retargeting and affiliate marketing - itamar gero, ceo, truelogic philippines
DESCRIPTION
Itamar Gero, CEO, TrueLogic Solutions, Inc. Retargeting – Clients need to stay engaged with their target market after initial contact. Retargeting aggressively presents their clients relevant ads across the internet. Businesses need to make sure their brand is on top of the consumers’ list when they are ready to buy products and services. Affiliate Marketing – is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, and in some sense display advertising. (Wikipedia Notes). - Remarketing or Retargeting - Affiliate Marketing - Case StudiesTRANSCRIPT
TrueLogic Online Solutions Inc.
Key Points& Best Practices
March 22, 2013
Affiliate Programs\Retargeting
Cookie enabled technology
What are cookies
“A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is usually a small piece of data sent from a website and stored in a user's web browser while a user is browsing a website.”
I know what you
did last summer!
Abstract
What could be stored in a cookie?
• Up to 4KB worth of data (2 Book pages)
• Referrer (for tracking purposes)
• Visit dates
• Categories Visited
• Products Visited
• Usability data (username,password,autologin)
• Cookie expiration date
• Server side session data
Affiliate Programs
Why Affiliates?
• Performance based marketing
• Divert your cost to sell (Marketing
budget) to affiliate commission
• Low setup cost – Low risk
• Increase your reach
• Tap to big publishers
• Brand traction
Increase your reach
SEO
Social Media
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PaidYour
Site
Increase your reach
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Increase your reach
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Increase your reach
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Successful affiliate program
Key points• Pick a good program manager
• Equip your affiliate with media/conversion tools
• Stay on top of your competitor’s affiliate offerings
• Affiliate agreement is important – Set expectations
• Don’t let affiliates spam – Protect your brand
• Manually approve affiliates – Beware of fraud
• Pay frequently & competitively
Pick a good program manager
• Has prior experience
• Friendly, can create relationships
• Analytical, can deep dive into stats
• Proactive, self motivated
Y U NO JOIN MY
PROGRAM?!?!
Equip your affiliates with tools to
succeed
• Their conversions depends on you
• Avoid fatigue, constantly refresh your
inventory
• Maintain a calendar, let the affiliate know
about special events/sales/discounts
• Choose a program that shows your
affiliate as much statistics as possible
What Affiliates Want?
What Affiliates Want?
• Money!
• More Money!
• Quick payouts
• Rich Inventory
• Automated scripts/tools for conversion
• Help with conversions, more free
material/work.
How does it look like?
From $20k to $40k in 3 Months
Retargeting
Key Points
• Avoid fatigue – Keep refreshing
• As segmented as possible
• Address your segment with personalized
ads
• Burn after use
• Monitor your ad groups, remove the
bottom performing (cpc,ctr,conv)
10,000 sign ups in 2 weeks
Adroll Case Study #1
• First Goal –Callback users that didn’t download the free version
• Second Goal –Convert free downloads to paid users.
Adroll Case Study #2
• AdRoll implemented a segmented product-oriented retargeting program that delivered personalized ad units to convert and re-engage previous site visitors. Using the browsing behavior of AirTran's existing customers, AdRollwas also able to optimize AirTran's 1st party data to cherry pick new high value prospects from the targeted markets.
TrueLogic Online Solutions Inc.
Thank you
March 22, 2013