retailing management retailing management bellavita emer, orlando, cook
TRANSCRIPT
Retailing Management
Bellavitahttp://www.bellavita.com.tw
Emer, Orlando, Cook
Contents
Introduction1
Retailer Characteristics2
Customers Buying Behavior3
Retail Market Strategy4
Introduction
History Held opening on September 21, 2009 Founded with NTD$8 billion capital Kept eyes on by the high-scale clients Houses more than 15 international luxury
brands 20,879 square meters
Retailer Characteristics
Floor Layout
Retailer Characteristics
Variety and Assortment
Floor Brand Type
B1 Starbucks Coffee shops
1F
Bar & Restaurant a3 Sandwiches shops
Bvlgari Jewelry
Christofle Silverware
Hermes Clothes
Hermes 、 Puiforcat 、 Saint Louis Metal Plates
John Lobb Shoes
Roger Vivier Shoes
Tod’s Bags, Clothes
Van Cleef & Arpels Jewelry
2F03 Clothes
Giuliano Fujiwara Clothes
Retailer Characteristics
Variety and Assortment
Floor Brand Type
2F Level 6ix Clothes
3F
Salon De The de Joel Robuchon Coffee, desserts
Eros Hair stylist
Socie Body stocking
4FBeata Te Restaurant
Haleakala Restaurant
5F L’atelier de Joel Robuchon Restaurant
6F Ton 28 Restaurant
Retailer Characteristics
Service Offered Differs from store to store.
• Borsalini and John Lobb provide products of personalization and customization.
• Hermes: Personalized design for customers Free parking service Waiters serving gourmet street services
Retailer Characteristics
Prices and the Cost of Offering Breadth and Depth of Merchandise and Services Differs from store to store
• Restaurant and Bar a3: 800 to 1,200 NTD• Hermes: 600 to 120,000 NTD• John Lobb: 80,000 to 360,000 NTD• L’atelier de Joel Robuchon: 4,800 to 12,000 NTD
Gourmet street services: more than 300 NTD
Customers Buying Behavior
Market Segmentation White Collars Tourists High-end people
Customers Buying Behavior
Customers Buying Behavior
Characteristics Window shopping Custom shopping behavior for most customers in
ordinary department store Customers mostly of high-end Customers usually come for shopping during
afternoon and night of a day No obviously peak hours
Retail Market Strategy
Characteristics 8 billion NT dollars investment Focus on high-end customers Structure of luxury brands First class of department store
• upscale, high fashion chains• exclusive designer merchandise• excellent customer service
Luxury building and luxury image on the name Bellavita Offers excellent customer service