retailsolutions - dell · end-to-end retail technology solutions–from the front counter’s pos...

DELLCOM70047 -retail solutions catalog Trim 8.5x11

∆Hardware Leaderboard ’07, “Best of the Best: The Top Hardware Vendors in Retail,” July 2007.http://pos.epson.com/pos/pdf/RISLeaderboard07.pdf

DELL RETAIL

Visit www.dell.com/retail or call 1.800.608.3355

#1 IN NETWORKING AND BACK-OF-STORE CATEGORIES∆

#2 IN POS PERIPHERALS CATEGORY∆

RETAILSOLUTIONS From point-of-sale to the back office.

IT’S OUR BUSINESS TO MAKE YOUR BUSINESS A SUCCESS.

DELLCOM70047_Q3FallRetCat_M.indd1 1 9/28/07 6:02:24 PM

DELL RETAIL SOLUTIONS

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Why are more retailers choosing Dell?The more you depend on technology for your competitive advantage, the more you

need the retailer’s retailer: Dell. With Dell as your single source for your retail environment,

you’ll be creating a direct relationship with the company that RIS Leaderboard ranks as

#1 in the networking and back-of-store categories – and #2 in the POS (Point of Sale)

Peripherals category.∆ Dell is the company you trust to run your store from front to back.

With a focus on open-industry standards, Dell designs solutions for retailers of every

size. These robust POS solutions are customizable, flexible, easy to implement and built

specifically for your retail environment.

Dell helps you plan your entire retail technology environment. It’s as easy as 1-2-3.

Work with our Retail Solutions Architects to build a customized solution that fits your specific needs.

Choose from a huge selection of essential Point of Sale peripherals. Get the technology you need to optimize your entire retail operation.

Select your service options: 3-, 4- or 5-year Next-Business-Day On-Site Service* for OptiPlex™ desktops and select POS peripherals.

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Dell™ E157FPT Touch Screen Monitor Surface Acoustic Wave (SAW) technology w/optional MSR.

Epson® TM-H6000III Multifunction Printer High-speed receipt and slip printing, endorsement, two-color graphics and advanced QuickPass check processing.

Hand Held Products® 3800G Linear Image Scanner Provides hassle-free scanning and accurate bar code reading.

Cherry® Small POS Keyboard with MSR Compact design integrates keyboard function with a magnetic stripe card reader.

Ingenico i6550 Signature Capture Payment Terminal Rugged and responsive, PCI PED approved and designed to meet the needs of the visually impaired.

Peripherals

∆Hardware Leaderboard ’07, “Best of the Best: The Top Hardware Vendors in Retail,” July 2007.http://pos.epson.com/pos/pdf/RISLeaderboard07.pdf * See Important Information on Inside Back Cover.


July 2007


SIMPLIfy

Specialty Stores

Restaurants: Food and Beverage

Department Stores

Hospitality Industry

Retailers count on Dell for:Excellent Value–Dell provides low-cost, high-performance solutions and services that can reduce your store’s daily transaction costs and your retail operation’s annual infrastructure costs.

Open-Standards Technologies–Can free you from inflexible equipment, hold down your acquisition costs and help you keep up with tomorrow’s technology.

End-to-End Retail Technology Solutions–From the front counter’s POS and cash-management systems to the back office’s application servers and data-storage systems, Dell is your single source for your technology needs.

Best-in-Class Peripherals–Dell is a leader in providing the POS peripherals that you prefer, many of which are available with Dell’s Limited Warranty* and support.

Single Point of Contact–Get accountability from consultation to bundling your order under a single financing plan, to delivery and implementation, to service and support of your entire solution.

Dell: Top 10 POS System Vendor∆

∆Hardware Leaderboard ’07, “Best of the Best: The Top Hardware Vendors in Retail,” July 2007.http://pos.epson.com/pos/pdf/RISLeaderboard07.pdf*See Important Information on Inside Back Cover.


RETAIL AND THE ENVIRONMENT

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Welcome to Dell EarthIt’s clear today that we’re living in the “Re-Generation,” which

includes people of all ages throughout the world who want to

make a difference in improving the Earth we share.

That’s why Dell is dedicated to becoming one of the greenest

technology companies on the planet. Through Dell Earth, you can

see the breadth of our environmental commitment and we will

keep you up-to-date on our progress.

Our ProgramsAt Dell, we consider the environmental impact in every aspect of our business through designing energy-efficient products, responsible manufacturing, easy-to-

use recycling programs, and our new Plant a Tree for Me program.

• Energy Efficiency – Dell is committed to minimizing its industrial impact on the Earth’s climate. Through programs like Energy Smart, we are

designing energy-efficient products that are designed to reduce power requirements which, in turn, help to reduce carbon dioxide emissions.

• Materials Use – Dell proactively eliminates environmentally-sensitive substances from our products wherever viable alternatives are available, and

we design products that are easily recyclable.

• Packaging Initiatives – Dell offers our commercial customers packaging initiatives such as Multi-pack™, a server packaging option that reduces

packaging materials and waste.

• Recovery & Recycling – Dell recognizes our responsibility to recycle the products we sell and strives to make product recycling as easy as

purchasing. We offer consumers worldwide free recycling of any Dell-branded computer equipment at any time. Dell also provides no-charge recycling of

any brand of used computer or printer with the purchase of a new Dell computer or printer. This equipment is recycled in an environmentally responsible

manner using our stringent recycling guidelines.

• Plant a Tree for Me – Dell now makes it easy to help protect the Earth’s climate by offering anyone in the U.S. and Europe the opportunity to help

offset the CO� emissions related to the use of an extended selection of IT products.

For more information on Dell’s commitment to the environment, please visit www.dell.com/Earth



A distinct, competitive advantage is at your fingertips.Retail hardened. Maximum durability. The new Dell Touch Screen Monitor offers Surface Acoustic Wave (SAW) technology. SAW offers a durable scratch-, dirt- and spill-resistant glass that is tough enough to stand up to high-traffic, high-intensity retail environments.

How does Dell’s touch screen fit into your environment?Dell’s E157FPT touch screen is the perfect solution for a wide variety of environments including: point of sale, food and beverage, hospitality, and self-service kiosks.

DELL™ E157fPT fLAT PANEL TOUCH SCREEN MONITOR

Dell’s adherence to industry-standard technology and direct model help us provide high-quality monitors at excellent prices.

DELL E157FPT FLAT PANEL TOUCH SCREEN MONITOR• 15" XGA LCD Touch Monitor• Surface Acoustic Wave (SAW)

technology• 1024 x 768 Resolution• Brightness: 250 nits• 450:1 Contrast Ratio• Internal Power Supply• Optional MSR available at additional cost

Retail Stores EASE Of USE: Help increase productivity and improve sales transaction times by helping to reduce hand/eye movements between non-touch monitors and keyboards, hence reducing errors and improving first-touch accuracy.

Food & Beverage fAST AND ACCURATE: Surface Acoustic Wave (SAW) technology offers durable scratch-, dirt- and spill-resistant glass that operates with either a bare or gloved finger or any soft-tip stylus.

Hospitality HAPPy CUSTOMERS: Are long check-in lines threatening your customer satisfaction levels? Give customers the freedom to check-in and -out without having to stop at the front desk.

Self-service Kiosks EASy-ACCESS INfORMATION: Dell’s touch screen monitor empowers customers to search for product information or gift registries independently, allowing your associates to focus on selling.

From airport and hotel check-in terminals to wedding registries, our touch screen’s rugged construction means it’s easy to maintain and stands up to real-world retail use.


“ �Dell�makes�it�easy�and�cost-effective�for�our�customers�to�get�innovative�technology,�seamless�implementation�and�reliable�service.”

— Terry Shagman, Dell Retail Solutions Architect

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Set your store apart with real-world solutions from Dell.Fashion trends. Here today, gone tomorrow. Fortunately, value, flexibility and high performance never go out of style. And that’s what Dell can offer your specialty store.

Dell can help you customize a POS system that is as individual as your merchandise– giving your specialty store the boost it needs to strengthen your current grip and help you thrive in the market.

Doing so means embracing Dell’s open-standards technology solutions. These end-to-end solutions can enable your store to offer speedy checkouts, consistent uptime and higher associate productivity. These solutions empower your staffers to spend their valuable time being more proactive and strategic – and generating more business. And these solutions can, in turn, result in a more positive shopping experience, greater customer loyalty, and increased earnings.

SPECIALTy STORE SOLUTIONS

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SPECIALTY STORE POS BUNDLE• Dell™ OptiPlex™ System• APG® S100 16"x16" Cash Drawer• Dell E157FPT Touch Monitor with MSR • Epson® T88IV Thermal Receipt Printer

with Auto-cutter and Power Supply• Dell USB Keyboard• Retail Integrator with Dell Keyboard Tray • Hand Held Products™ 3800G Linear Imager

Bar Code Reader • 3-year 24x7 Retail Phone Support and

Next-Business-Day On-Site Service* (for OptiPlex and POS Peripherals when purchased with this bundle)

ADDITIONAL OPTIONS: • Epson H6000III Thermal/

Impact Receipt Printer with MICR Reader and Check Endorsement

• Ingenico™ 6550 Signature Capture/Pin Pad

• Metrologic Quantum MS3580 Omnidirectional Presentation Scanner

• Logic Controls® LD-9900 2-line x 20-character Pole Display with Auto-scrolling

• Dell PowerEdge™ 860 Server – Single socket, Quad-Core 1U rack server. Great for customers running multiple applications on a single server, cost-sensitive data center customers or service providers deploying multiple servers

* See Important Information on Inside Back Cover.



DEPARTMENT STORE POS BUNDLE• Dell™ OptiPlex™ System• Dell E177FP 17" Flat Panel Monitor• Dell Keyboard with 3-track MSR• Hand Held Products 3800G Bar Code Scanner• Retail Integrator and APG Cash Drawer• Ingenico i6550 Signature Capture Device• 3-year 24x7 Retail Phone Support and


Dell PowerEdge™ 1950 Server • 2-socket, Quad-Core 2U rack server• Great for edge-of-network infrastructure,

SAN front-end, thin client server and High Performance Computing Cluster (HPCC) applications

ADDITIONAL OPTIONS • Logic Controls LD9900 2-line x 20-character Pole

Display with Auto-scrolling• Dell E157FPT Touch Screen Monitor with

Integrated MSR• Epson H6000III Multifunction Thermal/Impact

Receipt Printer with MICR Reader and Check Endorsement

• Metrologic Quantum MS3580 Omnidirectional Presentation Scanner

• Cherry Small POS Keyboard with Programmable Keys, MSR and Touchpad

DEPARTMENT STORE SOLUTIONS

Dell helps you streamline operations, so you can focus on what matters most – your customers.There’s one thing the department store industry never lacks – and that’s competition.

Fierce competition. As your customers breeze down the aisles and peruse the racks,

you have to ensure that your store is up-to-par with consumers’ ever-changing

demands. And that starts behind the scenes.

Today, it’s about more than surviving. It’s about getting more efficient, more

customer-friendly and offering a great value. Dell’s approach to custom-building an

end-to-end retail technology solution for department stores means you can achieve

maximum operational flexibility and the ability to constantly improve your core

capabilities. From customer-facing, store automation technologies to office data

storage systems, Dell can help your department store stay competitive by providing

fully integrated, tailored solutions. All via a single point of contact – Dell.

“�Dell�understands�the�pressures�that�department�stores�face�–�and�that’s�why�we�continue�to�develop�new�ways�to�help�you�get�the�most�out�of�your�technology.”

— Amanda Burkhardt, Dell Retail Solutions Architect


�

RESTAURANT SOLUTIONS“�At�Dell,�we�work�closely�with�partners�like�

pcAmerica�to�provide�customizable�solutions�for�our�food�and�beverage�customers.�Whether�you�own�a�single�restaurant�or�are�a�large�franchisee,�we�have�the�flexibility�to�create�a�solution�that�meets�your�needs.”

— Darrell Griffith, Dell Retail Solutions Architect

Dell’s restaurant solutions are palatable to both your technology needs and your budget.These days, people are dining out more frequently and they expect more each time they do. That’s why providing a positive restaurant experience is more important than ever. And superb cuisine and fast service are just the beginning.

Let’s face it. The dynamic dining marketplace offers a plethora of challenges. Long hours. Staffing issues. And intense competition. Fortunately, Dell understands your operational demands and serves up an efficient, end-to-end solution to fit your restaurant’s needs.

Regardless of your specialty, or whether you have one restaurant or a national chain, Dell can help you streamline your sales processes and track inventory more effectively. That can mean providing faster services, better employee training, and more accurate orders that will, in turn, build customer loyalty and keep your guests coming back for more. And with integrated POS solutions, Dell can help you build a cost-efficient solution that can also help you improve your bottom line. Tempting, isn’t it?

Restaurant Pro ExpressCount on Restaurant Pro Express software for fast and accurate order taking, streamlined operations, table seating, split checks, tip tracking, and more. Track your inventory and customers, measure the performance of your menu items and ring up orders fast and easily – all with Restaurant Pro Express.

RESTAURANT POS BUNDLE• Dell™ OptiPlex™ System• Genuine Windows® XP Professional • Dell E157FPT Touch Screen Monitor with

Integrated MSR• Epson® T88IV Receipt Printer• Compact APG® Cash Drawer • Logics Controls LD-9900 Pole Display• Restaurant Pro Express Software• 3-year 24x7 Retail Phone Support and


ADDITIONAL OPTIONS AVAILABLE FOR KITCHEN• Epson U220B Impact Printer • ATN-IC164 Parallel Ethernet Line Extender

(Extends up to 1300 ft)

KITCHEN DISPLAY SYSTEMS• Logic Net LS6000 Kitchen Video Controller • Logic KB1700 Bump Bar • Dell 1708FP 17" Flat Panel Display • 200 Series Black VESA Flat Panel Wall Mount • Logic Controls® Port-powered LD9900

2-line X 20-character USB Pole Display with Auto-scrolling and Telescopic OPOS

* See Important Information on Inside Back Cover.



Ready to embrace the benefits of open-standards technology?Be our guest. From greetings at the front desk to managing guest experiences, operators in the people-oriented hospitality industry must address complex and ever-changing business demands every day. And always with a smile.

By embracing open-standards technologies, Dell can help you offer a more satisfying experience for your guests and your associates alike.

Whether you are operating a large, five-star resort or an intimate B&B, Dell goes beyond individual products to offer comprehensive, end-to-end solutions that extend from guest-facing technologies to inventory systems. That means Dell can deploy your systems. Migrate your data. Train your staff. Handle logistics. And provide technical support. And with Dell as your single source for deployment, you can easily reduce your cost-per-installation. The result? A single, unified system that helps you focus on what’s most important. Your guests.

HOSPITALITY STORE POS BUNDLE• Dell™ OptiPlex™ System• Intel® Pentium® D Processor 820 (2.8GHz,

2x1MB cache, 800MHz FSB)• Genuine Windows® XP Professional, SP2• 512MB Non-ECC DDR2 533MHz SDRAM*

(2 DIMMs)• 80GB* SATA Hard Drive (7200RPM)• Dell E17FP 17" Flat Panel Display• Dell USB Keyboard• Dell USB 2-button Entry Mouse with Scroll• 3-year Next-Business-Day On-site Service*

ADDITIONAL OPTIONS• Ingenico™ 6550 Signature Capture Pin Pad • Ingenico 3010 Pin Pad Terminal with

RS-232 Cable • Dell E157FPT Touch Screen Monitor with or

without Integrated MSR• Hand Held Products™ 3800G Linear Imager

Bar Code Reader • Cherry Full-size Keyboard with

Programmable Keys and Integrated MSR • Dell Laser Printer 5210n

HOSPITALITy SOLUTIONS


“ �With�Retail�Gold�Technical�Support,�we’re�on�hand�24/7�to�work�with�you�over�the�phone�to�identify�problems,�resolve�them,�and�get�your�systems�back�up�and�running�quickly.�In�most�cases�you�can�reach�our�Technicians�in�a�matter�of�minutes.”

— Elaine Stegant, Dell Retail Solutions Architect

Simply Unstoppable.Technology downtime drains time and money. Which is why you need a technology service provider you can count on should issues or questions arise related to your POS system or standard retail peripherals. We’ve made an unstoppable commitment to get you back in business quickly. Around the clock, seven days a week, our expert Retail Gold Technical Support team is here to provide phone support. We will work with you to identify the problem, resolve it, and get your systems back up and running quickly. In most cases you can reach us, at our dedicated toll-free number, within two minutes.*

Dell helps you maximize the value of your IT investments by offering:

• Single point of contact for your service and support needs• Retail support team with outstanding service performance metrics• Affordable protection for your technology investment• Variety of customizable support options • A complete record of all service incidents, maintained by Dell

If phone support fails to resolve the problem and a visit to your location is needed, you can choose from two service levels. With “Next-Business-Day” service, a Dell-trained technician will arrive the following business day.* Or select the “Same-Day Service” option for critical components and, with most locations, help will be at your door within four hours.* At Dell, we don’t just say “unstoppable commitment.” We prove it.

RETAIL GOLD TECHNICAL SUPPORT

10*See Important Information on Inside Back Cover.


Faster checkout lanes. Improved inventory management. Let Dell and SAP® help you take care of business.

In today’s highly competitive retail space, retailers must develop greater operational efficiencies and provide a differentiated shopping experience for their customers. That’s why Dell is pleased to announce its extended partnership with SAP® into the Retail Point of Sale (POS) market – an alliance that benefits both you and your customers.

This partnership enables merchants to run SAP® Retail applications on Dell’s Retail OptiPlex and PowerEdge servers. By leveraging Dell and SAP® for your business and retail applications, you can better meet the needs of your customer while helping to reduce costs, simplify implementations and extend your application’s usability. The combined Dell and SAP® solution is designed for retailers in all markets and is an example of how Dell helps simplify IT for its retailers.

Contact your sales representative today to learn more about Dell and SAP®!


*IMPORTANT INfORMATION PRICING/AVAILABILITy: Prices, specifications, availability and terms of offers may change without notice. Taxes, fees, shipping and handling and any applicable restocking charges are extra, and vary. Offers may be combined with other select offers or discounts. U.S. Dell Medium and Large Business new purchases only. Dell cannot be responsible for pricing or other errors, and reserves the right to cancel orders arising from such errors. HARD DRIVES: For Dell OptiPlex systems, GB means 1 billion bytes and TB equals 1 trillion bytes; actual capacity varies with preloaded material and operating environment and will be less. With Dell Factory Image Restore installed, Windows Vista users will have 10GB of their hard drive capacity set aside for a recovery image. SySTEM MEMORy (SDRAM): Your graphics solution may use a portion of your system memory to support graphics, depending on operating system, system memory size and other factors. NEXT BUSINESS DAy ON-SITE SERVICE: Service may be provided by third party. Technician will be dispatched if necessary following phone-based troubleshooting. Subject to parts availability, geographical restrictions and terms of service contract. Service timing dependent upon time of day call placed to Dell. U.S. only. Next Business Day service is available for calls placed after 6 a.m. Monday and before 5 p.m. Thursday, excluding holidays. For the Next Business Day option, a three-year support contract is standard. Extended Labor and Parts Delivery Service is available for up to five years for most systems. If purchased within 30 days of the system invoice, the service contract is available at a reduced rate. Service specifications are valid in the U.S. only and are subject to change without notification. Retail Gold Technical Support may be purchased for an existing installed base of Dell OptiPlex POS. GOLD TECHNICAL SUPPORT: Must be purchased in conjunction with Limited Warranty. The Gold Technical Support Queue is designed to provide two minutes or less average speed of answer, provided the correct, toll-free Gold Technical Support number is called by the customer. Hold times in the Gold Queue may be affected by multiple variables including, but not limited to: time of day, product release cycle, product recall occurrences and total number of Gold Technical Support customers. LIMITED WARRANTy: For a copy of our guarantees or limited warranties, please write Dell USA L.P., Attn: Warranties, One Dell Way, Round Rock, TX 78682. For more information, visit www.dell.com/warranty. TRADEMARK/COPyRIGHT NOTICES: Dell, the Dell logo, OptiPlex and PowerEdge are trademarks of Dell Inc. Intel, Pentium and Xeon are registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. Epson is a registered trademark of Seiko Epson Corporation. Logic Controls is a registered trademark of Logic Controls Inc. Other trademarks and trade names may be used in this piece to refer to either the entities claiming the marks and names or their products. Dell Inc. disclaims any proprietary interest in trademarks and names other than its own. © 2007 Dell Inc. All rights reserved. Reproduction in any manner whatsoever without the written permission of Dell Inc. is strictly forbidden. For more information, please contact Dell Inc. September 2007 FKM DELLCOM70047 Retail

DELL™ AND SAP®

Comprehensive Services and Maintenance

Open-Standards Technology

Software

Best-in-Class Peripherals

Back Office Solutions

RETAILSOLUTIONS DELL


July 2007

PRESORTEDSTANDARD

U.S. POSTAGEP A I D

HOUSTON, TXPERMIT NO. 50867155 Old Katy Rd., Ste. 100, Houston, TX 77024

Please send name or address corrections to the address above. For all other correspondence, please write Dell at One Dell Way RR3-8458, Round Rock, TX 78682

Choose the company given top honors by RIS News’ prestigious 2007 Leaderboard.∆


Excellent Value

Open- Standards Technology

End-to-End SolutionsBest-in-Class

Peripherals

Single Point of Contact

∆Hardware Leaderboard ’07, “Best of the Best: The Top Hardware Vendors in Retail,” July 2007.http://pos.epson.com/pos/pdf/RISLeaderboard07.pdf

Choose Dell.

To take advantage of Dell’s complete retail solutions, call (REP NAME GOES HERE), your Dell Retail Sales Representative, at (REP PHONE NUMBER GOES HERE).


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