retailing of footwear ppt
TRANSCRIPT
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INDIAN FOOTWEAR INDUSTRY
y The Indian footwear retail market is expected to grow at a CAGRof over 20% for the period spanning from 2008 to 2011.
y Footwear is expected to comprise about 60% of the total leather
exports by 2011 from over 38% in 2006-07.
y Presently, the Indian footwear market is dominated by Men'sfootwear market that accounts for nearly 58% of the total Indianfootwear retail market.
y By products, the Indian footwear market is dominated by casualfootwear market that makes up for nearly two-third of the totalfootwear retail market.
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As footwear retailing in India remain focused on men's shoes, there exists
a plethora of opportunities in the exclusive ladies' and kids' footwearsegment
The Indian footwear market scores over other footwear markets as it gives
benefits like low cost of production, abundant raw material, and has huge
consumption market.
The footwear component industry also has enormous opportunity for
growth to cater to increasing production of footwear of various types,
both for export and domestic market.
INDIAN FOOTWEAR INDUSTRY
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MAJOR PLAYERS
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COMPANIES TARGETING THE
CONSUMERS BASED ON INCOME
PUMA,
NIKE
ADIDAS
ACTION,LIBERTY,
NIKE, ADIDAS
BATA, ACTION, LIBERTY,
RELAXO
BATA,ACTION,RELAXO
RICH CLASS
UPPER MIDDLE CLASS
LOWER MIDDLE CLASS
LOWER INCOME
GROUP
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BATA SHOE ORGANIZATION
Bata Industrials Worldwide
Bata Industrials is a specialized division of the Worlds largest shoe manufacturer:the Bata Shoe Organization (BSO)
Today, Bata Industrials is one of worlds largest manufacturer & marketer ofSafety footwear The company headquarters is located in Best, the Netherlands.
Bata Industrials has operations and production facilities in most of the Countriesworldwide.
Bata Industrials Footwear incorporates more than 100 years of experience.
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Incorporated as Bata Shoe Company Private Limited in 1931, the
company was set up initially as a small operation in Konnagar (nearCalcutta) in 1932.
Bata India is the largest company for the Bata Shoe Organization interms of sales pairs and the second largest in terms of revenues.
Bata India Limited is the largest footwear retailer in India.
Bata India has more than 1250 stores across the Country.
BATA SHOE ORGANIZATION
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USP
GOOD QUALITY
LOW PRICE
SIMPLICITY
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TYPES OF RETAIL STORES
FAMILY
CI YFLA S I
BAZAAR
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MARKETING STRATEGY
Bata is reinventing itself and has introduced the concept offlagship stores to provide complete and unique shoppingexperience at par with their stores abroad.
International trends, relaxed ambience, great products, andcourteous staff at the new-look Flagship store are all a partof Batas new marketing strategy.
Reposition brand 'Bata' - High brand recall for consumerlead to higher footfalls and better conversions
Target new market (ladies and kids) - Filling the missing 45%pie of footwear market
Improving shoe line - Launching international brands, focuson style will attract new young customer class
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Comfort WindFlexible
breakthrough product in
women's footwear.
It uses dynamic spring
pads that act as cushion
for your feet.
it has
an in-built aircirculation
technology that
allows your feet to
breathe and
ensures that you
stay fresha.m. to p.m.The rubber outsole
lets The foot follow
its nature curvature
and help
movements flexible
and comfortable.
TECHNOLOGY
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Batas Offerings
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BATA Wrong Target
In the early 1990s, Bata decided to embrace the high-end segmentsof the Indian shoe market as a part of its target market.
The segment constituted a mere 5 to 10 per cent of the footwearmarket in India.
This segment was not sizable for a company like Bata and thesegment did not gel with Batas distinctive competence.
The top end of the market suddenly became the main focus of thecompany and it forgot its bread-and-butter shoes that had given thecompany its identity.
The year 1995 saw the company running a loss of Rs. 42 crores.
After learning the lesson the hard way, Bata did an about-turn fromits adventure with high-end segment and returned to the masssegment.
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THANK YOU
VIVEK DOSHI-
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