security measures more visible to consumers it discourages potential shoplifting.
Making security measures more visible to consumers it causes a significant proportion of shoppers to feel uncomfortable and bothered.
Retailers and Suppliers: Who should pay for Anti-theft Technologies?
Retailers and Suppliers: Who should pay for Anti-theft Technologies?
tag sourcing;losses caused by shoplifters should be
compensated by suppliers. Suppliers (N=249), % Retailers (N=252), %How often do retailers require from their suppliers
to compensate shrink loss?Large-scale retailers
Small-scale retailers
From large-scale suppliers
From small-scale suppliers
Often or from time to time
26 12 42 40
Never 74 88 58 60Total 100 100 100 100
Conclusions
Thank you for attention!