retailing / ˈ ri ːˌ te ɪ l ɪ ŋ/ definition: the business of selling products to the general...
TRANSCRIPT
RETAILING /ˈriːˌteɪlɪŋ/
Definition: the business of selling products to the general public= prodavati (na malo)
Listen to the recording and write down the key words related to retailing
• retailing • retailers • shops• stores • outlets• retail chains• shopping centres • US malls• hypermarkets • superstores • retail park • department stores
prodavanje
trgovac/ trgovkinja, kompanija
prodavnica
prodavnica (+large)
prodajno mesto
prodajni lanci
tržni centar
robna kuća određene vrste proizvoda, motorcycle superstore
prodajni park, više većih prodavnica
robne kuće
What a customer wants…
1. CONVENIENCE STORE = A SMALL SHOP, OPENED LONG HOURS
2. DEEP DISCOUNTER = A SUPERMARKET WITH VERY LOW PRICES
Guess: what does “retail therapy” mean?
• “terapija kupovinom” • American expression• improving your mood
by shopping
Retail Price Index (RPI)• The official CONSUMER PRICE INDEX in Britain• In Serbian “indeks cena na malo”• The cost of basket for goods and services
Also…
• Wholesale = selling goods in large quantities, veleprodaja• Cash & carry= sells goods on discounts but one needs to
pay cash and carry the goods away by himself/ herself• Which one do you prefer? Why?
• Shopping center or Outlets?
Pre-Listening: Look at these company's products. Which ones do you find the most/ the least attractive?
THE BODY SHOP cosmetics company retailing make-up, body lotions etc.
NEXT fashion company, retailing clothes, home accessories
Virgin records, British record label
HABITAT decorative accessories
Listening
• Which of the companies:
1. have been SUCCESSFUL in the US?
2. have had TO MODIFY their US operations?
3. have ABANDONED the US market?• Answers:
1. The Virgin Group (= have very profitable business)
2. The Body Shop (join up with US operations)
3. Next, Habitat (withdrew from the US market = povukli su se sa US tržišta)
• What happened to these UK companies?• didn’t take into account the different tastes• didn’t adapt to the big US malls• underestimated the competition, US retailers= strong
competition/ competitors• chose the wrong places to open their stores
• Some useful words:• MERCHANDISE /ˈmərchəndaīz/, = formal way to say
GOODS for sale = simply, roba• BARGAIN HUNTERS= customers who look for
something that is cheaper, on discount, on sale
IT'S MINE!!!
BARGAIN
HUNTERS AT ONE
SHOPPING MALL
It's time for new vocabulary!
• sales pitch to repair
• to do something up unusual,
unconventional• quirky (informal)
nontraditional
• alternative
what salespeople say to
persuade you to buy something
More vocabulary…
• stock
• deal
• surplus
• secure
• control
• market
• model
• order
• to achieve something (e.g. a success) + an effort
• the business of buying/ selling goods
• a request by a customer for goods/ services
• a particular type/ design of a vehicle or machine
• more than necessary • supply of things that a shop has
for sale• an agreement in business• an action taken to make sure that
something doesn’t increase too much
Niche, discount, suppliers
• niche [read as: niːʃ or nɪtʃ ]
• discount
• supplier(s)
• A reduction of the cost of goods and services in relation to the normal cost
• A market for a product, perhaps an unusual one, that does not have many buyers, but makes good profit for companies who sell it
• A person/ company that supplies goods = dobavljač
Reebok is trying to increase market share by selling its shoes at discount prices.
market niche or niche marketing
TOYOTA PRIUS, AN ENVIRONMENTALLY FRIENDLY HYBRID CAR AND AN EXAMPLE OF A PRODUCT NICHE.
Compound nouns:
• Mass • Distribution • Special• Leading• Customer• Duty• Profit• Sales• Purchasing• consumer
offer
name
system
market
power
goods
service
margin
figures
free
a quick reference on purchasing power= kupovna moć
• In 1938, • 50 dinars
• had greater purchasing power than today
those were the times…
What do we make & what do we do?
make• creating, constructing• with nouns denoting
sounds (noise, rumor)• with nouns related to
travel (a visit, a long journey, itinerary)
• What is itinerary?• PLEASE, DO REMEMBER: A
PLAN OF A JOURNEY INCLUDING THE PLACES YOU WILL VISIT/ ROUTE
When do we use do?
• to talk about activities without mentioning exactly what they are: What is she doing?
• when we do something, a work, a task: Have you done your homework yet?
• doing business= poslovanje• with the, some+ ing, for repeated activities: Could you
do some photocopying for me please?• We need someone to do the researching.