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Annual Report

RetailVision 2013

The definitive view of the UK retail landscape

Dr. Chris Duley, Commercial Director – GMAP Consulting, Part of the Callcredit Information Group.

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Dr.ChrisDuleyisaDirectorofGMAPConsulting, the retail location planning arm of Callcredit Information Group. With over 20 years’ experience, Chris and the GMAP team hold the data, knowledge and technical expertise to understand and respond to the changing retail landscape. Having run projects for some of the largest UK and International retail brands, Chris’ client experience has taken him across the world, most recently with the opening of GMAP’s Shanghai Office.

LocationDemandWhat if?

Footfall

Strategy

© 2013 Callcredit Information Group Ltd. All rights reserved

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Contents

RetailVision 3

The RetailVision 2013 Report 4

UK map showing the location of the top 100 retail centres 5

Top 10 value and top 10 luxury centres 6

Top 50 centres by revenue 7

International services 10

“It’s an interesting time to be involved in retail. “Successful retailers are embracing the multi-channel environment and offering their customers an increasingly seamless retail experience, whilst others fail and go to the wall. High streets are looking for new ways to stimulate footfall and establish their identity.

“Bigger isn’t necessarily better anymore for the supermarkets. Convenience is king, with c-stores, coffee shops, sandwich shops, betting shops and “collection points” continuing to spring up across the UK. Increasing numbers of retailers and brands are also turning to international markets to help fuel their growth. Oh and my home city, Leeds, has seen the opening of the impressive Trinity, further cementing its regional dominance and putting more downward pressure on the surrounding towns and cities of Yorkshire.

“It’s an important time to have access to good market and consumer data, insightful retail analysis and robust planning tools. Callcredit Information Group’s GMAP Team has 25 years retail location planning experience working with retailers across many retail sectors and international markets. OurRetailVisionclassificationsystem,remainsthemostcomprehensive in the UK, and forms the backbone of much of our work with retailers, brands and property companies. Our UK system is now supplemented by increasing numbers of similar classifications in international markets, including most recently China, enabling us to offer the same level of insight into the retail landscape in overseas markets, something we are very excited about.”

Dr Chris Duley

LUXURY PREMIUM MASS BUDGET VALUE

RetailVision

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RetailVisionistheUK’smostcomprehensive retail dataset, helping planners, marketers and property consultants make smarter location decisions.

RetailVisionintelligenceenablesretailersand brands to rank retail centres across cities, regions and countries, to identify

the right retail environments given the presence of benchmark and competitor brands, to measure market potential and monitor market share performance and crucially to estimate revenue potential of new store openings in a scientific, consistent and timely manner.

• Major City Centre• City Centre• Large Town• Medium Town• Small Town• LargeVillage• MediumVillage• SmallVillage• Suburb• Premier Shopping• UrbanVillage• Business Hub• Convenience Hub• ResidentialRetail• Primary London

Centre• Secondary London

Centre• Tertiary London

Centre• RegionalOutofTown

Shopping Centre• Local Out of Town

Shopping Centre• LargeRetailPark• MediumRetailPark• SmallRetailPark• Factory Outlet• Business and

Industrial Park• Leisure Park

RetailVision provides the most detailed listing of shopper catchments, retail centre revenues and customer profiling across the UK, covering 17,316 retail centres classified over 25 centre types, 4 retail categories and 5 brand classifications.

25 Centre Types

5 Brand classifications

4RetailCategories

Fashion & Comparison

Electrical Grocery Homeware & DIY

17,316RetailCentres(see map on page 5)

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Major cities and regional shopping centres retain retail revenues, whilst smaller towns and local shopping centres continue to face downward pressures

The2013RetailVisionReportrevealsthat the UK’s largest retail destinations continue to maintain retail revenues, against a backdrop of increasing competition from online retailers and pro-longed tough trading conditions.

Major retail centres have further cemented their regional dominance and

have put more downward pressure on the surrounding smaller towns and local shopping centres across the UK, where revenues have started to see some decline. These smaller retail destinations will have to work hard to stimulate footfall and establish their identity to attract shoppers.

The retail centre rankings highlights a stable position amongst the top retail centres, largely due to the lack of large-scaleretaildevelopmentduring2012/13.Trinity Leeds is the standout development during the period, and has pushed Leeds aboveNottinghaminto7thplaceintheranking (4th outside London).

The results highlight the opportunities and challenges faced by retail centres up and down the UK. Successful national and international retailers are continuing to extend their store footprint but the wider retail environment needs to be right

to attract shoppers. The big centres can offer this; the question is can the smaller centres offer this too?

In the current difficult economic climatewebelievethatRetailVision’scomprehensive and multi-dimensional approach can help retailers, brands, propertycompaniesandtown/shoppingcentre managers alike in identifying and implementing the right location strategies, and thus helping them derive maximum returns from their bricks and mortar investment.

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•Thetopfourretailcentres:OxfordStreet, Manchester, Birmingham and Glasgow retain their positions as the leading shopping destinations in the UK

•AlthoughManchesterremainsthetop retail location outside of London, Westfield Stratford City Shopping Centre and Edinburgh have knocked the northern city out of the top 10 ‘luxury’ retail centres

•Whilethemajorityofrevenueshavegrown for the top retail centres, many lower tier towns and smaller shopping districts have seen revenues decrease

•Sunderland,NewportandBradfordhaveovertaken Blackpool as the top retail centres for value stores

Key findings:

Trinity Leeds is the standout development during the period, and has pushed Leeds aboveNottinghaminto 7th place in the ranking.

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UK map showing location of the top 100 retail centres

// RetailVision Report 2013 // www.callcredit.co.uk/gmap

Retail Centres Legend

Top100RetailCentres

RetailCentres(All)

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Rank Centre Number of Stores Value Stores as % of all stores

1 Sunderland 220 22.3%

2 Newport 205 19.5%

3 Bradford 200 19.5%

4 Blackpool 314 19.4%

5 Romford 224 19.2%

6 Wakefield 206 18.9%

7 Southport 220 18.6%

8 Burton-upon-Trent 224 18.3%

9 Huddersfield 266 18.0%

10 Doncaster 288 17.7%

Rank Centre Number of Stores Premium Stores as % of all stores

1 Knightsbridge 220 47.7%

2 Chelsea 267 19.1%

3Westfield Shopping Centre - White City

303 18.8%

4 Oxford Street 412 17.0%

5 Docklands 223 14.4%

6Bluewater Shopping Centre

324 14.2%

7 Covent Garden 257 12.1%

8Westfield Stratford City Shopping Centre

235 11.5%

9 Guildford 368 11.4%

10 Edinburgh 520 10.4%

Top 10 Value Centres

Top 10 Luxury Centres


4 out the 10 value retail centres are located in Yorkshire.

Edinburgh is the only entry in the top 10 luxury retail centres, outside of the South East.

Top 50 centres by revenue

Comparison Rank

2012 Ranking Centre Centre Type Annual

Revenue

1 - 1 Oxford Street Premier Shopping £ 1,471 m

2 - 2 Manchester Major City Centre £ 920 m

3 - 3 Birmingham Major City Centre £ 882 m

4 - 4 Glasgow Major City Centre £ 829 m

5 7 Westfield Stratford City Shopping Centre RegionalOutofTownShoppingCentre £ 735 m

6 5 Knightsbridge Premier Shopping £ 705 m

7 8 Leeds Major City Centre £ 685 m

8 6 Nottingham Major City Centre £ 660 m

9 10 Edinburgh Major City Centre £ 654 m

10 9 Liverpool Major City Centre £ 645 m

11 - 11 Leicester City Centre £ 635 m

12 7 Westfield Shopping Centre - White City RegionalOutofTownShoppingCentre £ 607 m

13 14 Kingston upon Thames Primary London Centre £ 576 m

14 13 Bristol Major City Centre £ 568 m

15 - 15 Reading City Centre £ 554 m

16 17 Newcastle-upon-Tyne Major City Centre £ 532 m

17 18 Southampton City Centre £ 497 m

18 16 Cambridge City Centre £ 493 m

19 - 19 Cardiff Major City Centre £ 490 m

20 - 20 Norwich Major City Centre £ 490 m

21 - 21 Croydon Primary London Centre £ 461 m

22 23 Brighton City Centre £ 433 m

23 24 Bluewater Shopping Centre RegionalOutofTownShoppingCentre £ 425 m

24 22 Meadowhall Shopping Centre RegionalOutofTownShoppingCentre £ 417 m

25 28 Chelsea Premier Shopping £ 417 m

26 - 26 Sheffield City Centre £ 416 m

27 25 Brent Cross Shopping Centre RegionalOutofTownShoppingCentre £ 413 m

28 29 Belfast Major City Centre £ 377 m

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29 27 Trafford Centre Shopping Centre RegionalOutofTownShoppingCentre £ 374 m

30 31 Aberdeen City Centre £ 356 m

31 30 Hull City Centre £ 341 m

32 - 32 Plymouth Large Town £ 314 m

33 35 Merry Hill Shopping Centre RegionalOutofTownShoppingCentre £ 297 m

34 33 Oxford Large Town £ 297 m

35 34 Guildford Large Town £ 289 m

36 37 Central Milton Keynes Large Town £ 288 m

37 36 Metro Shopping Centre RegionalOutofTownShoppingCentre £ 279 m

38 39 RegentStreetSouth Premier Shopping £ 278 m

39 42 Exeter Large Town £ 265 m

40 38 Derby Large Town £ 264 m

41 40 Bath City Centre £ 264 m

42 41 Watford - Hertfordshire Large Town £ 263 m

43 44 Sutton - Greater London Primary London Centre £ 258 m

44 43 Maidstone Large Town £ 255 m

45 46 Crawley Large Town £ 245 m

46 45 Covent Garden Premier Shopping £ 240 m

47 48 Bromley Primary London Centre £ 240 m

48 51 Stoke-upon-Trent Large Town £ 237 m

49 47 Cribbs Causeway Shopping Centre RegionalOutofTownShoppingCentre £ 231 m

50 52 Peterborough Large Town £ 231 m


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We can provide a full breakdown of revenues split by retail mix and brand type all 17,316 UK retail centres. Please get in touch for data relating to your local area, or for any centres of interest.

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Global Wholesale Solutions Manager, adidas

The work the Callcredit team have done in the Asia Pacific region has provided us with a great insight into our consumer preferences and into the mix of retail channels available to us to meet these growing needs.


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International services


We are constantly expanding our global range of RetailVision systems, so please contact us for the latest list of RetailVision countries and city regions.

Callcredit’s GMAP team has developed agrowingsuiteofRetailVisionclassifications across international markets.RetailVisionprovidesarankedlist of retail centres across a market, clustering stores for a portfolio of over 200 international retail brands (including Food & Beverage) and key local retailers.

RetailCentresareclassifiedbytype(downtown/suburban,shoppingmall/street), contain an inventory of brands present and have an associated centre catchment definition. In all markets we have obtained small area demographics and can provide local customised estimates of market demand for key products/retailsectorsblendingouranalysis and data with international market research data from established providers.

RetailVisionintelligencehelpsretailersand brands to rank retail centres across cities, regions and countries, to identify the right retail environments given the presence of benchmark and competitor brands. To measure market potential and monitor market share performance and crucially to estimate revenue potential of new store openings in a scientific, consistent and timely manner.

Coupled with their global consumer segmentation system CAMEO, Callcredit can also help retailers understand their customers and locate and target consumers for their brand across the RetailVisioncentrehierarchy.

WehaveRetailVisionclassificationsnationally or for key city regions in the following countries:

All over the world retailers and brands have the same challenge: to identify the right locations for their brand and customers.

In all markets we have obtained small area demographics and can provide local customised estimates of market demand.

NETWORK PLANNING GRAPHIC

Australia

Taiwan

ChinaSouth Korea

Japan

Republic of IrelandNorway

Netherlands

SpainHong Kong

Singapore

Thailand

Vietnam

Philippines

MalaysiaIndia

Indonesia

Callcredit Information Group Enabling Smarter Decisions

To find out more about our GMAP Consultancy Services email [email protected], call 0845 60 60 609 or visit www.callcredit.co.uk/gmap


About Callcredit Information Group

Callcredit Information Group has a leading edge approach to using consumer information in credit referencing, marketing services, interactive solutions and consultative analytics. This enables our clients to cost-effectively identify, engage and convert more new customers and optimise existing customer revenues.

Callcredit’s GMAP Consulting Team can help you plan your retail location strategy with the following services:

• Retailmarketdefinitionandtradeareaanalysis

• Retailcentredefinitionswithincities

• Retailchanneldistributionroadmaps

• Catchmentevaluationandoverlapanalysis

• Drivetimeanddistanceprofiling

• Territoryplanningandoptimisation

• Marketsizinganddemand/spendestimation

• Salesandmarketshareanalysis

• Siteselectionandlocationplanning

• Sitemetrics/scorecardanalysisandperformancebenchmarking

• Networkoptimisationandscenariomodelling

• Storesalespredictions

• Marketentryanalysis,evaluationandplanning

• Customersegmentationandprofiling

• Prospecttargetingandmediaplanning

retailvision 2013 - callcredit · pdf filethe retailvision 2013 report 4 ... high streets are...

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