retail vertical of mad street den - national retail...
TRANSCRIPT
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Retail Vertical of MAD Street Den
Artificial Intelligence? Machine Learning? Deep Learning?
Source: https://blogs.nvidia.com/blog/2016/07/29/whats-difference-artificial-intelligence-machine-learning-deep-learning-ai/
GENERALIZED INTELLIGENCEUnderstanding what’s happening when
there are contextual changes
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Intelligent Retail Automation
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Dynamic Personalization
For true personalization we need to be able to combine visual elements with behavioral data
Style
Neck type
Pattern
Color
Brand
Price
ElleH&M
LaurenAnn Taylor
J. Crew
$45$17
$60
$24
$20
Polka dotStriped
Checks
Plain
Hoops
Scoop
Closed
Boat
V neck
Collared
Black
Blue
Midnight
Grey
Navy
CasualBodycon
Formal
Shift
Cocktail
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Persona 1: Style-sensitive
Persona 2: Color-sensitive
Persona 3: New user
Red Ruffle Sweater
Red Ruffle Sweater
Red Ruffle Sweater
Shoppable Videos
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Shoppable Videos
• Approve auto-detected shoppableframes through our editorial tool
• Remove the need to manually tag products in videos
• Automatically offer visually similar alternatives to featured products that are out of stock
Garment to Model Image Generation
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Garment to Model Image Generation
• Using live model photography increases purchase intent but is expensive
• Studies show higher purchase conversion when clothing is shown on models who are closer to the consumers size, age, and ethnicity
• With MAD Street Den technology it is possible to show garments on different models without cost of model photography
Garment to Model Image Generation
Garment image Generated image Catalog photo
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Garment to Model Image Generation
Garment image Generated image Catalog photo
Garment to Model Image Generation
Garment image Generated image Catalog photo
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Garment to Model Image Generation
Garment image Generated image Catalog photo
We can change model’s pose…
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… skin color…
… shoes
